Liabilities / Assets
98th percentile
Higher debt load relative to assets than 98% of similar nonprofits.
Institute for Advertising Ethics
EIN 85-2502690 • 501(c)3 • New York, NY
Profile
The institute for advertising ethics (iae) is a 501c3 non-profit built to address the urgent and complex issues of ethical standards and practices across all aspects of advertising communications.
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
6.12x
Liabilities / Revenue
97th percentile
Higher debt load relative to revenue than 97% of similar nonprofits.
Net Margin
7th percentile
Higher net margin than 7% of similar nonprofits.
Top Officer Pay
89th percentile
Higher top officer pay than 89% of similar nonprofits.
Top officer pay equals 12.1% of source-year revenue.
Asset Growth
57th percentile
Faster asset growth than 57% of similar nonprofits.
Revenue Growth
24th percentile
Faster revenue growth than 24% of similar nonprofits.
Balance Sheet
Assets
Down$41,390
Down $75,024 (-64%) from 2023
Liabilities
Down$253,127
Down $20,703 (-7.6%) from 2023
Net Assets
Down-$211,737
Down $54,321 (-35%) from 2023
Revenue
Down$86,177
Down $79,298 (-48%) from 2023
Expenses
Down$233,623
Down $19,282 (-7.6%) from 2023
Net Income
Down-$147,446
Down $60,016 (-69%) from 2023
Trend Graphs
Filings
Most recent year
2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.
- Assets
- $41,390
- Liabilities
- $253,127
- Net assets
- -$211,737
- Revenue
- $86,177
- Expenses
- $233,623
- Net income
- -$147,446
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2024 to Dec 31, 2024
- Signed
- Nov 17, 2025
- Return Version
- 2024v5.2
- Gross Receipts
- $86,177
Mission and Program Overview
Mission
The institute for advertising ethics (iae) is a 501c3 non-profit built to address the urgent and complex issues of ethical standards and practices across all aspects of advertising communications.
Program Services
| Description | Grants | Expenses |
|---|---|---|
| TO ACTUALIZE ITS VISION, THE IAE, SPEARHEADED THE IDEA OF CERTIFICATION AND LAUNCHED THE CERTIFIED ETHICAL ADVERTISING EXECUTIVE IN 2022 WITH THE UNIVERSITY OF TEXAS AT AUSTIN. THE CEAE IS INTENDED TO EMPOWER A GENERATION OF ETHICAL ADVERTISING EXECUTIVES WHO CAN PROMOTE ETHICS IN THE INDUSTRY, TURNING ETHICAL FRAMEWORKS INTO ACTIONABLE STEPS, PROMOTING LEADERS THAT CAN HELP ORGANIZATIONS DETECT AND MITIGATE ETHICAL RISKS AND DEVELOPING PROFESSIONALS WHO COMMUNICATE EFFECTIVELY ABOUT ETHICAL CHALLENGES. | $0 | $192,400 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| ANDREW SUSMAN | President | FT | $10,417 | - | $10,417 |
| CHRISTINE ARENA | Founder | - | $0 | - | - |
| TOM DENFORD | Board Member | - | $0 | - | - |
| BEN DOWNING | Board Member | - | $0 | - | - |
| ANNA MCALISTER | Board Member | - | $0 | - | - |
| JOANN STONIER | Board Member | - | $0 | - | - |
Filing and Contact Details
Filer
- Filer Name
- Institute for Advertising Ethics
- EIN
- 85-2502690
- Phone
- 2122093999
- Address
- 1 WEST 54TH ST STE 69, NEW YORK, NY 10019-5404
Signing Officer
- Name
- Andrew Susman
- Title
- President
- Phone
- 2122093999
- Signed
- 2025-11-17
- Discuss with paid preparer
- Yes
Preparer
- Firm
- Skody Scot & Co Cpas Pc
- Address
- 520 EIGHTH AVE SUITE 2200, NEW YORK, NY 10018
- Preparer
- William Skody
- Phone
- 2129671100
Supplemental Narrative
Additional Explanations
Form 990-ez, Part I, Line 16 - Other Expenses
“Description: insurance. Amount: 5,222. Description: advertising. Amount: 4,159. Description: travel. Amount: 5,979. Description: memberships & subscriptions. Amount: 12,032. Description: office expense. Amount: 4,363. Description: certification expense. Amount: 919. Description: miscellanous exp.. Amount: 3,895. Description: payroll taxes. Amount: 14,479. Description: information technology. Amount: 7,222. Description: bank fees. Amount: 75. Description: business meals. Amount: 425. Description: educational material. Amount: 202. Description: disability and pfl. Amount: 379. Total to form 990-ez, line 16: 59,351.”
