Civic Intelligence

This Is the Place Foundation Inc

EIN 84-1426573 • 501(c)3 • Salt Lake City, UT

View Organization Page

Profile

The mission of this is the place foundation is to educate the public about the history, culture, and contemporary legacy of utah's early settlers and the cultures, groups, and indigenous people with whom they interacted through interpretive programs, living history experiences, research, and exhibits.

2601 SunnysideSalt Lake City, UT 84108

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

35th percentile

0.08x

Higher debt load relative to assets than 35% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

42nd percentile

0.16x

Higher debt load relative to revenue than 42% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Net Margin

58th percentile

8.0%

Higher net margin than 58% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

59th percentile

7.7%

Faster asset growth than 59% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

81st percentile

32%

Faster revenue growth than 81% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets35th percentile

Assets

Up

$20,015,810

Up $1,422,768 (+7.7%) from 2023

Liabilities

Down

$1,526,116

Down $26,455 (-1.7%) from 2023

Net Assets

Up

$18,489,694

Up $1,449,223 (+8.5%) from 2023

Operations
Liabilities / Revenue42nd percentileNet Margin58th percentile

Revenue

Up

$9,529,197

Up $2,309,781 (+32%) from 2023

Expenses

Up

$8,769,016

Up $337,585 (+4.0%) from 2023

Net Income

Up

$760,181

Up $1,972,196 (+163%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth59th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30M$20M$10M$0Assets 2011: $5,000,136Liabilities 2011: $1,080,614Net Assets 2011: $3,919,5222011Assets 2012: $3,769,323Liabilities 2012: $624,957Net Assets 2012: $3,144,3662012Assets 2014: $4,240,855Liabilities 2014: $1,956,889Net Assets 2014: $2,283,9662014Assets 2015: $4,221,274Liabilities 2015: $761,890Net Assets 2015: $3,459,3842015Assets 2016: $4,736,951Liabilities 2016: $964,794Net Assets 2016: $3,772,1572016Assets 2017: $4,661,361Liabilities 2017: $890,010Net Assets 2017: $3,771,3512017Assets 2018: $9,065,870Liabilities 2018: $1,111,700Net Assets 2018: $7,954,1702018Assets 2019: $9,004,453Liabilities 2019: $1,161,321Net Assets 2019: $7,843,1322019Assets 2020: $11,053,412Liabilities 2020: $1,315,106Net Assets 2020: $9,738,3062020Assets 2021: $17,552,504Liabilities 2021: $1,629,004Net Assets 2021: $15,923,5002021Assets 2022: $18,764,162Liabilities 2022: $1,452,323Net Assets 2022: $17,311,8392022Assets 2023: $18,593,042Liabilities 2023: $1,552,571Net Assets 2023: $17,040,4712023Assets 2024: $20,015,810Liabilities 2024: $1,526,116Net Assets 2024: $18,489,6942024

Highlighted filing

2024

Assets$20,015,810
Liabilities$1,526,116
Net Assets$18,489,694
Open 2024 Filing

Operations Trend

Revenue Growth81st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$20M$15M$10M$5.0M$0-$5.0MRevenue 2011: $4,008,041Expenses 2011: $4,473,213Net Income 2011: -$465,1722011Expenses 2012: $4,195,8372012Revenue 2014: $3,733,220Expenses 2014: $4,698,070Net Income 2014: -$964,8502014Revenue 2015: $4,007,745Expenses 2015: $3,971,202Net Income 2015: $36,5432015Revenue 2016: $5,709,723Expenses 2016: $5,265,360Net Income 2016: $444,3632016Revenue 2017: $5,943,848Expenses 2017: $6,104,884Net Income 2017: -$161,0362017Revenue 2018: $10,035,758Expenses 2018: $5,690,675Net Income 2018: $4,345,0832018Revenue 2019: $8,191,007Expenses 2019: $8,201,912Net Income 2019: -$10,9052019Revenue 2020: $17,678,481Expenses 2020: $14,899,764Net Income 2020: $2,778,7172020Revenue 2021: $15,273,160Expenses 2021: $10,975,918Net Income 2021: $4,297,2422021Revenue 2022: $7,935,224Expenses 2022: $6,393,430Net Income 2022: $1,541,7942022Revenue 2023: $7,219,416Expenses 2023: $8,431,431Net Income 2023: -$1,212,0152023Revenue 2024: $9,529,197Expenses 2024: $8,769,016Net Income 2024: $760,1812024

