Civic Intelligence

Cardinal Productions Inc

EIN 87-1532828 • 501(c)3 • Roanoke, VA

Profile

Cardinal News, an independent, nonprofit news organization, reports the untold stories of Southwest and Southside Virginia, and strengthens the voices of the people in our communities who have been sidelined in the commonwealth's political, economic and cultural conversations simply because of where they live.

PO Box 4455Roanoke, VA 24015

cardinalnews.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

48th percentile

0.05x

Higher debt load relative to assets than 48% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

45th percentile

0.05x

Higher debt load relative to revenue than 45% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

29th percentile

-4.4%

Higher net margin than 29% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

70th percentile

$108,323

Higher top officer pay than 70% of similar nonprofits.

Top officer pay equals 7.9% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

26th percentile

-4.2%

Faster asset growth than 26% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

45th percentile

4.7%

Faster revenue growth than 45% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets48th percentile

Assets

Down

$1,282,627

Down $56,507 (-4.2%) from 2023

Liabilities

Up

$69,918

Up $3,366 (+5.1%) from 2023

Net Assets

Down

$1,212,709

Down $59,873 (-4.7%) from 2023

Operations
Liabilities / Revenue45th percentileNet Margin29th percentile

Revenue

Up

$1,362,826

Up $60,676 (+4.7%) from 2023

Expenses

Up

$1,422,699

Up $336,993 (+31%) from 2023

Net Income

Down

-$59,873

Down $276,317 (-128%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth26th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2021: $337,065Liabilities 2021: $17,434Net Assets 2021: $319,6312021Assets 2022: $1,088,750Liabilities 2022: $32,612Net Assets 2022: $1,056,1382022Assets 2023: $1,339,134Liabilities 2023: $66,552Net Assets 2023: $1,272,5822023Assets 2024: $1,282,627Liabilities 2024: $69,918Net Assets 2024: $1,212,7092024

Highlighted filing

2024

Assets$1,282,627
Liabilities$69,918
Net Assets$1,212,709
Open 2024 Filing

Operations Trend

Revenue Growth45th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2021: $470,063Expenses 2021: $150,432Net Income 2021: $319,6312021Revenue 2022: $1,333,452Expenses 2022: $596,945Net Income 2022: $736,5072022Revenue 2023: $1,302,150Expenses 2023: $1,085,706Net Income 2023: $216,4442023Revenue 2024: $1,362,826Expenses 2024: $1,422,699Net Income 2024: -$59,8732024

Highlighted filing

2024

Revenue$1,362,826
Expenses$1,422,699
Net Income-$59,873
Open 2024 Filing

Filings

Most recent year

2024 • Form 990XML pending. An XML filing is linked for this year, but detailed extraction is still pending.

Open filing
Assets
$1,282,627
Liabilities
$69,918
Net assets
$1,212,709
Revenue
$1,362,826
Expenses
$1,422,699
Net income
-$59,873
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.28$0.07$1.21$1.36$1.42$0.06
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.34$0.07$1.27$1.30$1.09$0.22
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.09$0.03$1.06$1.33$0.60$0.74
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.34$0.02$0.32$0.47$0.15$0.32
Latest Detailed Filing

The latest 2024 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2022 below.

Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Nov 10, 2023
Return Version
2022v5.0
Gross Receipts
$1,338,916
Mission and Program Overview

Mission

Cardinal News, an independent, nonprofit news organization, reports the untold stories of Southwest and Southside Virginia, and strengthens the voices of the people in our communities who have been sidelined in the commonwealth's political, economic and cultural conversations simply because of where they live.

We report the untold stories of Southwest and Southside Virginia, and strengthen the voices of the people who have been sidelined in the commonwealth's political, economic and cultural conversations simply because of where they live.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$25,000$768,666▲ $743,666
Pledges and Grants Receivable$0$200,300▲ $200,300
Cash and Non-Interest-Bearing Accounts$309,292$115,028▼ $194,264
Prepaid Expenses and Deferred Charges$2,773$4,756▲ $1,983
Accounts Receivable$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Land, Buildings, and Equipment, Net-$0-
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$337,065$1,088,750▲ $751,685
Other Assets Total$0$0→ $0
Liabilities
Accounts Payable and Accrued Expenses$17,434$32,612▲ $15,178
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$17,434$32,612▲ $15,178
Net Assets / Fund Balance
Net Assets With Donor Restrictions$0$541,127▲ $541,127
Net Assets Without Donor Restrictions$319,631$515,011▲ $195,380
Total Net Assets Fund Balance$319,631$1,056,138▲ $736,507
Total Liabilities and Net Assets / Fund Balance$337,065$1,088,750▲ $751,685
Compensation and Service Providers
Top Officer Pay70th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Luanne RifeExecutive DirectorPT$48,144$48,144

