Civic Intelligence

Brand Safety Institute Inc

EIN 84-1998960 • 501(c)6 • Ashburn, VA

Profile

To professionalize and advance the executive capacity needed at every company to protect their brands through research, accreditation, networking, and education. By accrediting brand safety officers and providing them with relevant information, expertise, and connections, the brand safety institute helps foster a community of brand leaders safeguard both their own brands and the broader digital advertising supply chain.

20595 Holyoke DriveAshburn, VA 20147-3232

www.brandsafetyinstitute.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

98th percentile

2.19x

Higher debt load relative to assets than 98% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

100th percentile

15.20x

Higher debt load relative to revenue than 100% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Net Margin

2nd percentile

-1463%

Higher net margin than 2% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2025

Asset Growth

17th percentile

-39%

Faster asset growth than 17% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

4th percentile

-93%

Faster revenue growth than 4% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets98th percentile

Assets

Down

$408,122

Down $47,166 (-10%) from 2023

Liabilities

Up

$179,382

Up $98,416 (+122%) from 2023

Net Assets

Down

$228,740

Down $145,582 (-39%) from 2023

Operations
Liabilities / Revenue100th percentileNet Margin2nd percentile

Revenue

Down

$494,560

Down $42,118 (-7.8%) from 2023

Expenses

Down

$640,142

Down $101,293 (-14%) from 2023

Net Income

Up

-$145,582

Up $59,175 (+29%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth17th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0Assets 2020: $50,050Liabilities 2020: $50Net Assets 2020: $50,0002020Assets 2021: $709,541Liabilities 2021: $501,693Net Assets 2021: $207,8482021Assets 2022: $916,307Liabilities 2022: $333,060Net Assets 2022: $583,2472022Assets 2023: $455,288Liabilities 2023: $80,966Net Assets 2023: $374,3222023Assets 2024: $408,122Liabilities 2024: $179,382Net Assets 2024: $228,7402024

Highlighted filing

2024

Assets$408,122
Liabilities$179,382
Net Assets$228,740
Open 2024 Filing

Operations Trend

Revenue Growth4th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2020: $50,0002020Revenue 2021: $337,965Expenses 2021: $180,117Net Income 2021: $157,8482021Revenue 2022: $757,990Expenses 2022: $403,424Net Income 2022: $354,5662022Revenue 2023: $536,678Expenses 2023: $741,435Net Income 2023: -$204,7572023Revenue 2024: $494,560Expenses 2024: $640,142Net Income 2024: -$145,5822024

Highlighted filing

2024

Revenue$494,560
Expenses$640,142
Net Income-$145,582
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$408,122
Liabilities
$179,382
Net assets
$228,740
Revenue
$494,560
Expenses
$640,142
Net income
-$145,582
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$4.08$1.79$2.29$4.95$6.40$1.46
2023Detailed filing. Detailed filing data is available for this year.$4.55$0.81$3.74$5.37$7.41$2.05
2022Detailed filing. Detailed filing data is available for this year.$9.16$3.33$5.83$7.58$4.03$3.55
2021Detailed filing. Detailed filing data is available for this year.$7.10$5.02$2.08$3.38$1.80$1.58
2020Detailed filing. Detailed filing data is available for this year.$0.50$0.00$0.50$0.50
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Mar 6, 2025
Return Version
2024v5.0
Gross Receipts
$494,560
Mission and Program Overview

Mission

To professionalize and advance the executive capacity needed at every company to protect their brands through research, accreditation, networking, and education. By accrediting brand safety officers and providing them with relevant information, expertise, and connections, the brand safety institute helps foster a community of brand leaders safeguard both their own brands and the broader digital advertising supply chain.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$451,688$345,842▼ $105,846
Prepaid Expenses and Deferred Charges$3,600$32,280▲ $28,680
Accounts Receivable-$30,000-
Total Assets$455,288$408,122▼ $47,166
Liabilities
Deferred Revenue$64,166$143,332▲ $79,166
Accounts Payable and Accrued Expenses$16,750$36,000▲ $19,250
Other Liabilities$50$50→ $0
Total Liabilities$80,966$179,382▲ $98,416
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$374,322$228,740▼ $145,582
Total Net Assets Fund Balance$374,322$228,740▼ $145,582
Total Liabilities and Net Assets / Fund Balance$455,288$408,122▼ $47,166
Compensation and Service Providers
Top Officer Pay77th percentile

Board Members and Trustees

NameTitle
Michael ZaneisCo-founder
Neal ThurmanCo-founder
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$494,560
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$-145,582
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$640,142
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other---$313,025
Fees for Services Management---$300,000
Information Technology---$15,441
Advertising---$6,225
Fees for Services Accounting---$5,326
Fees for Services Legal---$100
Other Expenses---$25
Total Functional Expenses$0$0$0$640,142
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Start Up Loan$50
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“The directors are business parnters in other entities”

Form 990, Part VI, Section B, Line 11B

“Board members review the 990 prior to filing.”

Form 990, Part VI, Section B, Line 12C

“The institute constantly monitors and enforces compliance with any type of conflict of interest.”

Form 990, Part VI, Section C, Line 19

“Primary exempt purpose - the brand safety institute was founded to professionalize and advance the executive capacity needed at every company to protect their brands through research, accreditation, networking, and education. By accrediting brand safety officers and providing them with relevant information, expertise, and connections, the brand safety institute helps foster a community of brand leaders safeguard both their own brands and the broader digital advertising supply chain.”

Filing and Contact Details

Filer

Filer Name
Brand Safety Institute Inc
EIN
84-1998960
Phone
2024609859
Address
20595 HOLYOKE DRIVE, ASHBURN, VA 20147-3232

Signing Officer

Name
Neal Thurman
Title
Co-founder
Phone
2024609859
Signed
2025-03-06
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Neal Thurman
Formed
2019
Legal Domicile
Va
Voting Board Members
2
Independent Board Members
2
Employees
0
Volunteers
0

Preparer

Firm
Yount Hyde & Barbour Pc
Address
PO BOX 2560, WINCHESTER, VA 22604-1760
Preparer
Olivia a Hutton CPA
Phone
5406623417
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“CONSULTING 313,025.”

Raw XML Appendix262 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/MoreThan5000KToIndividualsInd00
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IRS990/NondeductibleContributionsInd00
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IRS990/OtherExpensesGrp/Desc0BANK FEES
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE DIRECTORS ARE BUSINESS PARNTERS IN OTHER ENTITIES
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1BOARD MEMBERS REVIEW THE 990 PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE INSTITUTE CONSTANTLY MONITORS AND ENFORCES COMPLIANCE WITH ANY TYPE OF CONFLICT OF INTEREST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3PRIMARY EXEMPT PURPOSE - THE BRAND SAFETY INSTITUTE WAS FOUNDED TO PROFESSIONALIZE AND ADVANCE THE EXECUTIVE CAPACITY NEEDED AT EVERY COMPANY TO PROTECT THEIR BRANDS THROUGH RESEARCH, ACCREDITATION, NETWORKING, AND EDUCATION. BY ACCREDITING BRAND SAFETY OFFICERS AND PROVIDING THEM WITH RELEVANT INFORMATION, EXPERTISE, AND CONNECTIONS, THE BRAND SAFETY INSTITUTE HELPS FOSTER A COMMUNITY OF BRAND LEADERS SAFEGUARD BOTH THEIR OWN BRANDS AND THE BROADER DIGITAL ADVERTISING SUPPLY CHAIN.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4CONSULTING 313,025.
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART IX, LINE 11G
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ReturnHeader/ReturnTs02025-03-12T09:19:42-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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