Civic Intelligence

Indiana Peony Festival Inc.

EIN 86-2596916 • 501(c)3 • Noblesville, IN

Pub. 78 Eligible990-N Coverage

Profile

To inspire indiana residents statewide to celebrate the peony, the state flower; to enhance noblesville through peony beautification projects, peony gardens and horticulture education; and to promote hamilton county as a desired visitor destination during may, when peonies are in bloom and indianapolis 500 festivities occur.

7161 Oakview CircleNoblesville, IN 46062

indianapeonyfestival.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

62nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

51st percentile

2.1%

Higher net margin than 51% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

98th percentile

$119,212

Higher top officer pay than 98% of similar nonprofits.

Top officer pay equals 47.1% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

97th percentile

402%

Faster asset growth than 97% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

88th percentile

73%

Faster revenue growth than 88% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets60th percentile

Assets

Up

$6,609

Up $5,293 (+402%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$6,609

Up $5,293 (+402%) from 2023

Operations
Liabilities / Revenue62nd percentileNet Margin51st percentile

Revenue

Up

$253,057

Up $106,722 (+73%) from 2023

Expenses

Up

$247,764

Up $102,126 (+70%) from 2023

Net Income

Up

$5,293

Up $4,596 (+659%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth97th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$8.0K$6.0K$4.0K$2.0K$0Assets 2022: $619Liabilities 2022: $0Net Assets 2022: $6192022Assets 2023: $1,316Liabilities 2023: $0Net Assets 2023: $1,3162023Assets 2024: $6,609Liabilities 2024: $0Net Assets 2024: $6,6092024

Highlighted filing

2024

Assets$6,609
Liabilities$0
Net Assets$6,609
Open 2024 Filing

Operations Trend

Revenue Growth88th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0-$100KRevenue 2022: $93,286Expenses 2022: $98,065Net Income 2022: -$4,7792022Revenue 2023: $146,335Expenses 2023: $145,638Net Income 2023: $6972023Revenue 2024: $253,057Expenses 2024: $247,764Net Income 2024: $5,2932024

Highlighted filing

2024

Revenue$253,057
Expenses$247,764
Net Income$5,293
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$6,609
Liabilities
$0
Net assets
$6,609
Revenue
$253,057
Expenses
$247,764
Net income
$5,293
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.07$0.00$0.07$2.53$2.48$0.05
2023Detailed filing. Detailed filing data is available for this year.$0.01$0.00$0.01$1.46$1.46$0.01
2022Detailed filing. Detailed filing data is available for this year.$0.01$0.00$0.01$0.93$0.98$0.05
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.2
Gross Receipts
$315,385
Mission and Program Overview

Mission

To inspire indiana residents statewide to celebrate the peony, the state flower; to enhance noblesville through peony beautification projects, peony gardens and horticulture education; and to promote hamilton county as a desired visitor destination during may, when peonies are in bloom and indianapolis 500 festivities occur.

To inspire Indiana residents statewide to celebrate the peony, the state flower; to enhance Noblesville through peony beautification projects, peony gardens, and horticulture education; and to promote Hamilton County as a desired visitor destination during May, when peonies are in bloom and Indianapolis 500 festivities occur.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,116$6,609▲ $5,493
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$1,316$6,609▲ $5,293
Other Assets Total$200$0▼ $200
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,316$6,609▲ $5,293
Total Net Assets Fund Balance$1,316$6,609▲ $5,293
Total Liabilities and Net Assets / Fund Balance$1,316$6,609▲ $5,293
Compensation and Service Providers
Top Officer Pay98th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Kelly McVeyCEOPT$119,212$119,212

Board Members and Trustees

NameTitle
Esther LakesPresident
Todd JamesonVice President
Anne PoindexterDirector
Kate HorriganDirector
Katie NumbergerDirector
Kelly JacksonDirector
Kim HirschfeldDirector
Sheryl RodgersDirector
Lindsey McVeyCOO
Liz TateSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$111,713
Program Service Revenue
$140,022
Investment Income
$0
Other Revenue
$1,322
All Other Contributions
$111,713
Change in Net Assets
$5,293
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$128,697
Other Expenses$111,071
Total Fundraising Expense$41,700
Professional Fundraising Fees$7,996
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$83,449$11,921$23,842$119,212
Payroll Taxes$6,640$948$1,897$9,485
Advertising$6,278$897$1,793$8,968
All Other Expenses$6,046$864$1,727$8,637
Fees for Services Professional Fundraising--$7,996$7,996
Fees for Services Accounting$3,186$455$911$4,552
Other Expenses$2,899$414$829$4,142
Occupancy$2,419$345$691$3,455
Office Expenses$1,939$277$554$2,770
Insurance$725$104$207$1,036
Travel$3-$1$4
Total Functional Expenses$189,213$16,851$41,700$247,764
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$63,650
Fundraising Direct Expenses$62,328
Professional Fundraising Fees$7,996

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Peony Fall Gala$35,395$35,395$34,185$1,210
Peonies in the Park$28,255$28,255$28,143$112
Total Events$63,650$63,650$62,328$1,322
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Kelly McVey and Lindsey McVey are mother and daughter.”