Highlighted filing

2024

Revenue$9,529,197
Expenses$8,769,016
Net Income$760,181
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$20,015,810
Liabilities
$1,526,116
Net assets
$18,489,694
Revenue
$9,529,197
Expenses
$8,769,016
Net income
$760,181
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$20.0$1.53$18.5$9.53$8.77$0.76
2023Detailed filing. Detailed filing data is available for this year.$18.6$1.55$17.0$7.22$8.43$1.21
2022Detailed filing. Detailed filing data is available for this year.$18.8$1.45$17.3$7.94$6.39$1.54
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$17.6$1.63$15.9$15.3$11.0$4.30
2020Detailed filing. Detailed filing data is available for this year.$11.1$1.32$9.74$17.7$14.9$2.78
2019Detailed filing. Detailed filing data is available for this year.$9.00$1.16$7.84$8.19$8.20$0.01
2018Detailed filing. Detailed filing data is available for this year.$9.07$1.11$7.95$10.0$5.69$4.35
2017Detailed filing. Detailed filing data is available for this year.$4.66$0.89$3.77$5.94$6.10$0.16
2016Detailed filing. Detailed filing data is available for this year.$4.74$0.96$3.77$5.71$5.27$0.44
2015Detailed filing. Detailed filing data is available for this year.$4.22$0.76$3.46$4.01$3.97$0.04
2014Detailed filing. Detailed filing data is available for this year.$4.24$1.96$2.28$3.73$4.70$0.96
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.77$0.62$3.14$4.20
2011Summary only. Only limited summary data is available for this year.$5.00$1.08$3.92$4.01$4.47$0.47
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 17, 2025
Return Version
2024v5.2
Gross Receipts
$15,136,420
Mission and Program Overview

Mission

The mission of this is the place foundation is to educate the public about the history, culture, and contemporary legacy of utah's early settlers and the cultures, groups, and indigenous people with whom they interacted through interpretive programs, living history experiences, research, and exhibits.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$3,573,166$2,114,291▼ $1,458,875
Land, Buildings, and Equipment, Net$515,734$2,044,676▲ $1,528,942
Inventories for Sale or Use$469,440$748,401▲ $278,961
Accounts Receivable$585,047$53,749▼ $531,298
Savings and Temporary Cash Investments$51,460$51,945▲ $485
Prepaid Expenses and Deferred Charges$30,215$47,060▲ $16,845
Total Assets$18,593,042$20,015,810▲ $1,422,768
Other Assets Total$13,367,980$14,955,688▲ $1,587,708
Liabilities
Accounts Payable and Accrued Expenses$777,830$807,190▲ $29,360
Deferred Revenue$774,741$718,926▼ $55,815
Total Liabilities$1,552,571$1,526,116▼ $26,455
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$14,851,260$16,217,539▲ $1,366,279
Net Assets With Donor Restrictions$2,189,211$2,272,155▲ $82,944
Total Net Assets Fund Balance$17,040,471$18,489,694▲ $1,449,223
Total Liabilities and Net Assets / Fund Balance$18,593,042$20,015,810▲ $1,422,768

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$216,470$1,932,368$2,148,838
Other Land Buildings$1,828,206$127,671$1,955,877
Other Assets Org$1,500--

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$2,189,211$0▲ $110,325$27,381$2,272,155
2023$2,949,083$50,000▲ $94,525$904,401$2,189,211
2022$3,712,031$629,100▼ $159,465$1,232,583$2,949,083
2021$4,525,556$977,795▼ $1,466$1,789,854$3,712,031
2020$4,991,077$6,519,060▲ $236,053$7,220,634$4,525,556
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Randon W WilsonVice Chair
Bob MurriBoard Member
Darin BirdBoard Member
Dave BuhlerBoard Member
David M NelsonBoard Member
Hugh BarlowBoard Member
John David HadfieldBoard Member
Karlin BaumanBoard Member
Lance LarkinBoard Member
Martin FreyBoard Member
Michelle HuntsmanBoard Member
Nancy KnightBoard Member
Nathan ScwebachBoard Member
S Camille AnthonyBoard Member
Stephan StuddertBoard Member
Tim FentonBoard Member
Case LawrenceExecutive Committee
D Paul GardinerExecutive Committee
Ellis IvoryExecutive Committee
Revenue and Support

Revenue Composition

Contributions and Grants
$5,369,229
Program Service Revenue
$1,201,896
Investment Income
$917,590
Other Revenue
$2,040,482
All Other Contributions
$4,295,429
Change in Net Assets
$760,181

