Liabilities / Assets
28th percentile
Tied with the lowest-debt nonprofits in its peer group.
Heartland Action Inc
EIN 86-2697963 • 501(c)4 • Bentonville, AR
Profile
The organization's mission is to ensure families in the heartland have the high-speed, affordable internet service necessary for full participation in life in the digital age.
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.00x
Liabilities / Revenue
30th percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
80th percentile
Higher net margin than 80% of similar nonprofits.
Top Officer Pay
63rd percentile
Higher top officer pay than 63% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
75th percentile
Faster asset growth than 75% of similar nonprofits.
Revenue Growth
96th percentile
Faster revenue growth than 96% of similar nonprofits.
Balance Sheet
Assets
Up$1,591,611
Up $204,305 (+15%) from 2023
Liabilities
Flat$0
Flat from 2023
Net Assets
Up$1,591,611
Up $204,305 (+15%) from 2023
Revenue
Up$575,000
Up $450,000 (+360%) from 2023
Expenses
Down$370,695
Down $56,255 (-13%) from 2023
Net Income
Up$204,305
Up $506,255 (+168%) from 2023
Trend Graphs
Filings
Most recent year
2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
- Assets
- $1,591,611
- Liabilities
- $0
- Net assets
- $1,591,611
- Revenue
- $575,000
- Expenses
- $370,695
- Net income
- $204,305
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2024 to Dec 31, 2024
- Signed
- Oct 7, 2025
- Return Version
- 2024v5.1
- Gross Receipts
- $575,000
Mission and Program Overview
Mission
The organization's mission is to ensure families in the heartland have the high-speed, affordable internet service necessary for full participation in life in the digital age.
To position the Heartland as a national leader in shaping public policy and driving economic impact-by strengthening regional competitiveness, building a robust talent pipeline and advancing health and wellness.
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $1,387,306 | $1,591,611 | ▲ $204,305 |
| Rtn Earn Endowment Incm Other Fnds | $1,387,306 | $1,591,611 | ▲ $204,305 |
| Receivable From Disqualified Prsn | $0 | $0 | → $0 |
| Receivables From Officers Etc | $0 | $0 | → $0 |
| Investments Other Securities | $0 | - | - |
| Investments Program Related | $0 | - | - |
| Land, Buildings, and Equipment, Net | $0 | $0 | → $0 |
| Loans From Officers Directors | $0 | $0 | → $0 |
| Total Assets | $1,387,306 | $1,591,611 | ▲ $204,305 |
| Other Assets Total | $0 | $0 | → $0 |
| Liabilities | |||
| Other Liabilities | $0 | $0 | → $0 |
| Total Liabilities | $0 | $0 | → $0 |
| Net Assets / Fund Balance | |||
| Total Net Assets Fund Balance | $1,387,306 | $1,591,611 | ▲ $204,305 |
| Total Liabilities and Net Assets / Fund Balance | $1,387,306 | $1,591,611 | ▲ $204,305 |
Compensation and Service Providers
Board Members and Trustees
| Name | Title |
|---|---|
| Angie Cooper | Director, President |
| Aaron Rudberg | Director |
| Buddy D Philpot | Director |
| Romy Drucker | Director |
| Susan Peacock | Director, Secretary |
| Luke Mitchell | TREASURER (From 01/22/24) |
| Robert Smith | Treasurer (until 01/22/24) |
Highest Paid Contractors
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Sirona Strategies LLC | Consulting | 1100 H STREET NORTHWEST, Suite 245, Washington, DC 20005 | $123,028 |
| Hargraves Consulting LLC | consulting | 1401 W Capitol Ave, Little Rock, AR 72201 | $100,000 |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $575,000
- Program Service Revenue
- $0
- Investment Income
- $0
- Other Revenue
- $0
- All Other Contributions
- $275,000
- Change in Net Assets
- $204,305
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Other Expenses | $370,695 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Salaries, Compensation, and Employee Benefits | $0 |
| Total Fundraising Expense | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Other | $318,412 | $0 | $0 | $318,412 |
| Conferences and Meetings | $29,794 | - | - | $29,794 |
| Fees for Services Legal | $8,477 | - | - | $8,477 |
| Fees for Services Accounting | - | $7,960 | - | $7,960 |
| Travel | $2,868 | $2,868 | - | $5,736 |
| Fees for Services Management | - | $316 | - | $316 |
| Total Functional Expenses | $359,551 | $11,144 | $0 | $370,695 |
Fundraising, Events, and Gaming
- Fundraising activities
- No
- Gaming activities
- No
- Professional fundraiser used
- No
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
Political and Lobbying Activity
- Political campaign activity
- No
- Lobbying activity
- No
- Subject to proxy tax
- No
Insider Transactions and Loans
Loans and Receivables
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Loans from Officers, Directors, Trustees, and Key Employees | $0 | $0 | → $0 |
| Receivables from Disqualified Persons | $0 | $0 | → $0 |
| Receivables from Officers, Directors, Trustees, and Key Employees | $0 | $0 | → $0 |
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Annual disclosure for covered persons
- Yes
- Backup withholding compliance
- Yes
- Business relationship with 35% controlled entity
- No
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- Yes
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- No
- Other officer compensation reviewed
- No
- Conflict-of-interest policy
- Yes
- Audited financial statements prepared
- No
- Key decisions subject to board approval
- No
- Management duties delegated
- No