Form 990, Part VI, Section B, Line 11B

“No review was or will be conducted.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Indiana Peony Festival Inc
EIN
86-2596916
Phone
3179038415
Address
7161 Oakview Circle, Noblesville, IN 46062

Signing Officer

Name
Esther Lakes
Title
President
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Esther Lakes
Formed
2020
Legal Domicile
In
Voting Board Members
11
Independent Board Members
11
Employees
2

Preparer

Firm
Jessica H Armstrong CPA
Address
21399 Candlewick Rd, Noblesville, IN 46062
Preparer
Jessica Armstrong
Phone
3173851697
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IRS990/OtherExpensesGrp/ProgramServicesAmt111310
IRS990/OtherExpensesGrp/ProgramServicesAmt24382
IRS990/OtherExpensesGrp/ProgramServicesAmt32899
IRS990/OtherExpensesGrp/TotalAmt059937
IRS990/OtherExpensesGrp/TotalAmt111310
IRS990/OtherExpensesGrp/TotalAmt26260
IRS990/OtherExpensesGrp/TotalAmt34142
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/TotalAmt00
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayPremiumsPrsnlBnftCntrctInd0false
IRS990/PayrollTaxesGrp/FundraisingAmt01897
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt0948
IRS990/PayrollTaxesGrp/ProgramServicesAmt06640
IRS990/PayrollTaxesGrp/TotalAmt09485
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/PrincipalOfficerNm0Esther Lakes
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/Desc0Peony Markets
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0140022
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0140022
IRS990/ProgSrvcAccomActy2Grp/Desc0The Indiana Peony Trail includes approximately 35 locations that have signed up to plan peony gardens. The Indiana Peony Festival sells and manages the Peony Trail and gets grants to support the peony beautification projects.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt011310
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt071000
IRS990/PYExcessBenefitTransInd0false
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt090049
IRS990/PYOtherRevenueAmt06041
IRS990/PYProgramServiceRevenueAmt069294
IRS990/PYRevenuesLessExpensesAmt0697
IRS990/PYSalariesCompEmpBnftPaidAmt055589
IRS990/PYTotalExpensesAmt0145638
IRS990/PYTotalRevenueAmt0146335
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt05293
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0168277
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/First5Years509Ind0X
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt0111713
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt071000
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt025300
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt010200
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt0218213
IRS990ScheduleA/GovtFurnSrvcFcltsVl509Grp/TotalAmt00
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt00
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt0203672
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt0102956
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt078770
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt030011
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt0415409
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt00
IRS990ScheduleA/InvestmentIncomeCYPct00.00000
IRS990ScheduleA/NetIncomeFromOtherUBIGrp/TotalAmt00
IRS990ScheduleA/OtherIncome509Grp/TotalAmt00
IRS990ScheduleA/Post1975UBTIGrp/TotalAmt00
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct00.00000
IRS990ScheduleA/PublicSupportTotal509Amt0633622
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft509Grp/TotalAmt00
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0315385
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0173956
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0104070
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt040211
IRS990ScheduleA/Total509Grp/TotalAmt0633622
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0315385
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0173956
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt0104070
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt040211
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0633622
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleG/AgrmtProfFundraisingActyInd0false
IRS990ScheduleG/EmailSolicitationsInd0X
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt062328
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0Peony Fall Gala
IRS990ScheduleG/FundraisingEventInformationGrp/Event2Nm0Peonies in the Park
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt035395
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt028255
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt063650
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt035395
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent2Amt028255
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt063650
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt01322
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt062328
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt034185
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent2Amt028143
IRS990ScheduleG/MailSolicitationsInd0X
IRS990ScheduleG/SpecialFundraisingEventsInd0X
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Kelly McVey and Lindsey McVey are mother and daughter.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1No review was or will be conducted.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section A, Line 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section C, Line 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false

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