Audited Revenue Reconciliation

Revenue per Audited Statements
$9,529,197
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$1,028,771
Total Revenue per Audited Statements
$10,557,968
Total Revenue per Form 990
$9,529,197
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$5,012,932
Other Expenses$3,756,084
Total Fundraising Expense$56,035
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Comp Disqual Persons$3,588,134$303,497$31,940$3,923,571
Other Employee Benefits$707,504$59,843$6,298$773,645
Advertising$732,157-$5,311$737,468
Occupancy$466,013$19,830$9,916$495,759
Payroll Taxes$288,725$24,421$2,570$315,716
Depreciation Depletion$96,840$37,218-$134,058
Insurance$95,842$34,316-$130,158
Interest$78,660$1,347-$80,007
Other Expenses$30,599$30,598$0$61,197
All Other Expenses$46,707$2,077-$48,784
Fees for Services Legal-$28,665-$28,665
Total Functional Expenses$8,149,495$563,486$56,035$8,769,016

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$9,108,745
Expenses per Audited Statements$8,769,016
Total Expenses per Form 990$8,769,016
Expenses Not Reported on Form 990$339,729
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Line 11b explanation - form 990 is reviewed by the organization's finance director. The final version is then reviewed and approved by the finance committee and board chairman.”

Form 990, Part VI, Section B, Line 15

“The compensation for the organization's executive director is approved and contemporaneously documented by the board of directors (currently the executive director is serving unpaid). The compensation of all other individuals is based on evaluation of each individual's direct supervisor and the ultimate approval of the executive director. However, comparability is not used.”

Form 990, Part VI, Section C, Line 19

“AVAILABLE UPON REQUEST”

Filing and Contact Details

Filer

Filer Name
This Is the Place Foundation Inc
EIN
84-1426573
Phone
8015821847
Address
2601 SUNNYSIDE, SALT LAKE CITY, UT 84108

Signing Officer

Name
Case Lawrence
Title
Executive Committee
Phone
8015821847
Signed
2025-11-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Case Lawrence
Formed
1997
Legal Domicile
Ut
Voting Board Members
19
Independent Board Members
19
Employees
276
Volunteers
1,085

Preparer

Firm
Hbme LLC
Address
559 WEST 500 SOUTH, BOUNTIFUL, UT 84010
Preparer
Jason L Tanner
Phone
8012960200
Supplemental Narrative

Financial Statement Notes

PART III, LINE 1A:

“Artifacts and collectibles located at the park at the inception of the management agreement are owned by the state. Any artifacts and collectibles acquired by the organization will be transferred to the state to remain with the park when management agreement is terminated. The organization does not capitalize its collections.”

PART III, LINE 4:

“The organization maintains and exhibits many of utah's historical treasures, most notably in the form of historical buildings moved to the park. The organization also owns or maintains and displays many period artifacts. All of these help to further the organization's mission to educate the public about the history of utah.”

PART V, LINE 4:

“Permanently restricted net assets totaling $28,000 at march 31, 2018 represent permanently restricted donations to support the bf johnson saddlery. Investment and interest earned on the $28,000 bf johnson saddlery endowment is restricted for the operation and maintenance of the bf johnson saddlery building. The temporarily restricted endowment funds include "perkins" donations that may be used for unrestricted purposes, such as the general operation of the park, but no more than $200,000 per calendar year, including any earnings, of the perkins donations. In addition to the "perkins" donations, there are other temporarily restricted net assets which are used to fulfill the donor's intended purposes.”

Raw XML AppendixShowing 400 of 568 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MissionDesc0THE MISSION OF THIS IS THE PLACE FOUNDATION IS TO EDUCATE THE PUBLIC ABOUT THE HISTORY, CULTURE, AND CONTEMPORARY LEGACY OF UTAH'S EARLY SETTLERS AND THE CULTURES, GROUPS, AND INDIGENOUS PEOPLE WITH WHOM THEY INTERACTED THROUGH INTERPRETIVE PROGRAMS, LIVING HISTORY EXPERIENCES, RESEARCH, AND EXHIBITS.
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IRS990/ProgSrvcAccomActy2Grp/Desc0INTERPRET UTAH'S PIONEER HERITAGE BY RECREATING HISTORY IN A PIONEER VILLAGE DATED FROM 1840 TO 1869. VILLAGE INCLUDES OVER 40 HISTORICAL BUILDINGS, THOUSANDS OF ARTIFACTS, AND EVENTS THAT ARE INTERPRETED BY VOLUNTEERS AND STAFF, AND THE MAINTENANCE AND OPERATION OF THE PARK.
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