Civic Intelligence

Scottsdale Convention And

EIN 86-1029057 • 501(c)6 • Scottsdale, AZ

Profile

To enhance the local community by promoting the scottsdale area as a luxury destination for meetings, events and leisure travel.

4250 N Drinkwater Blvd Suite 300Scottsdale, AZ 85251-3981

www.experiencescottsdale.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

31st percentile

0.12x

Higher debt load relative to assets than 31% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

17th percentile

0.10x

Higher debt load relative to revenue than 17% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Net Margin

76th percentile

16%

Higher net margin than 76% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

86th percentile

$725,169

Higher top officer pay than 86% of similar nonprofits.

Top officer pay equals 3.3% of source-year revenue.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Asset Growth

90th percentile

27%

Faster asset growth than 90% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

22nd percentile

-1.8%

Faster revenue growth than 22% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Assets

Up

$17,409,019

Up $3,655,085 (+27%) from 2023

Liabilities

Up

$2,159,764

Up $143,880 (+7.1%) from 2023

Net Assets

Up

$15,249,255

Up $3,511,205 (+30%) from 2023

Revenue

Down

$22,257,102

Down $417,068 (-1.8%) from 2023

Expenses

Up

$18,745,897

Up $169,275 (+0.9%) from 2023

Net Income

Down

$3,511,205

Down $586,343 (-14%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$20M$15M$10M$5.0M$0Assets 2011: $2,625,344Liabilities 2011: $778,129Net Assets 2011: $1,847,2152011Assets 2012: $2,351,215Liabilities 2012: $736,367Net Assets 2012: $1,614,8482012Assets 2013: $2,680,002Liabilities 2013: $908,384Net Assets 2013: $1,771,6182013Assets 2014: $3,140,127Liabilities 2014: $898,898Net Assets 2014: $2,241,2292014Assets 2015: $3,721,991Liabilities 2015: $896,516Net Assets 2015: $2,825,4752015Assets 2016: $3,643,471Liabilities 2016: $960,899Net Assets 2016: $2,682,5722016Assets 2017: $4,419,380Liabilities 2017: $1,189,904Net Assets 2017: $3,229,4762017Assets 2018: $4,250,861Liabilities 2018: $1,324,055Net Assets 2018: $2,926,8062018Assets 2019: $4,785,688Liabilities 2019: $1,390,782Net Assets 2019: $3,394,9062019Assets 2020: $4,436,969Liabilities 2020: $817,609Net Assets 2020: $3,619,3602020Assets 2021: $8,006,659Liabilities 2021: $1,812,692Net Assets 2021: $6,193,9672021Assets 2022: $9,312,989Liabilities 2022: $1,674,481Net Assets 2022: $7,638,5082022Assets 2023: $13,753,934Liabilities 2023: $2,015,884Net Assets 2023: $11,738,0502023Assets 2024: $17,409,019Liabilities 2024: $2,159,764Net Assets 2024: $15,249,2552024

Highlighted filing

2024

Assets$17,409,019
Liabilities$2,159,764
Net Assets$15,249,255

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$30M$20M$10M$0-$10MRevenue 2011: $9,982,375Expenses 2011: $10,358,196Net Income 2011: -$375,8212011Revenue 2012: $10,321,197Expenses 2012: $10,553,564Net Income 2012: -$232,3672012Revenue 2013: $11,276,256Expenses 2013: $11,119,486Net Income 2013: $156,7702013Revenue 2014: $11,972,374Expenses 2014: $11,502,763Net Income 2014: $469,6112014Revenue 2015: $13,088,924Expenses 2015: $12,504,678Net Income 2015: $584,2462015Revenue 2016: $13,353,770Expenses 2016: $13,496,673Net Income 2016: -$142,9032016Revenue 2017: $14,148,433Expenses 2017: $13,601,529Net Income 2017: $546,9042017Revenue 2018: $14,364,536Expenses 2018: $14,667,206Net Income 2018: -$302,6702018Revenue 2019: $16,063,383Expenses 2019: $15,595,283Net Income 2019: $468,1002019Revenue 2020: $14,611,145Expenses 2020: $14,386,691Net Income 2020: $224,4542020Revenue 2021: $12,242,411Expenses 2021: $9,667,804Net Income 2021: $2,574,6072021Revenue 2022: $18,310,301Expenses 2022: $16,865,760Net Income 2022: $1,444,5412022Revenue 2023: $22,674,170Expenses 2023: $18,576,622Net Income 2023: $4,097,5482023Revenue 2024: $22,257,102Expenses 2024: $18,745,897Net Income 2024: $3,511,2052024

