Civic Intelligence

Livingston County Tourism Inc

EIN 86-3020494 • 501(c)3 • Geneseo, NY

Profile

Livingston County Tourism Inc creates an alignment with certain County initiatives that offers increased efficiencies and synergies that will be utilized to leverage and grow areas of our local economy such as residential home sales business attraction infrastructure and general quality of life features that promote a thriving community.

6 Court Street 306Geneseo, NY 14454

www.growlivco.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

73rd percentile

0.17x

Higher debt load relative to assets than 73% of similar nonprofits.

NTEE S41 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

65th percentile

0.11x

Higher debt load relative to revenue than 65% of similar nonprofits.

NTEE S41 • $500k-$1M nonprofits • Source year 2024

Net Margin

66th percentile

17%

Higher net margin than 66% of similar nonprofits.

NTEE S41 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

65th percentile

$84,168

Higher top officer pay than 65% of similar nonprofits.

Top officer pay equals 14.6% of source-year revenue.

NTEE S41 • $500k-$1M nonprofits • Source year 2024

Asset Growth

21st percentile

-9.7%

Faster asset growth than 21% of similar nonprofits.

NTEE S41 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

17th percentile

-14%

Faster revenue growth than 17% of similar nonprofits.

NTEE S41 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Assets

Down

$379,861

Down $40,783 (-9.7%) from 2023

Liabilities

Down

$65,062

Down $138,717 (-68%) from 2023

Net Assets

Up

$314,799

Up $97,934 (+45%) from 2023

Revenue

Down

$575,318

Down $93,819 (-14%) from 2023

Expenses

Down

$477,384

Down $69,264 (-13%) from 2023

Net Income

Down

$97,934

Down $24,555 (-20%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2021: $17,794Liabilities 2021: $0Net Assets 2021: $17,7942021Assets 2022: $103,144Liabilities 2022: $8,768Net Assets 2022: $94,3762022Assets 2023: $420,644Liabilities 2023: $203,779Net Assets 2023: $216,8652023Assets 2024: $379,861Liabilities 2024: $65,062Net Assets 2024: $314,7992024

Highlighted filing

2024

Assets$379,861
Liabilities$65,062
Net Assets$314,799

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$800K$600K$400K$200K$0Revenue 2021: $240,123Expenses 2021: $222,329Net Income 2021: $17,7942021Revenue 2022: $437,225Expenses 2022: $360,643Net Income 2022: $76,5822022Revenue 2023: $669,137Expenses 2023: $546,648Net Income 2023: $122,4892023Revenue 2024: $575,318Expenses 2024: $477,384Net Income 2024: $97,9342024

Highlighted filing

2024

Revenue$575,318
Expenses$477,384
Net Income$97,934

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.2
Gross Receipts
$596,940
Mission and Program Overview

Mission

The in-house tourism program will allow for a closer alignment of the tourism program with certain County initiatives will offer increased efficiencies and synergies that can be utilized to leverage and grow other areas of our economy such as residential home sales business attraction infrastructure and general quality-of-life features.

To grow other areas of livingston county's economy such as residential home sales, business attraction, in structures and general quality of life.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$386,244$355,438▼ $30,806
Inventories for Sale or Use$26,648--
Land, Buildings, and Equipment, Net$2,439$23,673▲ $21,234
Accounts Receivable$5,313--
Total Assets$420,644$379,861▼ $40,783
Other Assets Total$0$750▲ $750
Liabilities
Deferred Revenue$198,387$63,583▼ $134,804
Other Liabilities$1,694$0▼ $1,694
Accounts Payable and Accrued Expenses$3,698$1,479▼ $2,219
Total Liabilities$203,779$65,062▼ $138,717
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$216,865$314,799▲ $97,934
Total Net Assets Fund Balance$216,865$314,799▲ $97,934
Total Liabilities and Net Assets / Fund Balance$420,644$379,861▼ $40,783

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$23,673$7,951$31,624
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Kelly BurnsDirector of TourismFT$38,737$45,431$84,168

Board Members and Trustees

NameTitle
William BaconPresident
William WadsworthVice President
Chic YoderBoard Member
Donald WesterBoard Member
James ShellyBoard Member
Matthew ColeBoard Member
Michael FalkSecretary
William WaterhouseTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$555,505
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$19,813
Change in Net Assets
$97,934
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$434,507
Salaries, Compensation, and Employee Benefits$42,877
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$104,271--$104,271
Fees for Services Other$18,258$47,326-$65,584
Current Officers, Directors, Trustees, and Key Employees-$36,173-$36,173
Information Technology-$32,657-$32,657
Occupancy-$17,259-$17,259
Office Expenses-$8,880-$8,880
Fees for Services Accounting-$8,025-$8,025
Depreciation Depletion-$6,325-$6,325
Other Expenses$26,724$5,895-$5,895
All Other Expenses$5,249--$5,249
Travel$5,054--$5,054
Other Employee Benefits-$3,638-$3,638
Payroll Taxes-$3,066-$3,066
Total Functional Expenses$251,721$225,663$0$477,384
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
No
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

A copy of the 990 was emailed to all board members to review, prior to filing.

