Civic Intelligence

The Appeal Inc

EIN 87-2194457 • 501(c)3 • Landers, CA

Profile

The appeal newsroom educates the public about the harms of the criminal legal system.

PO Box 3711Landers, CA 92285

www.theappeal.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

62nd percentile

0.06x

Higher debt load relative to assets than 62% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

45th percentile

0.01x

Higher debt load relative to revenue than 45% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

53rd percentile

5.7%

Higher net margin than 53% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

11th percentile

-24%

Faster asset growth than 11% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2022 to 2024

Revenue Growth

38th percentile

0.4%

Faster revenue growth than 38% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2022 to 2024

Assets

Up

$151,046

Up $58,773 (+64%) from 2023

Liabilities

Up

$8,990

Up $2,980 (+50%) from 2023

Net Assets

Up

$142,056

Up $55,793 (+65%) from 2023

Revenue

Up

$971,720

Up $150,824 (+18%) from 2023

Expenses

Down

$915,925

Down $70,380 (-7.1%) from 2023

Net Income

Up

$55,795

Up $221,204 (+134%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2022: $262,539Liabilities 2022: $10,867Net Assets 2022: $251,6722022Assets 2023: $92,273Liabilities 2023: $6,010Net Assets 2023: $86,2632023Assets 2024: $151,046Liabilities 2024: $8,990Net Assets 2024: $142,0562024

Highlighted filing

2024

Assets$151,046
Liabilities$8,990
Net Assets$142,056

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2022: $964,900Expenses 2022: $883,019Net Income 2022: $81,8812022Revenue 2023: $820,896Expenses 2023: $986,305Net Income 2023: -$165,4092023Revenue 2024: $971,720Expenses 2024: $915,925Net Income 2024: $55,7952024

Highlighted filing

2024

Revenue$971,720
Expenses$915,925
Net Income$55,795

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 15, 2025
Return Version
2024v5.2
Gross Receipts
$971,720
Mission and Program Overview

Mission

The appeal newsroom educates the public about the harms of the criminal legal system.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$85,738$144,511▲ $58,773
Prepaid Expenses and Deferred Charges$6,535$6,535→ $0
Total Assets$92,273$151,046▲ $58,773
Liabilities
Accounts Payable and Accrued Expenses$6,010$8,990▲ $2,980
Total Liabilities$6,010$8,990▲ $2,980
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$86,263$142,056▲ $55,793
Total Net Assets Fund Balance$86,263$142,056▲ $55,793
Total Liabilities and Net Assets / Fund Balance$92,273$151,046▲ $58,773
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Molly GreeneExecutive Director & Gen CounselPT$110,698$110,698
Tara M ChanManaging Director and Ops DirectorPT$107,853$107,853
Ethan CoreySecretaryPT$80,349$80,349

Board Members and Trustees

NameTitle
Josie D RiceBoard Chair
Craig HunterDirector
Hannah RileyDirector
Jason FlomDirector
Jody D ArmourDirector
Johnny PerezDirector
Liliana SeguraDirector
Zara RahimDirector
Jasper WangTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$971,720
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$971,720
Change in Net Assets
$55,795
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$713,090
Other Expenses$202,835
Total Fundraising Expense$76,188
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$326,622--$326,622
Current Officers, Directors, Trustees, and Key Employees$240,700$40,550$17,650$298,900
Fees for Services Other$9,703$29,259$56,234$95,196
Payroll Taxes$46,024$3,080$1,310$50,414
Other Employee Benefits$34,131$2,129$894$37,154
Fees for Services Accounting-$20,873-$20,873
Insurance-$9,760-$9,760
Office Expenses$14$3,761$63$3,838
Other Expenses$2,170$755-$2,925
Travel-$2,509-$2,509
Fees for Services Legal-$573-$573
Advertising--$37$37
Total Functional Expenses$717,598$122,139$76,188$915,925
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Members or stockholder classes and rights Part VI line 6

This organization has staff collective members, which consists of the individuals employed by the organization at any given time. Individuals shall automatically begin and cease to occupy the role of staff collective member at the beginning and end of their service as an employee of the organization.

Member election for additional members Part VI line 7A

1. Approval of most new board members requires a two-thirds vote to approve by each of the board of directors and the staff collective, voting separately. Each class may conduct their vote at a meeting at which quorum is satisfied or by unanimous written consent of their class. 2. The staff collective has executive power to nominate and vote on the staff liason role on the board in accordance with the organizations decision-making frameworks.

Governing body decisions Part VI line 7B

There are a number of governance as laid out in the organizations by-laws that require a full organization vote where approval of these decisions require a two-thirds vote to approve by each of the board of directors and the staff collective, voting separately. Each class may conduct their vote at a meeting at which quorum is satisfied, or by unanimous written consent of their class.

