Civic Intelligence

Million Dollar Vegan Inc

EIN 87-2839022 • 501(c)3 • Santa Barbara, CA

Profile

To educate about the environmental, ethical, personal, and public health benefits of a plant-based lifestyle and to provide guidance, support, and free plant-based meals to essential workers and underserved communities.

133 E DE LA Guerra Street Num 396Santa Barbara, CA 93101

genv.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

59th percentile

0.12x

Higher debt load relative to assets than 59% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

38th percentile

0.03x

Higher debt load relative to revenue than 38% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

61st percentile

11%

Higher net margin than 61% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

70th percentile

$108,225

Higher top officer pay than 70% of similar nonprofits.

Top officer pay equals 6.6% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

95th percentile

109%

Faster asset growth than 95% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

26th percentile

-7.7%

Faster revenue growth than 26% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets59th percentile

Assets

Up

$384,716

Up $200,524 (+109%) from 2023

Liabilities

Up

$47,041

Up $18,623 (+66%) from 2023

Net Assets

Up

$337,675

Up $181,901 (+117%) from 2023

Operations
Liabilities / Revenue38th percentileNet Margin61st percentile

Revenue

Down

$1,647,428

Down $137,135 (-7.7%) from 2023

Expenses

Down

$1,473,545

Down $385,387 (-21%) from 2023

Net Income

Up

$173,883

Up $248,252 (+334%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth95th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$400K$300K$200K$100K$0Assets 2023: $184,192Liabilities 2023: $28,418Net Assets 2023: $155,7742023Assets 2024: $384,716Liabilities 2024: $47,041Net Assets 2024: $337,6752024

Highlighted filing

2024

Assets$384,716
Liabilities$47,041
Net Assets$337,675
Open 2024 Filing

Operations Trend

Revenue Growth26th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KRevenue 2023: $1,784,563Expenses 2023: $1,858,932Net Income 2023: -$74,3692023Revenue 2024: $1,647,428Expenses 2024: $1,473,545Net Income 2024: $173,8832024

Highlighted filing

2024

Revenue$1,647,428
Expenses$1,473,545
Net Income$173,883
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$384,716
Liabilities
$47,041
Net assets
$337,675
Revenue
$1,647,428
Expenses
$1,473,545
Net income
$173,883
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.38$0.05$0.34$1.65$1.47$0.17
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.18$0.03$0.16$1.78$1.86$0.07
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 10, 2025
Return Version
2024v5.2
Gross Receipts
$1,647,428
Mission and Program Overview

Mission

To educate about the environmental, ethical, personal, and public health benefits of a plant-based lifestyle and to provide guidance, support, and free plant-based meals to essential workers and underserved communities.

The organization was formed to provide free education and support to those interested in adopting a plant-based diet for health,environmental, or ethical reasons, and to try to combat the food injustice and unnecessary animal suffering prevalent around the world. Education is provided in the form of digital and experiential marketing, through a variety of written, visual, and printed content, all of which is developed in-house and in multiple languages. Support is provided in the form of free online resources, by providing free access to diet and nutrition specialists, and by donating free plant-based meals and groceries to underserved communities worldwide. Since launching in 2019, we have provided free online dietary support to over 170,000 individuals, produced over 300 educational videos, built an online community of around 360,000 people, executed high-profile campaigns in more than 10 countries, and delivered over one million

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$169,416$369,940▲ $200,524
Total Assets$184,192$384,716▲ $200,524
Other Assets Total$14,776$14,776→ $0
Liabilities
Accounts Payable and Accrued Expenses$24,883$44,565▲ $19,682
Other Liabilities$3,535$2,476▼ $1,059
Total Liabilities$28,418$47,041▲ $18,623
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$155,774$337,675▲ $181,901
Total Net Assets Fund Balance$155,774$337,675▲ $181,901
Total Liabilities and Net Assets / Fund Balance$184,192$384,716▲ $200,524
Compensation and Service Providers
Top Officer Pay70th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Naomi HallumCEOFT$108,225$108,225

Board Members and Trustees

NameTitle
Matthew GloverPresident
Aaron GrossDirector
Renan LarueDirector
Pamela HartSecretary
Shaleen ShahTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,647,208
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$220
All Other Contributions
$1,647,208
Change in Net Assets
$173,883
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,210,052
Salaries, Compensation, and Employee Benefits$190,092
Grants and Similar Amounts Paid$73,401
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$763,919$153,801-$917,720
Current Officers, Directors, Trustees, and Key Employees$32,467$75,758-$108,225
Travel$52,176$34,239-$86,415
Other Salaries and Wages$51,231$15,923-$67,154
Foreign Grants$63,603--$63,603
Payroll Taxes$7,419$7,081-$14,500
Advertising$5,287$8,459-$13,746
Fees for Services Accounting-$10,365-$10,365
Insurance$138$10,111-$10,249
Grants to Domestic Individuals$9,798--$9,798
Other Expenses$2,811$7,116-$7,116
Office Expenses$922$5,570-$6,492
All Other Expenses-$3,768-$3,768
Occupancy$2,495$209-$2,704
Other Employee Benefits$160$53-$213
Total Functional Expenses$1,101,615$371,930$0$1,473,545
International Activity

International Summary

Offices
0
Employees
0
Spending
$0

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Accrued Payroll$2,378
Credit Card Payable$98
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The board reviews the 990 and approves before filing.”

