Civic Intelligence

The Ellie Ruby Foundation Inc

EIN 86-2100842 • 501(c)3 • Ocean, NJ

Profile

To provide smiles and support to families battling pediatric cancer. Our primary goals are to secure funding for pediatric cancer research & provide emotional support & financial assistance to families.

18 Coventry DriveOcean, NJ 07712

www.ellierubyfoundation.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

37th percentile

0.00x

Higher debt load relative to assets than 37% of similar nonprofits.

NTEE E • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

40th percentile

0.01x

Higher debt load relative to revenue than 40% of similar nonprofits.

NTEE E • $500k-$1M nonprofits • Source year 2024

Net Margin

72nd percentile

25%

Higher net margin than 72% of similar nonprofits.

NTEE E • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

55th percentile

$0

Higher top officer pay than 55% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

NTEE E • $500k-$1M nonprofits • Source year 2024

Asset Growth

69th percentile

16%

Faster asset growth than 69% of similar nonprofits.

NTEE E • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

17th percentile

-18%

Faster revenue growth than 17% of similar nonprofits.

NTEE E • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets37th percentile

Assets

Up

$560,301

Up $79,324 (+16%) from 2023

Liabilities

Up

$2,732

Up $281 (+11%) from 2023

Net Assets

Up

$557,569

Up $79,043 (+17%) from 2023

Operations
Liabilities / Revenue40th percentileNet Margin72nd percentile

Revenue

Down

$306,064

Down $65,976 (-18%) from 2023

Expenses

Down

$229,242

Down $27,374 (-11%) from 2023

Net Income

Down

$76,822

Down $38,602 (-33%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth69th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2020: $0Liabilities 2020: $0Net Assets 2020: $02020Assets 2021: $227,238Liabilities 2021: $0Net Assets 2021: $227,2382021Assets 2022: $364,301Liabilities 2022: $3,031Net Assets 2022: $361,2702022Assets 2023: $480,977Liabilities 2023: $2,451Net Assets 2023: $478,5262023Assets 2024: $560,301Liabilities 2024: $2,732Net Assets 2024: $557,5692024

Highlighted filing

2024

Assets$560,301
Liabilities$2,732
Net Assets$557,569
Open 2024 Filing

Operations Trend

Revenue Growth17th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0Revenue 2020: $0Expenses 2020: $0Net Income 2020: $02020Revenue 2021: $411,257Expenses 2021: $184,019Net Income 2021: $227,2382021Revenue 2022: $332,267Expenses 2022: $198,235Net Income 2022: $134,0322022Revenue 2023: $372,040Expenses 2023: $256,616Net Income 2023: $115,4242023Revenue 2024: $306,064Expenses 2024: $229,242Net Income 2024: $76,8222024

Highlighted filing

2024

Revenue$306,064
Expenses$229,242
Net Income$76,822
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$560,301
Liabilities
$2,732
Net assets
$557,569
Revenue
$306,064
Expenses
$229,242
Net income
$76,822
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.60$0.03$5.58$3.06$2.29$0.77
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.81$0.02$4.79$3.72$2.57$1.15
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.64$0.03$3.61$3.32$1.98$1.34
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.27$0.00$2.27$4.11$1.84$2.27
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.00$0.00$0.00$0.00$0.00$0.00
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 28, 2025
Return Version
2024v5.2
Gross Receipts
$306,064
Mission and Program Overview

Mission

To provide smiles and support to families battling pediatric cancer. Our primary goals are to secure funding for pediatric cancer research & provide emotional support & financial assistance to families.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$478,526$557,569▲ $79,043
Savings and Temporary Cash Investments$112,037$438,162▲ $326,125
Cash and Non-Interest-Bearing Accounts$363,013$78,389▼ $284,624
Accounts Receivable$5,927$43,750▲ $37,823
Total Assets$480,977$560,301▲ $79,324
Liabilities
Accounts Payable and Accrued Expenses$2,451$2,732▲ $281
Total Liabilities$2,451$2,732▲ $281
Net Assets / Fund Balance
Total Net Assets Fund Balance$478,526$557,569▲ $79,043
Total Liabilities and Net Assets / Fund Balance$480,977$560,301▲ $79,324
Compensation and Service Providers
Top Officer Pay55th percentile

