Civic Intelligence

Schools Make Madison Advocates Inc

EIN 84-4623570 • 501(c)4 • Madison, WI

Profile

Schools make madison advocates, inc. (smma) is created and shall be operated to bolster the mission of the foundation for madison's public schools, inc., a 501(c)(3) nonprofit organization, that is committed to supporting the education of every child by raising private funds, awarding grants, developing community partnerships, and advocating for madison's public schools.

2005 W Beltline Highway 203Madison, WI 53713

none

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

99th percentile

8.72x

Higher debt load relative to assets than 99% of similar nonprofits.

501(c)4 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

93rd percentile

0.69x

Higher debt load relative to revenue than 93% of similar nonprofits.

501(c)4 • <$500k nonprofits • Source year 2024

Net Margin

15th percentile

-39%

Higher net margin than 15% of similar nonprofits.

501(c)4 • <$500k nonprofits • Source year 2024

Top Officer Pay

99th percentile

$159,082

Higher top officer pay than 99% of similar nonprofits.

Top officer pay equals 57.2% of source-year revenue.

501(c)4 • <$500k nonprofits • Source year 2024

Asset Growth

15th percentile

-59%

Faster asset growth than 15% of similar nonprofits.

501(c)4 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

98th percentile

425%

Faster revenue growth than 98% of similar nonprofits.

501(c)4 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets99th percentile

Assets

Down

$22,172

Down $31,374 (-59%) from 2023

Liabilities

Up

$193,409

Up $76,244 (+65%) from 2023

Net Assets

Down

-$171,237

Down $107,618 (-169%) from 2023

Operations
Liabilities / Revenue93rd percentileNet Margin15th percentile

Revenue

Up

$278,300

Up $225,300 (+425%) from 2023

Expenses

Up

$385,918

Up $361,673 (+1492%) from 2023

Net Income

Down

-$107,618

Down $136,373 (-474%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth15th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$200K$100K$0-$100K-$200KAssets 2021: $11,910Liabilities 2021: $45,220Net Assets 2021: -$33,3102021Assets 2022: $7,246Liabilities 2022: $99,620Net Assets 2022: -$92,3742022Assets 2023: $53,546Liabilities 2023: $117,165Net Assets 2023: -$63,6192023Assets 2024: $22,172Liabilities 2024: $193,409Net Assets 2024: -$171,2372024

Highlighted filing

2024

Assets$22,172
Liabilities$193,409
Net Assets-$171,237
Open 2024 Filing

Operations Trend

Revenue Growth98th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$200K$0-$200KRevenue 2021: $20,000Expenses 2021: $56,904Net Income 2021: -$36,9042021Revenue 2022: $0Expenses 2022: $59,064Net Income 2022: -$59,0642022Revenue 2023: $53,000Expenses 2023: $24,245Net Income 2023: $28,7552023Revenue 2024: $278,300Expenses 2024: $385,918Net Income 2024: -$107,6182024

Highlighted filing

2024

Revenue$278,300
Expenses$385,918
Net Income-$107,618
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$22,172
Liabilities
$193,409
Net assets
-$171,237
Revenue
$278,300
Expenses
$385,918
Net income
-$107,618
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.22$1.93$1.71$2.78$3.86$1.08
2023Detailed filing. Detailed filing data is available for this year.$0.54$1.17$0.64$0.53$0.24$0.29
2022Detailed filing. Detailed filing data is available for this year.$0.07$1.00$0.92$0.00$0.59$0.59
2021Detailed filing. Detailed filing data is available for this year.$0.12$0.45$0.33$0.20$0.57$0.37
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jul 31, 2025
Return Version
2024v5.2
Gross Receipts
$278,300
Mission and Program Overview

Mission

Schools make madison advocates, inc. (smma) is created and shall be operated to bolster the mission of the foundation for madison's public schools, inc., a 501(c)(3) nonprofit organization, that is committed to supporting the education of every child by raising private funds, awarding grants, developing community partnerships, and advocating for madison's public schools.

To educate the public about and advocate for well-resourced schools in the madison metropolitan school district.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$0$20,000▲ $20,000
Cash and Non-Interest-Bearing Accounts$53,546$2,172▼ $51,374
Total Assets$53,546$22,172▼ $31,374
Liabilities
Other Liabilities$117,165$193,409▲ $76,244
Total Liabilities$117,165$193,409▲ $76,244
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$-63,619$-171,237▼ $107,618
Total Net Assets Fund Balance$-63,619$-171,237▼ $107,618
Total Liabilities and Net Assets / Fund Balance$53,546$22,172▼ $31,374
Compensation and Service Providers
Top Officer Pay99th percentile

Board Members and Trustees

NameTitle
Maurice CheeksChair
Christina RipleyVice-chair/secretary
Melinda HeinritzExecutive Director
Michael WalshTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$278,300
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$278,300
Change in Net Assets
$-107,618
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$385,918
Total Fundraising Expense$260,930
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising--$249,521$249,521
Fees for Services Other$113,000--$113,000
Fees for Services Management$8,896$2,269$11,409$22,574
Office Expenses$799--$799
All Other Expenses-$24-$24
Total Functional Expenses$122,695$2,293$260,930$385,918
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to Madison Public Schools Foundation, Inc.$193,409
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“Madison public schools foundation, inc. Is the sole member of schools make madison advocates, inc.”

