Civic Intelligence

Lovin' Lake County

EIN 83-3336356 • 501(c)3 • Two Harbors, MN

NTEE S99

Profile

To promote tourism and festivals in Lake County, Minnesota

1328 Highway 61Two Harbors, MN 55616

lovinlakecounty.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

36th percentile

0.07x

Higher debt load relative to assets than 36% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

27th percentile

0.03x

Higher debt load relative to revenue than 27% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

8th percentile

-17%

Higher net margin than 8% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

3rd percentile

-32%

Faster asset growth than 3% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

16th percentile

-6.9%

Faster revenue growth than 16% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets36th percentile

Assets

Down

$839,110

Down $401,689 (-32%) from 2023

Liabilities

Down

$55,250

Down $126,274 (-70%) from 2023

Net Assets

Down

$783,860

Down $275,415 (-26%) from 2023

Operations
Liabilities / Revenue27th percentileNet Margin8th percentile

Revenue

Down

$1,584,580

Down $117,614 (-6.9%) from 2023

Expenses

Down

$1,859,995

Down $3,311 (-0.2%) from 2023

Net Income

Down

-$275,415

Down $114,303 (-71%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth3rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2022: $1,245,364Liabilities 2022: $24,977Net Assets 2022: $1,220,3872022Assets 2023: $1,240,799Liabilities 2023: $181,524Net Assets 2023: $1,059,2752023Assets 2024: $839,110Liabilities 2024: $55,250Net Assets 2024: $783,8602024

Highlighted filing

2024

Assets$839,110
Liabilities$55,250
Net Assets$783,860
Open 2024 Filing

Operations Trend

Revenue Growth16th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2022: $2,239,493Expenses 2022: $1,421,269Net Income 2022: $818,2242022Revenue 2023: $1,702,194Expenses 2023: $1,863,306Net Income 2023: -$161,1122023Revenue 2024: $1,584,580Expenses 2024: $1,859,995Net Income 2024: -$275,4152024

Highlighted filing

2024

Revenue$1,584,580
Expenses$1,859,995
Net Income-$275,415
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$839,110
Liabilities
$55,250
Net assets
$783,860
Revenue
$1,584,580
Expenses
$1,859,995
Net income
-$275,415
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.84$0.06$0.78$1.58$1.86$0.28
2023Detailed filing. Detailed filing data is available for this year.$1.24$0.18$1.06$1.70$1.86$0.16
2022Detailed filing. Detailed filing data is available for this year.$1.25$0.02$1.22$2.24$1.42$0.82
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 25, 2025
Return Version
2024v5.2
Gross Receipts
$1,584,580
Mission and Program Overview

Mission

To promote tourism and festivals in Lake County, Minnesota

To promote and develop tourism through marketing and events, stimulating Lake Countys economy, enhancing the quality of life for all residents, and protecting the areas unique attributes for the continual benefit of its citizens.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$701,514$613,412▼ $88,102
Cash and Non-Interest-Bearing Accounts$364,694$122,006▼ $242,688
Land, Buildings, and Equipment, Net$115,792$93,989▼ $21,803
Prepaid Expenses and Deferred Charges$48,777$9,698▼ $39,079
Accounts Receivable$10,022$5▼ $10,017
Total Assets$1,240,799$839,110▼ $401,689
Liabilities
Accounts Payable and Accrued Expenses$173,026$38,475▼ $134,551
Other Liabilities$8,498$16,775▲ $8,277
Total Liabilities$181,524$55,250▼ $126,274
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,059,275$783,860▼ $275,415
Total Net Assets Fund Balance$1,059,275$783,860▼ $275,415
Total Liabilities and Net Assets / Fund Balance$1,240,799$839,110▼ $401,689

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$77,214$39,352$116,566
Other Land Buildings$16,775$21,559$38,334
Land$0--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Janelle JonesExecutive DirectorFT$83,685$83,685

Board Members and Trustees

NameTitle
Amy JordahlBoard Chair
Michelle HauganBoard member
Rick GoutermontBoard member
Rick HogensonBoard member
Sara CuypersBoard member
Dustin GoutermontBoard Secretary
Michael CavallinTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$20,000
Program Service Revenue
$1,563,664
Investment Income
$916
Other Revenue
$0
Change in Net Assets
$-275,415

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,584,580
Total Revenue per Audited Statements
$1,584,580
Total Revenue per Form 990
$1,584,580
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$867,382
Grants and Similar Amounts Paid$704,246
Salaries, Compensation, and Employee Benefits$288,367
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$740,432$0$0$740,432
Grants to Domestic Orgs$673,546--$673,546
Other Salaries and Wages$132,263$41,987$0$174,250
Current Officers, Directors, Trustees, and Key Employees$66,948$16,737$0$83,685
Depreciation Depletion$36,371$0$0$36,371
Grants to Domestic Individuals$30,700--$30,700
Payroll Taxes$15,579$4,653$0$20,232
Travel$15,962$0$0$15,962
Occupancy$8,577$2,562$0$11,139
Other Employee Benefits$7,925$2,275$0$10,200
Office Expenses$8,372$960$0$9,332
Fees for Services Accounting$0$4,800$0$4,800
Other Expenses$0$1,629$0$1,629
Insurance$0$777$0$777
Total Functional Expenses$1,773,661$86,334$0$1,859,995

