Civic Intelligence

A New Day Counseling and Family

EIN 85-1365087 • 501(c)3 • Plainfield, IL

Profile

To provide counseling services and beneficial programs to serve regular and disadvantaged individuals and family members. To engage in other activities that promote individual and family mental health and wellness.

23908 W Main StreetPlainfield, IL 60544

anewday.clientsecure.me

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

88th percentile

0.70x

Higher debt load relative to assets than 88% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

57th percentile

0.11x

Higher debt load relative to revenue than 57% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

43rd percentile

1.3%

Higher net margin than 43% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

89th percentile

$191,492

Higher top officer pay than 89% of similar nonprofits.

Top officer pay equals 10.1% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

98th percentile

350%

Faster asset growth than 98% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

84th percentile

54%

Faster revenue growth than 84% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$306,323

Up $238,259 (+350%) from 2023

Liabilities

Up

$213,923

Up $213,605 (+67171%) from 2023

Net Assets

Up

$92,400

Up $24,654 (+36%) from 2023

Revenue

Up

$1,888,125

Up $664,036 (+54%) from 2023

Expenses

Up

$1,863,471

Up $676,503 (+57%) from 2023

Net Income

Down

$24,654

Down $12,467 (-34%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$400K$300K$200K$100K$0Assets 2022: $29,028Liabilities 2022: $0Net Assets 2022: $29,0282022Assets 2023: $68,064Liabilities 2023: $318Net Assets 2023: $67,7462023Assets 2024: $306,323Liabilities 2024: $213,923Net Assets 2024: $92,4002024

Highlighted filing

2024

Assets$306,323
Liabilities$213,923
Net Assets$92,400

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.5M$1.0M$500K$0Revenue 2022: $244,101Expenses 2022: $215,073Net Income 2022: $29,0282022Revenue 2023: $1,224,089Expenses 2023: $1,186,968Net Income 2023: $37,1212023Revenue 2024: $1,888,125Expenses 2024: $1,863,471Net Income 2024: $24,6542024

Highlighted filing

2024

Revenue$1,888,125
Expenses$1,863,471
Net Income$24,654

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Aug 21, 2025
Return Version
2024v5.2
Gross Receipts
$1,888,125
Mission and Program Overview

Mission

To provide counseling services and beneficial programs to serve regular and disadvantaged individuals and family members. To engage in other activities that promote individual and family mental health and wellness.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$63,560$129,727▲ $66,167
Rtn Earn Endowment Incm Other Fnds$67,746$92,400▲ $24,654
Land, Buildings, and Equipment, Net$0$27,475▲ $27,475
Accounts Receivable-$25,687-
Prepaid Expenses and Deferred Charges$811$4,705▲ $3,894
Receivables From Officers Etc$43$0▼ $43
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$68,064$306,323▲ $238,259
Other Assets Total$3,650$118,729▲ $115,079
Liabilities
Other Liabilities$318$208,387▲ $208,069
Accounts Payable and Accrued Expenses-$5,536-
Total Liabilities$318$213,923▲ $213,605
Net Assets / Fund Balance
Total Net Assets Fund Balance$67,746$92,400▲ $24,654
Total Liabilities and Net Assets / Fund Balance$68,064$306,323▲ $238,259

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$20,005$755$20,760
Equipment$7,470$830$8,300
Other Assets Org$111,179--
Compensation and Service Providers

Employees

NameTitleBaseTotal
Gwen GinskiPresident/director$191,492$191,492
Barbara MosierClinical Director$119,055$119,055
Kelly RenziTherapist$117,304$117,304
Donald GinskiTrustee$6,115$6,115
Carley PearsonSecretary$1,810$1,810

Board Members and Trustees

NameTitle
Lori GehrkeVice President
Steven PearsonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,888,125
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$24,654