Highlighted filing

2024

Revenue$22,257,102
Expenses$18,745,897
Net Income$3,511,205

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$17.4$2.16$15.2$22.3$18.7$3.51
2023Detailed filing. Detailed filing data is available for this year.$13.8$2.02$11.7$22.7$18.6$4.10
2022Detailed filing. Detailed filing data is available for this year.$9.31$1.67$7.64$18.3$16.9$1.44
2021Detailed filing. Detailed filing data is available for this year.$8.01$1.81$6.19$12.2$9.67$2.57
2020Detailed filing. Detailed filing data is available for this year.$4.44$0.82$3.62$14.6$14.4$0.22
2019Detailed filing. Detailed filing data is available for this year.$4.79$1.39$3.39$16.1$15.6$0.47
2018Detailed filing. Detailed filing data is available for this year.$4.25$1.32$2.93$14.4$14.7$0.30
2017Summary only. Only limited summary data is available for this year.$4.42$1.19$3.23$14.1$13.6$0.55
2016Summary only. Only limited summary data is available for this year.$3.64$0.96$2.68$13.4$13.5$0.14
2015Summary only. Only limited summary data is available for this year.$3.72$0.90$2.83$13.1$12.5$0.58
2014Summary only. Only limited summary data is available for this year.$3.14$0.90$2.24$12.0$11.5$0.47
2013Summary only. Only limited summary data is available for this year.$2.68$0.91$1.77$11.3$11.1$0.16
2012Summary only. Only limited summary data is available for this year.$2.35$0.74$1.61$10.3$10.6$0.23
2011Summary only. Only limited summary data is available for this year.$2.63$0.78$1.85$9.98$10.4$0.38
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Mar 4, 2025
Return Version
2023v6.0
Gross Receipts
$22,257,102
Mission and Program Overview

Mission

To enhance the local community by promoting the scottsdale area as a luxury destination for meetings, events and leisure travel.

To enhance the economic base of scottsdale, arizona, through a strong visitor and meeting industry.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$10,860,528$14,877,740▲ $4,017,212
Prepaid Expenses and Deferred Charges$1,229,230$1,242,513▲ $13,283
Cash and Non-Interest-Bearing Accounts$1,144,026$601,832▼ $542,194
Inventories for Sale or Use$144,954$292,588▲ $147,634
Land, Buildings, and Equipment, Net$144,421$78,944▼ $65,477
Accounts Receivable$230,775$68,415▼ $162,360
Total Assets$13,753,934$17,409,019▲ $3,655,085
Other Assets Total-$246,987-
Liabilities
Accounts Payable and Accrued Expenses$1,554,569$1,492,017▼ $62,552
Deferred Revenue$341,250$365,455▲ $24,205
Other Liabilities$120,065$302,292▲ $182,227
Total Liabilities$2,015,884$2,159,764▲ $143,880
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$11,738,050$15,249,255▲ $3,511,205
Total Net Assets Fund Balance$11,738,050$15,249,255▲ $3,511,205
Total Liabilities and Net Assets / Fund Balance$13,753,934$17,409,019▲ $3,655,085

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings-$65,287-
Equipment$78,944$183,526-
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Rachel SaccoPresident &FT$682,225$42,944$725,169
Rachel SaccoPresident & CEO-$428,676$296,493$725,169
Genia KehayesVP Finance &FT$349,707$38,231$387,938
Genia KehayesVP Finance & Admin-$287,707$100,231$387,938
Kelli BlubaumVP ConventioFT$273,271$48,079$321,350
Kelli BlubaumVP Convention Sales-$230,739$90,611$321,350
Michelle L MyersVP MarketingFT$184,519$65,381$249,900
Rachel PearsonVP CommunityFT$199,432$45,521$244,953
Rachel PearsonVP Community & Govt-$164,432$80,521$244,953
Laura McmurchieVP CommunicaFT$215,116$23,860$238,976
Laura McmurchieVP Communications-$178,663$60,313$238,976
Deanne Boynton GruppVP TourismFT$146,004$74,245$220,249
Eric PaschalSr Director of OpFT$188,621$23,943$212,564
Eric PaschalSr Director of Operations-$179,481$33,083$212,564
Meagan HinesDirector of MarkeFT$149,738$10,052$159,790
Meagan HinesDirector of Marketing-$141,860$17,930$159,790
Erika PumphreySr Natl SaleFT$127,097$18,522$145,619
Joanne ZeterbergDirector of BrandFT$117,215$18,528$135,743
Tracy Jackson KosselNatl Sales MFT$116,902$17,575$134,477
Christina LaporteDirector of CommuFT$115,571$18,340$133,911