Form 990 governing body review Part VI line 11

A draft of the form 990 is reviewed by various members of the board of directors. Any questions or proposed revisions/additions are communicated by the reviewers to the outside cpa preparer of the form 990. A copy of the final form 990 is forwarded to all members of the organizations board of directors before it is filed with the internal revenue service.

Conflict of interest policy compliance Part VI line 12C

Annual disclosure and compliance statements: each director, each corporate officer, the top management official, the top financial official, and each key employee of the organization and others that the organization may identify, shall annually sign the statement of compliance and annual disclosure. All such statements by directors and officers shall be filed with the minutes of the board or committee: statements by others shall be retained in their personal files. Annual review of policy: to ensure that the organization operates in a manner consisten with its charitable purpose and its status as an organization exempt from federal income tax, the board shall authorize and oversee an annual review of the administration of this the review may be written or oral. The review shall consider the level of compliance with the policy. The continuing suitability of the policy, and whether the policy should be modified and improved.

CEO executive director top management comp Part VI line 15A

Compensation proposal was based on extensive comparability research and data, including similar nonprofit newsrooms. External review and approval was provided by external board member and notes were taken during each state of this process.

Other officer or key employee compensation Part VI line 15B

Compensation proposal was based on extensive comparability research and data, including similar nonprofit newsrooms. External review and approval was provided by external board member and notes were taken during each state of this process.

Governing documents etc available to public Part VI line 19

The governing documents, conflict of interest policy and financial statements are made available to the public upon request.

Filing and Contact Details

Filer

Filer Name
The Appeal Inc
EIN
87-2194457
In Care Of
% MOLLY GREENE
Phone
2032411670
Address
PO BOX 3711, Landers, CA 92285

Signing Officer

Name
Molly Greene
Title
Executive Director & Gen Counsel
Phone
2032411670
Signed
2025-10-15
Discuss with paid preparer
No

Organization Details

Formed
2021
Legal Domicile
De
Voting Board Members
10
Independent Board Members
9
Employees
7

Preparer

Firm
Rabbaig and Haque PLLC
Address
1905 S HAGGERTY RD STE 6, Canton, MI 48188
Preparer
Farooq Haque
Phone
3134208467
Supplemental Narrative

Additional Explanations

List of other fees for services expenses Part IX line 11G

Payroll fees: program service - 9,702 management and general - 548 fundraising - 235 other professional fees: management and general - 4,000 nfp consultants: management and general - 24,711 fundraising - 56,000

General explanation attachment

Schedule a part ii: section a. Public support: organization reported 83,690 for line 5 which represents the cumulative contributions received from persons, other than governmental unit or publicly supported organizations, included in total contributions on line 1 of section a, that exceeded 2% of of the amount shown on line 11 of column f.

