Civic Intelligence

Check My Ads Institute

EIN 87-1895699 • 501(c)3 • Washington, DC

Profile

Check my ads is a non profit 501(c)3 adtech watchdog. We are a non-partisan research and media organization. Our business activities include researching brand safety and advertising fraud within the digital advertising industry. We publish stories to an industry audience of fortune 500 advertisers, agency representatives, and adtech executives.

1802 Vernon St NW PMB 500Washington, DC 20009

www.checkmyads.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

46th percentile

0.05x

Higher debt load relative to assets than 46% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

33rd percentile

0.02x

Higher debt load relative to revenue than 33% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

8th percentile

-41%

Higher net margin than 8% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

15th percentile

-10.0%

Faster asset growth than 15% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Revenue Growth

24th percentile

-7.4%

Faster revenue growth than 24% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets46th percentile

Assets

Down

$600,190

Down $140,250 (-19%) from 2022

Liabilities

Up

$27,334

Up $16,029 (+142%) from 2022

Net Assets

Down

$572,856

Down $156,279 (-21%) from 2022

Operations
Liabilities / Revenue33rd percentileNet Margin8th percentile

Revenue

Down

$1,461,222

Down $241,691 (-14%) from 2022

Expenses

Up

$2,055,146

Up $1,069,165 (+108%) from 2022

Net Income

Down

-$593,924

Down $1,310,856 (-183%) from 2022

Trend Graphs

Balance Sheet Trend

Asset Growth15th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2022: $740,440Liabilities 2022: $11,305Net Assets 2022: $729,1352022Assets 2024: $600,190Liabilities 2024: $27,334Net Assets 2024: $572,8562024

Highlighted filing

2024

Assets$600,190
Liabilities$27,334
Net Assets$572,856
Open 2024 Filing

Operations Trend

Revenue Growth24th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2022: $1,702,913Expenses 2022: $985,981Net Income 2022: $716,9322022Revenue 2024: $1,461,222Expenses 2024: $2,055,146Net Income 2024: -$593,9242024

Highlighted filing

2024

Revenue$1,461,222
Expenses$2,055,146
Net Income-$593,924
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$600,190
Liabilities
$27,334
Net assets
$572,856
Revenue
$1,461,222
Expenses
$2,055,146
Net income
-$593,924
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.60$0.03$0.57$1.46$2.06$0.59
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.74$0.01$0.73$1.70$0.99$0.72
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 10, 2025
Return Version
2024v5.2
Gross Receipts
$1,461,222
Mission and Program Overview

Mission

Check my ads is a non profit 501(c)3 adtech watchdog. We are a non-partisan research and media organization. Our business activities include researching brand safety and advertising fraud within the digital advertising industry. We publish stories to an industry audience of fortune 500 advertisers, agency representatives, and adtech executives.

Check My Ads is a non profit 501(c)3 adtech watchdog. We are a non-partisan research and media organization. Our business activities include researching brand safety and advertising fraud within the digital advertising industry. We publish stories to an industry audience of Fortune 500 advertisers, agency representatives, and adtech executives, government officials, and the general public.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$449,183$414,356▼ $34,827
Accounts Receivable$680,000$160,065▼ $519,935
Total Assets$1,183,011$600,190▼ $582,821
Other Assets Total$53,828$25,769▼ $28,059
Liabilities
Other Liabilities$14,831$23,207▲ $8,376
Accounts Payable and Accrued Expenses$1,400$4,127▲ $2,727
Total Liabilities$16,231$27,334▲ $11,103
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$486,780$472,856▼ $13,924
Net Assets With Donor Restrictions$680,000$100,000▼ $580,000
Total Net Assets Fund Balance$1,166,780$572,856▼ $593,924
Total Liabilities and Net Assets / Fund Balance$1,183,011$600,190▼ $582,821
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Claire AtkinCEO/Co-FounderFT$149,971$6,590$156,561
Nandini JammiChief Strategy OfficerFT$143,593$6,454$150,047

