Civic Intelligence

Power of Perception Inc

EIN 86-2587368 • 501(c)3 • Eau Claire, WI

Profile

Our mission is to create a valuable toolbox of resources that will equip these young kings and queens to become contributing citizens in today's society.

5576 Normandale DriveEau Claire, WI 54703-3800

www.powerofperceptioninc.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

92nd percentile

0.83x

Higher debt load relative to assets than 92% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

78th percentile

0.05x

Higher debt load relative to revenue than 78% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

40th percentile

-2.2%

Higher net margin than 40% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

100th percentile

$92,900

Higher top officer pay than 100% of similar nonprofits.

Top officer pay equals 49.7% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

71st percentile

13%

Faster asset growth than 71% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2022 to 2024

Revenue Growth

88th percentile

69%

Faster revenue growth than 88% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2022 to 2024

Assets

Up

$12,426

Up $6,093 (+96%) from 2023

Liabilities

Up

$10,274

Up $10,132 (+7135%) from 2023

Net Assets

Down

$2,152

Down $4,039 (-65%) from 2023

Revenue

Down

$186,894

Down $170,757 (-48%) from 2023

Expenses

Down

$190,933

Down $174,386 (-48%) from 2023

Net Income

Up

-$4,039

Up $3,629 (+47%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$15K$10K$5.0K$0Assets 2022: $9,663Liabilities 2022: $0Net Assets 2022: $9,6632022Assets 2023: $6,333Liabilities 2023: $142Net Assets 2023: $6,1912023Assets 2024: $12,426Liabilities 2024: $10,274Net Assets 2024: $2,1522024

Highlighted filing

2024

Assets$12,426
Liabilities$10,274
Net Assets$2,152

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$300K$200K$100K$0-$100KRevenue 2022: $65,202Expenses 2022: $61,959Net Income 2022: $3,2432022Revenue 2023: $357,651Expenses 2023: $365,319Net Income 2023: -$7,6682023Revenue 2024: $186,894Expenses 2024: $190,933Net Income 2024: -$4,0392024

Highlighted filing

2024

Revenue$186,894
Expenses$190,933
Net Income-$4,039

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jul 29, 2025
Return Version
2024v5.2
Gross Receipts
$197,981
Mission and Program Overview

Mission

Creating a valuable toolbox of resources that will equip these young king and queens to become contributing citizens in today's society.

Program Services

DescriptionGrantsExpenses
THE MENTORING PROGRAM IS GEARED TOWARD AFTICAN AMERICAN/BIRACIAL YOUTH (6TH - 12TH GRADE) TO HELP WITH VARIOUS THINGS, INCLUDING TO CHANGE THE PERCEPTION OF AFRICAN AMERICAN MALES AND FEMALES IN A PREDOMINANTLY WHITE COMMUNITY., CREATE A SAFE ENVIRONMENT FOR STUDENTS TO BE AND EXPRESS THEMSELVES, EMPOWER MENTEES TO BE GOOD SAMARITANS, HELP MENTEES LEARN AND DEVELOP NECESSARY LIFE SKILLS, HELP MENTEES TAKE ADVANTAGE OF OPPORTUNITIES, HELP MENTEES DEVELOP NETWORKING AND SOCIAL SKILLS, BUILD TRUST, STRENGTHEN EDUCATIONAL PIPELINE, IMPROVE FACULTY, STAFF, AND COMMUNITY CULTURAL COMPETENCY. AND INCREASE GRADUATION RATES FOR AFRICAN AMERICAN AND BIRACIAL POPULATION.$0$135,833
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
DOUG WEBERTreasurer-$92,900-$92,900
JOSEPH WEBBDirector-$0--
PATRICIA MARIE CUMMINSPresident-$0--
DENEA BEALEVice President-$0--
DENNIS K BEALE JRSecretaryFT$0--
Filing and Contact Details

Filer

Filer Name
Power of Perception Inc
EIN
86-2587368
Phone
7088218227
Address
5576 NORMANDALE DRIVE, EAU CLAIRE, WI 54703-3800

Signing Officer

Name
Dennis Beale
Title
CEO/founder
Phone
7088218227
Signed
2025-07-29
Discuss with paid preparer
Yes

Preparer

Firm
Cliftonlarsonallen Llp
Address
3402 OAKWOOD MALL DRIVE SUITE 100, EAU CLAIRE, WI 54701-7672
Preparer
Dawn Yarrington
Phone
7158521100
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 8 - Other Revenue

Description: miscellanous . Amount: 221.