Form 990, Part VI, Section B, Line 12C

“The board reviews the annual disclosures to address any conflicts identified.”

Form 990, Part VI, Section B, Line 15A

“Executive director compensation is reviewed by the board with reference to performance, years of service, and comparable market salaries.”

Form 990, Part VI, Section C, Line 19

“Governing documents, conflict of interest policy, and any applicable financial statement are available upon request.”

Filing and Contact Details

Filer

Filer Name
Million Dollar Vegan Inc
EIN
87-2839022
Phone
7578372276
Address
133 E DE LA GUERRA STREET NUM 396, SANTA BARBARA, CA 93101

Signing Officer

Name
Naomi Hallum
Title
Executive Director
Phone
7578372276
Signed
2025-11-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Naomi Hallum
Formed
2021
Legal Domicile
CA
Voting Board Members
5
Independent Board Members
5
Employees
3
Volunteers
0

Preparer

Firm
Uhy Advisors Northeast Inc
Address
45 FIVE MILE WOODS ROAD SUITE 1, CATSKILL, NY 12414
Preparer
Bradley Cummings
Phone
5189434502
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Payroll processing fees: program service expenses 0. Management and general expenses 28,280. Fundraising expenses 0. Total expenses 28,280. Other professional and contract services: program service expenses 763,723. Management and general expenses 125,501. Fundraising expenses 0. Total expenses 889,224. Filing fees: program service expenses 196. Management and general expenses 20. Fundraising expenses 0. Total expenses 216.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt01784563
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt03431771
IRS990ScheduleA/TotalSupportAmt03431771
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt02378
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt198
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0ACCRUED PAYROLL
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1CREDIT CARD PAYABLE
IRS990ScheduleD/TotalBookValueLandBuildingsAmt00
IRS990ScheduleD/TotalLiabilityAmt02476
IRS990ScheduleF/BoycottCountriesInd00
IRS990ScheduleF/ContinuationSpentAmt00
IRS990ScheduleF/ContinuationTotalEmployeeCnt00
IRS990ScheduleF/ContinuationTotalOfficeCnt00
IRS990ScheduleF/ForeignCorpOwnershipInd00
IRS990ScheduleF/ForeignIndividualsGrantsGrp/CashGrantAmt0574
IRS990ScheduleF/ForeignIndividualsGrantsGrp/CashGrantAmt1129
IRS990ScheduleF/ForeignIndividualsGrantsGrp/CashGrantAmt2700
IRS990ScheduleF/ForeignIndividualsGrantsGrp/CashGrantAmt311355
IRS990ScheduleF/ForeignIndividualsGrantsGrp/CashGrantAmt450898
IRS990ScheduleF/ForeignIndividualsGrantsGrp/CashGrantAmt5521
IRS990ScheduleF/ForeignIndividualsGrantsGrp/RecipientCnt01
IRS990ScheduleF/ForeignIndividualsGrantsGrp/RecipientCnt11
IRS990ScheduleF/ForeignIndividualsGrantsGrp/RecipientCnt21
IRS990ScheduleF/ForeignIndividualsGrantsGrp/RecipientCnt33
IRS990ScheduleF/ForeignIndividualsGrantsGrp/RecipientCnt43
IRS990ScheduleF/ForeignIndividualsGrantsGrp/RecipientCnt51
IRS990ScheduleF/ForeignIndividualsGrantsGrp/RegionTxt0GRANT RECIPIENTS IN SUPPORT OF ORGANIZATION'S MISSION.
IRS990ScheduleF/ForeignIndividualsGrantsGrp/RegionTxt1EUROPE (INCLUDING ICELAND & GREENLAND) - ALBANIA, ANDORRA, AUSTRIA, BELGIU
IRS990ScheduleF/ForeignIndividualsGrantsGrp/RegionTxt2SUB-SAHARAN AFRICA
IRS990ScheduleF/ForeignIndividualsGrantsGrp/RegionTxt3SOUTH AMERICA - ARGENTINA, BOLIVIA, BRAZIL, CHILE, COLUMBIA, ECUADOR,
IRS990ScheduleF/ForeignIndividualsGrantsGrp/RegionTxt4SOUTH ASIA - AFGHANISTAN, BANGLADESH, BHUTAN, INDIA, MALDIVES, NEPAL,
IRS990ScheduleF/ForeignIndividualsGrantsGrp/RegionTxt5MIDDLE EAST AND NORTH AFRICA
IRS990ScheduleF/ForeignIndividualsGrantsGrp/TypeOfAssistanceTxt0SUPPORT OF ACTIVIST AND RELATED CONTENT CREATION.
IRS990ScheduleF/ForeignIndividualsGrantsGrp/TypeOfAssistanceTxt1SUPPORT OF ACTIVIST AND RELATED CONTENT CREATION.
IRS990ScheduleF/ForeignIndividualsGrantsGrp/TypeOfAssistanceTxt2SUPPORT OF ACTIVIST AND RELATED CONTENT CREATION.
IRS990ScheduleF/ForeignIndividualsGrantsGrp/TypeOfAssistanceTxt3SUPPORT OF ACTIVIST AND RELATED CONTENT CREATION.
IRS990ScheduleF/ForeignIndividualsGrantsGrp/TypeOfAssistanceTxt4SUPPORT OF ACTIVIST AND RELATED CONTENT CREATION.
IRS990ScheduleF/ForeignIndividualsGrantsGrp/TypeOfAssistanceTxt5SUPPORT OF ACTIVIST AND RELATED CONTENT CREATION.
IRS990ScheduleF/ForeignPartnershipInd00
IRS990ScheduleF/GrantRecordsMaintainedInd01
IRS990ScheduleF/InterestInForeignTrustInd00
