Liabilities / Assets
58th percentile
Tied with the lowest-debt nonprofits in its peer group.
EIN 86-1075348 • 501(c)7 • Duluth, GA
Profile
To foster research, and education in all phases of marketing and to encourage the exchange of ideas among members with similar interests.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
58th percentile
Tied with the lowest-debt nonprofits in its peer group.
Liabilities / Revenue
59th percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
73rd percentile
Higher net margin than 73% of similar nonprofits.
Top Officer Pay
94th percentile
Higher top officer pay than 94% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
71st percentile
Faster asset growth than 71% of similar nonprofits.
Revenue Growth
45th percentile
Faster revenue growth than 45% of similar nonprofits.
Assets
Up$187,905
Up $40,839 (+28%) from 2022
Liabilities
Flat$0
Flat from 2022
Net Assets
Up$187,905
Up $40,839 (+28%) from 2022
Revenue
Up$145,916
Up $26,830 (+23%) from 2022
Expenses
Up$105,077
Up $4,216 (+4.2%) from 2022
Net Income
Up$40,839
Up $22,614 (+124%) from 2022
Most recent year
2023 • Form 990EZDetailed filing. Detailed filing data is available for this year.
To foster research, and education in all phase of marketing and to encourage the exchange of ideas among members with similar interests.
| Description | Grants | Expenses |
|---|---|---|
| CONDUCTS AN ANNUAL CONFERENCE FOR MARKETING EDUCATORS AND MARETING PROFESSIONALS TO EXCHANGE IDEAS, PRESENT RESEARCH, AND TO ENHANCE EDUCATION. | $0 | $0 |
| DISTRIBUTE MAILINGS TO MEMBERS. | $0 | $0 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| LUCY MATTHEWS | President | - | $0 | - | - |
| SANDIPAN PEN | Secretary | - | $0 | - | - |
| MOHAN MENNON | Director Of Electronic Communicatio | - | $0 | - | - |
| MARK PELLETIER | Executive Director | - | $0 | - | - |
| JIE G FOWLER | Treasurer | - | $0 | - | - |
| DANA HARRISON | Program Chair | - | $0 | - | - |
| ALISHA HORKY | Proceedings Editor | - | $0 | - | - |
| SARAH LEFEBVRE | Director Of Membership | - | $0 | - | - |
| JAMES BLAIR | Director Of Academic Placement Serv | - | $0 | - | - |
“Description: bank of america. Amount: 20.”
“Description: royalties. Amount: 9,736.”
“Description: awards. Amount: 3,849. Description: bank and cc charges. Amount: 4,742. Description: supplies. Amount: 871. Description: refunds. Amount: 500. Description: subscriptions. Amount: 8,000. Description: insurance. Amount: 2,235. Description: conference hotel. Amount: 66,318. Description: conference food & beverage. Amount: 3,332. Description: software & apps. Amount: 4,359. Description: travel. Amount: 2,649. Description: equipment rental. Amount: 6,139. Description: small equipment. Amount: 1,034. Total to form 990-ez, line 16: 104,028.”
“Description: bank of american cd. Beg. Of year amount: 0. End of year amount: 100,020. Description: other depreciable assets. Beg. Of year amount: 24. End of year amount: 24.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | 0 |
| IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | JIE G FOWLER |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 7708266802 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 6275 BELLMOORE PARK LN |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | DULUTH |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | GA |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 30097 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 147042 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 87861 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | 0 |
| IRS990EZ/ContributionsGiftsGrantsEtcAmt | 0 | 7075 |
| IRS990EZ/DirectIndirectPltclExpendAmt | 0 | 0 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | 0 |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | 40839 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 512 |
| IRS990EZ/ForeignFinancialAccountInd | 0 | 0 |
| IRS990EZ/ForeignOfficeInd | 0 | 0 |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 147066 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 187905 |
| IRS990EZ/GrossReceiptsAmt | 0 | 145916 |
| IRS990EZ/GrossReceiptsForPublicUseAmt | 0 | 0 |
| IRS990EZ/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartVInd | 0 | X |
| IRS990EZ/InitiationFeesAndCapContriAmt | 0 | 0 |
| IRS990EZ/InvestmentIncomeAmt | 0 | 20 |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | 0 |
| IRS990EZ/MembershipDuesAmt | 0 | 123975 |
| IRS990EZ/MethodOfAccountingCashInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 147066 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 187905 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 147066 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 187905 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 3 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 4 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 5 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 6 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 7 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 8 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 4 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 5 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 6 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 7 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 8 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 4 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 5 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 6 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 7 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 8 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 4 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 5 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 6 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 7 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 8 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | LUCY MATTHEWS |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | SANDIPAN PEN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | MOHAN MENNON |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | MARK PELLETIER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 4 | JIE G