Civic Intelligence

Red Media

990 • Fiscal year 2024 • EIN 85-3396783

Jul 01, 2023 to Jun 30, 2024 • Filed on May 14, 2025

Organization ProfileREDMEDIA.PRESS
P O Box 30685Albuquerque, NM 87190

(509) 540-1262

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

56th percentile

0.00x

Higher debt load relative to assets than 56% of similar nonprofits.

2024 filings • NTEE A • <$500k nonprofits • Source year 2024

Liabilities / Revenue

56th percentile

0.00x

Higher debt load relative to revenue than 56% of similar nonprofits.

2024 filings • NTEE A • <$500k nonprofits • Source year 2024

Net Margin

26th percentile

-8.4%

Higher net margin than 26% of similar nonprofits.

2024 filings • NTEE A • <$500k nonprofits • Source year 2024

Top Officer Pay

95th percentile

$50,799

Higher top officer pay than 95% of similar nonprofits.

Top officer pay equals 13.1% of source-year revenue.

2024 filings • NTEE A • <$500k nonprofits • Source year 2024

Asset Growth

32nd percentile

-11%

Faster asset growth than 32% of similar nonprofits.

2024 filings • NTEE A • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

63rd percentile

17%

Faster revenue growth than 63% of similar nonprofits.

2024 filings • NTEE A • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets56th percentile

Assets

Down

$345,117

Down $42,918 (-11%) from 2023

Net Assets

Down

$344,798

Down $33,411 (-8.8%) from 2023

Liabilities

Down

$319

Down $9,507 (-97%) from 2023

Revenue And Expenses
Liabilities / Revenue56th percentileNet Margin26th percentile

Revenue

Up

$388,292

Up $55,839 (+17%) from 2023

Expenses

Up

$420,824

Up $101,356 (+32%) from 2023

Net Income

Down

-$32,532

Down $45,517 (-351%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth32nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$400K$300K$200K$100K$0Assets 2021: $113,068Liabilities 2021: $0Net Assets 2021: $113,0682021Assets 2022: $379,917Liabilities 2022: $0Net Assets 2022: $379,9172022Assets 2023: $388,035Liabilities 2023: $9,826Net Assets 2023: $378,2092023Assets 2024: $345,117Liabilities 2024: $319Net Assets 2024: $344,7982024

Highlighted filing

2024

Assets$345,117
Liabilities$319
Net Assets$344,798
Open 2024 Filing

Operations Trend

Revenue Growth63rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200KRevenue 2021: $142,231Expenses 2021: $54,754Net Income 2021: $87,4772021Revenue 2022: $341,385Expenses 2022: $74,536Net Income 2022: $266,8492022Revenue 2023: $332,453Expenses 2023: $319,468Net Income 2023: $12,9852023Revenue 2024: $388,292Expenses 2024: $420,824Net Income 2024: -$32,5322024

Highlighted filing

2024

Revenue$388,292
Expenses$420,824
Net Income-$32,532
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 14, 2025
Return Version
2023v6.0
Gross Receipts
$388,292
Mission and Program Overview

Mission

To operate a press and media project and community service programs run entirely for and by indigenous people.

Red media honors indigenous intellectual practices by producing and publishing written and spoken media by indigenous authors.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$387,986$345,068▼ $42,918
Prepaid Expenses and Deferred Charges$49$49→ $0
Total Assets$388,035$345,117▼ $42,918
Liabilities
Accounts Payable and Accrued Expenses$9,826$319▼ $9,507
Total Liabilities$9,826$319▼ $9,507
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$378,209$344,798▼ $33,411
Total Net Assets Fund Balance$378,209$344,798▼ $33,411
Total Liabilities and Net Assets / Fund Balance$388,035$345,117▼ $42,918
Compensation and Service Providers
Top Officer Pay95th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Ms Giancarla Rojas End 3524Operations DirectorFT$50,799$50,799

Board Members and Trustees

NameTitle
Dr Melanie YazziePresident
Dr Uahikea MaileVice President
Dr Beverly SingerBoard Officer
Julian Aguon EsqBoard Officer
Ms Genevieve Yazzie Start 5124Interim Operations Director
Ms Elena JunesSecretary
Dr Nicholas EstesTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$246,302
Program Service Revenue
$130,672
Investment Income
$13
Other Revenue
$11,305
All Other Contributions
$156,448
Change in Net Assets
$-32,532
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$359,071
Grants and Similar Amounts Paid$55,500
Salaries, Compensation, and Employee Benefits$6,253
Total Fundraising Expense$485
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$151,500$48,790-$200,290
Payments to Affiliates$84,854--$84,854
Grants to Domestic Orgs$47,500--$47,500
Travel$19,812$6,154-$25,966
Occupancy-$15,062-$15,062
Grants to Domestic Individuals$8,000--$8,000
Fees for Services Accounting-$6,889-$6,889
Other Salaries and Wages-$4,816-$4,816
Information Technology$674$799-$1,473
Payroll Taxes-$1,437-$1,437
Other Expenses$814$253-$1,067
All Other Expenses$176$339$485$1,000
Office Expenses$189$764-$953
Advertising$259--$259
Total Functional Expenses$317,662$102,677$485$420,824
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Yellow Thunder FilmsMinneapolis, MN-Support Mission of the Red Media Via a Film Documentary$47,500
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 was prepared by an outside accountant. The return is reviewed by key officers of red media before submitting the return electronically.”

