Civic Intelligence

Naturally San Diego Inc

EIN 84-3156190 • 501(c)6 • San Diego, CA

NTEE S40

Profile

We aim to make greater San Diego the new nexus of natural products entrepreneurship. We serve natural products entrepreneurs through education, networking, events and facilitated connections.

3780 Governor DriveSan Diego, CA 92122

www.naturallysandiego.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

68th percentile

0.04x

Higher debt load relative to assets than 68% of similar nonprofits.

NTEE S40 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

64th percentile

0.01x

Higher debt load relative to revenue than 64% of similar nonprofits.

NTEE S40 • <$500k nonprofits • Source year 2024

Net Margin

50th percentile

6.1%

Higher net margin than 50% of similar nonprofits.

NTEE S40 • <$500k nonprofits • Source year 2024

Top Officer Pay

97th percentile

$107,980

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 38.2% of source-year revenue.

NTEE S40 • <$500k nonprofits • Source year 2024

Asset Growth

73rd percentile

20%

Faster asset growth than 73% of similar nonprofits.

NTEE S40 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

58th percentile

7.3%

Faster revenue growth than 58% of similar nonprofits.

NTEE S40 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets68th percentile

Assets

$99,815

No earlier filing loaded for comparison.

Liabilities

$3,852

No earlier filing loaded for comparison.

Net Assets

$95,963

No earlier filing loaded for comparison.

Operations
Liabilities / Revenue64th percentileNet Margin50th percentile

Revenue

$282,385

No earlier filing loaded for comparison.

Expenses

$265,094

No earlier filing loaded for comparison.

Net Income

$17,291

No earlier filing loaded for comparison.

Trend Graphs

Balance Sheet Trend

Asset Growth73rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$100K$50K$0Assets 2024: $99,815Liabilities 2024: $3,852Net Assets 2024: $95,9632024

Highlighted filing

2024

Assets$99,815
Liabilities$3,852
Net Assets$95,963
Open 2024 Filing

Operations Trend

Revenue Growth58th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0Revenue 2024: $282,385Expenses 2024: $265,094Net Income 2024: $17,2912024

Highlighted filing

2024

Revenue$282,385
Expenses$265,094
Net Income$17,291
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$99,815
Liabilities
$3,852
Net assets
$95,963
Revenue
$282,385
Expenses
$265,094
Net income
$17,291
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.00$0.04$0.96$2.82$2.65$0.17
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Aug 27, 2025
Return Version
2024v5.2
Gross Receipts
$282,385
Mission and Program Overview

Mission

To promote the common interest of its membership by stimulating growth, entrepreneurship and exceptional leadership in the Southern California foods and natural products industry, fostering sustainable and responsible best practices, and facilitating collaboration and mutual support among its members.

We aim to make greater San Diego the new nexus of natural products entrepreneurship. We serve natural products entrepreneurs through education, networking, events and facilitated connections.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$78,495$99,815▲ $21,320
Prepaid Expenses and Deferred Charges$4,750$0▼ $4,750
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$83,245$99,815▲ $16,570
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses-$3,852-
Total Liabilities$0$3,852▲ $3,852
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$83,245$95,963▲ $12,718
Total Net Assets Fund Balance$83,245$95,963▲ $12,718
Total Liabilities and Net Assets / Fund Balance$83,245$99,815▲ $16,570
Compensation and Service Providers
Top Officer Pay97th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Kierstin ReillyExecutive DirectorFT$107,980$107,980

Board Members and Trustees

NameTitle
Ari RazPresident
Jessica WindellVice President
Adam HertelDirector
Darcy Shiber-KnowlesDirector
Gabriel Perez-KriebDirector
Jason PotolicchioDirector
Julie SweetDirector
Julie TallyDirector
Justin JacksonDirector
Leigh KeithDirector
Matt CliffordDirector
Sam ZaiserDirector
Sara BrooksDirector
Sid MikhailDirector
Thad BenshoofDirector
Renee ConradExecutive Director
Jason FemriteCOO
Rebecca EvangelouSecretary
Jack PetersonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$25,000
Program Service Revenue
$255,095
Investment Income
$0
Other Revenue
$2,290
Change in Net Assets
$17,291
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$141,563
Other Expenses$123,531
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees-$107,980-$107,980
All Other Expenses$11,986$8,084-$20,070
Other Salaries and Wages-$10,770-$10,770
Other Employee Benefits-$10,291-$10,291
Fees for Services Accounting-$8,579-$8,579
Payroll Taxes-$8,553-$8,553
Office Expenses-$8,416-$8,416
Other Expenses$8,160--$8,160
Pension Plan Contributions-$3,969-$3,969
Travel-$3,530-$3,530
Occupancy-$3,152-$3,152
Fees for Services Legal-$2,804-$2,804
Information Technology-$720-$720
Insurance-$519-$519
Total Functional Expenses$87,727$177,367$0$265,094
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization has statutory members.”

Form 990, Part VI, Section A, Line 7B

“Members must approve a resolution electing to wind up and dissolve the corporation.”