Governance Explanations
Form 990, Part VI, Line 4 Significant changes to organizational documents
“Organization changed its mission to the following: To position the Heartland as a national leader in shaping public policy and driving economic impact-by strengthening regional competitiveness, building a robust talent pipeline and advancing health and wellness.”
Form 990, Part VI, Line 6 Classes of members or stockholders
“Heartland forward, inc. Is the sole member of heartland action, inc. And has the authority to elect directors, amend the certificate of incorporation and the bylaws, approve the addition or removal of any other member of the corporation, approve the sale, lease, exchange, assignment, transfer or other disposition of all, or substantially all, of the corporation's assets, approve the sale, lease, exchange, assignment, transfer or other disposition of any real estate, approve a merger, consolidation or domestication of the corporation, and approve of the dissolution of the corporation.”
Form 990, Part VI, Line 7A Members or stockholders electing members of governing body
“See the response to part vi, section a, line 6 above”
Form 990, Part VI, Line 11B Review of form 990 by governing body
“The form 990 is made available to all members of the governing body and is reviewed and signed by an appropriate officer.”
Form 990, Part VI, Line 12C Conflict of interest policy
“Individuals who are directly or indirectly party to a possible transaction with the organization are required to disclose the material facts of the transaction and interest in the transaction prior to action.”
Form 990, Part VI, Line 19 Required documents available to the public
“The organization's certificate of incorporation is available from the delaware secretary of state. Financial information is available on the organization's form 990.”
Filing and Contact Details
Filer
- Filer Name
- Heartland Action Inc
- EIN
- 86-2697963
- Phone
- 4794641500
- Address
- P O Box 1860, Bentonville, AR 72712
Signing Officer
- Name
- Angie Cooper
- Title
- President
- Phone
- 4795535970
- Signed
- 2025-10-07
- Discuss with paid preparer
- Yes
Organization Details
- Formed
- 2021
- Legal Domicile
- De
- Voting Board Members
- 5
- Independent Board Members
- 5
- Employees
- 0
- Volunteers
- 7
Preparer
- Firm
- Walton Enterprises LLC
- Address
- PO BOX 1860, BENTONVILLE, AR 72712
- Preparer
- Luke C Mitchell
- Phone
- 4794641500
Supplemental Narrative
Additional Explanations
Form 990, Part IX, Line 11G Other Fees
“Consulting Fees - Total Expense: 318412, Program Service Expense: 318412, Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ;”
Raw XML Appendix398 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
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| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 0 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 0 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 0 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
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| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Bentonville |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | AR |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 72712 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 1387306 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 1591611 |
| IRS990/ChangeToOrgDocumentsInd | 0 | true |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 2 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | false |
| IRS990/CompensationProcessOtherInd | 0 | false |
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| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 29794 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 123028 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 100000 |
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| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 1401 W Capitol Ave |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine2Txt | 0 | Suite 245 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | WASHINGTON |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | Little Rock |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | DC |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | AR |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 20005 |
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| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | consulting |
| IRS990/CreditCounselingInd | 0 | false |
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| IRS990/CYProgramServiceRevenueAmt | 0 | 0 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 204305 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 0 |
| IRS990/CYTotalExpensesAmt | 0 | 370695 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 575000 |
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| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
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| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | false |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | true |
| IRS990/EmployeeCnt | 0 | 0 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990/EscrowAccountInd | 0 | false |
| IRS990/ExpenseAmt | 0 | 359551 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
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| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 7960 |