Board Members and Trustees

NameTitle
Brittany CoganPresident
Daniella SchertzOfficer
Elysee RumeldOfficer
Harris CoganOfficer
Jeremy RumeldOfficer
Myron RumeldSecretary
Jonathan CoganTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$283,333
Program Service Revenue
$0
Investment Income
$22,731
Other Revenue
$0
All Other Contributions
$177,761
Change in Net Assets
$76,822
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$180,907
Other Expenses$48,335
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$150,000--$150,000
Fees for Services Other$43,996--$43,996
Grants to Domestic Individuals$30,907--$30,907
Other Expenses$4,339--$4,339
Total Functional Expenses$229,242$0$0$229,242
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Childrens Brain Tumor ProjectNew York, NY-Research$125,000
Memorial Sloan KetteringNew York, NY-Researchemotional Aidnurse Recognition$25,000
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Smiles$82,882$82,882$5,147$77,735
Warrior Walk$13,709$13,709$337$13,372
Total Events$96,591$96,591$34,007$62,584
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Officer directors etc family relationship Part VI line 2

“The management of the organization is run by the board of directors in accordance with the certificate of incorporation”

Management duties delegation Part VI line 3

“Information on the role and rights of members and board of directors are provided in the certificate of incorporation”

Organizational document changes Part VI line 4

“Information on the election and terms of members and board of directors are provided in the certificate of incorporation”

Asset material diversion Part VI line 5

“Information on the organizations governance decisions and responsibilities are provided in the certificate of incorporation”

Members or stockholder classes and rights Part VI line 6

“The members of the board of directors is provided in the certificate of incorporation”

Member election for additional members Part VI line 7A

“The address of each member of the board of directors is provided in the certificate of incorporation”

Governing body decisions Part VI line 7B

“The members of the board of directors is provided in the certificate of incorporation”

Form 990 governing body review Part VI line 11

“The form 990 was reviewed by the governing body in accordance with the certificate of incorporation”

Officer director etc mailing address Part VI line 9

“The addresses for the members of the board of directors is provided in the certificate of incorporation”

Conflict of interest policy compliance Part VI line 12C

“The organization has a conflict of interest policy in place.”

Governing documents etc available to public Part VI line 19

“The reviewed financial statements are available via specific non-profit databases and are available to the public on our website. It is also available upon request.”

Filing and Contact Details

Filer

Filer Name
The Ellie Ruby Foundation Inc
EIN
86-2100842
In Care Of
% JONATHAN COGAN
Phone
5674000093
Address
18 COVENTRY DRIVE, OCEAN, NJ 07712

Signing Officer

Name
Jonathan Cogan
Title
Officer
Phone
9144192142
Signed
2025-10-28
Discuss with paid preparer
Yes

Organization Details

Formed
2020
Legal Domicile
Nj
Voting Board Members
7
Independent Board Members
7
Employees
0
Volunteers
100

Preparer

Firm
Jonathan Tannenbaum CPA PC
Address
114 Brattle Circle, Melville, NY 11747
Preparer
Jonathan Tannenbaum
Phone
9173247200
Supplemental Narrative

Additional Explanations

List of other fees for services expenses Part IX line 11G

“Fundraising events expenses”

