Civic Intelligence

International Association of Better Busi

EIN 83-3454617 • 501(c)6 • Arlington, VA

Profile

The organization's mission is to be the leader in advancing marketplace trust. It fulfills its mission in part by promoting business self-regulation and helping member better business bureaus succeed. The association is dedicated to fostering honest and responsive relationships between business and consumers, instilling confidence and advancing a trustworthy marketplace for all.

4250 North Fairfax Drive 600Arlington, VA 22203

www.bbb.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

35th percentile

0.14x

Higher debt load relative to assets than 35% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

18th percentile

0.11x

Higher debt load relative to revenue than 18% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Net Margin

36th percentile

0.8%

Higher net margin than 36% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

53rd percentile

$392,821

Higher top officer pay than 53% of similar nonprofits.

Top officer pay equals 2.1% of source-year revenue.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Asset Growth

25th percentile

-0.6%

Faster asset growth than 25% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

31st percentile

1.1%

Faster revenue growth than 31% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Assets

Down

$15,192,788

Down $91,713 (-0.6%) from 2023

Liabilities

Down

$2,131,239

Down $319,765 (-13%) from 2023

Net Assets

Up

$13,061,549

Up $228,052 (+1.8%) from 2023

Revenue

Up

$18,942,883

Up $197,792 (+1.1%) from 2023

Expenses

Up

$18,782,953

Up $90,044 (+0.5%) from 2023

Net Income

Up

$159,930

Up $107,748 (+206%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$20M$15M$10M$5.0M$0Assets 2019: $11,790,632Liabilities 2019: $693,466Net Assets 2019: $11,097,1662019Assets 2020: $13,160,929Liabilities 2020: $825,494Net Assets 2020: $12,335,4352020Assets 2021: $17,726,579Liabilities 2021: $5,308,916Net Assets 2021: $12,417,6632021Assets 2022: $16,002,411Liabilities 2022: $3,361,931Net Assets 2022: $12,640,4802022Assets 2023: $15,284,501Liabilities 2023: $2,451,004Net Assets 2023: $12,833,4972023Assets 2024: $15,192,788Liabilities 2024: $2,131,239Net Assets 2024: $13,061,5492024

Highlighted filing

2024

Assets$15,192,788
Liabilities$2,131,239
Net Assets$13,061,549

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$20M$15M$10M$5.0M$0Revenue 2019: $18,247,485Expenses 2019: $7,376,463Net Income 2019: $10,871,0222019Revenue 2020: $13,078,598Expenses 2020: $12,235,333Net Income 2020: $843,2652020Revenue 2021: $13,292,143Expenses 2021: $12,992,341Net Income 2021: $299,8022021Revenue 2022: $15,492,155Expenses 2022: $14,989,673Net Income 2022: $502,4822022Revenue 2023: $18,745,091Expenses 2023: $18,692,909Net Income 2023: $52,1822023Revenue 2024: $18,942,883Expenses 2024: $18,782,953Net Income 2024: $159,9302024

Highlighted filing

2024

Revenue$18,942,883
Expenses$18,782,953
Net Income$159,930

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 29, 2025
Return Version
2024v5.2
Gross Receipts
$18,942,883
Mission and Program Overview

Mission

The organization's mission is to be the leader in advancing marketplace trust. It fulfills its mission in part by promoting business self-regulation and helping member better business bureaus succeed. The association is dedicated to fostering honest and responsive relationships between business and consumers, instilling confidence and advancing a trustworthy marketplace for all.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments Program Related$7,696,694$7,569,762▼ $126,932
Intangible Assets$2,665,000$2,665,000→ $0
Cash and Non-Interest-Bearing Accounts$1,957,754$1,965,523▲ $7,769
Investments in Publicly Traded Securities$1,296,828$1,385,885▲ $89,057
Accounts Receivable$677,363$789,477▲ $112,114
Prepaid Expenses and Deferred Charges$409,127$565,237▲ $156,110
Land, Buildings, and Equipment, Net$581,735$251,904▼ $329,831
Total Assets$15,284,501$15,192,788▼ $91,713
Liabilities
Accounts Payable and Accrued Expenses$977,027$1,118,751▲ $141,724
Other Liabilities$1,260,711$829,724▼ $430,987
Deferred Revenue$213,266$182,764▼ $30,502
Total Liabilities$2,451,004$2,131,239▼ $319,765
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$12,833,497$13,061,549▲ $228,052
Total Net Assets Fund Balance$12,833,497$13,061,549▲ $228,052
Total Liabilities and Net Assets / Fund Balance$15,284,501$15,192,788▼ $91,713

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$251,904$1,900,235$2,152,139
Investment Program Related Org$7,569,762--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Christopher MorseCEO of IabbbPT$373,336$19,485$392,821
Joseph OllendickChief Technology OfficerFT$209,648$45,221$254,869
Rubens Pessanha FilhoChief Knowledge OfficerPT$193,381$45,521$238,902
Christy PageCFOPT$220,763$9,708$230,471
Eric HabermasChief Marketing OfficerPT$172,956$39,406$212,362
Samuel McmakinSenior Director of OperatiPT$168,726$38,832$207,558
Ted ChanChief Innovation OfficerFT$169,595$35,477$205,072
Angela Tanisha IsabellVP, General CounselPT$175,338$27,863$203,201
Richard WoodsGeneral CouncilPT$105,733$10,886$116,619
James TemmerInterim, CEO-$60,792$2,519$63,311

