Civic Intelligence

Morgans Message Inc

EIN 85-2221760 • 501(c)3 • Gainesville, VA

Profile

Morgan's message amplifies stories, resources, and expertise to strengthen student-athlete mental health, builds a community by and for athletes and provides a platform for advocacy.

5816 Wellington RoadGainesville, VA 20155

www.morgansmessage.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

65th percentile

0.07x

Higher debt load relative to assets than 65% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

64th percentile

0.06x

Higher debt load relative to revenue than 64% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

70th percentile

17%

Higher net margin than 70% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

66th percentile

$44,981

Higher top officer pay than 66% of similar nonprofits.

Top officer pay equals 7.7% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Asset Growth

84th percentile

35%

Faster asset growth than 84% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

47th percentile

4.9%

Faster revenue growth than 47% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets65th percentile

Assets

Up

$480,432

Up $123,658 (+35%) from 2023

Liabilities

Up

$35,569

Up $22,193 (+166%) from 2023

Net Assets

Up

$444,863

Up $101,465 (+30%) from 2023

Operations
Liabilities / Revenue64th percentileNet Margin70th percentile

Revenue

Up

$585,620

Up $27,329 (+4.9%) from 2023

Expenses

Up

$484,155

Up $69,398 (+17%) from 2023

Net Income

Down

$101,465

Down $42,069 (-29%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth84th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2020: $67,492Liabilities 2020: $958Net Assets 2020: $66,5342020Assets 2021: $91,604Liabilities 2021: $5,262Net Assets 2021: $86,3422021Assets 2022: $212,018Liabilities 2022: $12,154Net Assets 2022: $199,8642022Assets 2023: $356,774Liabilities 2023: $13,376Net Assets 2023: $343,3982023Assets 2024: $480,432Liabilities 2024: $35,569Net Assets 2024: $444,8632024

Highlighted filing

2024

Assets$480,432
Liabilities$35,569
Net Assets$444,863
Open 2024 Filing

Operations Trend

Revenue Growth47th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0Revenue 2020: $79,197Expenses 2020: $12,663Net Income 2020: $66,5342020Revenue 2021: $238,435Expenses 2021: $218,627Net Income 2021: $19,8082021Revenue 2022: $380,686Expenses 2022: $267,164Net Income 2022: $113,5222022Revenue 2023: $558,291Expenses 2023: $414,757Net Income 2023: $143,5342023Revenue 2024: $585,620Expenses 2024: $484,155Net Income 2024: $101,4652024

Highlighted filing

2024

Revenue$585,620
Expenses$484,155
Net Income$101,465
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$480,432
Liabilities
$35,569
Net assets
$444,863
Revenue
$585,620
Expenses
$484,155
Net income
$101,465
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$4.80$0.36$4.45$5.86$4.84$1.01
2023Detailed filing. Detailed filing data is available for this year.$3.57$0.13$3.43$5.58$4.15$1.44
2022Detailed filing. Detailed filing data is available for this year.$2.12$0.12$2.00$3.81$2.67$1.14
2021Detailed filing. Detailed filing data is available for this year.$0.92$0.05$0.86$2.38$2.19$0.20
2020Detailed filing. Detailed filing data is available for this year.$0.67$0.01$0.67$0.79$0.13$0.67
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 14, 2025
Return Version
2024v5.1
Gross Receipts
$758,858
Mission and Program Overview

Mission

Morgan's message amplifies stories, resources, and expertise to confront student-athlete mental health, builds a community by and for athletes, and provides a platform for advocacy.

Morgan's message amplifies stories, resources, and expertise to strengthen student-athlete mental health.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$343,398$444,863▲ $101,465
Savings and Temporary Cash Investments$152,024$263,242▲ $111,218
Cash and Non-Interest-Bearing Accounts$204,090$216,469▲ $12,379
Land, Buildings, and Equipment, Net$660$721▲ $61
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$356,774$480,432▲ $123,658
Liabilities
Other Liabilities$13,376$35,569▲ $22,193
Total Liabilities$13,376$35,569▲ $22,193
Net Assets / Fund Balance
Total Net Assets Fund Balance$343,398$444,863▲ $101,465
Total Liabilities and Net Assets / Fund Balance$356,774$480,432▲ $123,658

