Civic Intelligence

Waco Tourism Public Improvement District Corporation

EIN 85-3422483 • 501(c)6 • Waco, TX

Profile

To advance and promote the hotel industry in the city of waco, texas.

424 Clay Ave 2343Waco, TX 76706-9998

www.wacotpid.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

18th percentile

0.00x

Higher debt load relative to assets than 18% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

20th percentile

0.01x

Higher debt load relative to revenue than 20% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

44th percentile

2.6%

Higher net margin than 44% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

32nd percentile

$35,669

Higher top officer pay than 32% of similar nonprofits.

Top officer pay equals 2.1% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Asset Growth

40th percentile

2.1%

Faster asset growth than 40% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

38th percentile

1.8%

Faster revenue growth than 38% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Assets

Up

$2,667,381

Up $55,729 (+2.1%) from 2024

Liabilities

Up

$12,725

Up $10,725 (+536%) from 2024

Net Assets

Up

$2,654,656

Up $45,004 (+1.7%) from 2024

Revenue

Up

$1,719,054

Up $30,893 (+1.8%) from 2024

Expenses

Up

$1,674,050

Up $263,567 (+19%) from 2024

Net Income

Down

$45,004

Down $232,674 (-84%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2021: $720,768Liabilities 2021: $51,869Net Assets 2021: $668,8992021Assets 2022: $1,726,516Liabilities 2022: $104,005Net Assets 2022: $1,622,5112022Assets 2024: $2,611,652Liabilities 2024: $2,000Net Assets 2024: $2,609,6522024Assets 2025: $2,667,381Liabilities 2025: $12,725Net Assets 2025: $2,654,6562025

Highlighted filing

2025

Assets$2,667,381
Liabilities$12,725
Net Assets$2,654,656

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.5M$1.0M$500K$0Revenue 2021: $903,156Expenses 2021: $234,257Net Income 2021: $668,8992021Revenue 2022: $1,332,164Expenses 2022: $479,245Net Income 2022: $852,9192022Revenue 2024: $1,688,161Expenses 2024: $1,410,483Net Income 2024: $277,6782024Revenue 2025: $1,719,054Expenses 2025: $1,674,050Net Income 2025: $45,0042025

Highlighted filing

2025

Revenue$1,719,054
Expenses$1,674,050
Net Income$45,004

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Oct 1, 2024 to Sep 30, 2025
Signed
Feb 11, 2026
Return Version
2024v5.1
Gross Receipts
$1,719,054
Mission and Program Overview

Mission

To advance and promote the hotel industry in the city of waco, texas.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$2,201,422$2,258,880▲ $57,458
Accounts Receivable$271,515$298,111▲ $26,596
Cash and Non-Interest-Bearing Accounts$120,563$68,625▼ $51,938
Prepaid Expenses and Deferred Charges$18,152$41,765▲ $23,613
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0--
Investments Program Related$0--
Land, Buildings, and Equipment, Net$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$2,611,652$2,667,381▲ $55,729
Other Assets Total$0$0→ $0
Liabilities
Accounts Payable and Accrued Expenses$2,000$12,725▲ $10,725
Other Liabilities$0$0→ $0
Total Liabilities$2,000$12,725▲ $10,725
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,609,652$2,654,656▲ $45,004
Total Net Assets Fund Balance$2,609,652$2,654,656▲ $45,004
Total Liabilities and Net Assets / Fund Balance$2,611,652$2,667,381▲ $55,729
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Carla PendergraftExecutive DirectorFT$35,669$35,669

Board Members and Trustees

NameTitle
Justin EdwardsChair
Joshua PurscheVice-Chair
Ed GuidottiDirector
Jacquelyn BaumannDirector
LaQuita MyersDirector
Lori HarveyDirector
Meghan ByramDirector
Meraj BhaktaDirector
Marissa MaguireSecretary
Karli FletcherTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Kenko Holdings LLC dba AHC ProductionsMarketing Services5496 N State Hwy 6, Suite 2, Woodway, TX 76712$272,090
Miles Partnership LLCMarketing Services6751 Professional Pwky, Suite 200, Sarasota, FL 34240$162,877
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,620,028
Investment Income
$99,026
Other Revenue
$0
Change in Net Assets
$45,004

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,719,054
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Other Revenue Adjustments
$0
Total Revenue per Audited Statements
$1,719,054
Total Revenue per Form 990
$1,719,054
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,631,493
Salaries, Compensation, and Employee Benefits$42,557
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$858,559
Fees for Services Management---$63,295
Fees for Services Accounting---$49,325
Other Salaries and Wages---$39,533
Travel---$28,942
Other Expenses---$3,975
Payroll Taxes---$3,024
Office Expenses---$2,869
Insurance---$1,741
Occupancy---$1,078
Fees for Services Legal---$504
Total Functional Expenses$0$0$0$1,674,050

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,674,050
Total Expenses per Audited Statements$1,674,050
Total Expenses per Form 990$1,674,050
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Other Expense Adjustments$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B Review of form 990 by governing body

The organization engages an outside accounting firm to prepare the form 990. Once prepared, the organization's management reviews the return prior to filing. The board of directors are given the opportunity to review prior to filing.