Form 990, Part VI, Section B, Line 12

Conflicts of interest are reviewed with officers, directors, and key employees upon joining the board or being hired.

Form 990, Part VI, Section B, Line 15A

The director or tourism's compensation is reviewed and approved by the board of directors.

Form 990, Part VI, Section C, Line 19

Livingston county tourism, inc. Makes their governing documents, conflict of interest policy and financial statements available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Livingston County Tourism Inc
EIN
86-3020494
Phone
5852437124
Address
6 COURT STREET 306, GENESEO, NY 14454

Signing Officer

Name
William Bacon
Title
President
Phone
5852437124
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
William Bacon
Formed
2021
Legal Domicile
Ny
Voting Board Members
8
Independent Board Members
8
Employees
1
Volunteers
5

Preparer

Firm
Bonadio & Co Llp
Address
171 SULLYS TRAIL, PITTSFORD, NY 14534
Preparer
Melissa Slater
Phone
5853811000
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Professional fees: program service expenses 18,258. Management and general expenses 47,326. Fundraising expenses 0. Total expenses 65,584.

FORM 990, PART XII, LINE 2C:

The board of directors is responsible for the selection and oversight of the review. The process has not changed from prior years.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0A COPY OF THE 990 WAS EMAILED TO ALL BOARD MEMBERS TO REVIEW, PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1CONFLICTS OF INTEREST ARE REVIEWED WITH OFFICERS, DIRECTORS, AND KEY EMPLOYEES UPON JOINING THE BOARD OR BEING HIRED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE DIRECTOR OR TOURISM'S COMPENSATION IS REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3LIVINGSTON COUNTY TOURISM, INC. MAKES THEIR GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PROFESSIONAL FEES: PROGRAM SERVICE EXPENSES 18,258. MANAGEMENT AND GENERAL EXPENSES 47,326. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 65,584.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE BOARD OF DIRECTORS IS RESPONSIBLE FOR THE SELECTION AND OVERSIGHT OF THE REVIEW. THE PROCESS HAS NOT CHANGED FROM PRIOR YEARS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART IX, LINE 11G
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART XII, LINE 2C:
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0NY
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0420644
IRS990/TotalAssetsEOYAmt0379861
IRS990/TotalAssetsGrp/BOYAmt0420644
IRS990/TotalAssetsGrp/EOYAmt0379861
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0555505
IRS990/TotalEmployeeCnt01
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0225663
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0251721
IRS990/TotalFunctionalExpensesGrp/TotalAmt0477384
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0203779
IRS990/TotalLiabilitiesEOYAmt065062
IRS990/TotalLiabilitiesGrp/BOYAmt0203779
IRS990/TotalLiabilitiesGrp/EOYAmt065062
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0216865
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0314799
IRS990/TotalOtherCompensationAmt02973
IRS990/TotalProgramServiceExpensesAmt0251721
IRS990/TotalReportableCompFromOrgAmt038737
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt019813
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0575318
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt05
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0420644
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0379861
IRS990/TotReportableCompRltdOrgAmt042458
IRS990/TravelGrp/ProgramServicesAmt05054
IRS990/TravelGrp/TotalAmt05054
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt06 COURT STREET 306
IRS990/USAddress/CityNm0GENESEO
IRS990/USAddress/StateAbbreviationCd0NY
IRS990/USAddress/ZIPCd014454
IRS990/VotingMembersGoverningBodyCnt08
IRS990/VotingMembersIndependentCnt08
IRS990/WebsiteAddressTxt0WWW.VISITLIVCO.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0WILLIAM BACON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum05852437124
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0LIVINGSTON COUNTY TOURISM INC
ReturnHeader/Filer/BusinessNameControlTxt0LIVI
ReturnHeader/Filer/EIN0863020494
ReturnHeader/Filer/PhoneNum05852437124
ReturnHeader/Filer/USAddress/AddressLine1Txt06 COURT STREET 306
ReturnHeader/Filer/USAddress/CityNm0GENESEO
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NY
ReturnHeader/Filer/USAddress/ZIPCd014454
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0161131146
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0BONADIO & CO LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0171 SULLYS TRAIL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0PITTSFORD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd014534
ReturnHeader/PreparerPersonGrp/PhoneNum05853811000
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-12
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MELISSA SLATER
ReturnHeader/ReturnTs02025-11-14T14:59:26-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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