Form 990, Part VI, Section B, Line 11B

“The board of directors is provided a copy of the Form 990 for review and approval prior to filing.”

Form 990, Part VI, Section B, Line 15A

“Comparability data is used to set the compensation of the CEO.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Naturally San Diego Inc
EIN
84-3156190
Phone
6617330815
Address
3780 Governor Drive, San Diego, CA 92122

Signing Officer

Name
Renee Conrad
Title
Executive Director
Signed
2025-08-27
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Renee Conrad
Formed
2020
Legal Domicile
CA
Voting Board Members
18
Independent Board Members
18
Employees
1
Volunteers
30

Preparer

Firm
For Purpose Law Group
Address
907 23rd St, San Diego, CA 92102
Preparer
May L Harris Esq
Phone
6197803839
Supplemental Narrative

Additional Explanations

Form 990, Part XI, Line 9

“Accounting Adjustment Previous Years' Expense = -$4573”

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IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
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IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
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IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt0282385
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt00
IRS990/IndependentAuditFinclStmtInd0false
IRS990/IndependentVotingMemberCnt018
IRS990/IndivRcvdGreaterThan100KCnt01
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartXIInd0X
IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt0720
IRS990/InformationTechnologyGrp/TotalAmt0720
IRS990/InsuranceGrp/ManagementAndGeneralAmt0519
IRS990/InsuranceGrp/TotalAmt0519
IRS990/IntangibleAssetsGrp/EOYAmt00
IRS990/InterestGrp/TotalAmt00
IRS990/InventoriesForSaleOrUseGrp/EOYAmt00
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt00
IRS990/InvestmentInJointVentureInd0false
IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt00
IRS990/InvestmentsProgramRelatedGrp/EOYAmt00
IRS990/InvestmentsPubTradedSecGrp/EOYAmt00
IRS990/IRPDocumentCnt04
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipBasisNetGrp/EOYAmt00
IRS990/LegalDomicileStateCd0CA
IRS990/LoanOutstandingInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0true
IRS990/MethodOfAccountingCashInd0X
IRS990/MinutesOfCommitteesInd0false
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0We aim to make greater San Diego the new nexus of natural products entrepreneurship. We serve natural products entrepreneurs through education, networking, events and facilitated connections.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt083245
IRS990/NetAssetsOrFundBalancesEOYAmt095963
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt00
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt083245
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt095963
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/ManagementAndGeneralAmt03152
IRS990/OccupancyGrp/TotalAmt03152
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt08416
IRS990/OfficeExpensesGrp/TotalAmt08416
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherChangesInNetAssetsAmt0-4573
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt010291
IRS990/OtherEmployeeBenefitsGrp/TotalAmt010291
IRS990/OtherExpensesGrp/Desc0UNFI Event Expenses
IRS990/OtherExpensesGrp/Desc1Pitch Slam Event
IRS990/OtherExpensesGrp/Desc2Staff Support (1099)
IRS990/OtherExpensesGrp/Desc3Fall Fling
IRS990/OtherExpensesGrp/ProgramServicesAmt025899
IRS990/OtherExpensesGrp/ProgramServicesAmt124679
IRS990/OtherExpensesGrp/ProgramServicesAmt217003
IRS990/OtherExpensesGrp/ProgramServicesAmt38160
IRS990/OtherExpensesGrp/TotalAmt025899
IRS990/OtherExpensesGrp/TotalAmt124679
IRS990/OtherExpensesGrp/TotalAmt217003
IRS990/OtherExpensesGrp/TotalAmt38160
IRS990/OtherRevenueMiscGrp/Desc0Credit Card Rewards
IRS990/OtherRevenueMiscGrp/ExclusionAmt02290
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt02290
IRS990/OtherRevenueTotalAmt02290
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt010770
IRS990/OtherSalariesAndWagesGrp/TotalAmt010770
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt08553
IRS990/PayrollTaxesGrp/TotalAmt08553
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt03969
IRS990/PensionPlanContributionsGrp/TotalAmt03969
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt04750
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/PrincipalOfficerNm0Renee Conrad
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/BusinessCd1900099
IRS990/ProgramServiceRevenueGrp/BusinessCd2900099
IRS990/ProgramServiceRevenueGrp/Desc0Member Events
IRS990/ProgramServiceRevenueGrp/Desc1Membership Dues
IRS990/ProgramServiceRevenueGrp/Desc2Sponsorships
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt075414
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt122731
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt2156950
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt075414
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt122731
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt2156950
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0205848
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0106961
IRS990/PYProgramServiceRevenueAmt057429
IRS990/PYRevenuesLessExpensesAmt0-17294
IRS990/PYSalariesCompEmpBnftPaidAmt0173610
IRS990/PYTotalExpensesAmt0280571
IRS990/PYTotalRevenueAmt0263277
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt017291
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0230095
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The organization has statutory members.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Members must approve a resolution electing to wind up and dissolve the corporation.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The board of directors is provided a copy of the Form 990 for review and approval prior to filing.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Comparability data is used to set the compensation of the CEO.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Accounting Adjustment Previous Years' Expense = -$4573

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