Civic Intelligence

True Soul Media Group

EIN 85-2923372 • 501(c)3 • Rogers, AR

Profile

Nonprofit digital media company media literacy and education media training

4021 W Walnut St1085Rogers, AR 72756
Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2023

Liabilities / Revenue

62nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2023

Net Margin

72nd percentile

17%

Higher net margin than 72% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2023

Top Officer Pay

83rd percentile

$4,475

Higher top officer pay than 83% of similar nonprofits.

Top officer pay equals 2.3% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2023

Asset Growth

Score unavailable

No value available

A valid growth rate could not be computed from the available filing history.

Annualized from 2022 to 2023

Revenue Growth

55th percentile

1.6%

Faster revenue growth than 55% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets60th percentile

Assets

Up

$40,957

Up $40,957 from 2022

Liabilities

Flat

$0

Flat from 2022

Net Assets

Up

$40,957

Up $40,957 from 2022

Operations
Liabilities / Revenue62nd percentileNet Margin72nd percentile

Revenue

Up

$196,000

Up $3,066 (+1.6%) from 2022

Expenses

Down

$162,133

Down $23,711 (-13%) from 2022

Net Income

Up

$33,867

Up $26,777 (+378%) from 2022

Trend Graphs

Balance Sheet Trend

Asset GrowthScore unavailable

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60K$40K$20K$0Assets 2020: $1,466Liabilities 2020: $0Net Assets 2020: $1,4662020Assets 2021: $54,226Liabilities 2021: $0Net Assets 2021: $54,2262021Assets 2022: $0Liabilities 2022: $0Net Assets 2022: $02022Assets 2023: $40,957Liabilities 2023: $0Net Assets 2023: $40,9572023

Highlighted filing

2023

Assets$40,957
Liabilities$0
Net Assets$40,957
Open 2023 Filing

Operations Trend

Revenue Growth55th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$200K$150K$100K$50K$0Revenue 2020: $4,050Expenses 2020: $2,584Net Income 2020: $1,4662020Revenue 2021: $108,822Expenses 2021: $56,062Net Income 2021: $52,7602021Revenue 2022: $192,934Expenses 2022: $185,844Net Income 2022: $7,0902022Revenue 2023: $196,000Expenses 2023: $162,133Net Income 2023: $33,8672023

Highlighted filing

2023

Revenue$196,000
Expenses$162,133
Net Income$33,867
Open 2023 Filing

Filings

Most recent year

2023 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$40,957
Liabilities
$0
Net assets
$40,957
Revenue
$196,000
Expenses
$162,133
Net income
$33,867
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2023Detailed filing. Detailed filing data is available for this year.$0.41$0.00$0.41$1.96$1.62$0.34
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.00$0.00$0.00$1.93$1.86$0.07
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.54$0.00$0.54$1.09$0.56$0.53
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.01$0.00$0.01$0.04$0.03$0.01
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Nov 1, 2022 to Oct 31, 2023
Signed
Nov 16, 2023
Return Version
2022v5.0
Gross Receipts
$196,000
Mission and Program Overview

Mission

To provide free and accurate access to BIPOC Arkansan digital news and other media. Arkansas Soul also exists to promote and support media professionals of color in Arkansas and surrounding regions. At the time of this filing, the digital publication received over 5,000 unique website visits a month, featuring the writings and stories of established BIPOC Arkansans.

Nonprofit digital media company media literacy and education media training

Program Services

DescriptionGrantsExpenses
0--
Compensation and Service Providers
Top Officer Pay83rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Niketa ReedFounding Executive DirectorFT$75$4,400$4,475
Filing and Contact Details

Filer

Filer Name
True Soul Media Group
EIN
85-2923372
Phone
0000000000
Address
4021 W WALNUT ST1085, ROGERS, AR 72756

Signing Officer

Name
Niketa Reed
Title
Executive Director
Phone
0000000000
Signed
2023-11-16
Supplemental Narrative

Additional Explanations

Schedule O:

“Part 1.16 | Other expenses (Travel: $3422.80 | Advertising and Marketing: 6,577.20) Part 5.34 | Name change for the organization (From Arkansas Soul Media, Inc to True Soul Media Group)”

