Civic Intelligence

Sf New Deal

EIN 85-0498939 • 501(c)3 • San Francisco, CA

View Organization Page

Profile

SF New Deal (the Organization) is a California nonprofit organization operating in the city and county of San Francisco. The mission of the organization is to strengthen neighborhoods by making it easier for under-resourced small business owners to succeed.

654 Mission StreetSan Francisco, CA 94105

www.sfnewdeal.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

24th percentile

0.03x

Higher debt load relative to assets than 24% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

14th percentile

0.02x

Higher debt load relative to revenue than 14% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Net Margin

60th percentile

9.1%

Higher net margin than 60% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

72nd percentile

14%

Faster asset growth than 72% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

46th percentile

5.2%

Faster revenue growth than 46% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets24th percentile

Assets

Up

$7,670,092

Up $921,361 (+14%) from 2023

Liabilities

Down

$231,457

Down $8,386 (-3.5%) from 2023

Net Assets

Up

$7,438,635

Up $929,747 (+14%) from 2023

Operations
Liabilities / Revenue14th percentileNet Margin60th percentile

Revenue

Up

$10,162,219

Up $500,087 (+5.2%) from 2023

Expenses

Down

$9,232,472

Down $905,346 (-8.9%) from 2023

Net Income

Up

$929,747

Up $1,405,433 (+295%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth72nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$8.0M$6.0M$4.0M$2.0M$0Assets 2020: $7,069,284Liabilities 2020: $1,870,084Net Assets 2020: $5,199,2002020Assets 2021: $7,967,759Liabilities 2021: $293,416Net Assets 2021: $7,674,3432021Assets 2022: $7,285,835Liabilities 2022: $301,061Net Assets 2022: $6,984,7742022Assets 2023: $6,748,731Liabilities 2023: $239,843Net Assets 2023: $6,508,8882023Assets 2024: $7,670,092Liabilities 2024: $231,457Net Assets 2024: $7,438,6352024

Highlighted filing

2024

Assets$7,670,092
Liabilities$231,457
Net Assets$7,438,635
Open 2024 Filing

Operations Trend

Revenue Growth46th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2020: $6,406,618Expenses 2020: $1,207,418Net Income 2020: $5,199,2002020Revenue 2021: $5,571,546Expenses 2021: $3,096,403Net Income 2021: $2,475,1432021Revenue 2022: $1,202,730Expenses 2022: $1,892,299Net Income 2022: -$689,5692022Revenue 2023: $9,662,132Expenses 2023: $10,137,818Net Income 2023: -$475,6862023Revenue 2024: $10,162,219Expenses 2024: $9,232,472Net Income 2024: $929,7472024

Highlighted filing

2024

Revenue$10,162,219
Expenses$9,232,472
Net Income$929,747
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$7,670,092
Liabilities
$231,457
Net assets
$7,438,635
Revenue
$10,162,219
Expenses
$9,232,472
Net income
$929,747
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$7.67$0.23$7.44$10.2$9.23$0.93
2023Detailed filing. Detailed filing data is available for this year.$6.75$0.24$6.51$9.66$10.1$0.48
2022Detailed filing. Detailed filing data is available for this year.$7.29$0.30$6.98$1.20$1.89$0.69
2021Detailed filing. Detailed filing data is available for this year.$7.97$0.29$7.67$5.57$3.10$2.48
2020Detailed filing. Detailed filing data is available for this year.$7.07$1.87$5.20$6.41$1.21$5.20
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 29, 2025
Return Version
2024v5.2
Gross Receipts
$10,162,219
Mission and Program Overview

Mission

We work to address both the symptoms and root causes of inequity by building pathways which connect local business owners, workers, community leaders, and neighbors in need, for the benefit of the entire city.

SF New Deal (the Organization) is a California nonprofit organization operating in the city and county of San Francisco. The mission of the organization is to strengthen neighborhoods by making it easier for under-resourced small business owners to succeed.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments Other Securities$4,101,422$4,306,985▲ $205,563
Pledges and Grants Receivable$126,527$2,380,766▲ $2,254,239
Cash and Non-Interest-Bearing Accounts$1,603,698$960,134▼ $643,564
Accounts Receivable$888,655$0▼ $888,655
Prepaid Expenses and Deferred Charges$28,429$22,207▼ $6,222
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$6,748,731$7,670,092▲ $921,361
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$228,342$221,846▼ $6,496
Other Liabilities$11,501$9,611▼ $1,890
Total Liabilities$239,843$231,457▼ $8,386
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$6,508,888$6,663,635▲ $154,747
Net Assets With Donor Restrictions-$775,000-
Total Net Assets Fund Balance$6,508,888$7,438,635▲ $929,747
Total Liabilities and Net Assets / Fund Balance$6,748,731$7,670,092▲ $921,361
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Simon BertrangExecutive DirectorFT$178,823$23,458$202,281
Jenais ZarlinChief Impact Off.FT$171,556$14,995$186,551
Jacob BindmanChief Program Off.FT$168,122$12,987$181,109

Board Members and Trustees

NameTitle
Lenore EstradaPresident
Jenny WongDirector
Katherine LeeDirector
Maggie ChaoDirector
Sujata SrivastavaDirector
Paul BurnsSecretary
Jonathan BassTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Into the StreetsEvent Production624 Natoma St Unit D, San Francisco, CA 94103$172,000
Revenue and Support

Revenue Composition

Contributions and Grants
$9,952,253
Program Service Revenue
$-5,409
Investment Income
$208,014
Other Revenue
$7,361
All Other Contributions
$2,093,729
Change in Net Assets
$929,747

