Civic Intelligence

American Advertising Federation New Mexico

990EZ • Fiscal year 2017 • EIN 85-6012938

Jul 01, 2016 to Jun 30, 2017 • Filed on Oct 31, 2017

Organization ProfileNMADFED.ORG
PO Box 30126Albuquerque, NM 87190

(505) 750-3670

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

53rd percentile

0.01x

Higher debt load relative to assets than 53% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Source year 2017

Liabilities / Revenue

56th percentile

0.01x

Higher debt load relative to revenue than 56% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Source year 2017

Net Margin

34th percentile

-3.2%

Higher net margin than 34% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Source year 2017

Top Officer Pay

76th percentile

$20,790

Higher top officer pay than 76% of similar nonprofits.

Top officer pay equals 27.8% of source-year revenue.

2017 filings • 501(c)6 • <$500k nonprofits • Source year 2017

Asset Growth

40th percentile

-1.7%

Faster asset growth than 40% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Annualized from 2016 to 2017

Revenue Growth

15th percentile

-23%

Faster revenue growth than 15% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Annualized from 2016 to 2017

Balance Sheet
Liabilities / Assets53rd percentile

Assets

Down

$105,887

Down $1,850 (-1.7%) from 2016

Net Assets

Down

$105,203

Down $2,378 (-2.2%) from 2016

Liabilities

Up

$684

Up $528 (+338%) from 2016

Revenue And Expenses
Liabilities / Revenue56th percentileNet Margin34th percentile

Revenue

Down

$74,711

Down $22,110 (-23%) from 2016

Expenses

Down

$77,089

Down $10,603 (-12%) from 2016

Net Income

Down

-$2,378

Down $11,507 (-126%) from 2016

Historical Trend

Balance Sheet Trend

Asset Growth40th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$150K$100K$50K$0Assets 2012: $38,282Liabilities 2012: $3,8692012Assets 2013: $77,414Liabilities 2013: $244Net Assets 2013: $77,1702013Assets 2014: $109,617Liabilities 2014: $2,1922014Assets 2015: $101,410Liabilities 2015: $2,9582015Assets 2016: $107,737Liabilities 2016: $156Net Assets 2016: $107,5812016Assets 2017: $105,887Liabilities 2017: $684Net Assets 2017: $105,2032017Assets 2018: $103,842Liabilities 2018: $02018Assets 2019: $95,545Liabilities 2019: $02019Assets 2020: $102,614Liabilities 2020: $120Net Assets 2020: $102,4942020Assets 2021: $130,381Liabilities 2021: $447Net Assets 2021: $129,9342021Assets 2022: $107,288Liabilities 2022: $0Net Assets 2022: $107,2882022Assets 2023: $23,605Liabilities 2023: $0Net Assets 2023: $23,6052023Assets 2024: $15,840Liabilities 2024: $0Net Assets 2024: $15,8402024

Highlighted filing

2017

Assets$105,887
Liabilities$684
Net Assets$105,203
Open 2017 Filing

Operations Trend

Revenue Growth15th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$200K$150K$100K$50K$0-$50KRevenue 2012: $164,720Expenses 2012: $139,902Net Income 2012: $24,8182012Revenue 2013: $143,517Expenses 2013: $124,053Net Income 2013: $19,4642013Revenue 2014: $139,110Expenses 2014: $108,855Net Income 2014: $30,2552014Revenue 2015: $108,961Expenses 2015: $117,934Net Income 2015: -$8,9732015Revenue 2016: $96,821Expenses 2016: $87,692Net Income 2016: $9,1292016Revenue 2017: $74,711Expenses 2017: $77,089Net Income 2017: -$2,3782017Revenue 2018: $60,046Expenses 2018: $61,407Net Income 2018: -$1,3612018Revenue 2019: $54,189Expenses 2019: $62,486Net Income 2019: -$8,2972019Revenue 2020: $64,360Expenses 2020: $57,411Net Income 2020: $6,9492020Revenue 2021: $71,257Expenses 2021: $43,817Net Income 2021: $27,4402021Revenue 2022: $32,327Expenses 2022: $54,973Net Income 2022: -$22,6462022Revenue 2023: $38,655Expenses 2023: $56,519Net Income 2023: -$17,8642023Revenue 2024: $25,390Expenses 2024: $28,795Net Income 2024: -$3,4052024

Highlighted filing

2017

Revenue$74,711
Expenses$77,089
Net Income-$2,378
Open 2017 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2016 to Jun 30, 2017
Signed
Oct 31, 2017
Return Version
2016v3.0
Gross Receipts
$74,711
Mission and Program Overview

Mission

The purpose of the organization is to provide and promote a better understanding of the functions of advertising and its value; to apply the skills, creativity and energy of the advertising industry whenever it is needed to help solve social problems; to advance the standards of advertising through a voluntary program of self-regulation; and to promote good fellowship and a free exchange of ideas.

