Liabilities / Assets
59th percentile
Tied with the lowest-debt nonprofits in its peer group.
Hidden Wonders
EIN 87-2703808 • 501(c)3 • Palo Alto, CA
Profile
Our Mission: To discover, describe and protect key insect species and other hidden wonders of nature and inspire the next generation to care for these crucial components of a healthy planet for the betterment of all. Our Purpose: Hidden Wonders aims to contribute to our understanding of the crucial role that insects play within a variety of ecosystems by discovering and explaining the behavior and interactions of insect species before they become extinct. By sharing the discoveries of new insect species and explaining their role in maintaining a healthy planet, we aim to inspire the protection of those species and their ecosystems into the future. Through collaborations with local communities, schools, and media outlets, Hidden Wonders share stories and interactive experiences in nature to build the next stewards of our planet.
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.00x
Liabilities / Revenue
61st percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
96th percentile
Higher net margin than 96% of similar nonprofits.
Top Officer Pay
Score unavailable
No filing with officer rows is available for this organization yet.
Asset Growth
Score unavailable
No earlier valid filing was available within the previous three public years.
Revenue Growth
Score unavailable
No earlier valid filing was available within the previous three public years.
Balance Sheet
Assets
Up$72,335
Up $21,563 (+42%) from 2023
Liabilities
Flat$0
Flat from 2023
Net Assets
Up$72,335
Up $21,563 (+42%) from 2023
Revenue
Up$71,646
Up $47,909 (+202%) from 2023
Expenses
Up$50,083
Up $11,557 (+30%) from 2023
Net Income
Up$21,563
Up $36,352 (+246%) from 2023
Trend Graphs
Filings
Most recent year
2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.
- Assets
- $72,335
- Liabilities
- $0
- Net assets
- $72,335
- Revenue
- $71,646
- Expenses
- $50,083
- Net income
- $21,563
| Balance Sheet | Operations | |||||
|---|---|---|---|---|---|---|
| Year | Assets | Liabilities | Net Assets | Revenue | Expenses | Net Income |
| 2024Detailed filing. Detailed filing data is available for this year. | $72.3 | $0.00 | $72.3 | $71.6 | $50.1 | $21.6 |
| 2023Detailed filing. Detailed filing data is available for this year. | $50.8 | $0.00 | $50.8 | $23.7 | $38.5 | $14.8 |
| 2022Detailed filing. Detailed filing data is available for this year. | $65.6 | $0.00 | $65.6 | $82.4 | $16.8 | $65.5 |
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2024 to Dec 31, 2024
- Signed
- May 8, 2025
- Return Version
- 2024v5.0
- Gross Receipts
- $71,646
Mission and Program Overview
Mission
We are in search of nature's six-legged jewels and the next generation of environmental stewards who will care for them. Our Mission: To discover, describe and protect key insect species and inspire the next generation to care for these crucial components of a healthy planet for the betterment of all. Our Purpose: Hidden Wonders aims to contribute to our understanding of the crucial role that insects play within a variety of ecosystems by discovering and explaining the behavior and interactions of insect species before they become extinct. By sharing the discoveries of new insect species and explaining their role in maintaining a healthy planet, we aim to inspire the protection of those species and their ecosystems into the future. We partner with private and public park systems and government bodies, such as forestry management, to amplify our impact and to reach the broadest audience possible, with a particular focus on young people - the future stewards of our planet.
Our Mission: To discover, describe and protect key insect species and other hidden wonders of nature and inspire the next generation to care for these crucial components of a healthy planet for the betterment of all. Our Purpose: Hidden Wonders aims to contribute to our understanding of the crucial role that insects play within a variety of ecosystems by discovering and explaining the behavior and interactions of insect species before they become extinct. By sharing the discoveries of new insect species and explaining their role in maintaining a healthy planet, we aim to inspire the protection of those species and their ecosystems into the future. Through collaborations with local communities, schools, and media outlets, Hidden Wonders share stories and interactive experiences in nature to build the next stewards of our planet.