Form 990, Part VI, Line 12C Conflict of interest policy

If a director of this corporation or any other corporation, firm association, or other entity in which one or more of this corporation's directors are directors or have a material financial interest, shall be directly interested in any contract or other transaction with this corporation, (a) the material facts as to the transaction and such director's interest must be fully disclosed or known to the board of directors and such contract or transaction must be approved by the board of directors in good faith, with any interested director not being entitled to vote thereon, regardless of whether the disinterested directors constitute a quorum; or (b) the material facts regarding such director's financial interest in such contract or transaction or regarding such common directorship, officer status, or financial interest must be fully disclosed in good faith, noted in the minutes, and be made known to all board members present at the meeting, before consideration by the board of such contract or transaction. Such a contract or transaction must also have been authorized in good faith by a majority of the board by a vote sufficient for the purpose without counting the vote of the interested director, regardless of whether the disinterested directors constitute a quorum. If a majority of the members of the board is composed of persons who have a conflict of interest, each such board member with a conflict must file an affidavit noting their conflict. Once the affidavits are filed, each board member may vote on the issue if the contract or transaction is fair and beneficial to the corporation when the contract or transaction is authorized by the board, and a majority of the board authorizes the involved action.

Form 990, Part VI, Line 19 Required documents available to the public

The organization makes its governing documents, conflict of interest policy and financial statements available upon written request.

Filing and Contact Details

Filer

Filer Name
Waco Tourism Public Improvement District Corporation
EIN
85-3422483
Phone
2548557354
Address
424 Clay Ave 2343, Waco, TX 76706-9998

Signing Officer

Name
Justin Edwards
Title
Chair
Phone
2548557354
Signed
2026-02-11
Discuss with paid preparer
Yes

Organization Details

Formed
2020
Legal Domicile
TX
Voting Board Members
10
Independent Board Members
10
Employees
0
Volunteers
17

Preparer

Firm
Forvis Mazars LLP
Address
510 N Valley Mills Drive Suite 200, Waco, TX 76710-6075
Preparer
Ellen Ygnacio
Phone
2547768244
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 1 Organization'S Mission

The primary purpose of the corporation shall be to advance and promote business within the hotel industry for the benefit of stakeholders in the city of waco. The corporation shall conduct all activities necessary or convenient to accomplish the foregoing primary purpose and the following goals: fund enhanced sales (business recruitment), and advertising and promotional activities that are implemented by the waco convention center and visitors bureau. - fund both marketing (advertising and promotion) and sales/incentive (business recruitment) programs with the assistance of the waco convention and visitors bureau sufficient to attract additional citywide, large group and transient business to waco that is consistent with criteria adopted by the corporation board of directors.; - generate financial resources for the operation and administration of the waco tourism public improvement district (the "district").; - ensure delivery of services and improvements through a cost-effective, and easy to access organizational structure; provide accountability and responsiveness to the stakeholders; and perform all other acts and exercise all lawful powers in order to implement the district's service plan.

Financial Statement Notes

Schedule D, Part X, Line 2 ASC 740 Footnote

Management has evaluated their income tax positions under the guidance included in asc 740. Based on their review, management has not identified any material uncertain tax positions to be recorded or disclosed in the financial statements.