Program Services

DescriptionGrantsExpenses
NEW MEXICO AMERICAN ADVERTISING FEDERATION ATTENDS THE ADDY'S COMPETITION TO RECOGNIZE AGENCIES AND AFFILIATES WHO HAVE DEMONSTRATED EXCELLENCE AND CREATIVITY IN ADVERTISING.$0$0
NEW MEXICO AMERICAN ADVERTISING FEDERATION HOLDS LUNCH MEETINGS DURING THE YEAR. THE ORGANIZATION PAYS TOTAL COST OF LUNCH FOR ALL MEMBERS. IN THESE MEETINGS THERE ARE DISCUSSIONS ABOUT THE STATUS OF ADVERTISING INDUSTRY CURRENT EVENTS AND PROMOTE QUALITY ADVERTISING.$0$0
Compensation and Service Providers
Top Officer Pay76th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
WENDY DEETZExecutive DirectorPT$20,790-$20,790
JESSICA MOLZENPresident-$0--
DEZAREE VEGA-GARCIAPast President-$0--
ELIZABETH ZUPKOWVice President-$0--
ROBERTA CLARKTreasurer-$0--
DEANN SENA O'CONNORNsac Chair-$0--
VI NGUYENSocial Chair-$0--
THERESA VARELACommunications Chair-$0--
SHANE FRANCISSponsorship Chair-$0--
JAIME GUTIERREZ-MONTOYAAddy Event Chair-$0--
SUSAN BRADLEYBoard Member At Large-$0--
Filing and Contact Details

Filer

Filer Name
American Advertising Federation
EIN
85-6012938
Phone
5057503670
Address
PO BOX 30126, ALBUQUERQUE, NM 87190

Signing Officer

Name
Wendy Deetz
Title
Executive Director
Phone
5057503670
Signed
2017-10-31
Discuss with paid preparer
Yes

Preparer

Firm
Marc a Boyce CPA & Associates Pc
Address
5390 N ACADEMY BLVD SUITE 300, COLORADO SPRINGS, CO 80918
Preparer
Marc a Boyce CPA
Phone
7195966110
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 8 - Other Revenue

“Description: interest income. Amount: 6,126.”

Form 990-ez, Part I, Line 16 - Other Expenses

“Description: addy expenses and banquet. Amount: 28,998. Description: public service media. Amount: 3,189. Description: luncheon program expenses. Amount: 10,299. Description: computer expenses. Amount: 1,276. Description: office supplies. Amount: 1,213. Description: dues & membership fees. Amount: 2,200. Description: executive comm & board expenses. Amount: 1,564. Description: insurance. Amount: 1,891. Description: merchant fees. Amount: 863. Description: po box rental. Amount: 228. Description: acf scholarship. Amount: 2,188. Description: charitable donations. Amount: 75. Description: marketing expenses. Amount: 81. Total to form 990-ez, line 16: 54,065.”

Form 990-ez, Part II, Line 26 - Other Liabilities

“Description: credit card payable. Beg. Of year amount: 156. End of year amount: 684.”