Board Members and Trustees

NameTitle
Jocile EhrlichBoard Vice-chair
MARY O'SULLIVAN ANDERSONBoard Secretary
Julie WheelerBoard Treasurer
Jim HunterDirector
Kitt LetcherDirector
Lisa FrohnapfelDirector
Lynn ConnerDirector
Michelle CoreyDirector
Randy HutchinsonDirector
Rod DavisDirector
Tony PrioreDirector
Tyler AndrewDirector

Highest Paid Contractors

ContractorServicesLocationCompensation
Venable LLPLegal Consultants750 E PRATT STREET SUITE 900, Baltimore, MD 21202$158,981
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$16,932,154
Investment Income
$142,085
Other Revenue
$1,868,644
Change in Net Assets
$159,930

Audited Revenue Reconciliation

Revenue per Audited Statements
$17,152,611
Revenue Not Reported on Financial Statements
$1,790,272
Revenue Not Reported on Form 990
$68,122
Other Revenue Adjustments
$1,774,122
Total Revenue per Audited Statements
$17,220,733
Total Revenue per Form 990
$18,942,883
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$10,984,499
Other Expenses$7,698,454
Grants and Similar Amounts Paid$100,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$7,307,296--$7,307,296
Fees for Services Other$3,032,913--$3,032,913
Current Officers, Directors, Trustees, and Key Employees$2,125,186--$2,125,186
Information Technology$1,731,883--$1,731,883
Insurance$875,853--$875,853
Payroll Taxes$677,936--$677,936
Other Employee Benefits$628,338--$628,338
Depreciation Depletion$329,830--$329,830
Fees for Services Legal$259,816--$259,816
Pension Plan Contributions$245,743--$245,743
Conferences and Meetings$230,849--$230,849
Travel$162,180--$162,180
Advertising$156,944--$156,944
Grants to Domestic Orgs$100,000--$100,000
Office Expenses$88,172--$88,172
Interest$57,521--$57,521
Other Expenses$19,850--$19,850
All Other Expenses$16,758--$16,758
Fees for Service Investment Mgmnt Fees$16,150--$16,150
Fees for Services Accounting$12,300--$12,300
Occupancy$6,050--$6,050
Total Functional Expenses$18,782,953$0$0$18,782,953

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$18,782,953
Expenses per Audited Statements$18,766,803
Total Expenses per Audited Statements$16,992,681
Expenses Not Reported on Financial Statements$16,150
Expenses Not Reported on Form 990$-1,774,122
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Bbb Institute for Marketplace TrustArlington, VA501c3To Support General Operations$100,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Other Liabilities$829,724
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

Member bbbs of iabbb separately incorporated, independently financed non-profit organizations having purposes and objects compatible with those of iabbb.

Form 990, Part VI, Section A, Line 7A

Members elect the board and adopt amendments to the bylaws.

Form 990, Part VI, Section B, Line 11B

A draft of the irs form 990 is reviewed by the chief financial officer and is shared with the ceo and governing body prior to its submission to the irs.

Form 990, Part VI, Section B, Line 12C

The iabbb board members are annually asked to complete a conflict of interest form. The general counsel reviews any actual or perceived conflict of interest and discusses the potential conflict and any appropriate responsive actions with affected directors. Meeting minutes will disclose any potential conflict relating to a particular matter before the board, including an indication that the interested director did not participate in any vote on the matter.

Form 990, Part VI, Section B, Line 15

The process for setting the compensation of the ceo is as follows: the ceo's salary is determined based on a compensation study done every few years, or as needed, if significant market changes occur. The ceo's proposed compensation is then reviewed by the board's executive committee, and documented in the committee's minutes. The process for setting the compensation of the officers and key employees of the organization is as follows: their salaries are determined based on a compensation study done every few years, or as needed, if significant market changes occur. Their proposed compensation is then reviewed by the ceo and documented in the hr records.

Form 990, Part VI, Section C, Line 19

Iabbb audited financial statements and other governing documents are made available upon request.

Filing and Contact Details

Filer

Filer Name
International Association of Better
EIN
83-3454617
Phone
7032760100
Address
4250 NORTH FAIRFAX DRIVE 600, ARLINGTON, VA 22203

Signing Officer

Name
Christy Page
Title
Chief Financial Officer
Phone
7032760100
Signed
2025-09-29
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Christy Page
Formed
2019
Legal Domicile
De
Voting Board Members
13
Independent Board Members
13
Employees
81
Volunteers
38

Preparer

Firm
Brady Ware & Schoenfeld Inc
Address
3 EASTON OVAL SUITE 300, COLUMBUS, OH 43219
Preparer
Melessa L Behymer
Phone
6148857407
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Contracted services: program service expenses 1,170,382. Management and general expenses 0. Fundraising expenses 0. Total expenses 1,170,382. Encore digital advertising: program service expenses 1,741,810. Management and general expenses 0. Fundraising expenses 0. Total expenses 1,741,810. Other professional services: program service expenses 37,221. Management and general expenses 0. Fundraising expenses 0. Total expenses 37,221. Strategic investments: program service expenses 83,500. Management and general expenses 0. Fundraising expenses 0. Total expenses 83,500.

