Civic Intelligence

Keepin IT Rural Fund Inc

EIN 87-1686126 • 501(c)3 • San Marcos, CA

Profile

Preservation of the rural environment

1215 San Elijo Rd Suite 210San Marcos, CA 92078
Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

33rd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

35th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

97th percentile

85%

Higher net margin than 97% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

55th percentile

$0

Higher top officer pay than 55% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Asset Growth

83rd percentile

33%

Faster asset growth than 83% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

100th percentile

2355%

Faster revenue growth than 100% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets33rd percentile

Assets

Up

$606,390

Up $151,725 (+33%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$606,390

Up $151,725 (+33%) from 2023

Operations
Liabilities / Revenue35th percentileNet Margin97th percentile

Revenue

Up

$178,008

Up $170,757 (+2355%) from 2023

Expenses

Up

$26,373

Up $23,882 (+959%) from 2023

Net Income

Up

$151,635

Up $146,875 (+3086%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth83rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2022: $449,905Liabilities 2022: $0Net Assets 2022: $449,9052022Assets 2023: $454,665Liabilities 2023: $0Net Assets 2023: $454,6652023Assets 2024: $606,390Liabilities 2024: $0Net Assets 2024: $606,3902024

Highlighted filing

2024

Assets$606,390
Liabilities$0
Net Assets$606,390
Open 2024 Filing

Operations Trend

Revenue Growth100th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0Revenue 2022: $450,010Expenses 2022: $15Net Income 2022: $449,9952022Revenue 2023: $7,251Expenses 2023: $2,491Net Income 2023: $4,7602023Revenue 2024: $178,008Expenses 2024: $26,373Net Income 2024: $151,6352024

Highlighted filing

2024

Revenue$178,008
Expenses$26,373
Net Income$151,635
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$606,390
Liabilities
$0
Net assets
$606,390
Revenue
$178,008
Expenses
$26,373
Net income
$151,635
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$6.06$0.00$6.06$1.78$0.26$1.52
2023Detailed filing. Detailed filing data is available for this year.$4.55$0.00$4.55$0.07$0.02$0.05
2022Detailed filing. Detailed filing data is available for this year.$4.50$0.00$4.50$4.50$0.00$4.50
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 17, 2025
Return Version
2024v5.2
Gross Receipts
$178,008
Mission and Program Overview

Mission

Preservation of open space and the rural environment in unincorporated San Diego County, California.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$427,220$605,177▲ $177,957
Savings and Temporary Cash Investments$26,708$659▼ $26,049
Cash and Non-Interest-Bearing Accounts$827$554▼ $273
Total Assets$454,755$606,390▲ $151,635
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$454,755$606,390▲ $151,635
Total Net Assets Fund Balance$454,755$606,390▲ $151,635
Total Liabilities and Net Assets / Fund Balance$454,755$606,390▲ $151,635
Compensation and Service Providers
Top Officer Pay55th percentile

Board Members and Trustees

NameTitle
Scott SutherlandChief Executive Officer
Debra ONeillSecretary
Juan Pablo ThebergeTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$150,050
Program Service Revenue
$0
Investment Income
$27,958
Other Revenue
$0
All Other Contributions
$150,050
Change in Net Assets
$151,635
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$18,333
Other Expenses$8,040
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$18,333--$18,333
Advertising$4,999--$4,999
Fees for Services Accounting-$1,549-$1,549
Insurance-$1,390-$1,390
Fees for Services Other-$100-$100
Office Expenses-$2-$2
Total Functional Expenses$23,332$3,041$0$26,373
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Endangered Habitats League IncWest Hollywood, CA501c3-$15,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

“All board members review and approve the 990 prior to it being filed.”

Conflict of interest policy compliance Part VI line 12C

“Conflicts of interest are reviewed at least annnually.”

Governing documents etc available to public Part VI line 19

“The Organization made its governing focuments, conflict of interest policy, and financial statements available to the public during the tax year upon request. Many of these documents are also publicly available at the State of Californias Registry of Charities.”

Filing and Contact Details

Filer

Filer Name
Keepin It Rural Fund Inc
EIN
87-1686126
In Care Of
% Scott Sutherland
Phone
8583545066
Address
1215 San Elijo Rd Suite 210, San Marcos, CA 92078

Signing Officer

Name
Scott Sutherland
Title
Chief Executive Officer
Phone
8583545066
Signed
2025-11-17
Discuss with paid preparer
Yes

Organization Details

Formed
2021
Legal Domicile
CA
Voting Board Members
3
Independent Board Members
3
Employees
0
Volunteers
3

Preparer

Firm
Thrive Advisory Solutions LLC
Address
2191 Ebenezer Rd Unit 36983, Rock Hill, SC 29732
Preparer
Nicholas Cunningham
Phone
8036204255
Raw XML Appendix327 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Thrive Advisory Solutions LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02191 Ebenezer Rd Unit 36983
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Rock Hill
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0SC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd029732
ReturnHeader/PreparerPersonGrp/PhoneNum08036204255
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-12
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0NICHOLAS CUNNINGHAM
ReturnHeader/ReturnTs02025-11-12T22:38:46-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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