Board Members and Trustees

NameTitle
David CarrollBoard Member
Dr Joan DonovanBoard Member
Sabrina Hersi IssaBoard Member
Zachary EdwardsBoard Member
Revenue and Support

Revenue Composition

Contributions and Grants
$1,457,471
Program Service Revenue
$575
Investment Income
$3,176
Other Revenue
$0
All Other Contributions
$1,457,471
Change in Net Assets
$-593,924

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,461,222
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$1,461,222
Total Revenue per Form 990
$1,461,222
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,311,984
Other Expenses$743,162
Total Fundraising Expense$266,722
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$833,566$159,328$221,065$1,213,959
Fees for Services Other$250,153-$15,208$265,361
Advertising$159,154-$212$159,366
Payroll Taxes$67,103$12,449$18,473$98,025
Travel$70,981--$70,981
Insurance$25,500$33,013$9,190$67,703
Fees for Services Accounting-$52,929-$52,929
Fees for Services Legal$200$44,273-$44,473
Information Technology$17,455--$17,455
All Other Expenses$6,623$2,042-$8,665
Conferences and Meetings$5,394-$2,574$7,968
Other Expenses$80$5,378-$5,458
Total Functional Expenses$1,444,004$344,420$266,722$2,055,146

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$2,055,146
Total Expenses per Audited Statements$2,055,146
Total Expenses per Form 990$2,055,146
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Accrued expenses$11,892
Wages payable$9,619
Ramp card$1,696
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, line 11B

“Form 990 prepared by outside accountant and board reviews.”

Form 990, Part VI, Section B, line 15A

“Compensation reviewed with comparablility data.”

Form 990, Part VI, Section C, line 18

“Available upon request.”

Form 990, Part VI, Section C, line 19

“Organization does not make governing documents, conflict of interest policy, or financial statements available to the public.”

Filing and Contact Details

Filer

Filer Name
Check My Ads Institute
EIN
87-1895699
Phone
6282191010
Address
1802 Vernon St NW PMB 500, Washington, DC 20009

Signing Officer

Name
Claire Atkin
Title
CEO/Co-Founder
Phone
6282191010
Signed
2025-11-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Claire Atkin
Formed
2021
Legal Domicile
De
Voting Board Members
6
Independent Board Members
4
Employees
12
Volunteers
0

Preparer

Firm
e2E LLC
Address
519 SW Boulevard, Kansas City, MO 64108
Preparer
Nancy McCullough
Phone
8162894274
Supplemental Narrative

Additional Explanations

Form 990, Part IX, line 11G

“Other Professional Fees: Program service expenses 244,623. Management and general expenses 0. Fundraising expenses 0. Total expenses 244,623. Communications: Program service expenses 5,530. Management and general expenses 0. Fundraising expenses 0. Total expenses 5,530. Fundraising Events: Program service expenses 0. Management and general expenses 0. Fundraising expenses 15,208. Total expenses 15,208.”

