Civic Intelligence

Explore Newnan-Coweta Inc

EIN 85-2712760 • 501(c)6 • Newnan, GA

Profile

A dmo's fundamental mission is the promotion of visitor, business and convention travel, which generates overnight lodging for a destination. They are directly responsible for travel and tourism product awareness to visitors. The sole funding source of this effort is supported by the hotel/motel tax revenue of the community. This takes place year-round through a variety of ways including marketing, public relations, conferences, association involvement, direct sales, trade shows, collateral distribution, event planning etc.

P O Box 839Newnan, GA 30264

www.explorenewnancoweta.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

53rd percentile

0.17x

Higher debt load relative to assets than 53% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

49th percentile

0.16x

Higher debt load relative to revenue than 49% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

11th percentile

-13%

Higher net margin than 11% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

20th percentile

-4.7%

Faster asset growth than 20% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Revenue Growth

44th percentile

4.5%

Faster revenue growth than 44% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets53rd percentile

Assets

Down

$1,059,424

Down $37,188 (-3.4%) from 2023

Liabilities

Up

$175,135

Up $102,586 (+141%) from 2023

Net Assets

Down

$884,289

Down $139,774 (-14%) from 2023

Operations
Liabilities / Revenue49th percentileNet Margin11th percentile

Revenue

Up

$1,091,171

Up $68,609 (+6.7%) from 2023

Expenses

Down

$1,230,945

Down $6,497 (-0.5%) from 2023

Net Income

Up

-$139,774

Up $75,106 (+35%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth20th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2021: $775,702Liabilities 2021: $807Net Assets 2021: $774,8952021Assets 2022: $1,167,040Liabilities 2022: $0Net Assets 2022: $1,167,0402022Assets 2023: $1,096,612Liabilities 2023: $72,549Net Assets 2023: $1,024,0632023Assets 2024: $1,059,424Liabilities 2024: $175,135Net Assets 2024: $884,2892024

Highlighted filing

2024

Assets$1,059,424
Liabilities$175,135
Net Assets$884,289
Open 2024 Filing

Operations Trend

Revenue Growth44th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2021: $929,357Expenses 2021: $154,462Net Income 2021: $774,8952021Revenue 2022: $998,303Expenses 2022: $606,158Net Income 2022: $392,1452022Revenue 2023: $1,022,562Expenses 2023: $1,237,442Net Income 2023: -$214,8802023Revenue 2024: $1,091,171Expenses 2024: $1,230,945Net Income 2024: -$139,7742024

Highlighted filing

2024

Revenue$1,091,171
Expenses$1,230,945
Net Income-$139,774
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,059,424
Liabilities
$175,135
Net assets
$884,289
Revenue
$1,091,171
Expenses
$1,230,945
Net income
-$139,774
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.06$0.18$0.88$1.09$1.23$0.14
2023Detailed filing. Detailed filing data is available for this year.$1.10$0.07$1.02$1.02$1.24$0.21
2022Detailed filing. Detailed filing data is available for this year.$1.17$0.00$1.17$1.00$0.61$0.39
2021Detailed filing. Detailed filing data is available for this year.$0.78$0.00$0.77$0.93$0.15$0.77
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jul 1, 2025
Return Version
2024v5.0
Gross Receipts
$1,091,171
Mission and Program Overview

Mission

A dmo's fundamental mission is the promotion of visitor, business and convention travel, which generates overnight lodging for a destination. They are directly responsible for travel and tourism product awareness to visitors. The sole funding source of this effort is supported by the hotel/motel tax revenue of the community. This takes place year-round through a variety of ways including marketing, public relations, conferences, association involvement, direct sales, trade shows, collateral distribution, event planning etc.

A dmo's fundamental mission is the promotion of visitor, business and convention travel, which generates overnight lodging for a destination. They are directly responsible for travel and tourism product awareness to visitors. The sole funding source of this effort is supported by the hotel/motel tax revenue of the community. This takes place year-round through a variety of ways including marketing, public relations, conferences, association involvement, direct sales, trade shows, collateral distribution, event planning, etc.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,006,750$923,579▼ $83,171
Land, Buildings, and Equipment, Net$74,901$42,559▼ $32,342
Prepaid Expenses and Deferred Charges$2,500--
Total Assets$1,096,612$1,059,424▼ $37,188
Other Assets Total$12,461$93,286▲ $80,825
Liabilities
Other Liabilities$12,461$90,786▲ $78,325
Accounts Payable and Accrued Expenses$60,088$84,349▲ $24,261
Total Liabilities$72,549$175,135▲ $102,586
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,024,063$884,289▼ $139,774
Total Net Assets Fund Balance$1,024,063$884,289▼ $139,774
Total Liabilities and Net Assets / Fund Balance$1,096,612$1,059,424▼ $37,188

Asset Categories

AssetBook ValueDepreciationBasis
Other Assets Org$93,286--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Heather DanielCEO and PresFT$139,430$22,720$162,150
Heather DanielCEO and President-$139,430$22,720$162,150

Board Members and Trustees

NameTitle
Brittany ThompsonBoard Member
Candace BoothbyBoard Member
Chris DoaneBoard Member
Cleatus PhilipsBoard Member
Michael FoutsBoard Member
Michelle AlexanderBoard Member
Peyton ShelnuttBoard Member
Scott TigchelaarBoard Member
Tony VentryBoard Member
Revenue and Support

