Civic Intelligence

Curajoy

EIN 85-3930603 • 501(c)3 • Las Vegas, NV

Pub. 78 Eligible990-N Coverage

Profile

curaJOY improves the accessibility, effectiveness, and awareness of emotional wellness support for families worldwide by merging technology, games with behavioral health. curaJOY takes a proactive and collaborative approach to reduce healthcare and education disparities, and increase innovation and access to emotional wellbeing tools for all populations.

304 S Jones Blvd Ste 2986Las Vegas, NV 89107

www.curajoy.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

97th percentile

1.60x

Higher debt load relative to assets than 97% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

60th percentile

0.14x

Higher debt load relative to revenue than 60% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

13th percentile

-23%

Higher net margin than 13% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

43rd percentile

$15,750

Higher top officer pay than 43% of similar nonprofits.

Top officer pay equals 1.2% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

3rd percentile

-60%

Faster asset growth than 3% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

17th percentile

-17%

Faster revenue growth than 17% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Down

$112,027

Down $165,786 (-60%) from 2023

Liabilities

Up

$178,804

Up $139,807 (+359%) from 2023

Net Assets

Down

-$66,777

Down $305,593 (-128%) from 2023

Revenue

Down

$1,303,108

Down $269,370 (-17%) from 2023

Expenses

Up

$1,608,705

Up $260,754 (+19%) from 2023

Net Income

Down

-$305,597

Down $530,124 (-236%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0-$100KAssets 2022: $50,289Liabilities 2022: $36,000Net Assets 2022: $14,2892022Assets 2023: $277,813Liabilities 2023: $38,997Net Assets 2023: $238,8162023Assets 2024: $112,027Liabilities 2024: $178,804Net Assets 2024: -$66,7772024

Highlighted filing

2024

Assets$112,027
Liabilities$178,804
Net Assets-$66,777

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KRevenue 2022: $427,252Expenses 2022: $430,203Net Income 2022: -$2,9512022Revenue 2023: $1,572,478Expenses 2023: $1,347,951Net Income 2023: $224,5272023Revenue 2024: $1,303,108Expenses 2024: $1,608,705Net Income 2024: -$305,5972024

Highlighted filing

2024

Revenue$1,303,108
Expenses$1,608,705
Net Income-$305,597

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 3, 2025
Return Version
2024v5.0
Gross Receipts
$1,303,108
Mission and Program Overview

Mission

curaJOY improves the accessibility, effectiveness, and awareness of emotional wellness support for families worldwide by merging technology, games with behavioral health. curaJOY takes a proactive and collaborative approach to reduce healthcare and education disparities, and increase innovation and access to emotional wellbeing tools for all populations.

curaJOY improves the accessibility, effectiveness, and equity of emotional wellness support for families worldwide by merging technology, and games with behavioral health. curaJOY takes a proactive and collaborative approach to reduce healthcare and education disparities and increase innovation and access to emotional wellbeing tools for all populations. Giving everyone a safety net of social and mental health support, and enabling effective social emotional learning, we address low social determinants of health and decrease parental stress and toxic family interaction patterns.

Balance Sheet Detail
LineBeginningEndChange
Assets
Loans From Officers Directors$17,203$170,103▲ $152,900
Inventories for Sale or Use$0$57,838▲ $57,838
Prepaid Expenses and Deferred Charges$265,116$32,036▼ $233,080
Cash and Non-Interest-Bearing Accounts$12,697$22,153▲ $9,456
Savings and Temporary Cash Investments$0$0→ $0
Accounts Receivable$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Land, Buildings, and Equipment, Net$0--
Intangible Assets$0$0→ $0
Total Assets$277,813$112,027▼ $165,786
Other Assets Total$0$0→ $0
Liabilities
Unsecured Notes Loans Payable$10,000$0▼ $10,000
Accounts Payable and Accrued Expenses$11,794$8,701▼ $3,093
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Other Liabilities$0--
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$38,997$178,804▲ $139,807
Net Assets / Fund Balance
Net Assets With Donor Restrictions$0$0→ $0
Net Assets Without Donor Restrictions$238,816$-66,777▼ $305,593
Total Net Assets Fund Balance$238,816$-66,777▼ $305,593
Total Liabilities and Net Assets / Fund Balance$277,813$112,027▼ $165,786
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Caitlyn MarcusProgram DirectorFT$15,750$15,750

Board Members and Trustees

NameTitle
Stephen WangPresident
Dr Anthony PajotExecutive Board Member
Dr Marc LanovazProgram Co-Director and Board Member
Caitlyn WangChief Joymaker
Daphne ShenTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,302,064
Program Service Revenue
$0
Investment Income
$136
Other Revenue
$908
All Other Contributions
$1,302,064
Change in Net Assets
$-305,597

