Civic Intelligence

Sonoma County Hospitality Association

EIN 83-2831470 • 501(c)6 • Santa Rosa, CA

Profile

The mission of the Sonoma County Hospitality Association is to represent the interests of the hospitality and tourism industries through advocacy, education, and partnerships within the community. We focus on initiatives that make it easier to thrive in the hospitality and tourism industry and initiate a vibrant exchange of ideas to ensure tourisms positive impact within Sonoma County.

1275 4th street PMB 6007Santa Rosa, CA 95404

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on the latest valid filing.

Source year 2024

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on the latest valid filing.

Source year 2024

Net Margin

83rd percentile

22%

Higher net margin than 83% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

96th percentile

119%

Faster asset growth than 96% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

83rd percentile

29%

Faster revenue growth than 83% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Up

$29,063

Up $15,820 (+119%) from 2023

Liabilities

-

No earlier filing loaded for comparison.

Net Assets

Up

$29,063

Up $15,820 (+119%) from 2023

Operations
Liabilities / RevenueScore unavailableNet Margin83rd percentile

Revenue

Up

$71,112

Up $16,006 (+29%) from 2023

Expenses

Up

$55,292

Up $5,830 (+12%) from 2023

Net Income

Up

$15,820

Up $10,176 (+180%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth96th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60K$40K$20K$0Assets 2019: $50,897Net Assets 2019: $50,8972019Assets 2020: $28,220Net Assets 2020: $28,2202020Assets 2021: $28,511Net Assets 2021: $28,5112021Assets 2022: $7,599Net Assets 2022: $7,5992022Assets 2023: $13,243Net Assets 2023: $13,2432023Assets 2024: $29,063Net Assets 2024: $29,0632024

Highlighted filing

2024

Assets$29,063
Liabilities-
Net Assets$29,063
Open 2024 Filing

Operations Trend

Revenue Growth83rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$150K$100K$50K$0-$50KRevenue 2019: $119,197Expenses 2019: $68,300Net Income 2019: $50,8972019Revenue 2020: $10,650Expenses 2020: $30,541Net Income 2020: -$19,8912020Revenue 2021: $22,415Expenses 2021: $22,123Net Income 2021: $2922021Revenue 2022: $29,628Expenses 2022: $50,540Net Income 2022: -$20,9122022Revenue 2023: $55,106Expenses 2023: $49,462Net Income 2023: $5,6442023Revenue 2024: $71,112Expenses 2024: $55,292Net Income 2024: $15,8202024

Highlighted filing

2024

Revenue$71,112
Expenses$55,292
Net Income$15,820
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$29,063
Liabilities
-
Net assets
$29,063
Revenue
$71,112
Expenses
$55,292
Net income
$15,820
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.29$0.29$0.71$0.55$0.16
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.13$0.13$0.55$0.49$0.06
2022Detailed filing. Detailed filing data is available for this year.$0.08$0.08$0.30$0.51$0.21
2021Detailed filing. Detailed filing data is available for this year.$0.29$0.29$0.22$0.22$0.00
2020Detailed filing. Detailed filing data is available for this year.$0.28$0.28$0.11$0.31$0.20
2019Detailed filing. Detailed filing data is available for this year.$0.51$0.51$1.19$0.68$0.51
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jun 11, 2025
Return Version
2024v5.1
Gross Receipts
$71,112
Mission and Program Overview

Mission

Representing the interest of the guest facing hospitality industries through advocacy, education, and partnerships within the local

The mission of the Sonoma County Hospitality Association is to represent the interests of the hospitality and tourism industries through advocacy, education, and partnerships within the community. We focus on initiatives that make it easier to thrive in the hospitality and tourism industry and initiate a vibrant exchange of ideas to ensure tourisms positive impact within Sonoma County.

Program Services

DescriptionGrantsExpenses
SCHA membership includes all guest-facing hospitality and tourism businesses, from lodging and dining, to tasting rooms, attractions and transportation companies. We also welcome Associate Members from industries and organizations supporting hospitality and tourism. We are an important piece of the Sonoma County economy: Our businesses employ almost 20,000 local residents, or ten percent of the workforce. Additionally, ninety percent of our businesses are locally owned and operated, resulting in more visitor dollars staying in Sonoma County, supporting our infrastructure.--
Compensation and Service Providers
Top Officer Pay77th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
joe bartolmeiVice President-$0--
Elizabeth gravesPresident-$0--
aprodite casertaDirector-$0--
kirk lokTreasurer-$0--
jennifer buffoDirector-$0--
larry willisDirector-$0--
al lemerSecretary-$0--
dustin valetteDirector-$0--
Rene ByckDirector-$0--
mark mathewsonDirector-$0--
Leland FishmanDirector-$0--
Filing and Contact Details

