Civic Intelligence

Greater Georgia Action Inc

EIN 86-2024492 • 501(c)4 • Atlanta, GA

Profile

Greater georgia action, inc., ("the organization") works to register, educate, and mobilize more eligible voters in communities across the peach state.

PO Box 550988Atlanta, GA 30355

www.greatergeorgia.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

45th percentile

0.02x

Higher debt load relative to assets than 45% of similar nonprofits.

501(c)4 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

37th percentile

0.01x

Higher debt load relative to revenue than 37% of similar nonprofits.

501(c)4 • $1M-$5M nonprofits • Source year 2024

Net Margin

66th percentile

20%

Higher net margin than 66% of similar nonprofits.

501(c)4 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

97th percentile

118%

Faster asset growth than 97% of similar nonprofits.

501(c)4 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Revenue Growth

65th percentile

15%

Faster revenue growth than 65% of similar nonprofits.

501(c)4 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets45th percentile

Assets

Up

$348,554

Up $167,630 (+93%) from 2023

Liabilities

Down

$7,127

Down $36,660 (-84%) from 2023

Net Assets

Up

$341,427

Up $204,290 (+149%) from 2023

Operations
Liabilities / Revenue37th percentileNet Margin66th percentile

Revenue

Up

$1,041,610

Up $158,812 (+18%) from 2023

Expenses

Up

$837,320

Up $101,520 (+14%) from 2023

Net Income

Up

$204,290

Up $57,292 (+39%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth97th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$400K$300K$200K$100K$0-$100KAssets 2021: $156,259Liabilities 2021: $27,023Net Assets 2021: $129,2362021Assets 2022: $73,673Liabilities 2022: $83,534Net Assets 2022: -$9,8612022Assets 2023: $180,924Liabilities 2023: $43,787Net Assets 2023: $137,1372023Assets 2024: $348,554Liabilities 2024: $7,127Net Assets 2024: $341,4272024

Highlighted filing

2024

Assets$348,554
Liabilities$7,127
Net Assets$341,427
Open 2024 Filing

Operations Trend

Revenue Growth65th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KRevenue 2021: $1,600,512Expenses 2021: $1,471,276Net Income 2021: $129,2362021Revenue 2022: $783,033Expenses 2022: $922,130Net Income 2022: -$139,0972022Revenue 2023: $882,798Expenses 2023: $735,800Net Income 2023: $146,9982023Revenue 2024: $1,041,610Expenses 2024: $837,320Net Income 2024: $204,2902024

Highlighted filing

2024

Revenue$1,041,610
Expenses$837,320
Net Income$204,290
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$348,554
Liabilities
$7,127
Net assets
$341,427
Revenue
$1,041,610
Expenses
$837,320
Net income
$204,290
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.35$0.01$0.34$1.04$0.84$0.20
2023Detailed filing. Detailed filing data is available for this year.$0.18$0.04$0.14$0.88$0.74$0.15
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.07$0.08$0.01$0.78$0.92$0.14
2021Detailed filing. Detailed filing data is available for this year.$0.16$0.03$0.13$1.60$1.47$0.13
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jun 30, 2025
Return Version
2024v5.2
Gross Receipts
$1,112,741
Mission and Program Overview

Mission

Greater georgia action works to register, reach, and activate more eligible voters in communities across the peach state.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$148,822$342,035▲ $193,213
Receivables From Officers Etc$32,102$0▼ $32,102
Loans From Officers Directors$31,784$0▼ $31,784
Accounts Receivable$0$6,519▲ $6,519
Total Assets$180,924$348,554▲ $167,630
Liabilities
Accounts Payable and Accrued Expenses$12,003$7,127▼ $4,876
Total Liabilities$43,787$7,127▼ $36,660
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$137,137$341,427▲ $204,290
Total Net Assets Fund Balance$137,137$341,427▲ $204,290
Total Liabilities and Net Assets / Fund Balance$180,924$348,554▲ $167,630
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Kelly LoefflerChair
Steven NowakDirector
Suzanne WilliamsDirector

Highest Paid Contractors

ContractorServicesLocationCompensation
Resolve CampaignsTexting, Advertising, Video6104 OLD FREDERICKSBURG ROAD, Austin, TX 78749$282,334
Revenue and Support

Revenue Composition

Contributions and Grants
$1,112,741
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$-71,131
All Other Contributions
$958,767
Change in Net Assets
$204,290

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,041,610
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$304,484
Total Revenue per Audited Statements
$1,346,094
Total Revenue per Form 990
$1,041,610
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$703,233
Salaries, Compensation, and Employee Benefits$126,087
Total Fundraising Expense$17,181
Professional Fundraising Fees$8,000
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$264,686--$264,686
Other Salaries and Wages$112,217$13,870-$126,087
Fees for Services Accounting-$60,721-$60,721
Information Technology$52,219--$52,219
Office Expenses$3,395$43,815-$47,210
Fees for Services Legal-$32,870-$32,870
Fees for Services Professional Fundraising--$8,000$8,000
All Other Expenses--$7,719$7,719
Other Expenses$3,216$4,377$1,462$4,377
Insurance-$4,258-$4,258
Total Functional Expenses$655,850$164,289$17,181$837,320

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$1,141,804
Expenses per Audited Statements$837,320
Total Expenses per Form 990$837,320
Expenses Not Reported on Form 990$304,484
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$71,131
Professional Fundraising Fees$8,000
Fundraising Gross Income$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
2024 Legislative$153,974-$17,086-
Total Events$153,974-$71,131$-71,131
Political and Lobbying Activity
Political campaign activity
Yes
Subject to proxy tax
No

Reported Spending and Taxes

Line ItemAmount
Political Expenditures$261,736
Section 527 Activity Spending$261,736
Total Exempt Function Spending$261,736
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Officers, Directors, Trustees, and Key Employees$32,102$0▼ $32,102
Loans from Officers, Directors, Trustees, and Key Employees$31,784$0▼ $31,784
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The 990 is prepared by our public accounting firm, warren averett, cpas and advisors. Once prepared it is reviewed by the board members prior to filing with the irs and state regulatory agencies.”

