Civic Intelligence

Kids' Choice Inc

EIN 85-0446758 • 501(c)3 • Santa Fe, NM

Profile

CHILD CARE ORGANIZATION

450A St Michaels DriveSanta Fe, NM 87505

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

50th percentile

0.02x

Higher debt load relative to assets than 50% of similar nonprofits.

NTEE P33 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

61st percentile

0.03x

Higher debt load relative to revenue than 61% of similar nonprofits.

NTEE P33 • <$500k nonprofits • Source year 2024

Net Margin

12th percentile

-31%

Higher net margin than 12% of similar nonprofits.

NTEE P33 • <$500k nonprofits • Source year 2024

Top Officer Pay

91st percentile

$56,775

Higher top officer pay than 91% of similar nonprofits.

Top officer pay equals 36.0% of source-year revenue.

NTEE P33 • <$500k nonprofits • Source year 2024

Asset Growth

29th percentile

-19%

Faster asset growth than 29% of similar nonprofits.

NTEE P33 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

29th percentile

-14%

Faster revenue growth than 29% of similar nonprofits.

NTEE P33 • <$500k nonprofits • Annualized from 2023 to 2024

Assets

Down

$206,700

Down $47,608 (-19%) from 2023

Liabilities

Up

$4,786

Up $722 (+18%) from 2023

Net Assets

Down

$201,914

Down $48,330 (-19%) from 2023

Revenue

Down

$157,626

Down $25,140 (-14%) from 2023

Expenses

Up

$205,956

Up $6,139 (+3.1%) from 2023

Net Income

Down

-$48,330

Down $31,279 (-183%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0-$100KAssets 2010: $7,020Liabilities 2010: $2,259Net Assets 2010: $4,7612010Assets 2011: $5,113Liabilities 2011: $6,483Net Assets 2011: -$1,3702011Assets 2012: $28,820Liabilities 2012: $1,643Net Assets 2012: $27,1772012Assets 2013: $15,114Liabilities 2013: $1,894Net Assets 2013: $13,2202013Assets 2014: $4,357Liabilities 2014: $4,400Net Assets 2014: -$432014Assets 2015: $7,853Liabilities 2015: $1,852Net Assets 2015: $6,0012015Assets 2016: $5,086Liabilities 2016: $14,819Net Assets 2016: -$9,7332016Assets 2017: $22,587Liabilities 2017: $1,811Net Assets 2017: $20,7762017Assets 2018: $11,530Liabilities 2018: $711Net Assets 2018: $10,8192018Assets 2019: $44,694Liabilities 2019: $1,129Net Assets 2019: $43,5652019Assets 2020: $76,765Liabilities 2020: $1,312Net Assets 2020: $75,4532020Assets 2021: $206,509Liabilities 2021: $3,386Net Assets 2021: $203,1232021Assets 2022: $271,656Liabilities 2022: $4,361Net Assets 2022: $267,2952022Assets 2023: $254,308Liabilities 2023: $4,064Net Assets 2023: $250,2442023Assets 2024: $206,700Liabilities 2024: $4,786Net Assets 2024: $201,9142024

Highlighted filing

2024

Assets$206,700
Liabilities$4,786
Net Assets$201,914

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0-$100KRevenue 2010: $192,322Expenses 2010: $191,561Net Income 2010: $7612010Revenue 2011: $176,071Expenses 2011: $182,202Net Income 2011: -$6,1312011Revenue 2012: $198,680Expenses 2012: $170,133Net Income 2012: $28,5472012Revenue 2013: $164,527Expenses 2013: $178,484Net Income 2013: -$13,9572013Revenue 2014: $132,622Expenses 2014: $145,885Net Income 2014: -$13,2632014Revenue 2015: $158,132Expenses 2015: $152,088Net Income 2015: $6,0442015Revenue 2016: $140,364Expenses 2016: $156,098Net Income 2016: -$15,7342016Revenue 2017: $154,180Expenses 2017: $123,671Net Income 2017: $30,5092017Revenue 2018: $137,748Expenses 2018: $147,705Net Income 2018: -$9,9572018Revenue 2019: $155,426Expenses 2019: $122,680Net Income 2019: $32,7462019Revenue 2020: $152,052Expenses 2020: $120,164Net Income 2020: $31,8882020Revenue 2021: $260,728Expenses 2021: $133,057Net Income 2021: $127,6712021Revenue 2022: $253,659Expenses 2022: $189,487Net Income 2022: $64,1722022Revenue 2023: $182,766Expenses 2023: $199,817Net Income 2023: -$17,0512023Revenue 2024: $157,626Expenses 2024: $205,956Net Income 2024: -$48,3302024

