Civic Intelligence

Gender Ideal Inc DBA Reproductive & Maternal Health Com

EIN 85-0660632 • 501(c)3 • New York, NY

Profile

Gender IDEAL has been working to launch the Reproductive & Maternal Health Compass. RMH Compass works to support and protect reproductive and maternal health (RMH) benefits for all workers in the U.S. by engaging with employers to assess and expand their RMH benefits. We are focused on the health and well-being of all workers and celebrate employers who raise the bar on what providing best-in-class RMH benefits looks like at work. Our products and services, including a performance standard, benchmark reports, and a resource hub for employers, set the standard for whatbest-in-class RMH benefits look like in practice.

169 Madison Avenue 2771New York, NY 10016

www.gender-ideal.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

53rd percentile

0.02x

Higher debt load relative to assets than 53% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

47th percentile

0.01x

Higher debt load relative to revenue than 47% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

70th percentile

17%

Higher net margin than 70% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

91st percentile

$120,000

Higher top officer pay than 91% of similar nonprofits.

Top officer pay equals 23.5% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Asset Growth

88th percentile

51%

Faster asset growth than 88% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

91st percentile

110%

Faster revenue growth than 91% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Assets

Up

$256,152

Up $86,552 (+51%) from 2023

Liabilities

Up

$5,502

Up $1,702 (+45%) from 2023

Net Assets

Up

$250,650

Up $84,850 (+51%) from 2023

Revenue

Up

$510,500

Up $267,342 (+110%) from 2023

Expenses

Up

$425,650

Up $337,685 (+384%) from 2023

Net Income

Down

$84,850

Down $70,343 (-45%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2023: $169,600Liabilities 2023: $3,800Net Assets 2023: $165,8002023Assets 2024: $256,152Liabilities 2024: $5,502Net Assets 2024: $250,6502024

Highlighted filing

2024

Assets$256,152
Liabilities$5,502
Net Assets$250,650

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0Revenue 2023: $243,158Expenses 2023: $87,965Net Income 2023: $155,1932023Revenue 2024: $510,500Expenses 2024: $425,650Net Income 2024: $84,8502024

Highlighted filing

2024

Revenue$510,500
Expenses$425,650
Net Income$84,850

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 1, 2025
Return Version
2024v5.1
Gross Receipts
$510,500
Mission and Program Overview

Mission

Gender IDEAL has been working to launch the Reproductive & Maternal Health Compass. RMH Compass works to support and protect reproductive and maternal health (RMH) benefits for all workers in the U.S. by engaging with employers to assess and expand their RMH benefits. We are focused on the health and well-being of all workers and celebrate employers who raise the bar on what providing best-in-class RMH benefits looks like at work. Our products and services, including a performance standard, benchmark reports, and a resource hub for employers, set the standard for whatbest-in-class RMH benefits look like in practice.

Reproductive & Maternal Health Compass works to support and protect reproductive and maternal health (RMH) benefits for all workers in the U.S. by engaging with employers to assess and expand their RMH benefits. We are focused on the health and well-being of all workers and celebrate employers who raise the bar on what providing best-in-class RMH benefits looks like at work. Our products and services,including a performance standard, benchmark reports, and a resource hub for employers, set the standard for what best-in-class RMH benefits look like in practice.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$169,300$255,443▲ $86,143
Prepaid Expenses and Deferred Charges$300$709▲ $409
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$169,600$256,152▲ $86,552
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$1,850$5,502▲ $3,652
Other Liabilities$1,950--
Total Liabilities$3,800$5,502▲ $1,702
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$10,000$200,650▲ $190,650
Net Assets With Donor Restrictions$155,800$50,000▼ $105,800
Total Net Assets Fund Balance$165,800$250,650▲ $84,850
Total Liabilities and Net Assets / Fund Balance$169,600$256,152▲ $86,552
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Florence WilsonCEO & FounderFT$120,000$120,000

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$510,500
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$510,500
Change in Net Assets
$84,850
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$270,159
Other Expenses$155,491
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$130,056--$130,056
Current Officers, Directors, Trustees, and Key Employees$120,000--$120,000
Advertising$77,254--$77,254
Fees for Services Other$28,495--$28,495
Payroll Taxes$20,103--$20,103
Office Expenses$11,609--$11,609
Fees for Services Legal-$10,176-$10,176
Travel$8,695--$8,695
Fees for Services Accounting-$4,001-$4,001
Other Expenses$157--$157
Total Functional Expenses$411,473$14,177$0$425,650
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
No
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

No review was or will be conducted.

Form 990, Part VI, Section C, Line 19

No documents available to the public.

Filing and Contact Details

Filer

Filer Name
Gender IDEAL Inc
EIN
85-0660632
Phone
6072697697
Address
169 Madison Avenue 2771, New York, NY 10016

Signing Officer

Name
Florence Wilson
Title
CEO & Founder
Signed
2025-05-01
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Florence Wilson
Formed
2020
Legal Domicile
Ny
Voting Board Members
5
Independent Board Members
4
Employees
2

Preparer

Firm
Gruber Palumberi Raffaele Fried CPAs PC
Address
7 Penn Plaza Suite 310, New York, NY 10001
Preparer
M Carline Logerie CPA
Phone
2125860800
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IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0169600
IRS990/TotalAssetsEOYAmt0256152
IRS990/TotalAssetsGrp/BOYAmt0169600
IRS990/TotalAssetsGrp/EOYAmt0256152
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0510500
IRS990/TotalEmployeeCnt02
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt014177
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0411473
IRS990/TotalFunctionalExpensesGrp/TotalAmt0425650
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt03800
IRS990/TotalLiabilitiesEOYAmt05502
IRS990/TotalLiabilitiesGrp/BOYAmt03800
IRS990/TotalLiabilitiesGrp/EOYAmt05502
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0165800
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0250650
IRS990/TotalProgramServiceExpensesAmt0411473
IRS990/TotalProgramServiceRevenueAmt00
IRS990/TotalReportableCompFromOrgAmt0120000
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0510500
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0169600
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0256152
IRS990/TravelGrp/ProgramServicesAmt08695
IRS990/TravelGrp/TotalAmt08695
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0169 Madison Avenue 2771
IRS990/USAddress/CityNm0New York
IRS990/USAddress/StateAbbreviationCd0NY
IRS990/USAddress/ZIPCd010016
IRS990/VotingMembersGoverningBodyCnt05
IRS990/VotingMembersIndependentCnt04
IRS990/WebsiteAddressTxt0www.gender-ideal.org
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Florence Wilson
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CEO & FOUNDER
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-01
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Gender IDEAL Inc
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0dba Reproductive & Maternal Health Com
ReturnHeader/Filer/BusinessNameControlTxt0GEND
ReturnHeader/Filer/EIN0850660632
ReturnHeader/Filer/PhoneNum06072697697
ReturnHeader/Filer/USAddress/AddressLine1Txt0169 Madison Avenue 2771
ReturnHeader/Filer/USAddress/CityNm0New York
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NY
ReturnHeader/Filer/USAddress/ZIPCd010016
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0132696850
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Gruber Palumberi Raffaele Fried CPAs PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt07 Penn Plaza Suite 310
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0New York
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd010001
ReturnHeader/PreparerPersonGrp/PhoneNum02125860800
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0M CARLINE LOGERIE CPA
ReturnHeader/ReturnTs02025-05-01T13:23:18-07:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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