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,859,995
Total Expenses per Audited Statements$1,859,995
Total Expenses per Form 990$1,859,995
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Fall Lake TownshipEly, MN-Tourism Funding$130,006
Lake County Chamber of CommerceTwo Harbors, MN-Event Promotion/Tourism support$87,127
Bay DaysSilver Bay, MN-Event Promotion$30,000
Green DoorCity of Beaver BayBeaver Bay, MN-Event Promotion$30,000
Rocky Wall ProductionsSilver Bay, MN-Event Promotion$23,000
Knife River Recreation CouncilKnife River, MN-Event Promotion$20,000
Lake County Agricultural SocietyTwo Harbors, MN-Event Promotion$18,000
Friends of FinlandFinland, MN-Event Promotion$17,965
City of Silver BaySilver Bay, MN-Event Promotion$17,325
North Shore Scenic RailroadDuluth, MN-Event Promotion$15,000
Two Harbors Farmer's MarketTwo Harbors, MN-Event Promotion$14,000
Chrissy Scandin LLCTwo Harbors, MN-Event Promotion$12,000
Silver Bay Blue Line ClubSilver Bay, MN-Event Promotion$10,000
Veterans on the LakeEly, MN-Event Promotion$10,000
Two Harbors Commnity Radio KTWHTwo Harbors, MN-Event Promotion$9,525
Four Seasons RestaurantSilver Bay, MN-Event Promotion$9,500
Finland MN Historical SocietyFinland, MN-Event Promotion$9,000
Moose Lodge 1463Two Harbors, MN-Event Promotion$8,900
Ballet MagnificatJackson, MS-Event Promotion$7,100
Lou's FishTwo Harbors, MN-Event Promotion$7,000
City of Two HarborsTwo Harbors, MN-Event Promotion$6,800
Finland Fire DeptFinland, MN-Event Promotion$6,500
Lake County Historical SocietyTwo Harbors, MN-Event Promotion$6,500
Larsmont Trading PostTwo Harbors, MN-Event Promotion$6,000
Timber Ghost ToursSilver Bay, MN-Event Promotion$6,000
DJH Capital LLCTwo Harbors, MN-Event Promotion$5,975
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease liability$16,775
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Lovin' Lake County
EIN
83-3336356
Phone
2183915081
Address
1328 Highway 61, Two Harbors, MN 55616

Signing Officer

Name
Janelle Jones
Title
Executive Director
Phone
2183915081
Signed
2025-09-25
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Janelle Jones
Formed
2019
Legal Domicile
Mn
Voting Board Members
7
Independent Board Members
7
Employees
4
Volunteers
7

Preparer

Firm
Sterle & Co Ltd
Address
522 E HOWARD ST STE 207, HIBBING, MN 55746
Preparer
Bonnie Sterle
Phone
2182625525
Supplemental Narrative

Additional Explanations

Pt VI, Line 2

“One of the board members is the son of another ex-officio board member.”

Pt VI, Line 11B

“The form 990 is presented to the board at its monthly meeting, reviewed and approved.”

Pt VI, Line 12C

“Annual written conflict of interest forms are obtained from each member and kept on file.”

Pt VI, Line 15A

“Annual salary levels are reviewed with area averages and approved by the Board.”