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| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 8477 |
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| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 316 |
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| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 318412 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 35.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 32.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 1.5 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 1.0 |
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| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.0 |
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| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.0 |
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| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | Aaron Rudberg |
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| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | ROMY DRUCKER |
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| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
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| IRS990/FormationYr | 0 | 2021 |
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| IRS990/LocalChaptersInd | 0 | false |
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| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | Organization changed its mission to the following: To position the Heartland as a national leader in shaping public policy and driving economic impact-by strengthening regional competitiveness, building a robust talent pipeline and advancing health and wellness. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | HEARTLAND FORWARD, INC. IS THE SOLE MEMBER OF HEARTLAND ACTION, INC. AND HAS THE AUTHORITY TO ELECT DIRECTORS, AMEND THE CERTIFICATE OF INCORPORATION AND THE BYLAWS, APPROVE THE ADDITION OR REMOVAL OF ANY OTHER MEMBER OF THE CORPORATION, APPROVE THE SALE, LEASE, EXCHANGE, ASSIGNMENT, TRANSFER OR OTHER DISPOSITION OF ALL, OR SUBSTANTIALLY ALL, OF THE CORPORATION'S ASSETS, APPROVE THE SALE, LEASE, EXCHANGE, ASSIGNMENT, TRANSFER OR OTHER DISPOSITION OF ANY REAL ESTATE, APPROVE A MERGER, CONSOLIDATION OR DOMESTICATION OF THE CORPORATION, AND APPROVE OF THE DISSOLUTION OF THE CORPORATION. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | SEE THE RESPONSE TO PART VI, SECTION A, LINE 6 ABOVE |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THE FORM 990 IS MADE AVAILABLE TO ALL MEMBERS OF THE GOVERNING BODY AND IS REVIEWED AND SIGNED BY AN APPROPRIATE OFFICER. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | INDIVIDUALS WHO ARE DIRECTLY OR INDIRECTLY PARTY TO A POSSIBLE TRANSACTION WITH THE ORGANIZATION ARE REQUIRED TO DISCLOSE THE MATERIAL FACTS OF THE TRANSACTION AND INTEREST IN THE TRANSACTION PRIOR TO ACTION. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | THE ORGANIZATION'S CERTIFICATE OF INCORPORATION IS AVAILABLE FROM THE DELAWARE SECRETARY OF STATE. FINANCIAL INFORMATION IS AVAILABLE ON THE ORGANIZATION'S FORM 990. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | Consulting Fees - Total Expense: 318412, Program Service Expense: 318412, Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; - Total Expense: , Program Service Expense: , Management and General Expenses: , Fundraising Expenses: ; |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Form 990, Part VI, Line 4 Significant changes to organizational documents |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Form 990, Part VI, Line 6 Classes of members or stockholders |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Form 990, Part VI, Line 7a Members or stockholders electing members of governing body |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Form 990, Part VI, Line 11b Review of form 990 by governing body |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Form 990, Part VI, Line 12c Conflict of interest policy |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Form 990, Part VI, Line 19 Required documents available to the public |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Form 990, Part IX, Line 11g Other Fees |
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| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt | 0 | TO IMPROVE THE ECONOMIC PERFORMANCE IN THE CENTER OF THE U.S. |
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| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
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| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | Angie Cooper |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | President |
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| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 621665434 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | WALTON ENTERPRISES LLC |
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| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2025-10-07 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | LUKE C MITCHELL |
| ReturnHeader/ReturnTs | 0 | 2025-10-07T11:05:44+00:00 |
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| ReturnHeader/TaxPeriodBeginDt | 0 | 2024-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2024-12-31 |
| ReturnHeader/TaxYr | 0 | 2024 |
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