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table17$667,748Fair Market Value (FMV)
Other Non Cash Contri Table40$311,552Fair Market Value (FMV)
Other Non Cash Contri Table13$129,000Fair Market Value (FMV)
Clothing and Household Goods-$101,834Fair Market Value (FMV)
Total Noncash Contributions70$1,210,134-
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,608,705
Total Fundraising Expense$250,313
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management$1,213,078$515$0$1,213,593
Advertising$0$0$249,584$249,584
Information Technology$57,760$19,744$0$77,504
Fees for Services Legal$36,000$0$0$36,000
Occupancy$0$20,460$0$20,460
Office Expenses$0$4,782$0$4,782
All Other Expenses$0$1,802$729$2,531
Fees for Services Accounting$0$2,172$0$2,172
Travel$0$1,263$0$1,263
Fees for Services Other$0$416$0$416
Conferences and Meetings$400$0$0$400
Total Functional Expenses$1,307,238$51,154$250,313$1,608,705
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$17,203$170,103▲ $152,900
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

Caitlyn Wang and Stephen Wang have a family relationship.

Form 990, Part VI, Section B, Line 11B

A copy of Form 990 was sent to board members.

Form 990, Part VI, Section B, Line 12C

In connection with any actual or possible conflict of interest, an interested person must disclose the existence of the financial interest and be given the opportunity to disclose all material facts o the directors and members of committees with governing board delegated powers considering the proposed transaction or arrangement. After disclosure of the financial interest and all material facts, and after any discussion with the interested person, he/she shall leave the governing board or committee meeting while the determination of a conflict of interest is discussed and voted upon. The remaining board or committee members shall decide if a conflict of interest exists.

Form 990, Part VI, Section C, Line 19

curaJOY's 990 will be available upon request.

Filing and Contact Details

Filer

Filer Name
Curajoy
EIN
85-3930603
Phone
7257267118
Address
304 S Jones Blvd Ste 2986, Las Vegas, NV 89107

Signing Officer

Name
Caitlyn Wang
Title
Chief Joymaker
Phone
7257267118
Signed
2025-09-03
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Caitlyn Wang
Formed
2020
Legal Domicile
Nv
Voting Board Members
4
Independent Board Members
3
Employees
0
Volunteers
130