Audited Revenue Reconciliation

Revenue per Audited Statements
$10,162,219
Total Revenue per Audited Statements
$10,162,219
Total Revenue per Form 990
$10,162,219
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$5,467,214
Salaries, Compensation, and Employee Benefits$2,907,009
Other Expenses$858,249
Total Fundraising Expense$358,186
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$3,730,840--$3,730,840
Other Salaries and Wages$1,271,511$338,810$231,556$1,841,877
Grants to Domestic Individuals$1,736,374--$1,736,374
Current Officers, Directors, Trustees, and Key Employees$322,117$274,617$51,207$647,941
Other Employee Benefits$153,579$51,984$25,093$230,656
Payroll Taxes$125,526$39,835$21,174$186,535
Advertising$99,678$5,883$28$105,589
Fees for Services Other$66,211$23,000$4,439$93,650
All Other Expenses$52,247$8,434$19,394$80,075
Other Expenses$51,692$14,443$2,208$51,692
Insurance$27,064$1,417$671$29,152
Office Expenses$11,137$5,014$1,454$17,605
Travel$10,694$2,780$962$14,436
Total Functional Expenses$8,108,069$766,217$358,186$9,232,472

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$9,232,472
Total Expenses per Audited Statements$9,232,472
Total Expenses per Form 990$9,232,472
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Devils TeethSan Francisco, CA-To help small business$50,000
Oasis ArtsSan Francisco, CA-To breathe new linfe into downtown$50,000
The StudSan Francisco, CA-To breathe new linfe into downtown$30,600
Downtown Community Benefit DiSan Francisco, CA-To breathe new linfe into downtown$28,992
United Way Bay AreaSan Francisco, CA-To provide resources and assistance$28,737
St Anthonys FoundationSan Francisco, CA-Activating vacant lots$26,000
Chinese Historical SocietySan Francisco, CA-Activating vacant lots$25,000
Chuu Chuu MeatSan Francisco, CA-To support small business$25,000
Da Chang YuanSan Francisco, CA-To support small business$25,000
Fatasilima LlcSan Francisco, CA-To support small business$25,000
SohunanSan Francisco, CA-To support small business$25,000
Taylor Jay CollectionOakland, CA-To support local emerging retailers$25,000
Top Therapy AcademySan Francisco, CA-To support small business$25,000
Mid-Market FoundationNovato, CA-To breathe new linfe into downtown$20,000
The East Cut Community BenefiSan Francisco, CA-To breathe new linfe into downtown$20,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Sales Tax Payable$9,611
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form was reviewed by Fractional Director of Finance and Executive Director, then shared with the Board and Finance Committee via email for review”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
SF New Deal
EIN
85-0498939
Phone
4154801185
Address
654 Mission Street, San Francisco, CA 94105

Signing Officer

Name
Simon Bertrang
Title
Executive Director
Signed
2025-10-29
Discuss with paid preparer
Yes

Organization Details

Formed
2020
Legal Domicile
CA
Voting Board Members
8
Independent Board Members
8
Employees
29

Preparer

Firm
OConnor & Company
Address
1701 Novato Blvd Ste 302, Novato, CA 94947
Preparer
Michael O'Connor
Phone
4154571215
Supplemental Narrative

Additional Explanations

Schedule I, Part II

“Additonal grant recipients not listed in Schedule I, Part II are included in a continuation attachment.”

Financial Statement Notes

Part X : FIN48 Footnote

“SF New Deal is exempt from Federal income taxes under Section 501(c)(3) of the Internal Revenue Code. SF New Deal is also exempt from California franchise taxes under Section 23701(d) of the Revenue and Taxation Code and, therefore, has made no provision for Federal or California income taxes. In addition, SF New Deal has been determined by the Internal Revenue Service not to be a private foundation within the meaning of Section 509(a) of the Code.SF New Deal adopted the recognition requirements for uncertain income tax positions as required by generally accepted accounting principles, with no cumulative effect adjustment required. Income tax benefits are recognized for income tax positions taken or expected to be taken in a tax return, only when it is determined that the income tax position will more-likely-than-not be sustained upon examination by taxing authorities. SF New Deal has analyzed tax positions taken for filing with the Internal Revenue Service and all state jurisdictions where it operates. SF New Deal believes that income tax filing positions will be sustained upon examination and does not anticipate any adjustments that would result in a material adverse effect on SF New Deals financial condition, results of operations or cash flows. Accordingly, SF New Deal has not recorded any reserves, or related accruals for interest and penalties for uncertain income tax positions at December 31, 2024. SF New Deal is subject to routine audits by taxing jurisdictions; however, there are currently no audits for any tax periods in progress.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0SF New Deal is exempt from Federal income taxes under Section 501(c)(3) of the Internal Revenue Code. SF New Deal is also exempt from California franchise taxes under Section 23701(d) of the Revenue and Taxation Code and, therefore, has made no provision for Federal or California income taxes. In addition, SF New Deal has been determined by the Internal Revenue Service not to be a private foundation within the meaning of Section 509(a) of the Code.SF New Deal adopted the recognition requirements for uncertain income tax positions as required by generally accepted accounting principles, with no cumulative effect adjustment required. Income tax benefits are recognized for income tax positions taken or expected to be taken in a tax return, only when it is determined that the income tax position will more-likely-than-not be sustained upon examination by taxing authorities. SF New Deal has analyzed tax positions taken for filing with the Internal Revenue Service and all state jurisdictions where it operates. SF New Deal believes that income tax filing positions will be sustained upon examination and does not anticipate any adjustments that would result in a material adverse effect on SF New Deals financial condition, results of operations or cash flows. Accordingly, SF New Deal has not recorded any reserves, or related accruals for interest and penalties for uncertain income tax positions at December 31, 2024. SF New Deal is subject to routine audits by taxing jurisdictions; however, there are currently no audits for any tax periods in progress.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0Part X : FIN48 Footnote
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