Revenue Composition

Contributions and Grants
$1,086,020
Program Service Revenue
$0
Investment Income
$5,151
Other Revenue
$0
Change in Net Assets
$-139,774
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$879,690
Salaries, Compensation, and Employee Benefits$351,255
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$659,601--$659,601
Other Salaries and Wages$150,393$139,561-$289,954
Fees for Services Other$51,972--$51,972
Occupancy$46,296--$46,296
Conferences and Meetings-$37,106-$37,106
Other Employee Benefits-$33,178-$33,178
Payroll Taxes$12,856$10,923-$23,779
Office Expenses$15,619--$15,619
Travel$11,641--$11,641
Fees for Services Accounting-$7,461-$7,461
Insurance$5,026--$5,026
Pension Plan Contributions$4,344--$4,344
Other Expenses$357$103-$460
Total Functional Expenses$1,002,613$228,332$0$1,230,945
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease$90,786
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Tax return will be presented to board.”

Form 990, Page 6, Part VI, Line 15A

“Board sets compensation based on market factors.”

Form 990, Page 6, Part VI, Line 15B

“Only one employee currently- the ceo.”

Form 990, Page 6, Part VI, Line 19

“No documents available to the public”

Filing and Contact Details

Filer

Filer Name
Explore Newnan-coweta Inc
EIN
85-2712760
Phone
4047028618
Address
P O BOX 839, NEWNAN, GA 30264

Signing Officer

Name
Heather Daniel
Title
CEO and President
Phone
4047028618
Signed
2025-07-01
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Heather Daniel
Formed
2020
Legal Domicile
Ga
Voting Board Members
9
Independent Board Members
9
Employees
8

Preparer

Firm
Geeslin Group LLC
Address
200 WESTPARK DR STE 370, PEACHTREE CITY, GA 30269-3506
Preparer
Laurie J Bartlett CPA
Phone
7704870001
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“A dmo's fundamental mission is the promotion of visitor, business and convention travel, which generates overnight lodging for a destination. They are directly responsible for travel and tourism product awareness to visitors. The sole funding source of this effort is supported by the hotel/motel tax revenue of the community. This takes place year-round through a variety of ways including marketing, public relations, conferences, association involvement, direct sales, trade shows, collateral distribution, event planning etc.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt090786
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0OPERATING LEASE
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IRS990ScheduleD/TotalLiabilityAmt090786
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0HEATHER DANIEL
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0CEO AND PRESIDENT
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0A DMO'S FUNDAMENTAL MISSION IS THE PROMOTION OF VISITOR, BUSINESS AND CONVENTION TRAVEL, WHICH GENERATES OVERNIGHT LODGING FOR A DESTINATION. THEY ARE DIRECTLY RESPONSIBLE FOR TRAVEL AND TOURISM PRODUCT AWARENESS TO VISITORS. THE SOLE FUNDING SOURCE OF THIS EFFORT IS SUPPORTED BY THE HOTEL/MOTEL TAX REVENUE OF THE COMMUNITY. THIS TAKES PLACE YEAR-ROUND THROUGH A VARIETY OF WAYS INCLUDING MARKETING, PUBLIC RELATIONS, CONFERENCES, ASSOCIATION INVOLVEMENT, DIRECT SALES, TRADE SHOWS, COLLATERAL DISTRIBUTION, EVENT PLANNING ETC.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1TAX RETURN WILL BE PRESENTED TO BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2BOARD SETS COMPENSATION BASED ON MARKET FACTORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3ONLY ONE EMPLOYEE CURRENTLY- THE CEO.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4NO DOCUMENTS AVAILABLE TO THE PUBLIC
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/TotalAssetsGrp/EOYAmt01059424
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0228332
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt01002613
IRS990/TotalFunctionalExpensesGrp/TotalAmt01230945
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt072549
IRS990/TotalLiabilitiesEOYAmt0175135
IRS990/TotalLiabilitiesGrp/BOYAmt072549
IRS990/TotalLiabilitiesGrp/EOYAmt0175135
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt01024063
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0884289
IRS990/TotalOtherCompensationAmt022720
IRS990/TotalReportableCompFromOrgAmt0139430
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt05151
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01091171
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IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01059424
IRS990/TravelGrp/ProgramServicesAmt011641
IRS990/TravelGrp/TotalAmt011641
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IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt09
IRS990/WebsiteAddressTxt0WWW.EXPLORENEWNANCOWETA.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0HEATHER DANIEL
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CEO AND PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum04047028618
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-07-01
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0EXPLORE NEWNAN-COWETA INC
ReturnHeader/Filer/BusinessNameControlTxt0EXPL
ReturnHeader/Filer/EIN0852712760
ReturnHeader/Filer/PhoneNum04047028618
ReturnHeader/Filer/USAddress/AddressLine1Txt0P O BOX 839
ReturnHeader/Filer/USAddress/CityNm0NEWNAN
ReturnHeader/Filer/USAddress/StateAbbreviationCd0GA
ReturnHeader/Filer/USAddress/ZIPCd030264
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0273022585
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0GEESLIN GROUP LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0200 WESTPARK DR STE 370
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0PEACHTREE CITY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0GA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0302693506
ReturnHeader/PreparerPersonGrp/PhoneNum07704870001
ReturnHeader/PreparerPersonGrp/PreparationDt02025-07-15
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0LAURIE J BARTLETT CPA
ReturnHeader/ReturnTs02025-08-11T10:17:08-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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