Filer

Filer Name
Sonoma County Hospitality Association
EIN
83-2831470
Address
1275 4th street PMB 6007, Santa Rosa, CA 95404

Signing Officer

Name
kirk lok
Title
Treasurer
Signed
2025-06-11
Discuss with paid preparer
Yes

Preparer

Firm
Goranson Tax and Consulting Inc
Address
403 Chinn Street, Santa Rosa, CA 95404
Preparer
Blake Gunter
Phone
7075421256
Supplemental Narrative

Additional Explanations

Other Expenses.1001

“Advertising and Promotion $1240”

Other Expenses.1002

“Office Expenses $82”

Other Expenses.1012

“Insurance $2497”

Other Expenses.1

“Executive Director $36000”

Other Expenses.2

“food and beverage $4153”

Other Expenses.3

“Staffing Fee $3934”

Other Expenses.4

“Software $2190”

Other Expenses.5

“Bank charges $544”

Other Expenses.6

“credit card fees $417”

Other Expenses.8

“web hosting $105”

Other Expenses.9

“License and permits $20”

Other Assets.1002

“Furniture and Fixtures - Beginning $745 Furniture and Fixtures - Ending $745”

Other Assets.1009

“Notes and Loans Receivable - Beginning $0 Notes and Loans Receivable - Ending $5600”

Raw XML Appendix164 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt70
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt80
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt90
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt100
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0joe bartolmei
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1Elizabeth graves
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2aprodite caserta
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3kirk lok
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4jennifer buffo
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6al lemer
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm8Rene Byck
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm9mark mathewson
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm10Leland Fishman
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0Vice President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Treasurer
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6Secretary
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt7Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt8Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt9Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt10Director
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherAssetsTotalDetail/BOYAmt0745
IRS990EZ/OtherAssetsTotalDetail/EOYAmt06345
IRS990EZ/OtherExpensesTotalAmt051182
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0The mission of the Sonoma County Hospitality Association is to represent the interests of the hospitality and tourism industries through advocacy, education, and partnerships within the community. We focus on initiatives that make it easier to thrive in the hospitality and tourism industry and initiate a vibrant exchange of ideas to ensure tourisms positive impact within Sonoma County.
IRS990EZ/PrintingPublicationsPostageAmt0223
IRS990EZ/ProgramServiceRevenueAmt04765
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IRS990EZ/ProhibitedTaxShelterTransInd0false
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IRS990EZ/SpecialEventsDirectExpensesAmt00
IRS990EZ/SubjectToProxyTaxInd0false
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IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
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IRS990EZ/TotalRevenueAmt071112
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/WebsiteAddressTxt0N/A
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Advertising and Promotion $1240
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Office Expenses $82
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Insurance $2497
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Executive Director $36000
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4food and beverage $4153
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Staffing Fee $3934
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6Software $2190
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7Bank charges $544
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8credit card fees $417
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9web hosting $105
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10License and permits $20
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11Furniture and Fixtures - Beginning $745 Furniture and Fixtures - Ending $745
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt12Notes and Loans Receivable - Beginning $0 Notes and Loans Receivable - Ending $5600
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Other Expenses.1001
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Other Expenses.1002
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Other Expenses.1012
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other Expenses.1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Other Expenses.2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Other Expenses.3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Other Expenses.4
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Other Expenses.5
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Other Expenses.6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Other Expenses.8
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc10Other Expenses.9
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc11Other Assets.1002
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc12Other Assets.1009
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0kirk lok
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-06-11
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Sonoma County Hospitality Association
ReturnHeader/Filer/BusinessNameControlTxt0SONO
ReturnHeader/Filer/EIN0832831470
ReturnHeader/Filer/USAddress/AddressLine1Txt01275 4th street PMB 6007
ReturnHeader/Filer/USAddress/CityNm0Santa Rosa
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd095404
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0873976308
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Goranson Tax and Consulting Inc
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0403 Chinn Street
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Santa Rosa
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd095404
ReturnHeader/PreparerPersonGrp/PhoneNum07075421256
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Blake Gunter
ReturnHeader/ReturnTs02025-06-11T11:26:52-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.