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IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt02159795
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt01702913
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt04620179
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt03176
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt03176
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportTotal170Amt03218236
IRS990ScheduleA/SubstantialContributorsTotAmt01401943
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0757471
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt02159795
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt01702913
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt04620179
IRS990ScheduleA/TotalSupportAmt04623355
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/ExpensesNotReportedAmt00
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt02055146
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt01696
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt19619
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt211892
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Ramp card
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1Wages payable
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc2Accrued expenses
IRS990ScheduleD/RevenueNotReportedAmt00
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt01461222
IRS990ScheduleD/TotalBookValueLandBuildingsAmt00
IRS990ScheduleD/TotalExpensesPerForm990Amt02055146
IRS990ScheduleD/TotalLiabilityAmt023207
IRS990ScheduleD/TotalRevenuePerForm990Amt01461222
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01461222
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt02055146
IRS990ScheduleJ/AnyNonFixedPaymentsInd00
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/CompBasedOnRevenueOfFlngOrgInd00
IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd00
IRS990ScheduleJ/CompBsdNetEarnsRltdOrgsInd00
IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd00
IRS990ScheduleJ/CompensationSurveyInd0X
IRS990ScheduleJ/EquityBasedCompArrngmInd00
IRS990ScheduleJ/Form990OfOtherOrganizationsInd0X
IRS990ScheduleJ/InitialContractExceptionInd00
IRS990/ScheduleJRequiredInd01
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0149971
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt1143593
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt06590
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt16454
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0Claire Atkin
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm1Nandini Jammi
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0CEO/Co-Founder
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt1Chief Strategy Officer
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0156561
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt1150047
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt10
IRS990ScheduleJ/SeverancePaymentInd00
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Form 990 prepared by outside accountant and board reviews.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Compensation reviewed with comparablility data.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Available upon request.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Organization does not make governing documents, conflict of interest policy, or financial statements available to the public.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Other Professional Fees: Program service expenses 244,623. Management and general expenses 0. Fundraising expenses 0. Total expenses 244,623. Communications: Program service expenses 5,530. Management and general expenses 0. Fundraising expenses 0. Total expenses 5,530. Fundraising Events: Program service expenses 0. Management and general expenses 0. Fundraising expenses 15,208. Total expenses 15,208.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section C, line 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section C, line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part IX, line 11g
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0AL
IRS990/StatesWhereCopyOfReturnIsFldCd1AR
IRS990/StatesWhereCopyOfReturnIsFldCd2CA
IRS990/StatesWhereCopyOfReturnIsFldCd3CT
IRS990/StatesWhereCopyOfReturnIsFldCd4FL
IRS990/StatesWhereCopyOfReturnIsFldCd5GA
IRS990/StatesWhereCopyOfReturnIsFldCd6HI
IRS990/StatesWhereCopyOfReturnIsFldCd7IL
IRS990/StatesWhereCopyOfReturnIsFldCd8KS
IRS990/StatesWhereCopyOfReturnIsFldCd9KY
IRS990/StatesWhereCopyOfReturnIsFldCd10MA
IRS990/StatesWhereCopyOfReturnIsFldCd11MD
IRS990/StatesWhereCopyOfReturnIsFldCd12MI
IRS990/StatesWhereCopyOfReturnIsFldCd13MN
IRS990/StatesWhereCopyOfReturnIsFldCd14MS
IRS990/StatesWhereCopyOfReturnIsFldCd15NC
IRS990/StatesWhereCopyOfReturnIsFldCd16NH
IRS990/StatesWhereCopyOfReturnIsFldCd17NJ
IRS990/StatesWhereCopyOfReturnIsFldCd18NM
IRS990/StatesWhereCopyOfReturnIsFldCd19NY
IRS990/StatesWhereCopyOfReturnIsFldCd20OR
IRS990/StatesWhereCopyOfReturnIsFldCd21PA
IRS990/StatesWhereCopyOfReturnIsFldCd22RI
IRS990/StatesWhereCopyOfReturnIsFldCd23SC
IRS990/StatesWhereCopyOfReturnIsFldCd24TN
IRS990/StatesWhereCopyOfReturnIsFldCd25UT
IRS990/StatesWhereCopyOfReturnIsFldCd26VA
IRS990/StatesWhereCopyOfReturnIsFldCd27WI
IRS990/StatesWhereCopyOfReturnIsFldCd28WV
IRS990/StatesWhereCopyOfReturnIsFldCd29AK
IRS990/StatesWhereCopyOfReturnIsFldCd30DC
IRS990/StatesWhereCopyOfReturnIsFldCd31ME
IRS990/StatesWhereCopyOfReturnIsFldCd32NV
IRS990/StatesWhereCopyOfReturnIsFldCd33OH
IRS990/StatesWhereCopyOfReturnIsFldCd34OK

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