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$721$4,422$5,143
Compensation and Service Providers
Top Officer Pay66th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Aberle C RodgersTreasurerFT$44,981$44,981
Meaghan H BirnieSecretaryPT$30,338$30,338
Clare M KehoeVice PresidentPT$28,216$28,216
Katherine N ZempolichVice PresidentPT$27,956$27,956

Board Members and Trustees

NameTitle
Dona F RodgersPresident
Revenue and Support

Revenue Composition

Contributions and Grants
$571,089
Program Service Revenue
$0
Investment Income
$13,363
Other Revenue
$1,168
All Other Contributions
$571,089
Change in Net Assets
$101,465
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$341,113
Other Expenses$143,042
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$137,867$45,956-$183,823
Current Officers, Directors, Trustees, and Key Employees$98,618$32,873-$131,491
Advertising$57,286--$57,286
Fees for Services Other$30,833--$30,833
Payroll Taxes$19,349$6,450-$25,799
Travel$14,865--$14,865
Fees for Services Accounting-$3,000-$3,000
Office Expenses-$2,997-$2,997
Other Expenses$974--$974
Depreciation Depletion-$955-$955
Insurance$208$208-$416
All Other Expenses$205$177-$382
Total Functional Expenses$391,539$92,616$0$484,155
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$22,101
Fundraising Direct Expenses$0
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Sports Tickets$12,796$12,796-$12,796
Golf Tournament$7,463$7,463-$7,463
Total Events$22,101$22,101-$22,101
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Credit Cards$35,569
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Dona rodgers is the parent of aberle rodgers.”

Form 990, Part VI, Section B, Line 11B

“AVAILABLE UPON REQUEST”

Form 990, Part VI, Section C, Line 19

“AVAILABLE UPON REQUEST”

Filing and Contact Details

Filer

Filer Name
Morgans Message Inc
EIN
85-2221760
Phone
7034012882
Address
5816 WELLINGTON ROAD, GAINESVILLE, VA 20155

Signing Officer

Name
Dona Rodgers
Title
President
Phone
5403475844
Signed
2025-05-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Dona Rodgers
Formed
2020
Legal Domicile
Va
Voting Board Members
5
Independent Board Members
3
Employees
40
Volunteers
7,200