Raw XML Appendix142 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BenefitsPaidToOrForMembersAmt04400
IRS990EZ/BooksInCareOfDetail/PersonNm0Niketa Reed
IRS990EZ/BooksInCareOfDetail/PhoneNum04795026997
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt05621 Union Pointe Drive
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0Union City
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0GA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd030291
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt07090
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt040957
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0true
IRS990EZ/CntrctRcvdGreaterThan100KCnt00
IRS990EZ/ContributionsGiftsGrantsEtcAmt0196000
IRS990EZ/CostOfGoodsSoldAmt00
IRS990EZ/CostOrOtherBasisExpenseSaleAmt00
IRS990EZ/DirectIndirectPltclExpendAmt00
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/EngagedInExcessBenefitTransInd0false
IRS990EZ/ExcessOrDeficitForYearAmt033867
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt0132483
IRS990EZ/FiledScheduleAInd0true
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt07090
IRS990EZ/Form990TotalAssetsGrp/EOYAmt040957
IRS990EZ/FundraisingGrossIncomeAmt00
IRS990EZ/GainOrLossFromSaleOfAssetsAmt00
IRS990EZ/GamingGrossIncomeAmt00
IRS990EZ/GrantsAndSimilarAmountsPaidAmt01000
IRS990EZ/GrossProfitLossSlsOfInvntryAmt00
IRS990EZ/GrossReceiptsAmt0196000
IRS990EZ/GrossReceiptsForPublicUseAmt00
IRS990EZ/GrossSalesOfInventoryAmt00
IRS990EZ/InitiationFeesAndCapContriAmt00
IRS990EZ/InvestmentIncomeAmt00
IRS990EZ/LandAndBuildingsGrp/BOYAmt00
IRS990EZ/LandAndBuildingsGrp/EOYAmt00
IRS990EZ/LobbyingActivitiesInd0false
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MembershipDuesAmt00
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NameChangeInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt07090
IRS990EZ/NetAssetsOrFundBalancesEOYAmt040957
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt07090
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt040957
IRS990EZ/OccupancyRentUtltsAndMaintAmt05000
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt050.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt075
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt04400
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0Niketa Reed
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0Founding Executive Director
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherAssetsTotalDetail/BOYAmt00
IRS990EZ/OtherAssetsTotalDetail/EOYAmt00
IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/OtherEmployeePaidOver100kCnt00
IRS990EZ/OtherExpensesTotalAmt010000
IRS990EZ/OtherRevenueTotalAmt00
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0Nonprofit digital media company media literacy and education media training
IRS990EZ/PrintingPublicationsPostageAmt03000
IRS990EZ/ProgramServiceRevenueAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt00
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/SalariesOtherCompEmplBnftAmt06250
IRS990EZ/SaleOfAssetsGrossAmt00
IRS990EZ/SchoolOperatingInd0false
IRS990EZ/SpecialEventsDirectExpensesAmt00
IRS990EZ/SpecialEventsNetIncomeLossAmt00
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0AR
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt0162133
IRS990EZ/TotalProgramServiceExpensesAmt00
IRS990EZ/TotalRevenueAmt0196000
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt0196000
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt0196000
IRS990ScheduleA/InvestmentIncomeCYPct00
IRS990ScheduleA/InvestmentIncomePYPct00
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00
IRS990ScheduleA/PublicSupportCY509Pct00
IRS990ScheduleA/PublicSupportPY170Pct00
IRS990ScheduleA/PublicSupportPY509Pct00
IRS990ScheduleA/PublicSupportTotal509Amt0196000
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0196000
IRS990ScheduleA/Total509Grp/TotalAmt0196000
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0196000
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt00
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt00
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0196000
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Part 1.16 | Other expenses (Travel: $3422.80 | Advertising and Marketing: 6,577.20) Part 5.34 | Name change for the organization (From Arkansas Soul Media, Inc to True Soul Media Group)
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Schedule O:
ReturnHeader/BuildTS02023-04-26 12:10:37Z
ReturnHeader/BusinessOfficerGrp/PersonNm0Niketa Reed
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Executive Director
ReturnHeader/BusinessOfficerGrp/PhoneNum00000000000
ReturnHeader/BusinessOfficerGrp/SignatureDt02023-11-16
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0True Soul Media Group
ReturnHeader/Filer/BusinessNameControlTxt0TRUE
ReturnHeader/Filer/EIN0852923372
ReturnHeader/Filer/PhoneNum00000000000
ReturnHeader/Filer/USAddress/AddressLine1Txt04021 W WALNUT ST1085
ReturnHeader/Filer/USAddress/CityNm0ROGERS
ReturnHeader/Filer/USAddress/StateAbbreviationCd0AR
ReturnHeader/Filer/USAddress/ZIPCd072756
ReturnHeader/ReturnTs02023-11-16T12:30:05Z
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0Niketa
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0Reed
ReturnHeader/TaxPeriodBeginDt02022-11-01
ReturnHeader/TaxPeriodEndDt02023-10-31
ReturnHeader/TaxYr02022

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