Board Members and Trustees

NameTitle
Kate BirchlerChair
Joe IturriVice Chair
Andrew ChippindallBoard Member
Anna ThomassonBoard Member
Brandon MaxwellBoard Member
Dennis E RobbinsBoard Member
Dr Gerd WuestemannBoard Member
Jack J MillerBoard Member
Jody HarwoodBoard Member
John GrahamBoard Member
Kelley MoretonBoard Member
Leo PercopoBoard Member
Matthew VandegriftBoard Member
Michael J ReinaBoard Member
Rebecca GrossmanBoard Member
Ronen AviramBoard Member
Ryan HibbertBoard Member
Sara GraufBoard Member
Scott AppelmanBoard Member
Sherry HenryBoard Member
Solange WhiteheadBoard Member
Stuart I GraffBoard Member
Todd LaporteBoard Member
Andrew ChingEx-officio M
Jim ThompsonEx-officio M
Mike KingEx-officio M
John H HoldsworthSecretary

Highest Paid Contractors

ContractorServicesLocationCompensation
Event LinkTour5500 18 MILE RD, Sterling Heights, MI 48314$367,050
Pivot Media AdventuresAdvertising270 LAFAYETTE STREET SUITE 410, New York, NY 10012$317,500
Anthony NicholsMedia MgmtPO BOX 15172, Phoenix, AZ 85060$205,313
Virtuoso LtdAdvertising777 MAIN ST STE 900, Fort Worth, TX 76102$178,940
Tarsus ConnectTrade ShowsSUITE 250 15 TECHNOLOGY PKWY SOUTH, Norcross, GA 30092$173,100
Revenue and Support

Revenue Composition

Contributions and Grants
$3,580,713
Program Service Revenue
$18,157,056
Investment Income
$519,333
Other Revenue
$0
Change in Net Assets
$3,511,205

Audited Revenue Reconciliation

Revenue per Audited Statements
$22,257,102
Total Revenue per Audited Statements
$22,257,102
Total Revenue per Form 990
$22,257,102
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$12,471,628
Salaries, Compensation, and Employee Benefits$6,274,269
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$7,045,497--$7,045,497
Other Salaries and Wages$2,372,784$524,599-$2,897,383
Current Officers, Directors, Trustees, and Key Employees$1,027,414$1,283,540-$2,310,954
All Other Expenses$1,233,101$83,289-$1,316,390
Other Employee Benefits$508,532$225,400-$733,932
Fees for Services Other$632,912$91,244-$724,156
Office Expenses$579,379$113,524-$692,903
Travel$423,043$8,692-$431,735
Payroll Taxes$236,770$95,230-$332,000
Occupancy$244,893$73,280-$318,173
Other Expenses$283,080$758-$283,838
Conferences and Meetings$74,643$129,900-$204,543
Depreciation Depletion$51,999$17,452-$69,451
Fees for Services Accounting$32,110$4,629-$36,739
Fees for Services Legal$29,141$4,201-$33,342
Total Functional Expenses$16,087,015$2,658,882$0$18,745,897

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$18,745,897
Total Expenses per Audited Statements$18,745,897
Total Expenses per Form 990$18,745,897
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$57,500
Total Nondeductible Lobbying and Political Cost$57,500
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$246,987
Finance Lease Liability$55,305
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

The scottsdale convention and visitors bureau (cvb) is a 501 c6 organization and as such has members. Any person, association, corporation, partnership or estate in the scottsdale marketplace that meets the criteria established by the cvb executive committee and that has a supportive interest in the goals of the organization shall be eligible to apply for membership. Criteria are detailed in the membership mission statement. Applications for membership shall be on forms provided for by the cvb signed by the applicant. Any applicant approved by the president/ceo in the exercise of his or her reasonable business discretion shall become a member upon payment of membership dues. Any member may resign from the cvb upon written request. If a member resigns mid-year, dues will not be refunded upon such resignation. Any member may be suspended or expelled, at the recommendation of the cvb membership staff for conduct unbecoming to a member or prejudicial to the aims or repute of the cvb. This shall be done by a vote of the internal executive team of the cvb. Any member that is suspended or expelled from the cvb shall be refunded any unearned dues. A member meeting of the cvb may be called by the executive committee and shall be at a time and place fixed by the committee. A notice shall be provided to each member at least 10 days but not more than 60 days prior to the meeting. The president/ceo shall establish membership dues. Any member who is delinquent in dues for more than 90 days may be terminated for non-payment of dues. Membership is not transferable.

Form 990, Page 6, Part VI, Line 7A

A formal nominating committee is elected from the scottsdale convention and visitors bureau's executive committee. The nominating committee then appoint nominees as positions become available. The nominees are presented to the full executive committee for approval.

Form 990, Page 6, Part VI, Line 11B

The vice president of finance assists in the preparation of the form 990 and reviews it on behalf of the organization before it is signed by the president/ceo. Form 990 is also reviewed with the audit/finance committee of the board.

