Civic Intelligence

Love Now Media Inc

EIN 85-4116118 • 501(c)3 • Philadelphia, PA

Profile

To empower and cultivate storytellers

3675 Market Street Ste 200Philadelphia, PA 19104

www.lovenowmedia.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

87th percentile

0.52x

Higher debt load relative to assets than 87% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

69th percentile

0.09x

Higher debt load relative to revenue than 69% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

29th percentile

-5.5%

Higher net margin than 29% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

93rd percentile

$137,532

Higher top officer pay than 93% of similar nonprofits.

Top officer pay equals 20.8% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Asset Growth

58th percentile

6.4%

Faster asset growth than 58% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

14th percentile

-26%

Faster revenue growth than 14% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets87th percentile

Assets

Up

$119,340

Up $7,208 (+6.4%) from 2023

Liabilities

Up

$62,351

Up $29,516 (+90%) from 2023

Net Assets

Down

$56,989

Down $22,308 (-28%) from 2023

Operations
Liabilities / Revenue69th percentileNet Margin29th percentile

Revenue

Down

$660,221

Down $232,148 (-26%) from 2023

Expenses

Down

$696,730

Down $97,791 (-12%) from 2023

Net Income

Down

-$36,509

Down $134,357 (-137%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth58th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0Assets 2022: $44,035Liabilities 2022: $480Net Assets 2022: $43,5552022Assets 2023: $112,132Liabilities 2023: $32,835Net Assets 2023: $79,2972023Assets 2024: $119,340Liabilities 2024: $62,351Net Assets 2024: $56,9892024

Highlighted filing

2024

Assets$119,340
Liabilities$62,351
Net Assets$56,989
Open 2024 Filing

Operations Trend

Revenue Growth14th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2022: $374,263Expenses 2022: $345,013Net Income 2022: $29,2502022Revenue 2023: $892,369Expenses 2023: $794,521Net Income 2023: $97,8482023Revenue 2024: $660,221Expenses 2024: $696,730Net Income 2024: -$36,5092024

Highlighted filing

2024

Revenue$660,221
Expenses$696,730
Net Income-$36,509
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$119,340
Liabilities
$62,351
Net assets
$56,989
Revenue
$660,221
Expenses
$696,730
Net income
-$36,509
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.19$0.62$0.57$6.60$6.97$0.37
2023Detailed filing. Detailed filing data is available for this year.$1.12$0.33$0.79$8.92$7.95$0.98
2022Detailed filing. Detailed filing data is available for this year.$0.44$0.00$0.44$3.74$3.45$0.29
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 7, 2025
Return Version
2024v5.2
Gross Receipts
$660,221
Mission and Program Overview

Mission

To empower and cultivate storytellers

Love Now Medias mission is to curate and create love-rooted stories that inspire action, foster wellness, and facilitate a more compassionate and sustainable future.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$108,404$115,612▲ $7,208
Accounts Receivable$450$450→ $0
Total Assets$112,132$119,340▲ $7,208
Other Assets Total$3,278$3,278→ $0
Liabilities
Accounts Payable and Accrued Expenses$32,835$62,351▲ $29,516
Total Liabilities$32,835$62,351▲ $29,516
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$79,297$56,989▼ $22,308
Total Net Assets Fund Balance$79,297$56,989▼ $22,308
Total Liabilities and Net Assets / Fund Balance$112,132$119,340▲ $7,208
Compensation and Service Providers
Top Officer Pay93rd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Joslyn R DuncanExecutive DirectorFT$137,532$137,532

Board Members and Trustees

NameTitle
Markita Morris-louisPresident
Jenn BrandelVice President
Tiffanie StanardTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$660,221
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$651,010
Change in Net Assets
$-36,509
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$480,411
Other Expenses$216,319
Total Fundraising Expense$657
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$313,893--$313,893
Current Officers, Directors, Trustees, and Key Employees$137,532--$137,532
Fees for Services Other$53,521-$657$54,178
Office Expenses$33,450--$33,450
Payroll Taxes$28,616--$28,616
Travel$24,479--$24,479
Occupancy$19,463--$19,463
Conferences and Meetings$16,710--$16,710
Fees for Services Accounting$7,600--$7,600
Other Expenses$6,681$721-$6,681
Advertising$4,896--$4,896
Information Technology$2,964--$2,964
Other Employee Benefits$370--$370
Total Functional Expenses$695,352$721$657$696,730
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Joslyn DuncanExecutive DirectorProvided Media Consulting and Design ServicesNo-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
Yes
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
Yes
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Member election for additional members Part VI line 7A

“A vacancy that occurs on the Board of Directors, whether by death, resignation, reoval or any other reason, may be filled by a majority vote of the remaining Directors.”