Raw XML Appendix397 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0SCHEDULE A PART II LINE 10: EXPLANATION FOR OTHER INCOME: USC DATA FELLOWSHIP STIPEND - 2022 AMOUNT: 666
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0General Explanation Attachment
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THIS ORGANIZATION HAS STAFF COLLECTIVE MEMBERS, WHICH CONSISTS OF THE INDIVIDUALS EMPLOYED BY THE ORGANIZATION AT ANY GIVEN TIME. INDIVIDUALS SHALL AUTOMATICALLY BEGIN AND CEASE TO OCCUPY THE ROLE OF STAFF COLLECTIVE MEMBER AT THE BEGINNING AND END OF THEIR SERVICE AS AN EMPLOYEE OF THE ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11. APPROVAL OF MOST NEW BOARD MEMBERS REQUIRES A TWO-THIRDS VOTE TO APPROVE BY EACH OF THE BOARD OF DIRECTORS AND THE STAFF COLLECTIVE, VOTING SEPARATELY. EACH CLASS MAY CONDUCT THEIR VOTE AT A MEETING AT WHICH QUORUM IS SATISFIED OR BY UNANIMOUS WRITTEN CONSENT OF THEIR CLASS. 2. THE STAFF COLLECTIVE HAS EXECUTIVE POWER TO NOMINATE AND VOTE ON THE STAFF LIASON ROLE ON THE BOARD IN ACCORDANCE WITH THE ORGANIZATIONS DECISION-MAKING FRAMEWORKS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THERE ARE A NUMBER OF GOVERNANCE AS LAID OUT IN THE ORGANIZATIONS BY-LAWS THAT REQUIRE A FULL ORGANIZATION VOTE WHERE APPROVAL OF THESE DECISIONS REQUIRE A TWO-THIRDS VOTE TO APPROVE BY EACH OF THE BOARD OF DIRECTORS AND THE STAFF COLLECTIVE, VOTING SEPARATELY. EACH CLASS MAY CONDUCT THEIR VOTE AT A MEETING AT WHICH QUORUM IS SATISFIED, OR BY UNANIMOUS WRITTEN CONSENT OF THEIR CLASS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3A DRAFT OF THE FORM 990 IS REVIEWED BY VARIOUS MEMBERS OF THE BOARD OF DIRECTORS. ANY QUESTIONS OR PROPOSED REVISIONS/ADDITIONS ARE COMMUNICATED BY THE REVIEWERS TO THE OUTSIDE CPA PREPARER OF THE FORM 990. A COPY OF THE FINAL FORM 990 IS FORWARDED TO ALL MEMBERS OF THE ORGANIZATIONS BOARD OF DIRECTORS BEFORE IT IS FILED WITH THE INTERNAL REVENUE SERVICE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4ANNUAL DISCLOSURE AND COMPLIANCE STATEMENTS: EACH DIRECTOR, EACH CORPORATE OFFICER, THE TOP MANAGEMENT OFFICIAL, THE TOP FINANCIAL OFFICIAL, AND EACH KEY EMPLOYEE OF THE ORGANIZATION AND OTHERS THAT THE ORGANIZATION MAY IDENTIFY, SHALL ANNUALLY SIGN THE STATEMENT OF COMPLIANCE AND ANNUAL DISCLOSURE. ALL SUCH STATEMENTS BY DIRECTORS AND OFFICERS SHALL BE FILED WITH THE MINUTES OF THE BOARD OR COMMITTEE: STATEMENTS BY OTHERS SHALL BE RETAINED IN THEIR PERSONAL FILES. ANNUAL REVIEW OF POLICY: TO ENSURE THAT THE ORGANIZATION OPERATES IN A MANNER CONSISTEN WITH ITS CHARITABLE PURPOSE AND ITS STATUS AS AN ORGANIZATION EXEMPT FROM FEDERAL INCOME TAX, THE BOARD SHALL AUTHORIZE AND OVERSEE AN ANNUAL REVIEW OF THE ADMINISTRATION OF THIS THE REVIEW MAY BE WRITTEN OR ORAL. THE REVIEW SHALL CONSIDER THE LEVEL OF COMPLIANCE WITH THE POLICY. THE CONTINUING SUITABILITY OF THE POLICY, AND WHETHER THE POLICY SHOULD BE MODIFIED AND IMPROVED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5COMPENSATION PROPOSAL WAS BASED ON EXTENSIVE COMPARABILITY RESEARCH AND DATA, INCLUDING SIMILAR NONPROFIT NEWSROOMS. EXTERNAL REVIEW AND APPROVAL WAS PROVIDED BY EXTERNAL BOARD MEMBER AND NOTES WERE TAKEN DURING EACH STATE OF THIS PROCESS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6COMPENSATION PROPOSAL WAS BASED ON EXTENSIVE COMPARABILITY RESEARCH AND DATA, INCLUDING SIMILAR NONPROFIT NEWSROOMS. EXTERNAL REVIEW AND APPROVAL WAS PROVIDED BY EXTERNAL BOARD MEMBER AND NOTES WERE TAKEN DURING EACH STATE OF THIS PROCESS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8PAYROLL FEES: PROGRAM SERVICE - 9,702 MANAGEMENT AND GENERAL - 548 FUNDRAISING - 235 OTHER PROFESSIONAL FEES: MANAGEMENT AND GENERAL - 4,000 NFP CONSULTANTS: MANAGEMENT AND GENERAL - 24,711 FUNDRAISING - 56,000
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9SCHEDULE A PART II: SECTION A. PUBLIC SUPPORT: ORGANIZATION REPORTED 83,690 FOR LINE 5 WHICH REPRESENTS THE CUMULATIVE CONTRIBUTIONS RECEIVED FROM PERSONS, OTHER THAN GOVERNMENTAL UNIT OR PUBLICLY SUPPORTED ORGANIZATIONS, INCLUDED IN TOTAL CONTRIBUTIONS ON LINE 1 OF SECTION A, THAT EXCEEDED 2% OF OF THE AMOUNT SHOWN ON LINE 11 OF COLUMN F.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Members or stockholder classes and rights Part VI line 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Member election for additional members Part VI line 7a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Governing body decisions Part VI line 7b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Other officer or key employee compensation Part VI line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8List of other fees for services expenses Part IX line 11g
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9General explanation attachment
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ReturnHeader/PreparerPersonGrp/PreparationDt02025-10-15
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ReturnHeader/ReturnTs02025-10-15T21:36:51-04:00
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ReturnHeader/TaxPeriodBeginDt02024-01-01
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