Program Services
| Description | Grants | Expenses |
|---|---|---|
| Programs (90% of budget): (30%) Insect lab & photo studio, (30%) Fieldwork & Collecting, (30%) Outreach. Overhead: (10% of budget) divided evenly between Fundraising & Office Administration. We have documented through photography and illustration dozens of insect species for the contribution to scientific literature, books and magazines that reach general populations, and educational materials that reach children and youth. In the Insect Lab & Photo Studio there are discoveries made under the microscope. Well over 100 species new to science have been found and are being described by the lead scientist/entomologist of Hidden Wonders. Describing takes a great deal of time per specimen. Insects have been collected and studied from various parts of the world including several continents. These findings have resulted in broadening the understanding of insect biodiversity and after studying and observing the behaviors, revealed the importance that insects play in their environments. Video calls with classrooms of students and professionals in institutions have taken place from the lab. Additionally, field trips with students have taken place in-person in multiple locations. Hidden Wonders helped to start a program called Semillero which continues to bring children/families/community members into nature for intentional learning and connection with nature. This program continues in Patagonia, Chile (Instagram: @SemilleroForestSchool). A new program component is unfolding with an elementary school in Arizona, the Robert J.C. Rice Elementary School. Hidden Wonders had a Video Call with an Entomologist and is working on expanding the curriculum for their insect unit. Program costs include a board-endorsed stipend for the Director of Development/Chief Operating Officer. Hidden Wonders is represented through social media channels, Instagram and LinkedIn. Hidden Wonders also has a website for everyone to visit and all they need is internet (no accounts, unlike with social media). Fundraising is successful because of the personalized approach of meeting in-person with potential donors and giving presentations of the photography and work of Hidden Wonders. Follow up with donors includes through newsletters and emails, as well as postcards and in-person visits. Some donors also receive a framed photo of an insect taken by National Geographic Photographer and lead scientist of Hidden Wonders. These donor retention methods do not cost very much but have a huge impact on the maintenance of the relationships with donors. Small costs associated with admin/office include paying an accountant, website costs, social media manager, logo designer, and if necessary, legal aid. Other costs include covering basic office or field supplies. | $0 | $26,546 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Kristina Lindsay Madriz | Chief Operating Officer, Director Of Development | FT | $21,000 | - | $21,000 |
| Isai Madriz | Executive Director, Lead Entomologist | FT | $0 | - | - |
| Susan Lindsay | Board Chair | - | $0 | - | - |
| Victor Rodriguez | Media Director & Board Member | - | $0 | - | - |
Filing and Contact Details
Filer
- Filer Name
- Hidden Wonders
- EIN
- 87-2703808
- Phone
- 6303605840
- Address
- 1591 Dana Avenue, Palo Alto, CA 94303
Signing Officer
- Name
- Kristina Lindsay Madriz
- Title
- Chief Operating Officer
- Phone
- 6303605840
- Signed
- 2025-05-08
Supplemental Narrative
Additional Explanations
Form 990-EZ, Part I, Line 8
“In Kind Donation: 4,476.03 lab expense”
Form 990-EZ, Part I, Line 16
“Program expense: $26,546.06; paypal fees $137.46, dues & Subscription $25.00; office expense $448.03”
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| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | Programs (90% of budget): (30%) Insect lab & photo studio, (30%) Fieldwork & Collecting, (30%) Outreach. Overhead: (10% of budget) divided evenly between Fundraising & Office Administration. We have documented through photography and illustration dozens of insect species for the contribution to scientific literature, books and magazines that reach general populations, and educational materials that reach children and youth. In the Insect Lab & Photo Studio there are discoveries made under the microscope. Well over 100 species new to science have been found and are being described by the lead scientist/entomologist of Hidden Wonders. Describing takes a great deal of time per specimen. Insects have been collected and studied from various parts of the world including several continents. These findings have resulted in broadening the understanding of insect biodiversity and after studying and observing the behaviors, revealed the importance that insects play in their environments. Video calls with classrooms of students and professionals in institutions have taken place from the lab. Additionally, field trips with students have taken place in-person in multiple locations. Hidden Wonders helped to start a program called Semillero which continues to bring children/families/community members into nature for intentional learning and connection with nature. This program continues in Patagonia, Chile (Instagram: @SemilleroForestSchool). A new program component is unfolding with an elementary school in Arizona, the Robert J.C. Rice Elementary School. Hidden Wonders had a Video Call with an Entomologist and is working on expanding the curriculum for their insect unit. Program costs include a board-endorsed stipend for the Director of Development/Chief Operating Officer. Hidden Wonders is represented through social media channels, Instagram and LinkedIn. Hidden Wonders also has a website for everyone to visit and all they need is internet (no accounts, unlike with social media). Fundraising is successful because of the personalized approach of meeting in-person with potential donors and giving presentations of the photography and work of Hidden Wonders. Follow up with donors includes through newsletters and emails, as well as postcards and in-person visits. Some donors also receive a framed photo of an insect taken by National Geographic Photographer and lead scientist of Hidden Wonders. These donor retention methods do not cost very much but have a huge impact on the maintenance of the relationships with donors. Small costs associated with admin/office include paying an accountant, website costs, social media manager, logo designer, and if necessary, legal aid. Other costs include covering basic office or field supplies. |
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Document Assets
No mirrored PDF or thumbnail assets are attached yet.