Form 990-ez, Part I, Line 16 - Other Expenses

Description: advertising. Amount: 2,544. Description: bank fees. Amount: 870. Description: insurance. Amount: 202. Description: interest. Amount: 534. Description: meals & entertainment. Amount: 5,556. Description: mentee expenditures. Amount: 48,787. Description: mentor services. Amount: 12,273. Description: office supplies. Amount: 1,819. Description: taxes & licenses. Amount: 104. Description: travel. Amount: 13,885. Description: relaxation & self care. Amount: 2,616. Total to form 990-ez, line 16: 89,190.

Form 990-ez, Part II, Line 26 - Other Liabilities

Description: credit card. Beg. Of year amount: 142. End of year amount: 10,274.

Raw XML Appendix168 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd00
IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0DENNIS BEALE
IRS990EZ/BooksInCareOfDetail/PhoneNum07088218227
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt05576 NORMANDALE DRIVE
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0EAU CLAIRE
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0WI
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd0547033800
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt06333
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt012426
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd00
IRS990EZ/ContributionsGiftsGrantsEtcAmt0104942
IRS990EZ/DirectIndirectPltclExpendAmt00
IRS990EZ/DonorAdvisedFndsInd00
IRS990EZ/EngagedInExcessBenefitTransInd00
IRS990EZ/ExcessOrDeficitForYearAmt0-4039
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt07359
IRS990EZ/FiledScheduleAInd01
IRS990EZ/ForeignFinancialAccountInd00
IRS990EZ/ForeignOfficeInd00
IRS990EZ/Form990TotalAssetsGrp/BOYAmt06333
IRS990EZ/Form990TotalAssetsGrp/EOYAmt012426
IRS990EZ/FundraisingGrossIncomeAmt05318
IRS990EZ/GrossReceiptsAmt0197981
IRS990EZ/InfoInScheduleOPartIIIInd0X
IRS990EZ/InfoInScheduleOPartIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InfoInScheduleOPartVInd0X
IRS990EZ/LobbyingActivitiesInd00
IRS990EZ/MadeLoansToFromOfficersInd00
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt06191
IRS990EZ/NetAssetsOrFundBalancesEOYAmt02152
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt06191
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt02152
IRS990EZ/OccupancyRentUtltsAndMaintAmt01484
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt04.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt14.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt24.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt360.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt44.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt492900
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0JOSEPH WEBB
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1PATRICIA MARIE CUMMINS
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2DENEA BEALE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3DENNIS K BEALE JR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4DOUG WEBER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2VICE PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3SECRETARY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4TREASURER
IRS990EZ/OperateHospitalInd00
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd00
IRS990EZ/OrganizationHadUBIInd00
IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/OtherExpensesTotalAmt089190
IRS990EZ/OtherRevenueTotalAmt0221
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0CREATING A VALUABLE TOOLBOX OF RESOURCES THAT WILL EQUIP THESE YOUNG KING AND QUEENS TO BECOME CONTRIBUTING CITIZENS IN TODAY'S SOCIETY.
IRS990EZ/ProgramServiceRevenueAmt087500
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0THE MENTORING PROGRAM IS GEARED TOWARD AFTICAN AMERICAN/BIRACIAL YOUTH (6TH - 12TH GRADE) TO HELP WITH VARIOUS THINGS, INCLUDING TO CHANGE THE PERCEPTION OF AFRICAN AMERICAN MALES AND FEMALES IN A PREDOMINANTLY WHITE COMMUNITY., CREATE A SAFE ENVIRONMENT FOR STUDENTS TO BE AND EXPRESS THEMSELVES, EMPOWER MENTEES TO BE GOOD SAMARITANS, HELP MENTEES LEARN AND DEVELOP NECESSARY LIFE SKILLS, HELP MENTEES TAKE ADVANTAGE OF OPPORTUNITIES, HELP MENTEES DEVELOP NETWORKING AND SOCIAL SKILLS, BUILD TRUST, STRENGTHEN EDUCATIONAL PIPELINE, IMPROVE FACULTY, STAFF, AND COMMUNITY CULTURAL COMPETENCY. AND INCREASE GRADUATION RATES FOR AFRICAN AMERICAN AND BIRACIAL POPULATION.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt0135833