FORM 990, PART XII, LINE 2C:

The process has not changed from the prior year.

Financial Statement Notes

PART X, LINE 2:

Accounting standards require the evaluation of tax positions taken, or expected to be taken, in the course of preparing the organization's tax returns, to determine whether the tax positions are "more-likely-than-not" of being sustained by the applicable tax authority. This statement provides that a tax benefit from an uncertain tax position may be recognized in the financial statements only when it is "more-likely-than-not" the position will be sustained upon examination, including resolution of any related appeals or litigation processes, based upon the technical merits and consideration of all available information. Once the recognition threshold is met, the portion of the tax benefit that is recorded represents the largest amount of tax benefit that is greater than 50 percent likely to be realized upon settlement with a taxing authority. Based on its review, management does not believe the organization has taken any material uncertain tax positions, including any position that would place the organization's exempt status in jeopardy, as of december 31, 2024 and 2023.

PART XI, LINE 4B - OTHER ADJUSTMENTS:

Interactive blue salaries and benefits 1,774,122.

PART XII, LINE 2D - OTHER ADJUSTMENTS:

Interactive blue salaries and benefits -1,774,122.

Raw XML AppendixShowing 400 of 770 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm9JIM HUNTER
IRS990/Form990PartVIISectionAGrp/PersonNm10KITT LETCHER
IRS990/Form990PartVIISectionAGrp/PersonNm11TONY PRIORE
IRS990/Form990PartVIISectionAGrp/PersonNm12CHRISTOPHER MORSE
IRS990/Form990PartVIISectionAGrp/PersonNm13RICHARD WOODS
IRS990/Form990PartVIISectionAGrp/PersonNm14CHRISTY PAGE
IRS990/Form990PartVIISectionAGrp/PersonNm15ANGELA TANISHA ISABELL
IRS990/Form990PartVIISectionAGrp/PersonNm16JAMES TEMMER
IRS990/Form990PartVIISectionAGrp/PersonNm17ERIC HABERMAS
IRS990/Form990PartVIISectionAGrp/PersonNm18JOSEPH OLLENDICK
IRS990/Form990PartVIISectionAGrp/PersonNm19SAMUEL MCMAKIN
IRS990/Form990PartVIISectionAGrp/PersonNm20TED CHAN
IRS990/Form990PartVIISectionAGrp/PersonNm21RUBENS PESSANHA FILHO
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IRS990/Form990PartVIISectionAGrp/TitleTxt0BOARD VICE-CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1BOARD SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt2BOARD TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12CEO OF IABBB
IRS990/Form990PartVIISectionAGrp/TitleTxt13GENERAL COUNCIL
IRS990/Form990PartVIISectionAGrp/TitleTxt14CFO
IRS990/Form990PartVIISectionAGrp/TitleTxt15VP, GENERAL COUNSEL
IRS990/Form990PartVIISectionAGrp/TitleTxt16INTERIM, CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt17CHIEF MARKETING OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt18CHIEF TECHNOLOGY OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt19SENIOR DIRECTOR OF OPERATI
IRS990/Form990PartVIISectionAGrp/TitleTxt20CHIEF INNOVATION OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt21CHIEF KNOWLEDGE OFFICER
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IRS990/MissionDesc0THE ORGANIZATION'S MISSION IS TO BE THE LEADER IN ADVANCING MARKETPLACE TRUST. IT FULFILLS ITS MISSION IN PART BY PROMOTING BUSINESS SELF-REGULATION AND HELPING MEMBER BETTER BUSINESS BUREAUS SUCCEED. THE ASSOCIATION IS DEDICATED TO FOSTERING HONEST AND RESPONSIVE RELATIONSHIPS BETWEEN BUSINESS AND CONSUMERS, INSTILLING CONFIDENCE AND ADVANCING A TRUSTWORTHY MARKETPLACE FOR ALL.
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IRS990/ProgramServiceRevenueGrp/Desc1ENCORE DIGITAL ADVERTISING
IRS990/ProgramServiceRevenueGrp/Desc2INTERACTIVE BLUE REVENUE
IRS990/ProgramServiceRevenueGrp/Desc3CONFERENCES
IRS990/ProgramServiceRevenueGrp/Desc4CONTRACT REVENUE
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IRS990/ProgSrvcAccomActy2Grp/Desc0IABBB IS RESPONSIBLE FOR BBB TRADEMARK MANAGEMENT AND LICENSING INCLUDING TRADEMARK DEFENSE AND SUPPORT. THERE ARE OVER 126 TRADEMARKS IN OUR PORTFOLIO. THIS INCLUDES PROVIDING TRADEMARKS TO BBB NATIONAL PROGRAMS, BBB WISE GIVING ALLIANCE, AND LOCAL MEMBER BBBS.
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