Civic Intelligence

Marketing Alliance Ltd

EIN 83-3158013 • 501(c)6 • Denver, CO

Profile

To improve the professionalism of members, provide members opportunities for career growth and to establish high standards for the Marketing Communications Profession.

303 S Broadway 200Denver, CO 80209

themarketingalliance.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on the latest valid filing.

Source year 2024

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on the latest valid filing.

Source year 2024

Net Margin

1st percentile

-1400900%

Higher net margin than 1% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

8th percentile

-100%

Faster asset growth than 8% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

2nd percentile

-100%

Faster revenue growth than 2% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Down

$0

Down $14,009 (-100%) from 2023

Liabilities

-

No earlier filing loaded for comparison.

Net Assets

Down

$0

Down $14,009 (-100%) from 2023

Operations
Liabilities / RevenueScore unavailableNet Margin1st percentile

Revenue

Down

$1

Down $4,836 (-100%) from 2023

Expenses

Up

$14,010

Up $1,791 (+15%) from 2023

Net Income

Down

-$14,009

Down $6,627 (-90%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth8th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60K$40K$20K$0Assets 2019: $41,109Liabilities 2019: $5522019Assets 2020: $29,205Liabilities 2020: $8Net Assets 2020: $29,1972020Assets 2021: $26,710Net Assets 2021: $26,7102021Assets 2022: $21,391Net Assets 2022: $21,3912022Assets 2023: $14,009Net Assets 2023: $14,0092023Assets 2024: $0Net Assets 2024: $02024

Highlighted filing

2024

Assets$0
Liabilities-
Net Assets$0
Open 2024 Filing

Operations Trend

Revenue Growth2nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$150K$100K$50K$0-$50K-$100KRevenue 2019: $65,691Expenses 2019: $126,563Net Income 2019: -$60,8722019Revenue 2020: $10,615Expenses 2020: $21,975Net Income 2020: -$11,3602020Revenue 2021: $7,894Expenses 2021: $10,381Net Income 2021: -$2,4872021Revenue 2022: $6,437Expenses 2022: $11,756Net Income 2022: -$5,3192022Revenue 2023: $4,837Expenses 2023: $12,219Net Income 2023: -$7,3822023Revenue 2024: $1Expenses 2024: $14,010Net Income 2024: -$14,0092024

Highlighted filing

2024

Revenue$1
Expenses$14,010
Net Income-$14,009
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$0
Liabilities
-
Net assets
$0
Revenue
$1
Expenses
$14,010
Net income
-$14,009
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.14$0.14
2023Detailed filing. Detailed filing data is available for this year.$0.14$0.14$0.05$0.12$0.07
2022Detailed filing. Detailed filing data is available for this year.$0.21$0.21$0.06$0.12$0.05
2021Detailed filing. Detailed filing data is available for this year.$0.27$0.27$0.08$0.10$0.02
2020Detailed filing. Detailed filing data is available for this year.$0.29$0.00$0.29$0.11$0.22$0.11
2019Summary only. Only limited summary data is available for this year.$0.41$0.01$0.66$1.27$0.61
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Mar 27, 2025
Return Version
2024v5.1
Gross Receipts
$1
Mission and Program Overview

Mission

To improve the professionalism of members, provide members opportunities for career growth and to establish high standards for the Marketing Communications Profession.

Program Services

DescriptionGrantsExpenses
While the people, programs, and practices have changed and evolved over the years, one thing has remained the same: our ability to deliver educational content with proven results for our members to immediately put into practice. In fact, members consistently cite practical marketing education as one of the greatest values they receive from membership. They depend on The Marketing Alliance for information and connections to grow their professional networks and drive the success of their businesses.--
Compensation and Service Providers
Top Officer Pay77th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Derrol MoorheadBoard Member-$0--
Ian CampbellBoard Member-$0--
Laura NelsonTreasurer-$0--
Dawn-Marie KerperPresident-$0--
Filing and Contact Details

Filer

Filer Name
Marketing Alliance Ltd
EIN
83-3158013
Address
303 S Broadway 200, Denver, CO 80209

Signing Officer

Name
Laura Nelson
Title
Treasurer
Signed
2025-03-27
Discuss with paid preparer
Yes

Preparer

Firm
GoFigure Group Inc
Address
12650 W 64th Ave Unit E Ste 401, Arvada, CO 80004
Preparer
Barbara B Ilyes CPA
Phone
3034030603
Supplemental Narrative

Additional Explanations

Other Expenses.1002

“Office Expenses $70”

Other Expenses.1012

“Insurance $775”