Raw XML Appendix399 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent1Amt01521
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent2Amt0280
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt01801
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt082882
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt013709
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt096591
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt082882
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent2Amt013709
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt096591
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt062584
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt05484
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt05147
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent2Amt0337
IRS990ScheduleI/GrantRecordsMaintainedInd0true
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/CashGrantAmt026059
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/GrantTypeTxt0FINANCIAL ASSISTANCE
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/GrantTypeTxt1EMOTIONAL SUPPORT NURSE RECOGNITION
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/NonCashAssistanceAmt04858
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/NonCashAssistanceDesc0TOYS WEEKLY SNAC DELIVERY TO MSK KIDS
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/RecipientCnt010
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/RecipientCnt1200
IRS990ScheduleI/RecipientTable/CashGrantAmt025000
IRS990ScheduleI/RecipientTable/CashGrantAmt1125000
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0RESEARCHEMOTIONAL AIDNURSE RECOGNITION
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt1RESEARCH
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0MEMORIAL SLOAN KETTERING
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt1CHILDRENS BRAIN TUMOR PROJECT
IRS990ScheduleI/RecipientTable/RecipientEIN0131924236
IRS990ScheduleI/RecipientTable/RecipientEIN1150532082
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt01275 YORK AVENUE
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt1217 E70TH ST UNIT 1316
IRS990ScheduleI/RecipientTable/USAddress/CityNm0NEW YORK
IRS990ScheduleI/RecipientTable/USAddress/CityNm1NEW YORK
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0NY
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd1NY
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd010065
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd110021
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE MANAGEMENT OF THE ORGANIZATION IS RUN BY THE BOARD OF DIRECTORS IN ACCORDANCE WITH THE CERTIFICATE OF INCORPORATION
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1INFORMATION ON THE ROLE AND RIGHTS OF MEMBERS AND BOARD OF DIRECTORS ARE PROVIDED IN THE CERTIFICATE OF INCORPORATION
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2INFORMATION ON THE ELECTION AND TERMS OF MEMBERS AND BOARD OF DIRECTORS ARE PROVIDED IN THE CERTIFICATE OF INCORPORATION
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3INFORMATION ON THE ORGANIZATIONS GOVERNANCE DECISIONS AND RESPONSIBILITIES ARE PROVIDED IN THE CERTIFICATE OF INCORPORATION
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE MEMBERS OF THE BOARD OF DIRECTORS IS PROVIDED IN THE CERTIFICATE OF INCORPORATION
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE ADDRESS OF EACH MEMBER OF THE BOARD OF DIRECTORS IS PROVIDED IN THE CERTIFICATE OF INCORPORATION
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6THE MEMBERS OF THE BOARD OF DIRECTORS IS PROVIDED IN THE CERTIFICATE OF INCORPORATION
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7THE FORM 990 WAS REVIEWED BY THE GOVERNING BODY IN ACCORDANCE WITH THE CERTIFICATE OF INCORPORATION
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8THE ADDRESSES FOR THE MEMBERS OF THE BOARD OF DIRECTORS IS PROVIDED IN THE CERTIFICATE OF INCORPORATION
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9THE ORGANIZATION HAS A CONFLICT OF INTEREST POLICY IN PLACE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10THE REVIEWED FINANCIAL STATEMENTS ARE AVAILABLE VIA SPECIFIC NON-PROFIT DATABASES AND ARE AVAILABLE TO THE PUBLIC ON OUR WEBSITE. IT IS ALSO AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11FUNDRAISING EVENTS EXPENSES
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Officer directors etc family relationship Part VI line 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Management duties delegation Part VI line 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Organizational document changes Part VI line 4
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Asset material diversion Part VI line 5
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Members or stockholder classes and rights Part VI line 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Member election for additional members Part VI line 7a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Governing body decisions Part VI line 7b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Officer director etc mailing address Part VI line 9
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc10Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc11List of other fees for services expenses Part IX line 11g
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0DE
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxableDistributionsInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0480977
IRS990/TotalAssetsEOYAmt0560301
IRS990/TotalAssetsGrp/BOYAmt0480977
IRS990/TotalAssetsGrp/EOYAmt0560301
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0283333
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0229242
IRS990/TotalFunctionalExpensesGrp/TotalAmt0229242
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt02451
IRS990/TotalLiabilitiesEOYAmt02732
IRS990/TotalLiabilitiesGrp/BOYAmt02451
IRS990/TotalLiabilitiesGrp/EOYAmt02732
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0478526
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0557569
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0229242
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt022731
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0306064
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt0100
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0480977
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0560301
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TransactionWithControlEntInd0false
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0WWW.ELLIERUBYFOUNDATION.ORG
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0JONATHAN COGAN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0OFFICER
ReturnHeader/BusinessOfficerGrp/PhoneNum09144192142
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-10-28
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0THE ELLIE RUBY FOUNDATION INC
ReturnHeader/Filer/BusinessNameControlTxt0ELLI
ReturnHeader/Filer/EIN0862100842
ReturnHeader/Filer/InCareOfNm0% JONATHAN COGAN
ReturnHeader/Filer/PhoneNum05674000093
ReturnHeader/Filer/USAddress/AddressLine1Txt018 COVENTRY DRIVE
ReturnHeader/Filer/USAddress/CityNm0OCEAN
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NJ
ReturnHeader/Filer/USAddress/ZIPCd007712
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0851291560
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Jonathan Tannenbaum CPA PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0114 Brattle Circle
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Melville
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd011747
ReturnHeader/PreparerPersonGrp/PhoneNum09173247200
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-17
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JONATHAN TANNENBAUM
ReturnHeader/ReturnTs02025-11-17T02:36:50-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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