Form 990 governing body review Part VI line 11

“The Board of Directors approve the interim final financial statements.The Executive Director will review the 990 prior to filing.”

Other officer or key employee compensation Part VI line 15B

“The executive team reviews compensation of all highly compensated employees.”

Governing documents etc available to public Part VI line 19

“The Form 990 is available at the organizations office upon request. The 990 is also available to the public on the Guidestar website.”

Filing and Contact Details

Filer

Filer Name
Love Now Media Inc
EIN
85-4116118
In Care Of
% JOSLYN R DUNCAN
Phone
4842220253
Address
3675 MARKET STREET STE 200, Philadelphia, PA 19104

Signing Officer

Name
Joslyn R Duncan
Title
Executive Director
Phone
4842220253
Signed
2025-10-07
Discuss with paid preparer
No

Organization Details

Principal Officer
Joslyn R Duncan
Formed
2020
Legal Domicile
Pa
Voting Board Members
5
Independent Board Members
4
Employees
0
Volunteers
2

Preparer

Firm
The Wealth Activator
Address
P O Box 272, Wallingford, PA 19086
Preparer
Mary T Austin
Phone
4848431682
Supplemental Narrative

Additional Explanations

Explanation of other changes in net assets or fund balances Part XI line 9

“PY adjustment due to change from fiscal to calendar year”

List of other fees for services expenses Part IX line 11G

“Admin - professional development : 22,721 program - artistic and curatorial fees: 31,429 production support: 31,875 general consulting fees: 112,767 design fees: 3,000 other contract and professional fees: 29,002”

List of other expenses Part IX line 24E

“Online subscriptions and software: 31,310 other business expenses: 8,464 misc maintenance: 249 program supplies and materials: 10,859 internet tv and services: 5,461 memberships and subscriptions: 3,117”

Raw XML Appendix339 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5ADMIN - PROFESSIONAL DEVELOPMENT : 22,721 PROGRAM - ARTISTIC AND CURATORIAL FEES: 31,429 PRODUCTION SUPPORT: 31,875 GENERAL CONSULTING FEES: 112,767 DESIGN FEES: 3,000 OTHER CONTRACT AND PROFESSIONAL FEES: 29,002
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6ONLINE SUBSCRIPTIONS AND SOFTWARE: 31,310 OTHER BUSINESS EXPENSES: 8,464 MISC MAINTENANCE: 249 PROGRAM SUPPLIES AND MATERIALS: 10,859 INTERNET TV AND SERVICES: 5,461 MEMBERSHIPS AND SUBSCRIPTIONS: 3,117
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0721
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0695352
IRS990/TotalFunctionalExpensesGrp/TotalAmt0696730
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt032835
IRS990/TotalLiabilitiesEOYAmt062351
IRS990/TotalLiabilitiesGrp/BOYAmt032835
IRS990/TotalLiabilitiesGrp/EOYAmt062351
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt079297
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt056989
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0695352
IRS990/TotalReportableCompFromOrgAmt0137532
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0660221
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt02
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0112132
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0119340
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ProgramServicesAmt024479
IRS990/TravelGrp/TotalAmt024479
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt03922 NICO LANE
IRS990/USAddress/CityNm0COLLEGEVILLE
IRS990/USAddress/StateAbbreviationCd0PA
IRS990/USAddress/ZIPCd019146
IRS990/VotingMembersGoverningBodyCnt05
IRS990/VotingMembersIndependentCnt04
IRS990/WebsiteAddressTxt0www.lovenowmedia.com
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0false
ReturnHeader/BusinessOfficerGrp/PersonNm0JOSLYN R DUNCAN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum04842220253
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-10-07
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0LOVE NOW MEDIA INC
ReturnHeader/Filer/BusinessNameControlTxt0LOVE
ReturnHeader/Filer/EIN0854116118
ReturnHeader/Filer/InCareOfNm0% JOSLYN R DUNCAN
ReturnHeader/Filer/PhoneNum04842220253
ReturnHeader/Filer/USAddress/AddressLine1Txt03675 MARKET STREET STE 200
ReturnHeader/Filer/USAddress/CityNm0Philadelphia
ReturnHeader/Filer/USAddress/StateAbbreviationCd0PA
ReturnHeader/Filer/USAddress/ZIPCd019104
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0200249099
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0The Wealth Activator
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0P O Box 272
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Wallingford
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0PA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd019086
ReturnHeader/PreparerPersonGrp/PhoneNum04848431682
ReturnHeader/PreparerPersonGrp/PreparationDt02025-10-08
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MARY T AUSTIN
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02025-10-08T15:02:37-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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