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,888,125
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$1,888,125
Total Revenue per Form 990
$1,888,125
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,496,578
Other Expenses$366,893
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,097,812$32,603-$1,130,415
Occupancy$189,976$21,108-$211,084
Current Officers, Directors, Trustees, and Key Employees$96,492$102,925-$199,417
Payroll Taxes$92,649$10,514-$103,163
Other Employee Benefits$61,639$1,944-$63,583
Office Expenses$44,700$4,990-$49,690
Advertising$10,301--$10,301
Other Expenses$7,160$1,355-$7,160
All Other Expenses$6,367$359-$6,726
Insurance$2,989$332-$3,321
Depreciation Depletion$1,427$158-$1,585
Travel-$1,083-$1,083
Total Functional Expenses$1,682,080$181,391$0$1,863,471

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,863,471
Total Expenses per Audited Statements$1,863,471
Total Expenses per Form 990$1,863,471
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Gwen GinskiCEO and PresidentGWEN GINSKI RECEIVED $86,000 IN RENT PAID BY THE ORGANIZATION AND $191,492 IN WAGES DURING 2024.No$277,492

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Officers, Directors, Trustees, and Key Employees$43$0▼ $43
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liabilities$112,007
Payroll Liabilities$96,380
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

A family relationship exists among gwen ginski, donald ginski, steven pearson, and carley pearson.

Form 990, Part VI, Section B, Line 11B

Each board member is provided with a copy of the 990 to review prior to filing.

Form 990, Part VI, Section C, Line 19

All documents are available upon request.

Filing and Contact Details

Filer

Filer Name
A New Day Counseling and Family
EIN
85-1365087
Phone
8156838700
Address
23908 W MAIN STREET, PLAINFIELD, IL 60544

Signing Officer

Name
Gwen Ginski
Title
President and Director
Phone
8156838700
Signed
2025-08-21
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Gwen Ginski
Formed
2020
Legal Domicile
Il
Voting Board Members
5
Independent Board Members
2
Employees
25
Volunteers
0

Preparer

Firm
Wermer Rogers Doran & Ruzon LLC
Address
755 ESSINGTON ROAD, JOLIET, IL 60435-2845
Preparer
Mary E Lancaster
Phone
8157306250
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C

The committee that assumes responsibility for oversight of the audit has not changed its process from that of the prior year.

Financial Statement Notes

PART X, LINE 2:

Accounting principles generally accepted in the united states of america require the organization's management to evaluate tax positions taken by the organization and recognize a tax liability if the organization has taken an uncertain position that more than likely would not be sustained upon examination by applicable taxing authorities. Management has analyzed the tax positions taken by the organization and has concluded that as of december 31, 2024, there are no uncertain positions taken or expected to be taken that would require recognition of a liability or disclosure in the financial statements. The organization is subject to routine audits by taxing jurisdictions; however, there are currently no audits for any tax periods in progress.