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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0MANAGEMENT HAS EVALUATED THEIR INCOME TAX POSITIONS UNDER THE GUIDANCE INCLUDED IN ASC 740. BASED ON THEIR REVIEW, MANAGEMENT HAS NOT IDENTIFIED ANY MATERIAL UNCERTAIN TAX POSITIONS TO BE RECORDED OR DISCLOSED IN THE FINANCIAL STATEMENTS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0Schedule D, Part X, Line 2 ASC 740 Footnote
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE PRIMARY PURPOSE OF THE CORPORATION SHALL BE TO ADVANCE AND PROMOTE BUSINESS WITHIN THE HOTEL INDUSTRY FOR THE BENEFIT OF STAKEHOLDERS IN THE CITY OF WACO. THE CORPORATION SHALL CONDUCT ALL ACTIVITIES NECESSARY OR CONVENIENT TO ACCOMPLISH THE FOREGOING PRIMARY PURPOSE AND THE FOLLOWING GOALS: FUND ENHANCED SALES (BUSINESS RECRUITMENT), AND ADVERTISING AND PROMOTIONAL ACTIVITIES THAT ARE IMPLEMENTED BY THE WACO CONVENTION CENTER AND VISITORS BUREAU. - FUND BOTH MARKETING (ADVERTISING AND PROMOTION) AND SALES/INCENTIVE (BUSINESS RECRUITMENT) PROGRAMS WITH THE ASSISTANCE OF THE WACO CONVENTION AND VISITORS BUREAU SUFFICIENT TO ATTRACT ADDITIONAL CITYWIDE, LARGE GROUP AND TRANSIENT BUSINESS TO WACO THAT IS CONSISTENT WITH CRITERIA ADOPTED BY THE CORPORATION BOARD OF DIRECTORS.; - GENERATE FINANCIAL RESOURCES FOR THE OPERATION AND ADMINISTRATION OF THE WACO TOURISM PUBLIC IMPROVEMENT DISTRICT (THE "DISTRICT").; - ENSURE DELIVERY OF SERVICES AND IMPROVEMENTS THROUGH A COST-EFFECTIVE, AND EASY TO ACCESS ORGANIZATIONAL STRUCTURE; PROVIDE ACCOUNTABILITY AND RESPONSIVENESS TO THE STAKEHOLDERS; AND PERFORM ALL OTHER ACTS AND EXERCISE ALL LAWFUL POWERS IN ORDER TO IMPLEMENT THE DISTRICT'S SERVICE PLAN.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION ENGAGES AN OUTSIDE ACCOUNTING FIRM TO PREPARE THE FORM 990. ONCE PREPARED, THE ORGANIZATION'S MANAGEMENT REVIEWS THE RETURN PRIOR TO FILING. THE BOARD OF DIRECTORS ARE GIVEN THE OPPORTUNITY TO REVIEW PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2IF A DIRECTOR OF THIS CORPORATION OR ANY OTHER CORPORATION, FIRM ASSOCIATION, OR OTHER ENTITY IN WHICH ONE OR MORE OF THIS CORPORATION'S DIRECTORS ARE DIRECTORS OR HAVE A MATERIAL FINANCIAL INTEREST, SHALL BE DIRECTLY INTERESTED IN ANY CONTRACT OR OTHER TRANSACTION WITH THIS CORPORATION, (A) THE MATERIAL FACTS AS TO THE TRANSACTION AND SUCH DIRECTOR'S INTEREST MUST BE FULLY DISCLOSED OR KNOWN TO THE BOARD OF DIRECTORS AND SUCH CONTRACT OR TRANSACTION MUST BE APPROVED BY THE BOARD OF DIRECTORS IN GOOD FAITH, WITH ANY INTERESTED DIRECTOR NOT BEING ENTITLED TO VOTE THEREON, REGARDLESS OF WHETHER THE DISINTERESTED DIRECTORS CONSTITUTE A QUORUM; OR (B) THE MATERIAL FACTS REGARDING SUCH DIRECTOR'S FINANCIAL INTEREST IN SUCH CONTRACT OR TRANSACTION OR REGARDING SUCH COMMON DIRECTORSHIP, OFFICER STATUS, OR FINANCIAL INTEREST MUST BE FULLY DISCLOSED IN GOOD FAITH, NOTED IN THE MINUTES, AND BE MADE KNOWN TO ALL BOARD MEMBERS PRESENT AT THE MEETING, BEFORE CONSIDERATION BY THE BOARD OF SUCH CONTRACT OR TRANSACTION. SUCH A CONTRACT OR TRANSACTION MUST ALSO HAVE BEEN AUTHORIZED IN GOOD FAITH BY A MAJORITY OF THE BOARD BY A VOTE SUFFICIENT FOR THE PURPOSE WITHOUT COUNTING THE VOTE OF THE INTERESTED DIRECTOR, REGARDLESS OF WHETHER THE DISINTERESTED DIRECTORS CONSTITUTE A QUORUM. IF A MAJORITY OF THE MEMBERS OF THE BOARD IS COMPOSED OF PERSONS WHO HAVE A CONFLICT OF INTEREST, EACH SUCH BOARD MEMBER WITH A CONFLICT MUST FILE AN AFFIDAVIT NOTING THEIR CONFLICT. ONCE THE AFFIDAVITS ARE FILED, EACH BOARD MEMBER MAY VOTE ON THE ISSUE IF THE CONTRACT OR TRANSACTION IS FAIR AND BENEFICIAL TO THE CORPORATION WHEN THE CONTRACT OR TRANSACTION IS AUTHORIZED BY THE BOARD, AND A MAJORITY OF THE BOARD AUTHORIZES THE INVOLVED ACTION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE UPON WRITTEN REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part III, Line 1 Organization's Mission
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 11b Review of form 990 by governing body
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 12c Conflict of interest policy
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 19 Required documents available to the public
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
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ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Forvis Mazars LLP
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