FOWLER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 5 | DANA HARRISON |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 6 | ALISHA HORKY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 7 | SARAH LEFEBVRE |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 8 | JAMES BLAIR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | PRESIDENT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | SECRETARY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | DIRECTOR OF ELECTRONIC COMMUNICATIO |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | EXECUTIVE DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 4 | TREASURER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 5 | PROGRAM CHAIR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 6 | PROCEEDINGS EDITOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 7 | DIRECTOR OF MEMBERSHIP |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 8 | DIRECTOR OF ACADEMIC PLACEMENT SERV |
| IRS990EZ/OperateHospitalInd | 0 | 0 |
| IRS990EZ/Organization501cInd | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | 0 |
| IRS990EZ/OrganizationHadUBIInd | 0 | 0 |
| IRS990EZ/OtherAssetsTotalDetail/BOYAmt | 0 | 24 |
| IRS990EZ/OtherAssetsTotalDetail/EOYAmt | 0 | 100044 |
| IRS990EZ/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 104028 |
| IRS990EZ/OtherRevenueTotalAmt | 0 | 9736 |
| IRS990EZ/PoliticalCampaignActyInd | 0 | 0 |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | TO FOSTER RESEARCH, AND EDUCATION IN ALL PHASE OF MARKETING AND TO ENCOURAGE THE EXCHANGE OF IDEAS AMONG MEMBERS WITH SIMILAR INTERESTS. |
| IRS990EZ/PrintingPublicationsPostageAmt | 0 | 537 |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 5110 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | CONDUCTS AN ANNUAL CONFERENCE FOR MARKETING EDUCATORS AND MARETING PROFESSIONALS TO EXCHANGE IDEAS, PRESENT RESEARCH, AND TO ENHANCE EDUCATION. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 1 | DISTRIBUTE MAILINGS TO MEMBERS. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 0 | 0 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 1 | 0 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 0 | 0 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 1 | 0 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990EZ/ScheduleBNotRequiredInd | 0 | X |
| IRS990EZ/StatesWhereCopyOfReturnIsFldCd | 0 | TX |
| IRS990EZ/SubjectToProxyTaxInd | 0 | 0 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 0 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 0 |
| IRS990EZ/TanningServicesProvidedInd | 0 | 0 |
| IRS990EZ/TotalExpensesAmt | 0 | 105077 |
| IRS990EZ/TotalRevenueAmt | 0 | 145916 |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | WWW.MARKETINGADVANCES.ORG |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | DESCRIPTION: BANK OF AMERICA. AMOUNT: 20. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | DESCRIPTION: ROYALTIES. AMOUNT: 9,736. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | DESCRIPTION: AWARDS. AMOUNT: 3,849. DESCRIPTION: BANK AND CC CHARGES. AMOUNT: 4,742. DESCRIPTION: SUPPLIES. AMOUNT: 871. DESCRIPTION: REFUNDS. AMOUNT: 500. DESCRIPTION: SUBSCRIPTIONS. AMOUNT: 8,000. DESCRIPTION: INSURANCE. AMOUNT: 2,235. DESCRIPTION: CONFERENCE HOTEL. AMOUNT: 66,318. DESCRIPTION: CONFERENCE FOOD & BEVERAGE. AMOUNT: 3,332. DESCRIPTION: SOFTWARE & APPS. AMOUNT: 4,359. DESCRIPTION: TRAVEL. AMOUNT: 2,649. DESCRIPTION: EQUIPMENT RENTAL. AMOUNT: 6,139. DESCRIPTION: SMALL EQUIPMENT. AMOUNT: 1,034. TOTAL TO FORM 990-EZ, LINE 16: 104,028. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | DESCRIPTION: BANK OF AMERICAN CD. BEG. OF YEAR AMOUNT: 0. END OF YEAR AMOUNT: 100,020. DESCRIPTION: OTHER DEPRECIABLE ASSETS. BEG. OF YEAR AMOUNT: 24. END OF YEAR AMOUNT: 24. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990-EZ, PART I, LINE 4 - OTHER INVESTMENT INCOME |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990-EZ, PART I, LINE 8 - OTHER REVENUE |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS |
| TransferPrsnlBnftContractsDecl/DeclarationDesc | 0 | THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT. |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd | 0 | AAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd | 0 | IAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd | 0 | 2 |
| ReturnHeader/BuildTS | 0 | 2023-04-26 12:10:37Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | JIE G FOWLER |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | TREASURER |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 2293337431 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2023-09-15 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | SOCIETY FOR MARKETING ADVANCES INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | SOCI |
| ReturnHeader/Filer/EIN | 0 | 861075348 |
| ReturnHeader/Filer/PhoneNum | 0 | 2293337431 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 6275 BELLMOORE PARK LN |
| ReturnHeader/Filer/USAddress/CityNm | 0 | DULUTH |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | GA |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 30097 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | 0 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 821542484 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | AVANT TAXWORKS LLC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 670 MERIDIAN WAY SUITE 155 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | WESTERVILLE |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | OH |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 43082 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 6143006463 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2023-09-15 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | KRISTINE BRECKENRIDGE EA |
| ReturnHeader/PreparerPersonGrp/SelfEmployedInd | 0 | X |
| ReturnHeader/ReturnTs | 0 | 2023-09-20T16:36:26-05:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm | 0 | JIE |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm | 0 | FOWLER |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2022-04-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2023-03-31 |
| ReturnHeader/TaxYr | 0 | 2022 |
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