Civic Intelligence

The Wow Center Inc

990 • Fiscal year 2024 • EIN 86-2972189

Jan 01, 2024 to Dec 31, 2024 • Filed on May 09, 2025

Organization ProfileWWW.THEWOWCENTERNJ.ORG
44 W Chestnut AvenueMerchantville, NJ 08109

(856) 589-0444

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

78th percentile

0.42x

Higher debt load relative to assets than 78% of similar nonprofits.

2024 filings • NTEE S • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

84th percentile

0.57x

Higher debt load relative to revenue than 84% of similar nonprofits.

2024 filings • NTEE S • $500k-$1M nonprofits • Source year 2024

Net Margin

54th percentile

6.2%

Higher net margin than 54% of similar nonprofits.

2024 filings • NTEE S • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

52nd percentile

$0

Higher top officer pay than 52% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2024 filings • NTEE S • $500k-$1M nonprofits • Source year 2024

Asset Growth

44th percentile

1.9%

Faster asset growth than 44% of similar nonprofits.

2024 filings • NTEE S • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

23rd percentile

-7.7%

Faster revenue growth than 23% of similar nonprofits.

2024 filings • NTEE S • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets78th percentile

Assets

Up

$512,349

Up $9,356 (+1.9%) from 2023

Net Assets

Up

$299,662

Up $22,950 (+8.3%) from 2023

Liabilities

Down

$212,687

Down $13,594 (-6.0%) from 2023

Revenue And Expenses
Liabilities / Revenue84th percentileNet Margin54th percentile

Revenue

Down

$370,753

Down $30,943 (-7.7%) from 2023

Expenses

Up

$347,803

Up $89,920 (+35%) from 2023

Net Income

Down

$22,950

Down $120,863 (-84%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth44th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2022: $376,800Liabilities 2022: $243,901Net Assets 2022: $132,8992022Assets 2023: $502,993Liabilities 2023: $226,281Net Assets 2023: $276,7122023Assets 2024: $512,349Liabilities 2024: $212,687Net Assets 2024: $299,6622024Assets 2025: $412,639Liabilities 2025: $204,826Net Assets 2025: $207,8132025

Highlighted filing

2024

Assets$512,349
Liabilities$212,687
Net Assets$299,662
Open 2024 Filing

Operations Trend

Revenue Growth23rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200KRevenue 2022: $194,653Expenses 2022: $71,109Net Income 2022: $123,5442022Revenue 2023: $401,696Expenses 2023: $257,883Net Income 2023: $143,8132023Revenue 2024: $370,753Expenses 2024: $347,803Net Income 2024: $22,9502024Revenue 2025: $279,953Expenses 2025: $371,802Net Income 2025: -$91,8492025

Highlighted filing

2024

Revenue$370,753
Expenses$347,803
Net Income$22,950
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 9, 2025
Return Version
2024v5.1
Gross Receipts
$370,753
Mission and Program Overview

Mission

Empowering real women with real stories to thrive, dream, believe, and pursue the impossible through love and community.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$312,139$320,909▲ $8,770
Accounts Receivable$87,500$127,050▲ $39,550
Cash and Non-Interest-Bearing Accounts$101,464$62,478▼ $38,986
Prepaid Expenses and Deferred Charges$1,890$1,912▲ $22
Total Assets$502,993$512,349▲ $9,356
Liabilities
Mortgage Notes Payable Secured by Investment Property$217,673$209,372▼ $8,301
Accounts Payable and Accrued Expenses$8,608$3,315▼ $5,293
Total Liabilities$226,281$212,687▼ $13,594
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$200,026$234,048▲ $34,022
Net Assets With Donor Restrictions$76,686$65,614▼ $11,072
Total Net Assets Fund Balance$276,712$299,662▲ $22,950
Total Liabilities and Net Assets / Fund Balance$502,993$512,349▲ $9,356

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$254,762$12,822$267,584
Other Land Buildings$41,647$8,108$49,755
Land$24,500-$24,500
Compensation and Service Providers
Top Officer Pay52nd percentile

Board Members and Trustees

NameTitle
Melissa PadinPresident
Andrea HennesseeTrustee
Arlena CorzineTrustee
Dina MaldonadoTrustee
Noelle St Clair LentzTrustee
Oscar ParraTrustee
Yajaira RosaTrustee
Revenue and Support

Revenue Composition

Contributions and Grants
$311,553
Program Service Revenue
$59,200
Investment Income
$0
Other Revenue
$0
All Other Contributions
$311,553
Change in Net Assets
$22,950

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeReported AmountValuation Method
Clothing and Household Goods$55,661Estimated Fair Value
Total Noncash Contributions$55,661-

Audited Revenue Reconciliation

Revenue per Audited Statements
$370,753
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$370,753
Total Revenue per Form 990
$370,753
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$184,765
Other Expenses$163,038
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$166,289$18,476-$184,765
Interest$15,140--$15,140
Depreciation Depletion$14,340--$14,340
Occupancy$11,380--$11,380
Fees for Services Accounting-$7,569-$7,569
Office Expenses-$7,267-$7,267
Insurance-$7,084-$7,084
Other Expenses$4,920--$4,920
Fees for Services Other-$3,643-$3,643
Advertising$1,462--$1,462
Travel-$309-$309
Total Functional Expenses$303,455$44,348$0$347,803

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$347,803
Total Expenses per Audited Statements$347,803
Total Expenses per Form 990$347,803
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Explanation: the board of directors of the wow center under the advice of the treasurer shall employ an external auditing firm to prepare the financial numbers of the form 990. The treasurer and president will complete the governance sections, and will consult with the executive director to identify and complete the programmatic components. The full board receives a copy of the form prior to filing for final review and the form shall be approved by a quorum of the board of directors at any regular, annual or special meeting as directed by the president.”