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IRS990ScheduleA/PublicSupportTotal509Amt03278649
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt01882677
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt01151871
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0244101
IRS990ScheduleA/Total509Grp/TotalAmt03278649
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt01888125
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt01224089
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt0244101
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt03356315
IRS990/ScheduleBRequiredInd00
IRS990ScheduleD/EquipmentGrp/BookValueAmt07470
IRS990ScheduleD/EquipmentGrp/DepreciationAmt0830
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt08300
IRS990ScheduleD/ExpensesNotReportedAmt00
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt01863471
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt020005
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt0755
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt020760
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt07550
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt1111179
IRS990ScheduleD/OtherAssetsOrgGrp/Desc0SECURITY DEPOSIT
IRS990ScheduleD/OtherAssetsOrgGrp/Desc1OPERATING RIGHT-OF-USE ASSET, NET
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt096380
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt1112007
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0PAYROLL LIABILITIES
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1OPERATING LEASE LIABILITIES
IRS990ScheduleD/RevenueNotReportedAmt00
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt01888125
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0ACCOUNTING PRINCIPLES GENERALLY ACCEPTED IN THE UNITED STATES OF AMERICA REQUIRE THE ORGANIZATION'S MANAGEMENT TO EVALUATE TAX POSITIONS TAKEN BY THE ORGANIZATION AND RECOGNIZE A TAX LIABILITY IF THE ORGANIZATION HAS TAKEN AN UNCERTAIN POSITION THAT MORE THAN LIKELY WOULD NOT BE SUSTAINED UPON EXAMINATION BY APPLICABLE TAXING AUTHORITIES. MANAGEMENT HAS ANALYZED THE TAX POSITIONS TAKEN BY THE ORGANIZATION AND HAS CONCLUDED THAT AS OF DECEMBER 31, 2024, THERE ARE NO UNCERTAIN POSITIONS TAKEN OR EXPECTED TO BE TAKEN THAT WOULD REQUIRE RECOGNITION OF A LIABILITY OR DISCLOSURE IN THE FINANCIAL STATEMENTS. THE ORGANIZATION IS SUBJECT TO ROUTINE AUDITS BY TAXING JURISDICTIONS; HOWEVER, THERE ARE CURRENTLY NO AUDITS FOR ANY TAX PERIODS IN PROGRESS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
IRS990ScheduleD/TotalBookValueLandBuildingsAmt027475
IRS990ScheduleD/TotalBookValueOtherAssetsAmt0118729
IRS990ScheduleD/TotalExpensesPerForm990Amt01863471
IRS990ScheduleD/TotalLiabilityAmt0208387
IRS990ScheduleD/TotalRevenuePerForm990Amt01888125
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01888125
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt01863471
IRS990ScheduleJ/AnyNonFixedPaymentsInd00
IRS990ScheduleJ/CompBasedOnRevenueOfFlngOrgInd00
IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd00
IRS990ScheduleJ/CompBsdNetEarnsRltdOrgsInd00
IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd00
IRS990ScheduleJ/EquityBasedCompArrngmInd00
IRS990ScheduleJ/InitialContractExceptionInd00
IRS990/ScheduleJRequiredInd01
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0191492
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0GWEN GINSKI
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0PRESIDENT/DIRECTOR
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0191492
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt00
IRS990ScheduleJ/SeverancePaymentInd00
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm0GWEN GINSKI
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt0CEO AND PRESIDENT
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionAmt0277492
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc0GWEN GINSKI RECEIVED $86,000 IN RENT PAID BY THE ORGANIZATION AND $191,492 IN WAGES DURING 2024.
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0A FAMILY RELATIONSHIP EXISTS AMONG GWEN GINSKI, DONALD GINSKI, STEVEN PEARSON, AND CARLEY PEARSON.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1EACH BOARD MEMBER IS PROVIDED WITH A COPY OF THE 990 TO REVIEW PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ALL DOCUMENTS ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE COMMITTEE THAT ASSUMES RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT HAS NOT CHANGED ITS PROCESS FROM THAT OF THE PRIOR YEAR.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART XII, LINE 2C
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0IL
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt068064
IRS990/TotalAssetsEOYAmt0306323
IRS990/TotalAssetsGrp/BOYAmt068064
IRS990/TotalAssetsGrp/EOYAmt0306323
IRS990/TotalCompGreaterThan150KInd01
IRS990/TotalEmployeeCnt025
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0181391
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt01682080
IRS990/TotalFunctionalExpensesGrp/TotalAmt01863471
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0318
IRS990/TotalLiabilitiesEOYAmt0213923
IRS990/TotalLiabilitiesGrp/BOYAmt0318
IRS990/TotalLiabilitiesGrp/EOYAmt0213923
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt067746
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt092400
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt01682080
IRS990/TotalProgramServiceRevenueAmt01888125
IRS990/TotalReportableCompFromOrgAmt0435776
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt01888125
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01888125
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt068064
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0306323
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt01083
IRS990/TravelGrp/TotalAmt01083
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X

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