Raw XML AppendixShowing 400 of 600 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ProgramServiceRevenueGrp/ExclusionAmt10
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt01544136
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt119528
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt10
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt015000
IRS990/PYGrantsAndSimilarPaidAmt0650140
IRS990/PYInvestmentIncomeAmt0625
IRS990/PYOtherExpensesAmt0951813
IRS990/PYProgramServiceRevenueAmt01686569
IRS990/PYRevenuesLessExpensesAmt0-161112
IRS990/PYSalariesCompEmpBnftPaidAmt0261353
IRS990/PYTotalExpensesAmt01863306
IRS990/PYTotalRevenueAmt01702194
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReconcilationRevenueExpnssAmt0-275415
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0701514
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0613412
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/EquipmentGrp/BookValueAmt077214
IRS990ScheduleD/EquipmentGrp/DepreciationAmt039352
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt0116566
IRS990ScheduleD/ExpensesSubtotalAmt01859995
IRS990ScheduleD/LandGrp/BookValueAmt00
IRS990ScheduleD/LandGrp/InvestmentCostOrOtherBasisAmt00
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt016775
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt021559
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt038334
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt016775
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Lease liability
IRS990ScheduleD/RevenueSubtotalAmt01584580
IRS990ScheduleD/TotalBookValueLandBuildingsAmt093989
IRS990ScheduleD/TotalExpensesPerForm990Amt01859995
IRS990ScheduleD/TotalLiabilityAmt016775
IRS990ScheduleD/TotalRevenuePerForm990Amt01584580
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01584580
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt01859995
IRS990ScheduleI/GrantRecordsMaintainedInd0true
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/CashGrantAmt030700
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/GrantTypeTxt0Promotional events
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/RecipientCnt07
IRS990ScheduleI/RecipientTable/CashGrantAmt06800
IRS990ScheduleI/RecipientTable/CashGrantAmt120000
IRS990ScheduleI/RecipientTable/CashGrantAmt223000
IRS990ScheduleI/RecipientTable/CashGrantAmt3130006
IRS990ScheduleI/RecipientTable/CashGrantAmt487127
IRS990ScheduleI/RecipientTable/CashGrantAmt517325
IRS990ScheduleI/RecipientTable/CashGrantAmt630000
IRS990ScheduleI/RecipientTable/CashGrantAmt710000
IRS990ScheduleI/RecipientTable/CashGrantAmt830000
IRS990ScheduleI/RecipientTable/CashGrantAmt912000
IRS990ScheduleI/RecipientTable/CashGrantAmt105975
IRS990ScheduleI/RecipientTable/CashGrantAmt119000
IRS990ScheduleI/RecipientTable/CashGrantAmt1217965
IRS990ScheduleI/RecipientTable/CashGrantAmt1318000
IRS990ScheduleI/RecipientTable/CashGrantAmt146500
IRS990ScheduleI/RecipientTable/CashGrantAmt1515000
IRS990ScheduleI/RecipientTable/CashGrantAmt166000
IRS990ScheduleI/RecipientTable/CashGrantAmt1714000
IRS990ScheduleI/RecipientTable/CashGrantAmt1810000
IRS990ScheduleI/RecipientTable/CashGrantAmt199525
IRS990ScheduleI/RecipientTable/CashGrantAmt207000
IRS990ScheduleI/RecipientTable/CashGrantAmt219500
IRS990ScheduleI/RecipientTable/CashGrantAmt228900
IRS990ScheduleI/RecipientTable/CashGrantAmt237100
IRS990ScheduleI/RecipientTable/CashGrantAmt246500
IRS990ScheduleI/RecipientTable/CashGrantAmt256000
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt1Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt2Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt3Tourism Funding
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt4Event Promotion/Tourism support
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt5Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt6Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt7Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt8Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt9Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt10Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt11Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt12Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt13Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt14Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt15Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt16Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt17Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt18Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt19Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt20Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt21Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt22Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt23Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt24Event Promotion
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt25Event Promotion
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0City of Two Harbors
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt1Knife River Recreation Council
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt2Rocky Wall Productions
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt3Fall Lake Township
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt4Lake County Chamber of Commerce
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt5City of Silver Bay
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt6Green DoorCity of Beaver Bay
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt7Silver Bay Blue Line Club
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt8Bay Days
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt9Chrissy Scandin LLC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt10DJH Capital LLC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt11Finland MN Historical Society
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt12Friends of Finland
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt13Lake County Agricultural Society
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt14Lake County Historical Society
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt15North Shore Scenic Railroad
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt16Timber Ghost Tours
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt17Two Harbors Farmer's Market
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt18Veterans on the Lake
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt19Two Harbors Commnity Radio KTWH
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt20Lou's Fish
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt21Four Seasons Restaurant
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt22Moose Lodge 1463
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt23Ballet Magnificat
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt24Finland Fire Dept
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt25Larsmont Trading Post
IRS990ScheduleI/RecipientTable/RecipientEIN0416005579
IRS990ScheduleI/RecipientTable/RecipientEIN1363307682
IRS990ScheduleI/RecipientTable/RecipientEIN2301273923
IRS990ScheduleI/RecipientTable/RecipientEIN3416005149
IRS990ScheduleI/RecipientTable/RecipientEIN4410827278
IRS990ScheduleI/RecipientTable/RecipientEIN5416008798
IRS990ScheduleI/RecipientTable/RecipientEIN6416008625
IRS990ScheduleI/RecipientTable/RecipientEIN7411483544
IRS990ScheduleI/RecipientTable/RecipientEIN8823827374
IRS990ScheduleI/RecipientTable/RecipientEIN9832013519
IRS990ScheduleI/RecipientTable/RecipientEIN10851598851
IRS990ScheduleI/RecipientTable/RecipientEIN11411557758
IRS990ScheduleI/RecipientTable/RecipientEIN12830494175
IRS990ScheduleI/RecipientTable/RecipientEIN13155670843
IRS990ScheduleI/RecipientTable/RecipientEIN14410846439
IRS990ScheduleI/RecipientTable/RecipientEIN15411835806
IRS990ScheduleI/RecipientTable/RecipientEIN16832399591
IRS990ScheduleI/RecipientTable/RecipientEIN17474027293
IRS990ScheduleI/RecipientTable/RecipientEIN18411439548
IRS990ScheduleI/RecipientTable/RecipientEIN19352458586
IRS990ScheduleI/RecipientTable/RecipientEIN20824900723
IRS990ScheduleI/RecipientTable/RecipientEIN21933377958
IRS990ScheduleI/RecipientTable/RecipientEIN22410386394

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