Civic Intelligence

Promote Carmel Inc

EIN 85-0628374 • 501(c)3 • Carmel, IN

Profile

Promote Carmel's mission is to promote the City of Carmel, Indiana, it's events and unique qualities to visitors and residents as part of a broader mission to sustain pride in and attract potential residents to Carmel. Promote Carmel operates "All Things Carmel", a gift shop that acts as a visitors center and further exemplifies Carmel's diverse and talented community by selling craft goods made by artisans across the City of Carmel.

110 West Main Street -Suite 104Carmel, IN 46032
Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

72nd percentile

0.03x

Higher debt load relative to assets than 72% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

80th percentile

0.07x

Higher debt load relative to revenue than 80% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

7th percentile

-167%

Higher net margin than 7% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

32nd percentile

-17%

Faster asset growth than 32% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2022 to 2024

Revenue Growth

18th percentile

-45%

Faster revenue growth than 18% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2022 to 2024

Assets

Down

$214,654

Down $159,752 (-43%) from 2023

Liabilities

Up

$7,094

Up $7,094 from 2023

Net Assets

Down

$207,560

Down $166,846 (-45%) from 2023

Revenue

Down

$100,190

Down $584,246 (-85%) from 2023

Expenses

Down

$267,036

Down $345,347 (-56%) from 2023

Net Income

Down

-$166,846

Down $238,899 (-332%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$400K$300K$200K$100K$0Assets 2020: $164,433Liabilities 2020: $11,507Net Assets 2020: $152,9262020Assets 2021: $257,104Liabilities 2021: $4,139Net Assets 2021: $252,9652021Assets 2022: $315,209Liabilities 2022: $12,821Net Assets 2022: $302,3882022Assets 2023: $374,406Liabilities 2023: $0Net Assets 2023: $374,4062023Assets 2024: $214,654Liabilities 2024: $7,094Net Assets 2024: $207,5602024

Highlighted filing

2024

Assets$214,654
Liabilities$7,094
Net Assets$207,560

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2020: $280,654Expenses 2020: $127,728Net Income 2020: $152,9262020Revenue 2021: $319,390Expenses 2021: $230,931Net Income 2021: $88,4592021Revenue 2022: $329,325Expenses 2022: $268,323Net Income 2022: $61,0022022Revenue 2023: $684,436Expenses 2023: $612,383Net Income 2023: $72,0532023Revenue 2024: $100,190Expenses 2024: $267,036Net Income 2024: -$166,8462024

Highlighted filing

2024

Revenue$100,190
Expenses$267,036
Net Income-$166,846

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 3, 2025
Return Version
2024v5.0
Gross Receipts
$284,672
Mission and Program Overview

Mission

Promote Carmel's mission is to promote the City of Carmel, Indiana, it's events and unique qualities to visitors and residents as part of a broader mission to sustain pride in and attract potential residents to Carmel. Promote Carmel operates "All Things Carmel", a gift shop that acts as a visitors center and further exemplifies Carmel's diverse and talented community by selling craft goods made by artisans across the City of Carmel.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$374,406$207,560▼ $166,846
Inventories for Sale or Use$292,808$183,321▼ $109,487
Cash and Non-Interest-Bearing Accounts$73,209$26,011▼ $47,198
Land, Buildings, and Equipment, Net$8,389$5,322▼ $3,067
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$374,406$214,654▼ $159,752
Liabilities
Accounts Payable and Accrued Expenses-$7,094-
Total Liabilities$0$7,094▲ $7,094
Net Assets / Fund Balance
Total Net Assets Fund Balance$374,406$207,560▼ $166,846
Total Liabilities and Net Assets / Fund Balance$374,406$214,654▼ $159,752

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$0$0$0
Other Land Buildings$0$0$0
Land$0-$0
Equipment$5,322$6,199$0
Leasehold Improvements$0$0$0
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Sue McFeelyOfficerFT$48,750$48,750

Board Members and Trustees

NameTitle
Lauren TaylorDirector (2024)
Rebecca ShelperDirector (2024)
Tim GriffinDirector (2024)
Kelly DouglassDirector (2025)
Megan McVickerDirector (2025)
Rebecca CarlDirector (2025)
Revenue and Support

Revenue Composition

Contributions and Grants
$194,618
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$-94,428
All Other Contributions
$0
Change in Net Assets
$-166,846
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$157,055
Salaries, Compensation, and Employee Benefits$109,772
Grants and Similar Amounts Paid$209
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Occupancy-$98,013-$98,013
Other Salaries and Wages-$53,484-$53,484
Current Officers, Directors, Trustees, and Key Employees-$48,750-$48,750
Fees for Services Accounting-$17,085-$17,085
Office Expenses-$13,057-$13,057
Advertising$12,445--$12,445
Payroll Taxes-$7,538-$7,538
Payment Travel Entrtnmnt Publicly Ofcl$6,856--$6,856
Information Technology$359$6,303-$6,662
Depreciation Depletion-$3,067-$3,067
Insurance-$3,000-$3,000
Royalties$712$0-$712
Travel-$414-$414
Grants to Domestic Orgs$209--$209
Fees for Services Management-$-4,256-$-4,256
Total Functional Expenses$20,581$246,455$0$267,036
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

All board members were provided a copy of this Form 990 for review prior to submission.

Form 990, Part VI, Section B, Line 12C

Promote Carmel Inc's directors are selected by the Mayor of the City of Carmel, Indiana. Therefore, compliance with written conflict of interest policies is by the oversight practices of the City of Carmel, Indiana.

Form 990, Part VI, Section B, Line 15

Promote Carmel, Inc operates under the City of Carmel's policies regarding compensatory decision. Also, as stated in Section 8.2 of Promote Carmel, Inc's bylaws, "No part of the net earning of the Corporation shall inure to the benefit of, or be distributed to its directors, officers, or other private individuals, except that the Corporation shall be authorized and empowered to pay reasonable compensation for services rendered and to make payments and distribution in furtherance of [Promote Carmel's general] purposes."