IRS990ScheduleF/PassiveForeignInvestmestCoInd00
IRS990ScheduleF/SubtotalEmployeesCnt00
IRS990ScheduleF/SubtotalOfficesCnt00
IRS990ScheduleF/SubtotalSpentAmt00
IRS990ScheduleF/TotalEmployeeCnt00
IRS990ScheduleF/TotalOfficeCnt00
IRS990ScheduleF/TotalSpentAmt00
IRS990ScheduleF/TransferToForeignCorpInd00
IRS990ScheduleI/GrantRecordsMaintainedInd01
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/CashGrantAmt09224
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/GrantTypeTxt0ACTIVIST SUPPORT
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/RecipientCnt020
IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0ORGANIZATION MONITORS GRANTS PROVIDED BASED ON RESPECTIVE WORK PRODUCT THAT CONTRIBUTES TO THE ORGANIZATION'S MISSION.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0PART I, LINE 2:
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE BOARD REVIEWS THE 990 AND APPROVES BEFORE FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE BOARD REVIEWS THE ANNUAL DISCLOSURES TO ADDRESS ANY CONFLICTS IDENTIFIED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2EXECUTIVE DIRECTOR COMPENSATION IS REVIEWED BY THE BOARD WITH REFERENCE TO PERFORMANCE, YEARS OF SERVICE, AND COMPARABLE MARKET SALARIES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND ANY APPLICABLE FINANCIAL STATEMENT ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PAYROLL PROCESSING FEES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 28,280. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 28,280. OTHER PROFESSIONAL AND CONTRACT SERVICES: PROGRAM SERVICE EXPENSES 763,723. MANAGEMENT AND GENERAL EXPENSES 125,501. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 889,224. FILING FEES: PROGRAM SERVICE EXPENSES 196. MANAGEMENT AND GENERAL EXPENSES 20. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 216.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART IX, LINE 11G
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0184192
IRS990/TotalAssetsEOYAmt0384716
IRS990/TotalAssetsGrp/BOYAmt0184192
IRS990/TotalAssetsGrp/EOYAmt0384716
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt01647208
IRS990/TotalEmployeeCnt03
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0371930
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt01101615
IRS990/TotalFunctionalExpensesGrp/TotalAmt01473545
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt028418
IRS990/TotalLiabilitiesEOYAmt047041
IRS990/TotalLiabilitiesGrp/BOYAmt028418
IRS990/TotalLiabilitiesGrp/EOYAmt047041
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0155774
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0337675
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt01101615
IRS990/TotalReportableCompFromOrgAmt0108225
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0220
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01647428
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0184192
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0384716
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt034239
IRS990/TravelGrp/ProgramServicesAmt052176
IRS990/TravelGrp/TotalAmt086415
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0133 EAST DE LA GUERRA STREET NUMBER
IRS990/USAddress/AddressLine2Txt0396
IRS990/USAddress/CityNm0SANTA BARBARA
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd093101
IRS990/VotingMembersGoverningBodyCnt05
IRS990/VotingMembersIndependentCnt05
IRS990/WebsiteAddressTxt0HTTPS://GENV.ORG
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0NAOMI HALLUM
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum07578372276
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-10
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MILLION DOLLAR VEGAN INC
ReturnHeader/Filer/BusinessNameControlTxt0MILL
ReturnHeader/Filer/EIN0872839022
ReturnHeader/Filer/PhoneNum07578372276
ReturnHeader/Filer/USAddress/AddressLine1Txt0133 E DE LA GUERRA STREET NUM 396
ReturnHeader/Filer/USAddress/CityNm0SANTA BARBARA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd093101
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0141555429
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0UHY ADVISORS NORTHEAST INC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt045 FIVE MILE WOODS ROAD SUITE 1
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0CATSKILL

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