Form 990, Part VI, Section C, Line 19

“Governing documents: - conflict of interest policy (not available) - financial statements (available upon written request) - governing documents such as form 1023 (available upon written request)”

Filing and Contact Details

Filer

Filer Name
Red Media Inc
EIN
85-3396783
Phone
5095401262
Address
P O BOX 30685, ALBUQUERQUE, NM 87190

Signing Officer

Name
Genevieve Yazzie
Title
Interim Operations Director
Phone
5095401262
Signed
2025-05-14

Organization Details

Principal Officer
Genevieve Yazzie
Formed
2020
Legal Domicile
Nm
Voting Board Members
7
Independent Board Members
6
Employees
0
Volunteers
1,025

Preparer

Firm
Salti & Associates LLC
Address
1310 L STREET NW, WASHINGTON, DC 20005
Preparer
Salti Associates LLC
Phone
2027283312
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Contract services: program service expenses 151,500. Management and general expenses 48,790. Fundraising expenses 0. Total expenses 200,290.”

FORM 990, PART XI, LINE 9:

“Prior year adjustment -879.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/GrantTypeTxt1EMERGENCY FOR HEAT FIREWOOD
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/GrantTypeTxt2EMERGENCY ASSISTANCE FOR FOOD AND SHELTER
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/RecipientCnt01
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/RecipientCnt12
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/RecipientCnt21
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/ValuationMethodUsedDesc0BOOK
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/ValuationMethodUsedDesc1BOOK
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/ValuationMethodUsedDesc2BOOK
IRS990ScheduleI/RecipientTable/CashGrantAmt047500
IRS990ScheduleI/RecipientTable/NonCashAssistanceAmt00
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0SUPPORT MISSION OF THE RED MEDIA VIA A FILM DOCUMENTARY
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0YELLOW THUNDER FILMS
IRS990ScheduleI/RecipientTable/RecipientEIN0933315167
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt0716 5TH AVENUE SE A
IRS990ScheduleI/RecipientTable/USAddress/CityNm0MINNEAPOLIS
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0MN
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd055414
IRS990ScheduleI/RecipientTable/ValuationMethodUsedDesc0BOOK
IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0THE GRANTEE PROVIDED EXPENSE REPORT, PROJECT REPORT AND FINAL PROJECT NARRATIVE
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0PART I, LINE 2:
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0FORM 990 WAS PREPARED BY AN OUTSIDE ACCOUNTANT. THE RETURN IS REVIEWED BY KEY OFFICERS OF RED MEDIA BEFORE SUBMITTING THE RETURN ELECTRONICALLY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1GOVERNING DOCUMENTS: - CONFLICT OF INTEREST POLICY (NOT AVAILABLE) - FINANCIAL STATEMENTS (AVAILABLE UPON WRITTEN REQUEST) - GOVERNING DOCUMENTS SUCH AS FORM 1023 (AVAILABLE UPON WRITTEN REQUEST)
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2CONTRACT SERVICES: PROGRAM SERVICE EXPENSES 151,500. MANAGEMENT AND GENERAL EXPENSES 48,790. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 200,290.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3PRIOR YEAR ADJUSTMENT -879.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART IX, LINE 11G
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART XI, LINE 9:
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0388035
IRS990/TotalAssetsEOYAmt0345117
IRS990/TotalAssetsGrp/BOYAmt0388035
IRS990/TotalAssetsGrp/EOYAmt0345117
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0246302
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt0485
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0102677
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0317662
IRS990/TotalFunctionalExpensesGrp/TotalAmt0420824
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt09826
IRS990/TotalLiabilitiesEOYAmt0319
IRS990/TotalLiabilitiesGrp/BOYAmt09826
IRS990/TotalLiabilitiesGrp/EOYAmt0319
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0378209
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0344798
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0317662
IRS990/TotalProgramServiceRevenueAmt0130672
IRS990/TotalReportableCompFromOrgAmt050799
IRS990/TotalRevenueGrp/ExclusionAmt013
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0141977
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0388292
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt01025
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0388035
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0345117
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt06154
IRS990/TravelGrp/ProgramServicesAmt019812
IRS990/TravelGrp/TotalAmt025966
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0P O BOX 30685
IRS990/USAddress/CityNm0ALBUQUERQUE
IRS990/USAddress/StateAbbreviationCd0NM
IRS990/USAddress/ZIPCd087190
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt06
IRS990/WebsiteAddressTxt0REDMEDIA.PRESS
IRS990/WhistleblowerPolicyInd01
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0GENEVIEVE YAZZIE
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0INTERIM OPERATIONS DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum05095401262
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0RED MEDIA INC
ReturnHeader/Filer/BusinessNameControlTxt0REDM
ReturnHeader/Filer/EIN0853396783
ReturnHeader/Filer/PhoneNum05095401262
ReturnHeader/Filer/USAddress/AddressLine1Txt0P O BOX 30685
ReturnHeader/Filer/USAddress/CityNm0ALBUQUERQUE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NM
ReturnHeader/Filer/USAddress/ZIPCd087190
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0203551532
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0SALTI & ASSOCIATES LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01310 L STREET NW
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0WASHINGTON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0DC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd020005
ReturnHeader/PreparerPersonGrp/PhoneNum02027283312
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-12
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0SALTI ASSOCIATES LLC
ReturnHeader/ReturnTs02025-05-14T14:06:20-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-07-01

Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$345,117
Liabilities
$319
Net assets
$344,798
Revenue
$388,292
Expenses
$420,824
Net income
-$32,532
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$3.45$0.00$3.45$3.88$4.21$0.33
2023Detailed filing. Detailed filing data is available for this year.$3.88$0.10$3.78$3.32$3.19$0.13
2022Detailed filing. Detailed filing data is available for this year.$3.80$0.00$3.80$3.41$0.75$2.67
2021Detailed filing. Detailed filing data is available for this year.$1.13$0.00$1.13$1.42$0.55$0.87