Form 990-ez, Part II, Line 24 - Other Assets
“Description: accounts receivable. Beg. Of year amount: 68,725. End of year amount: 18,725. Description: loan receivable. Beg. Of year amount: 774. End of year amount: 774.”
Form 990-ez, Part II, Line 26 - Other Liabilities
“Description: accounts payable. Beg. Of year amount: 25,939. End of year amount: 20,314. Description: accrued expenses. Beg. Of year amount: 104,766. End of year amount: 232,813. Description: deferred revenue. Beg. Of year amount: 50,000. End of year amount: 0.”
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990EZ/PrimaryExemptPurposeTxt | 0 | THE INSTITUTE FOR ADVERTISING ETHICS (IAE) IS A 501C3 NON-PROFIT BUILT TO ADDRESS THE URGENT AND COMPLEX ISSUES OF ETHICAL STANDARDS AND PRACTICES ACROSS ALL ASPECTS OF ADVERTISING COMMUNICATIONS. |
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| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | DESCRIPTION: INSURANCE. AMOUNT: 5,222. DESCRIPTION: ADVERTISING. AMOUNT: 4,159. DESCRIPTION: TRAVEL. AMOUNT: 5,979. DESCRIPTION: MEMBERSHIPS & SUBSCRIPTIONS. AMOUNT: 12,032. DESCRIPTION: OFFICE EXPENSE. AMOUNT: 4,363. DESCRIPTION: CERTIFICATION EXPENSE. AMOUNT: 919. DESCRIPTION: MISCELLANOUS EXP.. AMOUNT: 3,895. DESCRIPTION: PAYROLL TAXES. AMOUNT: 14,479. DESCRIPTION: INFORMATION TECHNOLOGY. AMOUNT: 7,222. DESCRIPTION: BANK FEES. AMOUNT: 75. DESCRIPTION: BUSINESS MEALS. AMOUNT: 425. DESCRIPTION: EDUCATIONAL MATERIAL. AMOUNT: 202. DESCRIPTION: DISABILITY AND PFL. AMOUNT: 379. TOTAL TO FORM 990-EZ, LINE 16: 59,351. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | DESCRIPTION: ACCOUNTS RECEIVABLE. BEG. OF YEAR AMOUNT: 68,725. END OF YEAR AMOUNT: 18,725. DESCRIPTION: LOAN RECEIVABLE. BEG. OF YEAR AMOUNT: 774. END OF YEAR AMOUNT: 774. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | DESCRIPTION: ACCOUNTS PAYABLE. BEG. OF YEAR AMOUNT: 25,939. END OF YEAR AMOUNT: 20,314. DESCRIPTION: ACCRUED EXPENSES. BEG. OF YEAR AMOUNT: 104,766. END OF YEAR AMOUNT: 232,813. DESCRIPTION: DEFERRED REVENUE. BEG. OF YEAR AMOUNT: 50,000. END OF YEAR AMOUNT: 0. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES |
| TransferPrsnlBnftContractsDecl/DeclarationDesc | 0 | THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT. |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
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| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2025-11-17 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | WILLIAM SKODY |
| ReturnHeader/ReturnTs | 0 | 2025-11-17T20:14:33-06:00 |
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Document Assets
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