Board Members and Trustees

NameTitle
Caroline GlickmanPresident, Board of Directors
Debbie MeadeSecretary, Board of Directors
Chris TurnbullTreasurer, Board of Directors
Revenue and Support

Revenue Composition

Contributions and Grants
$1,332,081
Program Service Revenue
$0
Investment Income
$1,371
Other Revenue
$0
All Other Contributions
$1,332,081
Change in Net Assets
$736,507

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,333,452
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Other Revenue Adjustments
$0
Total Revenue per Audited Statements
$1,333,452
Total Revenue per Form 990
$1,333,452
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$353,969
Other Expenses$242,716
Total Fundraising Expense$42,960
Professional Fundraising Fees$260
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$256,293$0$0$256,293
Advertising$82,053$0$12,000$94,053
Fees for Services Other$54,750--$54,750
Current Officers, Directors, Trustees, and Key Employees$5,083$22,875$22,875$50,833
Information Technology$36,937$2,496$1,018$40,451
Payroll Taxes$21,335$1,832$1,832$24,999
Other Employee Benefits$19,584$1,130$1,130$21,844
Office Expenses$8,186$9,143$974$18,303
Fees for Services Accounting$0$15,400$0$15,400
Travel$5,684$812$1,768$8,264
Insurance$0$5,390$0$5,390
Conferences and Meetings$3,747$0$1,103$4,850
Occupancy$1,255$0$0$1,255
Fees for Services Professional Fundraising--$260$260
Total Functional Expenses$494,907$59,078$42,960$596,945

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$596,945
Total Expenses per Audited Statements$596,945
Total Expenses per Form 990$596,945
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Other Expense Adjustments$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$260
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Organization's process to review Form 990. Form 990 is initially prepared by Organization's accountant and Executive Director with a review by an Independent Accounting Firm. Prior to filing the Form 990, all board members will receive a digital copy of the Form 990 and have an opportunity to ask questions and provide edits. All feedback is incorporated into submitted Form 990.”

Form 990, Part VI, Section B, Line 12C

“Enforcement of Conflicts of Interest Policy. All board members are required to sign the conflicts of interest policy prior to admittance, and each year thereafter. The policy is considered during relevant discussions and all board members must disclose any conflicts.”

Form 990, Part VI, Section B, Line 15

“Compensation Process. For the executive editor, the Board considered comparable compensation ranges and budgetary constraints in setting the salary level.”

Form 990, Part VI, Section C, Line 19

“Governing documents, conflicts of interest policy and financial statements were made available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Cardinal Productions Inc
EIN
87-1532828
Phone
5404672189
Address
PO Box 4455, Roanoke, VA 24015
Doing Business As
Cardinal News

Signing Officer

Name
Luanne Rife
Title
Executive Director
Phone
5404672189
Signed
2023-11-10

Organization Details

Principal Officer
Luanne Rife
Formed
2021
Legal Domicile
Va
Voting Board Members
3
Independent Board Members
3
Employees
8
Volunteers
30
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Payments to freelancers for written, artistic or photographic works specially commissioned for use in publications owned or controlled by Cardinal.”

Raw XML AppendixShowing 400 of 529 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/Desc0Cardinal News began its first full year of operation with an editor and two reporters on staff, along with a group of 8-10 freelancers. During the year, Cardinal gained support from the Danville Regional Foundation to staff a reporter in Danville; the Genan Foundation to staff a reporter in Bristol; and a gift from The Secular Society to hire an audience engagement editor. In addition to hosting a website and publishing a daily newsletter, Cardinal added two new products: a weekly newsletter and a weather newsletter. The Institute for Nonprofit News named Cardinal a finalist in the Community Champion Award contest for its coverage of flooding in Buchanan County. LION Publishers named Cardinal as a finalist in its New LION Business of the Year contest. Other notable stories included coverage of hospital finances, nursing shortages, small nuclear reactors, and the state's rationing of Narcan. We also created a Speaker Series and held events that brought in the governor, a Silicon Valley congressman, and the head of the National Association of Manufacturers. Through our journalism, we continue to provide independent information to the people of our communities, and to elevate their stories to Virginians living elsewhere.
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IRS990/Form990PartVIISectionAGrp/PersonNm1Caroline Glickman
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IRS990/Form990PartVIISectionAGrp/TitleTxt1President, Board of Directors
IRS990/Form990PartVIISectionAGrp/TitleTxt2Secretary, Board of Directors
IRS990/Form990PartVIISectionAGrp/TitleTxt3Treasurer, Board of Directors
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IRS990/MissionDesc0Cardinal News, an independent, nonprofit news organization, reports the untold stories of Southwest and Southside Virginia, and strengthens the voices of the people in our communities who have been sidelined in the commonwealth's political, economic and cultural conversations simply because of where they live.
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