Form 990, Part VI, Section B, Line 12C

“Board members and officers are required to disclose potential conflicts of interest upon appointment and annually thereafter. Actual or potential conflicts are then reviewed by the full board and appropriate action is taken as needed.”

Form 990, Part VI, Section C, Line 19

“The organization makes its forms 990 available on the same day, if requested in person, or within 30 days if requested via mail, e-mail, facsimile or private delivery. Availability of other documents such as our governing documents, conflicts of interest policy, and our financial statements follow the same disclosure policy and the same turnaround times. All these documents are provided to all requesters free of charge and without any explanation of the reasons for the request.”

Filing and Contact Details

Filer

Filer Name
Greater Georgia Action Inc
EIN
86-2024492
Phone
4703221884
Address
PO BOX 550988, ATLANTA, GA 30355

Signing Officer

Name
Kelly Loeffler
Title
Board Chair
Phone
4703221884
Signed
2025-06-30
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kelly Loeffler
Formed
2021
Legal Domicile
Ga
Voting Board Members
3
Independent Board Members
2
Employees
13
Volunteers
729

Preparer

Firm
Warren Averett LLC
Address
2500 ACTON ROAD, BIRMINGHAM, AL 35243
Preparer
Megan Randolph
Phone
2059794100
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C

“The organization has not changed either its oversight process or selection process during the tax year.”

Raw XML Appendix352 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleG/FundraisingEventInformationGrp/RentFacilityCostsEvent1Amt05000
IRS990ScheduleG/FundraisingEventInformationGrp/RentFcltyCostsTotalEventsAmt05000
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE 990 IS PREPARED BY OUR PUBLIC ACCOUNTING FIRM, WARREN AVERETT, CPAS AND ADVISORS. ONCE PREPARED IT IS REVIEWED BY THE BOARD MEMBERS PRIOR TO FILING WITH THE IRS AND STATE REGULATORY AGENCIES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1BOARD MEMBERS AND OFFICERS ARE REQUIRED TO DISCLOSE POTENTIAL CONFLICTS OF INTEREST UPON APPOINTMENT AND ANNUALLY THEREAFTER. ACTUAL OR POTENTIAL CONFLICTS ARE THEN REVIEWED BY THE FULL BOARD AND APPROPRIATE ACTION IS TAKEN AS NEEDED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE ORGANIZATION MAKES ITS FORMS 990 AVAILABLE ON THE SAME DAY, IF REQUESTED IN PERSON, OR WITHIN 30 DAYS IF REQUESTED VIA MAIL, E-MAIL, FACSIMILE OR PRIVATE DELIVERY. AVAILABILITY OF OTHER DOCUMENTS SUCH AS OUR GOVERNING DOCUMENTS, CONFLICTS OF INTEREST POLICY, AND OUR FINANCIAL STATEMENTS FOLLOW THE SAME DISCLOSURE POLICY AND THE SAME TURNAROUND TIMES. ALL THESE DOCUMENTS ARE PROVIDED TO ALL REQUESTERS FREE OF CHARGE AND WITHOUT ANY EXPLANATION OF THE REASONS FOR THE REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION HAS NOT CHANGED EITHER ITS OVERSIGHT PROCESS OR SELECTION PROCESS DURING THE TAX YEAR.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART XII, LINE 2C
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IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
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IRS990/TotalAssetsEOYAmt0348554
IRS990/TotalAssetsGrp/BOYAmt0180924
IRS990/TotalAssetsGrp/EOYAmt0348554
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt01112741
IRS990/TotalEmployeeCnt013
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0164289
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0655850
IRS990/TotalFunctionalExpensesGrp/TotalAmt0837320
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt043787
IRS990/TotalLiabilitiesEOYAmt07127
IRS990/TotalLiabilitiesGrp/BOYAmt043787
IRS990/TotalLiabilitiesGrp/EOYAmt07127
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IRS990/TotalOtherCompensationAmt00
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IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt0-71131
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01041610
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt0729
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0180924
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0348554
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
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IRS990/USAddress/CityNm0ATLANTA
IRS990/USAddress/StateAbbreviationCd0GA
IRS990/USAddress/ZIPCd030355
IRS990/VotingMembersGoverningBodyCnt03
IRS990/VotingMembersIndependentCnt02
IRS990/WebsiteAddressTxt0WWW.GREATERGEORGIA.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0KELLY LOEFFLER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0BOARD CHAIR
ReturnHeader/BusinessOfficerGrp/PhoneNum04703221884
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-06-30
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0GREATER GEORGIA ACTION INC
ReturnHeader/Filer/BusinessNameControlTxt0GREA
ReturnHeader/Filer/EIN0862024492
ReturnHeader/Filer/PhoneNum04703221884
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 550988
ReturnHeader/Filer/USAddress/CityNm0ATLANTA
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ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0454084437
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WARREN AVERETT LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02500 ACTON ROAD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0BIRMINGHAM
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0AL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd035243
ReturnHeader/PreparerPersonGrp/PhoneNum02059794100
ReturnHeader/PreparerPersonGrp/PreparationDt02025-06-30
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MEGAN RANDOLPH
ReturnHeader/ReturnTs02025-07-07T13:06:32-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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