Other Expenses.1

“Contributions $9543”

Other Expenses.2

“Bank Fees $707”

Other Expenses.3

“Dues & Subscriptions $516”

Other Expenses.4

“Website $101”

Other Expenses.5

“Programs - Events $54”

Other Expenses.6

“Merchant Card Processing Fees $44”

Other Expenses.7

“Licenses & Permits $10”

Raw XML Appendix138 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/BooksInCareOfDetail/PhoneNum07204412914
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0303 South Broadway Ste 200-355
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0Denver
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CO
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd080209
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt014009
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/CostOfGoodsSoldAmt00
IRS990EZ/CostOrOtherBasisExpenseSaleAmt00
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/ExcessOrDeficitForYearAmt0-14009
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt02190
IRS990EZ/FinalReturnInd0X
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt014009
IRS990EZ/Form990TotalAssetsGrp/EOYAmt00
IRS990EZ/FundraisingGrossIncomeAmt00
IRS990EZ/GrossReceiptsAmt01
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InvestmentIncomeAmt01
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt014009
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt014009
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt01.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt11.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt21.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt31.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0Derrol Moorhead
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1Ian Campbell
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2Laura Nelson
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3Dawn-Marie Kerper
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0Board Member
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Board Member
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Treasurer
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3President
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0true
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt011820
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0To improve the professionalism of members, provide members opportunities for career growth and to establish high standards for the Marketing Communications Profession.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0While the people, programs, and practices have changed and evolved over the years, one thing has remained the same: our ability to deliver educational content with proven results for our members to immediately put into practice. In fact, members consistently cite practical marketing education as one of the greatest values they receive from membership. They depend on The Marketing Alliance for information and connections to grow their professional networks and drive the success of their businesses.
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SpecialEventsDirectExpensesAmt00
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt014010
IRS990EZ/TotalRevenueAmt01
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationAssocInd0X
IRS990EZ/WebsiteAddressTxt0https://themarketingalliance.org
IRS990ScheduleN/AssetsDistributedInd0true
IRS990ScheduleN/AttorneyGeneralNotifiedInd0false
IRS990ScheduleN/BondLiabilitiesDischargedInd0false
IRS990ScheduleN/BondsOutstandingInd0false
IRS990ScheduleN/DirectorOfSuccessorInd0false
IRS990ScheduleN/EmployeeOfSuccessorInd0false
IRS990ScheduleN/LiabilitiesPaidInd0true
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/AssetsDistriOrExpnssPaidDesc0Transaction expenses paid
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/AssetsDistriOrExpnssPaidDesc1Charitable contribution of remaining funds
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/DistributionDt02024-12-31
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/DistributionDt12024-12-15
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/EIN0208395317
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/FairMarketValueOfAssetAmt04467
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/FairMarketValueOfAssetAmt19543
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/MethodOfFMVDeterminationTxt02024 Expenses
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/MethodOfFMVDeterminationTxt1Remaining funds
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/AddressLine1Txt06732 W Coal Mine Ave
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/CityNm0Lilttleton
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/StateAbbreviationCd0CO
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/USAddress/ZIPCd080123
IRS990ScheduleN/OwnerOfSuccessorInd0false
IRS990ScheduleN/ReceiveCompensationInd0false
IRS990ScheduleN/RequiredToNotifyAGInd0false
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Office Expenses $70
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Insurance $775
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Contributions $9543
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Bank Fees $707
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Dues & Subscriptions $516
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Website $101
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6Programs - Events $54
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7Merchant Card Processing Fees $44
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8Licenses & Permits $10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Other Expenses.1002
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Other Expenses.1012
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Other Expenses.1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other Expenses.2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Other Expenses.3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Other Expenses.4
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Other Expenses.5
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Other Expenses.6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Other Expenses.7
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Laura Nelson
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-03-27
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Marketing Alliance Ltd
ReturnHeader/Filer/BusinessNameControlTxt0MARK
ReturnHeader/Filer/EIN0833158013
ReturnHeader/Filer/USAddress/AddressLine1Txt0303 S Broadway 200
ReturnHeader/Filer/USAddress/CityNm0Denver
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CO
ReturnHeader/Filer/USAddress/ZIPCd080209
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0562325885
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0GoFigure Group Inc
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt012650 W 64th Ave Unit E Ste 401
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Arvada
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CO
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd080004
ReturnHeader/PreparerPersonGrp/PhoneNum03034030603
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Barbara B Ilyes CPA
ReturnHeader/ReturnTs02025-03-27T14:37:24-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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