Form 990, Part VI, Section C, Line 19

These documents are made available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Promote Carmel Inc
EIN
85-0628374
Address
110 West Main Street -Suite 104, Carmel, IN 46032

Signing Officer

Name
Megan McVicker
Title
Director (2025)
Phone
3175712791
Signed
2025-11-03
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Tim Griffin
Formed
2020
Legal Domicile
In
Voting Board Members
3
Independent Board Members
3
Employees
11

Preparer

Firm
Craig S Ruby CPA
Address
1720 Duarte Dr, Henderson, NV 89014
Preparer
Craig Ruby
Phone
7254005727
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 3

Promote Carmel Inc operated a gift shop called All Things Carmel that sold goods crafted by local artisans from the City of Carmel (City), provided marketing support for City events and acted as a welcome center for visitors of the city. In August 2024 the store was shut down effectively ceasing these program service activities.

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IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/CurrentTaxYearMinus4YearsAmt00
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IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt00
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt00
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt0546710
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearAmt00
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus1YearAmt00
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus2YearsAmt00
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus4YearsAmt00
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IRS990ScheduleA/PublicOrganization170Ind0X
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IRS990ScheduleA/SubstantialContributorsTotAmt00
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IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/CurrentTaxYearMinus2YearsAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt00
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0194618
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt0491709
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0246567
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0195920
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt0222953
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt01351767
IRS990ScheduleA/TotalSupportAmt01351767
IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/CurrentTaxYearAmt00
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IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/CurrentTaxYearMinus3YearsAmt00
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IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
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IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/BuildingsGrp/BookValueAmt00
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IRS990ScheduleD/BuildingsGrp/OtherCostOrOtherBasisAmt00
IRS990ScheduleD/EquipmentGrp/BookValueAmt05322
IRS990ScheduleD/EquipmentGrp/DepreciationAmt06199
IRS990ScheduleD/EquipmentGrp/InvestmentCostOrOtherBasisAmt011521
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt00
IRS990ScheduleD/LandGrp/BookValueAmt00
IRS990ScheduleD/LandGrp/InvestmentCostOrOtherBasisAmt00
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IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt00
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IRS990ScheduleD/TotalBookValueLandBuildingsAmt05322
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Promote Carmel Inc operated a gift shop called All Things Carmel that sold goods crafted by local artisans from the City of Carmel (City), provided marketing support for City events and acted as a welcome center for visitors of the city. In August 2024 the store was shut down effectively ceasing these program service activities.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1All board members were provided a copy of this Form 990 for review prior to submission.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Promote Carmel Inc's directors are selected by the Mayor of the City of Carmel, Indiana. Therefore, compliance with written conflict of interest policies is by the oversight practices of the City of Carmel, Indiana.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Promote Carmel, Inc operates under the City of Carmel's policies regarding compensatory decision. Also, as stated in Section 8.2 of Promote Carmel, Inc's bylaws, "No part of the net earning of the Corporation shall inure to the benefit of, or be distributed to its directors, officers, or other private individuals, except that the Corporation shall be authorized and empowered to pay reasonable compensation for services rendered and to make payments and distribution in furtherance of [Promote Carmel's general] purposes."
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4These documents are made available to the public upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part III, Line 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section B, Line 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Section C, Line 19
IRS990ScheduleR/AssetExchangeInd00
IRS990ScheduleR/AssetPurchaseFromOtherOrgInd00
IRS990ScheduleR/AssetSaleToOtherOrgInd00
IRS990ScheduleR/DivRelatedOrganizationInd00
IRS990ScheduleR/GiftGrntCapContriFromOthOrgInd00
IRS990ScheduleR/GiftGrntOrCapContriToOthOrgInd00
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ControlledOrganizationInd00
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DirectControllingNACd0N/A
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt04CDC - See Schedule R Part VII
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/EIN0270982122
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ExemptCodeSectionTxt0501(c)(4)
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/LegalDomicileStateCd0IN
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt0Community Development
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/AddressLine1Txt03850 Priority Way South Drive
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/AddressLine2Txt0225
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/CityNm0Indianapolis
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/StateAbbreviationCd0IN
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/ZIPCd046240
IRS990ScheduleR/LoansOrGuaranteesFromOthOrgInd00
IRS990ScheduleR/LoansOrGuaranteesToOtherOrgInd00
IRS990ScheduleR/PaidEmployeesSharingInd00
IRS990ScheduleR/PerformOfServicesByOtherOrgInd00
IRS990ScheduleR/PerformOfServicesForOthOrgInd00
IRS990ScheduleR/ReceiptOfIntAnntsRntsRyltsInd00
IRS990ScheduleR/ReimbursementPaidByOtherOrgInd00
IRS990ScheduleR/ReimbursementPaidToOtherOrgInd00
IRS990ScheduleR/RentalOfFacilitiesToOthOrgInd00
IRS990ScheduleR/RentalOfFcltsFromOthOrgInd00
IRS990ScheduleR/SharingOfFacilitiesInd00
IRS990ScheduleR/SupplementalInformationDetail/ExplanationTxt04CDC is an acronym for Carmel City Center Community Development Corporation.
IRS990ScheduleR/SupplementalInformationDetail/FormAndLineReferenceDesc0Schedule R, Part II
IRS990ScheduleR/TransferFromOtherOrgInd00
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IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd01
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IRS990/StatesWhereCopyOfReturnIsFldCd0IN
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0374406
IRS990/TotalAssetsEOYAmt0214654
IRS990/TotalAssetsGrp/BOYAmt0374406

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