Preparer

Firm
Yount Hyde & Barbour Pc
Address
1100 SUNSET LANE SUITE 1310, CULPEPER, VA 22701
Preparer
Chris Pearson CPA
Phone
5408256050
Raw XML Appendix381 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt1TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt2VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt3SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt4VICE PRESIDENT
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IRS990/ProgSrvcAccomActy2Grp/Desc0AT-LARGE EDUCATION PROGRAM. THIS IS A SUBGROUP OF THE LARGER, MORGAN'S MESSAGEEDUCATION PROGRAM. IT IS OPEN TO A LARGER COMMUNITY FOR MEMBERS WHO ARE NO LONGERSTUDENT-ATHLETES IN HIGH SCHOOL OR COLLEGE BUT WANT TO STAY INVOLVED MEMBERS OR SELF-ASSIGNED TO ONE OF THE GROUPS: MENTAL HEALTH ADVOCATES, MENTAL HEALTH PROFESSIONALS, PARENTS, OR ATHLETIC STAFF.
IRS990/ProgSrvcAccomActy3Grp/Desc0THE MENTAL MATCHUP. THIS IS THE NAME OF THE MORGAN'S MESSAGE WEEKLY PODCASTSERIES AND BLOG THAT EXPLORES THE MENTAL HEALTH CHALLENGES EXPERIENCED BY CURRENT ANDFORMER HIGH SCHOOL AND COLLEGIATE STUDENT-ATHLETES. EACH PODCAST RUNS APPROXIMATELY 1HOUR AND IS HOSTED BY A FORMER D1 LAX COLLEGE ATHLETE. EPISODES ARE RELEASED EVERY TUESDAY MORNING.
IRS990/ProgSrvcAccomActyOtherGrp/Desc0GUIDE AND FACILITATE DEDICATION GAMES AT SPORTING EVENTS. THESE ARE MENTALHEALTH AWARENESS EVENTS. MORGAN'S MESSAGE PARTNERS WITH HIGH SCHOOL AND COLLEGEATHLETIC TEAMS TO SPONSOR OPENING CEREMONIES AND HALF-TIME RECOGNITION EVENTS ONTHE FIELD AT COMPETITIONS TO RECOGNIZE MENTAL HEALTH AWARENESS EFFORTS, IN GENERAL,AND MORGAN D. RODGERS, OUR NAMESAKE, SPECIFICALLY. HIGHLIGHTING STUDENT-ATHLETEMENTAL HEALTH AWARENESS IN THESE HIGHLY-VISIBLE SETTINGS HELPS TO NORMALIZE THECONVERSATION BETWEEN STUDENT-ATHLETES, THEIR PARENTS, THEIR COACHES AND THE GENERALPUBLIC.
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IRS990ScheduleA/PublicSupportTotal509Amt02291562
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0745495
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0666963
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0470839
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt0293657
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt0114608
IRS990ScheduleA/Total509Grp/TotalAmt02291562
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0745495
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0666963
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt0470839
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt0293657
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt0114608
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt02291562
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/EquipmentGrp/BookValueAmt0721
IRS990ScheduleD/EquipmentGrp/DepreciationAmt04422
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt05143
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt035569
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0CREDIT CARDS
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0721
IRS990ScheduleD/TotalLiabilityAmt035569
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0GOLF TOURNAMENT
IRS990ScheduleG/FundraisingEventInformationGrp/Event2Nm0SPORTS TICKETS
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt07463
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt012796
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsOtherEventsAmt01842
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt022101
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt07463
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent2Amt012796
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueOtherEventsAmt01842
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt022101
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt022101
IRS990ScheduleG/FundraisingEventInformationGrp/OtherEventsTotalCnt03
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DONA RODGERS IS THE PARENT OF ABERLE RODGERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1AVAILABLE UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2AVAILABLE UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0356774
IRS990/TotalAssetsEOYAmt0480432
IRS990/TotalAssetsGrp/BOYAmt0356774
IRS990/TotalAssetsGrp/EOYAmt0480432
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0571089
IRS990/TotalEmployeeCnt040
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt092616
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0391539
IRS990/TotalFunctionalExpensesGrp/TotalAmt0484155
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt013376
IRS990/TotalLiabilitiesEOYAmt035569
IRS990/TotalLiabilitiesGrp/BOYAmt013376
IRS990/TotalLiabilitiesGrp/EOYAmt035569
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0343398
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0444863
IRS990/TotalOtherCompensationAmt00
IRS990/TotalOtherProgSrvcExpenseAmt023535
IRS990/TotalProgramServiceExpensesAmt0391539
IRS990/TotalReportableCompFromOrgAmt0131491
IRS990/TotalRevenueGrp/ExclusionAmt035464
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0-20933
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0585620
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt07200
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0356774
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0480432
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ProgramServicesAmt014865
IRS990/TravelGrp/TotalAmt014865
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt05816 WELLINGTON ROAD
IRS990/USAddress/CityNm0GAINESVILLE
IRS990/USAddress/StateAbbreviationCd0VA
IRS990/USAddress/ZIPCd020155
IRS990/VotingMembersGoverningBodyCnt05
IRS990/VotingMembersIndependentCnt03
IRS990/WebsiteAddressTxt0HTTPS://WWW.MORGANSMESSAGE.ORG/
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0DONA RODGERS
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum05403475844
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MORGANS MESSAGE INC
ReturnHeader/Filer/BusinessNameControlTxt0MORG
ReturnHeader/Filer/EIN0852221760
ReturnHeader/Filer/PhoneNum07034012882
ReturnHeader/Filer/USAddress/AddressLine1Txt05816 WELLINGTON ROAD
ReturnHeader/Filer/USAddress/CityNm0GAINESVILLE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0VA
ReturnHeader/Filer/USAddress/ZIPCd020155
ReturnHeader/IRSResponsiblePrtyInfoCurrInd00
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0541149263
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0YOUNT HYDE & BARBOUR PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01100 SUNSET LANE SUITE 1310
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0CULPEPER
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0VA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd022701
ReturnHeader/PreparerPersonGrp/PhoneNum05408256050
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-12
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0CHRIS PEARSON CPA
ReturnHeader/ReturnTs02025-05-14T13:14:28-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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