Form 990, Part VI, Section B, Line 12C

“1) each director, principal officer and member of a committee with board delegated powers shall annually sign a statement which affirms such person: a) has received a copy of the conflict of interest policy. B) has read and understands the policy c) has agreed to comply with the policy d) undertands that the wow center is a charitable organization and in order to maintain its federal tax exemption it must engage primarily in activities which accomplish one or more of its tax exempt purposes. 2) if at any time during the year, the information in the annual statement changes materially, the director shall disclose such changes and revise the annual disclosure form. 3) the board of directors shall regularly and consistently monitor and enforce compliance with this policy by reviewing annual statements and taking such other actions as are necessary for effective oversight.”

Form 990, Part VI, Section C, Line 18

“Documents are made available to the public upon request”

Form 990, Part VI, Section C, Line 19

“The organization's governing documents and financial statements are available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
The Wow Center Inc
EIN
86-2972189
Phone
8565890444
Address
44 W CHESTNUT AVENUE, MERCHANTVILLE, NJ 08109

Signing Officer

Name
Noelle Stclair Lentz
Title
Trustee
Phone
8565890444
Signed
2025-05-09
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Noelle Stclair Lentz
Formed
2021
Legal Domicile
Nj
Voting Board Members
7
Independent Board Members
7
Employees
6
Volunteers
0

Preparer

Firm
KEISER GIORDANO CPA'S PC
Address
141 FRIENDS LANE, NEWTOWN, PA 18940
Preparer
James D Keiser Iii
Phone
2157852600
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