Raw XML Appendix166 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0JESSICA MOLZEN
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1PAST PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2VICE PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3TREASURER
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6COMMUNICATIONS CHAIR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt7SPONSORSHIP CHAIR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt8ADDY EVENT CHAIR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt9EXECUTIVE DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt10BOARD MEMBER AT LARGE
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IRS990EZ/OrganizationDissolvedEtcInd00
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IRS990EZ/OtherRevenueTotalAmt06126
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0THE PURPOSE OF THE ORGANIZATION IS TO PROVIDE AND PROMOTE A BETTER UNDERSTANDING OF THE FUNCTIONS OF ADVERTISING AND ITS VALUE; TO APPLY THE SKILLS, CREATIVITY AND ENERGY OF THE ADVERTISING INDUSTRY WHENEVER IT IS NEEDED TO HELP SOLVE SOCIAL PROBLEMS; TO ADVANCE THE STANDARDS OF ADVERTISING THROUGH A VOLUNTARY PROGRAM OF SELF-REGULATION; AND TO PROMOTE GOOD FELLOWSHIP AND A FREE EXCHANGE OF IDEAS.
IRS990EZ/ProgramServiceRevenueAmt061175
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0NEW MEXICO AMERICAN ADVERTISING FEDERATION ATTENDS THE ADDY'S COMPETITION TO RECOGNIZE AGENCIES AND AFFILIATES WHO HAVE DEMONSTRATED EXCELLENCE AND CREATIVITY IN ADVERTISING.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1NEW MEXICO AMERICAN ADVERTISING FEDERATION HOLDS LUNCH MEETINGS DURING THE YEAR. THE ORGANIZATION PAYS TOTAL COST OF LUNCH FOR ALL MEMBERS. IN THESE MEETINGS THERE ARE DISCUSSIONS ABOUT THE STATUS OF ADVERTISING INDUSTRY CURRENT EVENTS AND PROMOTE QUALITY ADVERTISING.
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IRS990EZ/TanningServicesProvidedInd00
IRS990EZ/TotalExpensesAmt077089
IRS990EZ/TotalRevenueAmt074711
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0NMADFED.ORG
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: INTEREST INCOME. AMOUNT: 6,126.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DESCRIPTION: ADDY EXPENSES AND BANQUET. AMOUNT: 28,998. DESCRIPTION: PUBLIC SERVICE MEDIA. AMOUNT: 3,189. DESCRIPTION: LUNCHEON PROGRAM EXPENSES. AMOUNT: 10,299. DESCRIPTION: COMPUTER EXPENSES. AMOUNT: 1,276. DESCRIPTION: OFFICE SUPPLIES. AMOUNT: 1,213. DESCRIPTION: DUES & MEMBERSHIP FEES. AMOUNT: 2,200. DESCRIPTION: EXECUTIVE COMM & BOARD EXPENSES. AMOUNT: 1,564. DESCRIPTION: INSURANCE. AMOUNT: 1,891. DESCRIPTION: MERCHANT FEES. AMOUNT: 863. DESCRIPTION: PO BOX RENTAL. AMOUNT: 228. DESCRIPTION: ACF SCHOLARSHIP. AMOUNT: 2,188. DESCRIPTION: CHARITABLE DONATIONS. AMOUNT: 75. DESCRIPTION: MARKETING EXPENSES. AMOUNT: 81. TOTAL TO FORM 990-EZ, LINE 16: 54,065.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DESCRIPTION: CREDIT CARD PAYABLE. BEG. OF YEAR AMOUNT: 156. END OF YEAR AMOUNT: 684.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 8 - OTHER REVENUE
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES
TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
ReturnHeader/BuildTS02017-02-10 21:41:12Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0WENDY DEETZ
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum05057503670
ReturnHeader/BusinessOfficerGrp/SignatureDt02017-10-31
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0AMERICAN ADVERTISING FEDERATION
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0NEW MEXICO
ReturnHeader/Filer/BusinessNameControlTxt0AMER
ReturnHeader/Filer/EIN0856012938
ReturnHeader/Filer/PhoneNum05057503670
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 30126
ReturnHeader/Filer/USAddress/CityNm0ALBUQUERQUE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NM
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ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt066.110.178.94
ReturnHeader/FilingSecurityInformation/IPDt02017-10-31
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0MD
ReturnHeader/FilingSecurityInformation/IPTm009:17:28
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0812963136
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0MARC A BOYCE CPA & ASSOCIATES PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt05390 N ACADEMY BLVD SUITE 300
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0COLORADO SPRINGS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CO
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd080918
ReturnHeader/PreparerPersonGrp/PhoneNum07195966110
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MARC A BOYCE CPA
ReturnHeader/ReturnTs02017-11-14T09:51:59-06:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02016-07-01
ReturnHeader/TaxPeriodEndDt02017-06-30
ReturnHeader/TaxYr02016

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2017 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$105,887
Liabilities
$684
Net assets
$105,203
Revenue
$74,711
Expenses
$77,089
Net income
-$2,378
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.16$0.00$0.16$0.25$0.29$0.03
2023Detailed filing. Detailed filing data is available for this year.$0.24$0.00$0.24$0.39$0.57$0.18
2022Detailed filing. Detailed filing data is available for this year.$1.07$0.00$1.07$0.32$0.55$0.23
2021Detailed filing. Detailed filing data is available for this year.$1.30$0.00$1.30$0.71$0.44$0.27
2020Detailed filing. Detailed filing data is available for this year.$1.03$0.00$1.02$0.64$0.57$0.07
2019Summary only. Only limited summary data is available for this year.$0.96$0.00$0.54$0.62$0.08
2018Summary only. Only limited summary data is available for this year.$1.04$0.00$0.60$0.61$0.01
2017Detailed filing. Detailed filing data is available for this year.$1.06$0.01$1.05$0.75$0.77$0.02
2016Detailed filing. Detailed filing data is available for this year.$1.08$0.00$1.08$0.97$0.88$0.09
2015Summary only. Only limited summary data is available for this year.$1.01$0.03$1.09$1.18$0.09
2014Summary only. Only limited summary data is available for this year.$1.10$0.02$1.39$1.09$0.30
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.77$0.00$0.77$1.44$1.24$0.19
2012Summary only. Only limited summary data is available for this year.$0.38$0.04$1.65$1.40$0.25