Form 990, Part VI, Section A, Line 7A

“Madison public schools foundation, inc. Appoints the directors of schools make madison advocates, inc.”

Form 990, Part VI, Section A, Line 7B

“The bylaws may be altered, amended or repealed and new bylaws adopted by the voting member. The board of advocates, inc. May propose changes to the bylaws for review by the voting member.”

Form 990, Part VI, Section B, Line 11B

“The prepared form 990 is reviewed by smma's executive director and accountant as well as the members of the governing body before the return is filed with the international revenue service.”

Form 990, Part VI, Section B, Line 12C

“The conflict of interest policy is reviewed at least annually by the directors. All directors and officers are required to complete and sign a conflict of interest statement annually. A director or officer with a conflict of interest is prohibited from participating in deliberations and decisions regarding the transaction.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Schools Make Madison Advocates Inc
EIN
84-4623570
Phone
6082106900
Address
2005 W BELTLINE HIGHWAY 203, MADISON, WI 53713

Signing Officer

Name
Melinda Heinritz
Title
Executive Director
Phone
6082106900
Signed
2025-07-31
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Melinda Heinritz
Formed
2020
Legal Domicile
Wi
Voting Board Members
3
Independent Board Members
3
Employees
0
Volunteers
30

Preparer

Firm
Wegner Cpas Llp
Address
2921 LANDMARK PL STE 300, MADISON, WI 53713-4236
Preparer
Jason Stephens CPA
Phone
6082744020
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Political and public relations consulting: program service expenses 80,000. Management and general expenses 0. Fundraising expenses 0. Total expenses 80,000. Other consulting: program service expenses 18,001. Management and general expenses 0. Fundraising expenses 0. Total expenses 18,001. Campaign and advocacy professional services: program service expenses 14,999. Management and general expenses 0. Fundraising expenses 0. Total expenses 14,999.”