“The organization is a nonprofit organization as described in section 501(c)(3) of the internal revenue code and is exempt from federal and state income taxes. The organization is required to file form 990 annually. U.s. Gaap requires management to evaluate tax positions taken and recognize a tax liability if the organization has taken an uncertain tax position that more likely than not would not be sustained upon examination by a government authority. Management has analyzed the tax positions taken by the organization and has concluded that as of december 31, 2023, there are no uncertain positions taken or expected to be taken that would require recognition of a liability or disclosure in the financial statements. Income tax related penalties and interest would be included in management and general expenses, of which there were none for the year ended december 31, 2023.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION IS A NONPROFIT ORGANIZATION AS DESCRIBED IN SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AND IS EXEMPT FROM FEDERAL AND STATE INCOME TAXES. THE ORGANIZATION IS REQUIRED TO FILE FORM 990 ANNUALLY. U.S. GAAP REQUIRES MANAGEMENT TO EVALUATE TAX POSITIONS TAKEN AND RECOGNIZE A TAX LIABILITY IF THE ORGANIZATION HAS TAKEN AN UNCERTAIN TAX POSITION THAT MORE LIKELY THAN NOT WOULD NOT BE SUSTAINED UPON EXAMINATION BY A GOVERNMENT AUTHORITY. MANAGEMENT HAS ANALYZED THE TAX POSITIONS TAKEN BY THE ORGANIZATION AND HAS CONCLUDED THAT AS OF DECEMBER 31, 2023, THERE ARE NO UNCERTAIN POSITIONS TAKEN OR EXPECTED TO BE TAKEN THAT WOULD REQUIRE RECOGNITION OF A LIABILITY OR DISCLOSURE IN THE FINANCIAL STATEMENTS. INCOME TAX RELATED PENALTIES AND INTEREST WOULD BE INCLUDED IN MANAGEMENT AND GENERAL EXPENSES, OF WHICH THERE WERE NONE FOR THE YEAR ENDED DECEMBER 31, 2023.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0320909
IRS990ScheduleD/TotalExpensesPerForm990Amt0347803
IRS990ScheduleD/TotalRevenuePerForm990Amt0370753
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt0370753
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt0347803
IRS990/ScheduleJRequiredInd00
IRS990ScheduleM/AnyPropertyThatMustBeHeldInd00
IRS990ScheduleM/ClothingAndHouseholdGoodsGrp/MethodOfDeterminingRevenuesTxt0ESTIMATED FAIR VALUE
IRS990ScheduleM/ClothingAndHouseholdGoodsGrp/NonCashCheckboxInd0X
IRS990ScheduleM/ClothingAndHouseholdGoodsGrp/NoncashContributionsRptF990Amt055661
IRS990ScheduleM/ReviewProcessUnusualNCGiftsInd00
IRS990ScheduleM/ThirdPartiesUsedInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0EXPLANATION: THE BOARD OF DIRECTORS OF THE WOW CENTER UNDER THE ADVICE OF THE TREASURER SHALL EMPLOY AN EXTERNAL AUDITING FIRM TO PREPARE THE FINANCIAL NUMBERS OF THE FORM 990. THE TREASURER AND PRESIDENT WILL COMPLETE THE GOVERNANCE SECTIONS, AND WILL CONSULT WITH THE EXECUTIVE DIRECTOR TO IDENTIFY AND COMPLETE THE PROGRAMMATIC COMPONENTS. THE FULL BOARD RECEIVES A COPY OF THE FORM PRIOR TO FILING FOR FINAL REVIEW AND THE FORM SHALL BE APPROVED BY A QUORUM OF THE BOARD OF DIRECTORS AT ANY REGULAR, ANNUAL OR SPECIAL MEETING AS DIRECTED BY THE PRESIDENT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11) EACH DIRECTOR, PRINCIPAL OFFICER AND MEMBER OF A COMMITTEE WITH BOARD DELEGATED POWERS SHALL ANNUALLY SIGN A STATEMENT WHICH AFFIRMS SUCH PERSON: A) HAS RECEIVED A COPY OF THE CONFLICT OF INTEREST POLICY. B) HAS READ AND UNDERSTANDS THE POLICY C) HAS AGREED TO COMPLY WITH THE POLICY D) UNDERTANDS THAT THE WOW CENTER IS A CHARITABLE ORGANIZATION AND IN ORDER TO MAINTAIN ITS FEDERAL TAX EXEMPTION IT MUST ENGAGE PRIMARILY IN ACTIVITIES WHICH ACCOMPLISH ONE OR MORE OF ITS TAX EXEMPT PURPOSES. 2) IF AT ANY TIME DURING THE YEAR, THE INFORMATION IN THE ANNUAL STATEMENT CHANGES MATERIALLY, THE DIRECTOR SHALL DISCLOSE SUCH CHANGES AND REVISE THE ANNUAL DISCLOSURE FORM. 3) THE BOARD OF DIRECTORS SHALL REGULARLY AND CONSISTENTLY MONITOR AND ENFORCE COMPLIANCE WITH THIS POLICY BY REVIEWING ANNUAL STATEMENTS AND TAKING SUCH OTHER ACTIONS AS ARE NECESSARY FOR EFFECTIVE OVERSIGHT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DOCUMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION'S GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0NJ
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0502993
IRS990/TotalAssetsEOYAmt0512349
IRS990/TotalAssetsGrp/BOYAmt0502993
IRS990/TotalAssetsGrp/EOYAmt0512349
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0311553
IRS990/TotalEmployeeCnt06
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt044348
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0303455
IRS990/TotalFunctionalExpensesGrp/TotalAmt0347803
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0226281
IRS990/TotalLiabilitiesEOYAmt0212687
IRS990/TotalLiabilitiesGrp/BOYAmt0226281
IRS990/TotalLiabilitiesGrp/EOYAmt0212687
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0276712
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0299662
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0303455
IRS990/TotalProgramServiceRevenueAmt059200
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt059200
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0370753
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0502993
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0512349
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt0309
IRS990/TravelGrp/TotalAmt0309
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt044 W CHESTNUT AVENUE
IRS990/USAddress/CityNm0MERCHANTVILLE
IRS990/USAddress/StateAbbreviationCd0NJ
IRS990/USAddress/ZIPCd008109
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0WWW.THEWOWCENTERNJ.ORG
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0NOELLE STCLAIR LENTZ
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TRUSTEE
ReturnHeader/BusinessOfficerGrp/PhoneNum08565890444
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-09
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0THE WOW CENTER INC
ReturnHeader/Filer/BusinessNameControlTxt0WOWC
ReturnHeader/Filer/EIN0862972189
ReturnHeader/Filer/PhoneNum08565890444
ReturnHeader/Filer/USAddress/AddressLine1Txt044 W CHESTNUT AVENUE
ReturnHeader/Filer/USAddress/CityNm0MERCHANTVILLE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NJ
ReturnHeader/Filer/USAddress/ZIPCd008109
ReturnHeader/IRSResponsiblePrtyInfoCurrInd00
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0233099625
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0KEISER GIORDANO CPA'S PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0141 FRIENDS LANE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0NEWTOWN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0PA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd018940
ReturnHeader/PreparerPersonGrp/PhoneNum02157852600
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JAMES D KEISER III
ReturnHeader/ReturnTs02025-05-09T12:19:13-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$512,349
Liabilities
$212,687
Net assets
$299,662
Revenue
$370,753
Expenses
$347,803
Net income
$22,950
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$4.13$2.05$2.08$2.80$3.72$0.92
2024Detailed filing. Detailed filing data is available for this year.$5.12$2.13$3.00$3.71$3.48$0.23
2023Detailed filing. Detailed filing data is available for this year.$5.03$2.26$2.77$4.02$2.58$1.44
2022Detailed filing. Detailed filing data is available for this year.$3.77$2.44$1.33$1.95$0.71$1.24