IRS990EZ/ProhibitedTaxShelterTransInd00
IRS990EZ/RelatedOrganizationCtrlEntInd00
IRS990EZ/SalariesOtherCompEmplBnftAmt092900
IRS990EZ/SchoolOperatingInd00
IRS990EZ/SpecialEventsDirectExpensesAmt011087
IRS990EZ/SpecialEventsNetIncomeLossAmt0-5769
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0WI
IRS990EZ/SubjectToProxyTaxInd00
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt0142
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt010274
IRS990EZ/TanningServicesProvidedInd00
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt0190933
IRS990EZ/TotalProgramServiceExpensesAmt0135833
IRS990EZ/TotalRevenueAmt0186894
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0WWW.POWEROFPERCEPTIONINC.ORG
IRS990ScheduleA/First5Years170Ind0X
IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0ALL OTHER REVENUE - 2022 AMOUNT: $ 2,251. 2023 AMOUNT: $ 184. 2024 AMOUNT: $ 5,539.
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME:
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt0104942
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt0276164
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt041680
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0422786
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt03
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt03
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt087500
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearAmt05539
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus1YearAmt0184
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus2YearsAmt02251
IRS990ScheduleA/OtherIncome170Grp/TotalAmt07974
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportTotal170Amt0267510
IRS990ScheduleA/SubstantialContributorsTotAmt0155276
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0104942
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt0276164
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt041680
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0422786
IRS990ScheduleA/TotalSupportAmt0430763
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: MISCELLANOUS . AMOUNT: 221.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DESCRIPTION: ADVERTISING. AMOUNT: 2,544. DESCRIPTION: BANK FEES. AMOUNT: 870. DESCRIPTION: INSURANCE. AMOUNT: 202. DESCRIPTION: INTEREST. AMOUNT: 534. DESCRIPTION: MEALS & ENTERTAINMENT. AMOUNT: 5,556. DESCRIPTION: MENTEE EXPENDITURES. AMOUNT: 48,787. DESCRIPTION: MENTOR SERVICES. AMOUNT: 12,273. DESCRIPTION: OFFICE SUPPLIES. AMOUNT: 1,819. DESCRIPTION: TAXES & LICENSES. AMOUNT: 104. DESCRIPTION: TRAVEL. AMOUNT: 13,885. DESCRIPTION: RELAXATION & SELF CARE. AMOUNT: 2,616. TOTAL TO FORM 990-EZ, LINE 16: 89,190.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DESCRIPTION: CREDIT CARD. BEG. OF YEAR AMOUNT: 142. END OF YEAR AMOUNT: 10,274.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 8 - OTHER REVENUE
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES
TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0DENNIS BEALE
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CEO/FOUNDER
ReturnHeader/BusinessOfficerGrp/PhoneNum07088218227
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-07-29
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0POWER OF PERCEPTION INC
ReturnHeader/Filer/BusinessNameControlTxt0POWE
ReturnHeader/Filer/EIN0862587368
ReturnHeader/Filer/PhoneNum07088218227
ReturnHeader/Filer/USAddress/AddressLine1Txt05576 NORMANDALE DRIVE
ReturnHeader/Filer/USAddress/CityNm0EAU CLAIRE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd0547033800
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0410746749
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0CLIFTONLARSONALLEN LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt03402 OAKWOOD MALL DRIVE SUITE 100
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0EAU CLAIRE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0547017672
ReturnHeader/PreparerPersonGrp/PhoneNum07158521100
ReturnHeader/PreparerPersonGrp/PreparationDt02025-07-29
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0DAWN YARRINGTON
ReturnHeader/ReturnTs02025-08-04T12:35:54-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.