Preparer

Firm
Adam Baker CPA
Address
32508 Turkey Loop, Underwood, MN 56586
Preparer
Adam Baker
Phone
3177482640
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IRS990/PrincipalOfficerNm0Caitlyn Wang
IRS990/PriorPeriodAdjustmentsAmt04
IRS990/ProfessionalFundraisingInd00
IRS990/ProgSrvcAccomActy2Grp/Desc0Joymaker - Wellness Starts With Me. The Joymaker is a selective 6-month, clinician-led volunteering/internship program designed to equip participants with the skills to support the mental health of those around them, starting by building their own social emotional skills. Volunteers complete a peer support training recognized by the Substance Abuse and Mental Health Administration (SAMHA), and engage in advocacy, research and solution co-creation with experienced industry professionals, corporate sponsors and our team.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0129939
IRS990/ProgSrvcAccomActy2Grp/GrantAmt00
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt00
IRS990/ProgSrvcAccomActy3Grp/Desc0In My Shoes Participants experience the challenges of everyday tasks like going to the dentist for neurodivergent individuals via a 10-minute simulation developed by Dr. Marc Lanovaz, PhD, BCBA-D at the University of Montreal. Originally developed to provide users with immersive simulations of sensory sensitivities, social interactions, and communication challenges experienced by individuals on the autism spectrum, the app has been expanded to include simulations of refugee, BIPOC, and low-SES experiences. Users gain valuable insights into autism and marginalization, and develop empathy through interactive experiences.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt09563
IRS990/ProgSrvcAccomActy3Grp/GrantAmt00
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt00
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt01572325
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt03000
IRS990/PYInvestmentIncomeAmt0153
IRS990/PymtTravelEntrtnmntPubOfclGrp/FundraisingAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/ManagementAndGeneralAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/ProgramServicesAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt01344951
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt00
IRS990/PYRevenuesLessExpensesAmt0224527
IRS990/PYSalariesCompEmpBnftPaidAmt00
IRS990/PYTotalExpensesAmt01347951
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt01572478
IRS990/RcvblFromDisqualifiedPrsnGrp/BOYAmt00
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/BOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0-305597
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/RelatedOrganizationsAmt00
IRS990/RentalIncomeOrLossGrp/PersonalAmt00
IRS990/RentalIncomeOrLossGrp/RealAmt00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd00
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt00
IRS990/RoyaltiesRevenueGrp/ExclusionAmt00
IRS990/RoyaltiesRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/RoyaltiesRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990ScheduleA/First5Years170Ind0X
IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0Credit Card Cash Rewards
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0Schedule A, Part II, Line 10
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IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt01572173
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0427252
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt050000
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt03351489
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt0136
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt0307
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt0443
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IRS990ScheduleA/OtherIncome170Grp/TotalAmt0908
IRS990ScheduleA/PublicOrganization170Ind0X
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IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt01302064
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt01572173
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0427252
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt050000
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt03351489
IRS990ScheduleA/TotalSupportAmt03352840
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IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
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IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/DefaultInd00
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanPurposeTxt0Development and Operational Costs
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanToOrganizationInd0X
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/OriginalPrincipalAmt0183300
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/PersonNm0Caitlyn Wang
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/RelationshipWithOrgTxt0Director and Founder
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/WrittenAgreementInd01
IRS990ScheduleL/TotalBalanceDueAmt0170103
IRS990ScheduleM/AnyPropertyThatMustBeHeldInd00
IRS990ScheduleM/ClothingAndHouseholdGoodsGrp/MethodOfDeterminingRevenuesTxt0FMV
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IRS990ScheduleM/ClothingAndHouseholdGoodsGrp/NoncashContributionsRptF990Amt0101834
IRS990ScheduleM/Form8283ReceivedCnt00
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IRS990ScheduleM/OtherNonCashContriTableGrp/ContributionCnt117
IRS990ScheduleM/OtherNonCashContriTableGrp/ContributionCnt240
IRS990ScheduleM/OtherNonCashContriTableGrp/Desc0Advertising Credits
IRS990ScheduleM/OtherNonCashContriTableGrp/Desc1Professional Services
IRS990ScheduleM/OtherNonCashContriTableGrp/Desc2Software
IRS990ScheduleM/OtherNonCashContriTableGrp/MethodOfDeterminingRevenuesTxt0FMV
IRS990ScheduleM/OtherNonCashContriTableGrp/MethodOfDeterminingRevenuesTxt1FMV
IRS990ScheduleM/OtherNonCashContriTableGrp/MethodOfDeterminingRevenuesTxt2FMV
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IRS990ScheduleM/OtherNonCashContriTableGrp/NonCashCheckboxInd1X
IRS990ScheduleM/OtherNonCashContriTableGrp/NonCashCheckboxInd2X
IRS990ScheduleM/OtherNonCashContriTableGrp/NoncashContributionsRptF990Amt0129000
IRS990ScheduleM/OtherNonCashContriTableGrp/NoncashContributionsRptF990Amt1667748
IRS990ScheduleM/OtherNonCashContriTableGrp/NoncashContributionsRptF990Amt2311552
IRS990ScheduleM/ReviewProcessUnusualNCGiftsInd00
IRS990ScheduleM/ThirdPartiesUsedInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Caitlyn Wang and Stephen Wang have a family relationship.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1A copy of Form 990 was sent to board members.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2In connection with any actual or possible conflict of interest, an interested person must disclose the existence of the financial interest and be given the opportunity to disclose all material facts o the directors and members of committees with governing board delegated powers considering the proposed transaction or arrangement. After disclosure of the financial interest and all material facts, and after any discussion with the interested person, he/she shall leave the governing board or committee meeting while the determination of a conflict of interest is discussed and voted upon. The remaining board or committee members shall decide if a conflict of interest exists.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3curaJOY's 990 will be available upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section A, Line 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section C, Line 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0AK
IRS990/StatesWhereCopyOfReturnIsFldCd1AL
IRS990/StatesWhereCopyOfReturnIsFldCd2AR
IRS990/StatesWhereCopyOfReturnIsFldCd3AZ
IRS990/StatesWhereCopyOfReturnIsFldCd4CA
IRS990/StatesWhereCopyOfReturnIsFldCd5CO
IRS990/StatesWhereCopyOfReturnIsFldCd6CT
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IRS990/StatesWhereCopyOfReturnIsFldCd8DE
IRS990/StatesWhereCopyOfReturnIsFldCd9FL
IRS990/StatesWhereCopyOfReturnIsFldCd10GA
IRS990/StatesWhereCopyOfReturnIsFldCd11HI
IRS990/StatesWhereCopyOfReturnIsFldCd12IA
IRS990/StatesWhereCopyOfReturnIsFldCd13ID

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