Highlighted filing

2024

Revenue$157,626
Expenses$205,956
Net Income-$48,330

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.07$0.05$2.02$1.58$2.06$0.48
2023Detailed filing. Detailed filing data is available for this year.$2.54$0.04$2.50$1.83$2.00$0.17
2022Detailed filing. Detailed filing data is available for this year.$2.72$0.04$2.67$2.54$1.89$0.64
2021Detailed filing. Detailed filing data is available for this year.$2.07$0.03$2.03$2.61$1.33$1.28
2020Detailed filing. Detailed filing data is available for this year.$0.77$0.01$0.75$1.52$1.20$0.32
2019Detailed filing. Detailed filing data is available for this year.$0.45$0.01$0.44$1.55$1.23$0.33
2018Detailed filing. Detailed filing data is available for this year.$0.12$0.01$0.11$1.38$1.48$0.10
2017Detailed filing. Detailed filing data is available for this year.$0.23$0.02$0.21$1.54$1.24$0.31
2016Detailed filing. Detailed filing data is available for this year.$0.05$0.15$0.10$1.40$1.56$0.16
2015Detailed filing. Detailed filing data is available for this year.$0.08$0.02$0.06$1.58$1.52$0.06
2014Detailed filing. Detailed filing data is available for this year.$0.04$0.04$0.00$1.33$1.46$0.13
2013Detailed filing. Detailed filing data is available for this year.$0.15$0.02$0.13$1.65$1.78$0.14
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.29$0.02$0.27$1.99$1.70$0.29
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.05$0.06$0.01$1.76$1.82$0.06
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.07$0.02$0.05$1.92$1.92$0.01
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 12, 2025
Return Version
2024v5.0
Gross Receipts
$157,626
Mission and Program Overview

Mission

CHILD CARE ORGANIZATION

Program Services

DescriptionGrantsExpenses
PROVIDED CHILD CARE AND ACADEMIC SERVICES TO APPROXIMATELY 40 CHILDREN BETWEEN THE AGES OF 18 MONTHS & 4 YEARS IN ORDER TO ENABLE PARENTS TO BE GAINFULLY EMPLOYED OR TO SEEK EMPLOYMENT.-$187,048
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
ROSEANN GUTIERREZPresident/TrFT$56,775-$56,775
LORIANN BOSBONISVP/SecyFT$45,096-$45,096
LINDA ZAMORADirector-$0--
Filing and Contact Details

Filer

Filer Name
KIDS' CHOICE INC
EIN
85-0446758
Phone
5059926146
Address
450A ST MICHAELS DRIVE, SANTA FE, NM 87505

Signing Officer

Name
Roseann Gutierrez
Title
President/treas
Phone
5059926146
Signed
2025-11-12
Discuss with paid preparer
Yes

Preparer

Firm
Barbara a Borrego Pc CPA
Address
3056 AGUA FRIA ST, SANTA FE, NM 87507
Preparer
Barbara a Borrego CPA
Phone
5054711354
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 16

Expenses advertising 254 office exp. 2,566 insurance 5,685 license & fees 75 bank charges 148 supplies 2,818 miscellaneous -108 workshop & classes 471 non-investment depreciation 139 total 12,048

Form 990-ez, Part II, Line 24

15,295 15,295 less accumulated depreciation 12,808 12,947 total 2,487 2,348

Form 990-ez, Part II, Line 26

Unsecured notes and loans payable 0 128 payroll taxes 4,064 4,658

Raw XML Appendix150 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0EXPENSES ADVERTISING 254 OFFICE EXP. 2,566 INSURANCE 5,685 LICENSE & FEES 75 BANK CHARGES 148 SUPPLIES 2,818 MISCELLANEOUS -108 WORKSHOP & CLASSES 471 NON-INVESTMENT DEPRECIATION 139 TOTAL 12,048
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