Form 990, Page 6, Part VI, Line 12C

When any new vendor is proposed, the new vendor must go through an approval process and generally an rfp, where ownership is ascertained and any relationship disclosed by both staff and vendor. The board commits itself and its members to ethical and business-like conduct. This includes proper use of authority and appropriate decorum when acting as board members. Members will represent in their service to the board loyalty to the interest of the cvb. Members will avoid conflict of interest with respect to their fiduciary responsibilities. Members will annually disclose in writing their involvement with other organizations, vendors or any other associations that might produce a conflict of interest. Board members will not attempt to exercise individual authority over the organization, the president/ceo or the staff. To the extent that a board member may have a conflict of interest, the member is encouraged to abstain from a vote where a conflict or perceived conflict may exist.

Form 990, Page 6, Part VI, Line 15A

The organization regularly participates in industry compensation and operational surveys. This allows the organization to obtain the most timely information on compensation and best practices on an ongoing basis. These compensation surveys are used to ensure that all employees are paid within appropriate ranges for the position and the industry. On an annual basis, the organization engages third party hr compensation professionals to review compensation throughout the organization, including that of the president/ceo, to ensure it is in line with similar jobs in other industries and within the local region. The hr compensation consultant reports their findings to the compensation committee of the board of directors. The compensation committee reviews the recommendations of the consultant and compares them to current staff pay. Approved adjustments to staff compensation is implemented for the next fiscal year. The president/ceo is evaluated on agreed upon objectives and performance measures by the chairman and the vice chairman of the board. Results of operations are evaluated in relation to the performance measures set out in the president/ceo's objectives at the beginning of the year. The result of the evaluation is documented, and a salary increase, if any, is conveyed by the chairman to the vice president of finance for implementation.

Form 990, Page 6, Part VI, Line 15B

The organization regularly participates in industry compensation and operational surveys. This allows the organization to obtain the most timely information on compensation and best practices on an ongoing basis. These compensation surveys are used to ensure that all employees are paid within appropriate ranges for the position and the industry. On an annual basis, the organization engages third party hr compensation professionals to review compensation throughout the organization to ensure it is in line with similar jobs in other industries and within the local region. The hr compensation consultant reports their findings to the compensation committee of the board of directors. The compensation committee reviews the recommendations of the consultant and compares them to current staff pay. Approved adjustments to staff compensation are implemented for the next fiscal year. Additionally, each staff member has a written set of objectives to complete within a year. The results are evaluated mid-year and again at the end of the year. The employees' results are compared to the objectives, and the results and performance are documented in the written evaluation. If compensation is to be adjusted, the president/ceo proposes any salary actions in writing. They are reviewed and approved by the compensation committee and compared to the consultant's comp recommendations. They are conveyed by the chairman to the vice president of finance for implementation for the new fiscal year.

Form 990, Page 6, Part VI, Line 19

The organization does make its governing documents, conflict of interest policy and financial statements available to the public. All of these documents are available upon written, in person or telephone request. The request is usually honored within 24-48 hours.

Filing and Contact Details

Filer

Filer Name
Scottsdale Convention and
EIN
86-1029057
Phone
4804211004
Address
4250 N DRINKWATER BLVD SUITE 300, SCOTTSDALE, AZ 85251-3981

Signing Officer

Name
Rachel Sacco
Title
President & CEO
Phone
4804211004
Signed
2025-03-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Rachel Sacco
Formed
2001
Legal Domicile
Az
Voting Board Members
24
Independent Board Members
24
Employees
42
Volunteers
27

Preparer

Firm
Walker & Armstrong Llp
Address
1850 N CENTRAL AVE STE 400, PHOENIX, AZ 85004-4624
Preparer
Steven L Tait
Phone
6022301040
Supplemental Narrative

Additional Explanations

Form 990, Part III

We promoted scottsdale, arizona in newspapers, magazines, radio, broadcast, and top social outlets both domestically and internationally and placed 9,041 stories. We met with 172 journalists through 5 out-of-market events (in person and virtual) including media missions, tradeshows, and conferences. We assisted 1,150 journalists with information about scottsdale, arizona and hosted 157 writers to visit the destination first- hand.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0WE PROMOTED SCOTTSDALE, ARIZONA BY ADVERTISING IN NUMEROUS ADVERTISING MEDIUMS, BOTH DOMESTICALLY AND INTERNATIONALLY. IN 2023-2024, WE EXECUTED 78 ADVERTISING PLACEMENTS - 8 TRADITIONAL AND 70 ONLINE.
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT &
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IRS990/Form990PartVIISectionAGrp/TitleTxt7SR DIR OF OP
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IRS990/Form990PartVIISectionAGrp/TitleTxt9SR NATL SALE
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IRS990/Form990PartVIISectionAGrp/TitleTxt25SECRETARY
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