Raw XML Appendix348 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MissionDesc0SCHOOLS MAKE MADISON ADVOCATES, INC. (SMMA) IS CREATED AND SHALL BE OPERATED EXCLUSIVELY TO EDUCATE THE PUBLIC ABOUT AND ADVOCATE FOR WELL-RESOURCED SCHOOLS IN THE MADISON METROPOLITAN SCHOOL DISTRICT.
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0EXECUTIVE DIRECTOR
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IRS990ScheduleJ/SupplementalInformationDetail/ExplanationTxt0THE EXECUTIVE COMMITTEE OF MADISON PUBLIC SCHOOLS FOUNDATION, INC. ANNUALLY CONDUCTS A PERFORMANCE REVIEW OF THE EXECUTIVE DIRECTOR AND RECOMMENDS A COMPENSATION PACKAGE TO THE MEMBERS OF THE GOVERNING BODY OF MADISON PUBLIC SCHOOLS FOUNDATION, INC. FOR APPROVAL. THE EXECUTIVE COMMITTEE REVIEWS THE COMPENSATION PAID FOR COMPARABLE POSITIONS AT SIMILAR ORGANIZATIONS AND USES THIS DATA IN MAKING ITS DETERMINATION OF THE EXECUTIVE DIRECTOR'S COMPENSATION.
IRS990ScheduleJ/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE J, PART I, LINE 3
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0MADISON PUBLIC SCHOOLS FOUNDATION, INC. IS THE SOLE MEMBER OF SCHOOLS MAKE MADISON ADVOCATES, INC.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1MADISON PUBLIC SCHOOLS FOUNDATION, INC. APPOINTS THE DIRECTORS OF SCHOOLS MAKE MADISON ADVOCATES, INC.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE BYLAWS MAY BE ALTERED, AMENDED OR REPEALED AND NEW BYLAWS ADOPTED BY THE VOTING MEMBER. THE BOARD OF ADVOCATES, INC. MAY PROPOSE CHANGES TO THE BYLAWS FOR REVIEW BY THE VOTING MEMBER.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE PREPARED FORM 990 IS REVIEWED BY SMMA'S EXECUTIVE DIRECTOR AND ACCOUNTANT AS WELL AS THE MEMBERS OF THE GOVERNING BODY BEFORE THE RETURN IS FILED WITH THE INTERNATIONAL REVENUE SERVICE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE CONFLICT OF INTEREST POLICY IS REVIEWED AT LEAST ANNUALLY BY THE DIRECTORS. ALL DIRECTORS AND OFFICERS ARE REQUIRED TO COMPLETE AND SIGN A CONFLICT OF INTEREST STATEMENT ANNUALLY. A DIRECTOR OR OFFICER WITH A CONFLICT OF INTEREST IS PROHIBITED FROM PARTICIPATING IN DELIBERATIONS AND DECISIONS REGARDING THE TRANSACTION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6POLITICAL AND PUBLIC RELATIONS CONSULTING: PROGRAM SERVICE EXPENSES 80,000. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 80,000. OTHER CONSULTING: PROGRAM SERVICE EXPENSES 18,001. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 18,001. CAMPAIGN AND ADVOCACY PROFESSIONAL SERVICES: PROGRAM SERVICE EXPENSES 14,999. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 14,999.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION A, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION A, LINE 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PART IX, LINE 11G
IRS990ScheduleR/AssetExchangeInd00
IRS990ScheduleR/AssetPurchaseFromOtherOrgInd00
IRS990ScheduleR/AssetSaleToOtherOrgInd00
IRS990ScheduleR/DivRelatedOrganizationInd00
IRS990ScheduleR/GiftGrntCapContriFromOthOrgInd00
IRS990ScheduleR/GiftGrntOrCapContriToOthOrgInd00
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ControlledOrganizationInd00
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DirectControllingNACd0N/A
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt0MADISON PUBLIC SCHOOLS FOUNDATION INC
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/EIN0392043104
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ExemptCodeSectionTxt0501(C)(3)
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/LegalDomicileStateCd0WI
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt0EDUCATE & ADVOCATE FOR WELL-RESOURCED SCHOOLS
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PublicCharityStatusTxt0LINE 7
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/AddressLine1Txt02005 W BELTLINE HIGHWAY STE 203
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/CityNm0MADISON
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/StateAbbreviationCd0WI
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/ZIPCd053713
IRS990ScheduleR/LoansOrGuaranteesFromOthOrgInd00
IRS990ScheduleR/LoansOrGuaranteesToOtherOrgInd00
IRS990ScheduleR/PaidEmployeesSharingInd01
IRS990ScheduleR/PerformOfServicesByOtherOrgInd00
IRS990ScheduleR/PerformOfServicesForOthOrgInd00
IRS990ScheduleR/ReceiptOfIntAnntsRntsRyltsInd00
IRS990ScheduleR/ReimbursementPaidByOtherOrgInd00
IRS990ScheduleR/ReimbursementPaidToOtherOrgInd01
IRS990ScheduleR/RentalOfFacilitiesToOthOrgInd00
IRS990ScheduleR/RentalOfFcltsFromOthOrgInd00
IRS990ScheduleR/SharingOfFacilitiesInd01
IRS990ScheduleR/TransferFromOtherOrgInd00
IRS990ScheduleR/TransferToOtherOrgInd00
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt053546
IRS990/TotalAssetsEOYAmt022172
IRS990/TotalAssetsGrp/BOYAmt053546
IRS990/TotalAssetsGrp/EOYAmt022172
IRS990/TotalCompGreaterThan150KInd01
IRS990/TotalContributionsAmt0278300
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt0260930
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt02293
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0122695
IRS990/TotalFunctionalExpensesGrp/TotalAmt0385918
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0117165
IRS990/TotalLiabilitiesEOYAmt0193409
IRS990/TotalLiabilitiesGrp/BOYAmt0117165
IRS990/TotalLiabilitiesGrp/EOYAmt0193409
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0-63619
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0-171237
IRS990/TotalOtherCompensationAmt017888
IRS990/TotalProgramServiceExpensesAmt0122695
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0278300
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt030
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt053546
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt022172
IRS990/TotReportableCompRltdOrgAmt0141194
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt02005 W BELTLINE HIGHWAY 203
IRS990/USAddress/CityNm0MADISON
IRS990/USAddress/StateAbbreviationCd0WI
IRS990/USAddress/ZIPCd053713
IRS990/VotingMembersGoverningBodyCnt03
IRS990/VotingMembersIndependentCnt03
IRS990/WebsiteAddressTxt0NONE
IRS990/WhistleblowerPolicyInd01
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0MELINDA HEINRITZ
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum06082106900
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-07-31
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0SCHOOLS MAKE MADISON ADVOCATES INC
ReturnHeader/Filer/BusinessNameControlTxt0SCHO
ReturnHeader/Filer/EIN0844623570
ReturnHeader/Filer/PhoneNum06082106900
ReturnHeader/Filer/USAddress/AddressLine1Txt02005 W BELTLINE HIGHWAY 203
ReturnHeader/Filer/USAddress/CityNm0MADISON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd053713
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0390974031
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WEGNER CPAS LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02921 LANDMARK PL STE 300
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MADISON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0537134236
ReturnHeader/PreparerPersonGrp/PhoneNum06082744020
ReturnHeader/PreparerPersonGrp/PreparationDt02025-07-30
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JASON STEPHENS CPA
ReturnHeader/ReturnTs02025-08-07T13:40:10-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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