Liabilities / Assets
79th percentile
Higher debt load relative to assets than 79% of similar nonprofits.
Arf Charitable Foundation Inc
EIN 83-2786566 • 501(c)3 • New York, NY
Profile
To promote diversity and excellence in the marketing research and data analytics workforce of the future and to support programs dedicated to human capital development especially among traditionally underserved populations, women and young professionals in the analytics industry through, among other activities, scholarship and fellowship programs, educational programs, mentoring and internship opportunities.
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.41x
Liabilities / Revenue
90th percentile
Higher debt load relative to revenue than 90% of similar nonprofits.
Net Margin
64th percentile
Higher net margin than 64% of similar nonprofits.
Top Officer Pay
Score unavailable
No filing with officer rows is available for this organization yet.
Asset Growth
7th percentile
Faster asset growth than 7% of similar nonprofits.
Revenue Growth
53rd percentile
Faster revenue growth than 53% of similar nonprofits.
Balance Sheet
Assets
Down$1,527,863
Down $673,629 (-31%) from 2023
Liabilities
Down$621,271
Down $91,273 (-13%) from 2023
Net Assets
Down$906,592
Down $582,356 (-39%) from 2023
Revenue
Down$460,242
Down $55,171 (-11%) from 2023
Expenses
Up$402,100
Up $59,605 (+17%) from 2023
Net Income
Down$58,142
Down $114,776 (-66%) from 2023
Trend Graphs
Filings
Most recent year
2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
- Assets
- $1,527,863
- Liabilities
- $621,271
- Net assets
- $906,592
- Revenue
- $460,242
- Expenses
- $402,100
- Net income
- $58,142
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2024 to Dec 31, 2024
- Signed
- Nov 15, 2025
- Return Version
- 2024v5.2
- Gross Receipts
- $1,824,567
Mission and Program Overview
Mission
To promote diversity and excellence in the marketing research and data analytics workforce of the future.
To promote diversity and excellence in the marketing research and data analytics workforce of the future and to support programs dedicated to human capital development especially among traditionally underserved populations, women and young professionals in the analytics industry through, among other activities, scholarship and fellowship programs, educational programs, mentoring and internship opportunities.
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Investments Other Securities | $1,543,215 | $965,933 | ▼ $577,282 |
| Cash and Non-Interest-Bearing Accounts | $556,777 | $529,430 | ▼ $27,347 |
| Accounts Receivable | $101,500 | $32,500 | ▼ $69,000 |
| Land, Buildings, and Equipment, Net | $0 | $0 | → $0 |
| Total Assets | $2,201,492 | $1,527,863 | ▼ $673,629 |
| Liabilities | |||
| Other Liabilities | $712,184 | $613,580 | ▼ $98,604 |
| Accounts Payable and Accrued Expenses | $360 | $7,691 | ▲ $7,331 |
| Total Liabilities | $712,544 | $621,271 | ▼ $91,273 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $1,488,948 | $906,592 | ▼ $582,356 |
| Total Net Assets Fund Balance | $1,488,948 | $906,592 | ▼ $582,356 |
| Total Liabilities and Net Assets / Fund Balance | $2,201,492 | $1,527,863 | ▼ $673,629 |
Asset Categories
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $0 | $84,340 | $84,340 |
| Other Securities | $965,933 | - | - |
Compensation and Service Providers
Board Members and Trustees
| Name | Title |
|---|---|
| Scott Mcdonald | Board Member/chair/preside |
| Andrea Bertels | Board Member |
| Kristin Branch | Board Member |
| Linda Vytlacil | Board Member |
| Louis Jones | Board Member |
| Moneesha Banerjee | Board Member |
| Nancy Smith | Board Member |
| Jed Meyer | Board Member/secretary |
| Elyssa Rubin | CFO |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $312,708
- Program Service Revenue
- $0
- Investment Income
- $147,534
- Other Revenue
- $0
- All Other Contributions
- $312,708
- Change in Net Assets
- $58,142
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Grants and Similar Amounts Paid | $177,500 |
| Salaries, Compensation, and Employee Benefits | $176,623 |
| Other Expenses | $47,977 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Grants to Domestic Orgs | $177,500 | - | - | $177,500 |
| Other Salaries and Wages | - | $145,919 | - | $145,919 |
| Other Employee Benefits | - | $30,512 | - | $30,512 |
| Fees for Service Investment Mgmnt Fees | - | $10,502 | - | $10,502 |
| Travel | $2,200 | $1,442 | - | $3,642 |
| Office Expenses | $1,272 | $2,079 | - | $3,351 |
| Fees for Services Accounting | - | $2,500 | - | $2,500 |
| Fees for Services Legal | - | $493 | - | $493 |
| Payroll Taxes | - | $192 | - | $192 |
| Other Expenses | $14,663 | $73 | - | $73 |
| Total Functional Expenses | $195,635 | $206,465 | $0 | $402,100 |
International Activity
Grant and Assistance Recipients
| Recipient | Location | Category | Purpose | Amount |
|---|---|---|---|---|
| University of Wisconsin Foundation | Madison, WI | 501(c)(3) | Scholarship | $42,500 |
| John Jay College Foundation | New York, NY | 501(c)(3) | Scholarship | $30,000 |
| The Baruch College Fund | New York, NY | 501(c)(3) | Scholarship | $30,000 |
| The Ohio State University Foundation | Columbus, OH | 501(c)(3) | Scholarship | $30,000 |
| University of California Berkeley Foundation | Berkeley, CA | 501(c)(3) | Scholarship | $27,500 |
| Rutgers University Foundation | New Brunswick, NJ | 501(c)(3) | Scholarship | $17,500 |
Fundraising, Events, and Gaming
- Fundraising activities
- No
- Gaming activities
- No
- Professional fundraiser used
- No
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
Political and Lobbying Activity
- Political campaign activity
- No
- Lobbying activity
- No
- Subject to proxy tax
- No
Debt and Bond Financing
Other Reported Liabilities
| Liability | Amount |
|---|---|
| Due to Advertising Research Foundation | $613,580 |
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Annual disclosure for covered persons
- Yes
- Audit committee
- Yes
- Backup withholding compliance
- Yes
- Business relationship with 35% controlled entity
- No
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- No
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- Yes
- Other officer compensation reviewed
- No
- Conflict-of-interest policy
- Yes
- Audited financial statements prepared
- Yes
- Key decisions subject to board approval
- No
- Management duties delegated
- No
Governance Explanations
Form 990, Part VI, Section A, Line 6
“Advertising research foundation, inc., a related non-profit organization, is the sole member of the filing organization.”
Form 990, Part VI, Section B, Line 11B
“The form 990 is prepared by an outside, independent accounting firm and reviewed by the cfo. A copy of the return is provided to the finance committee to review and make recommendations. All board members receive a final copy of the return prior to filing.”
Form 990, Part VI, Section B, Line 12C
“Every transaction entered into by the organization is reviewed for potential conflicts of interest. Management and members of the board are not aware of any conflicts of interest. The organization has updated its conflict of interest policy and requires annual certification from its board members and employees.”
Form 990, Part VI, Section B, Line 15A
“The ceo's salary is determined by an executive committee of the board of a related organization and is based on a review of comparability data from similar organizations.”
Form 990, Part VI, Section C, Line 18
“The form 990 and the irs status letter are available to the public upon request and on guidestar.org.”
Form 990, Part VI, Section C, Line 19
“All of the governing documents, conflict of interest policy, and financial statements are available to the public upon request.”
990, Part VII
“No board members receive compensation for their service.”
Filing and Contact Details
Filer
- Filer Name
- Arf Charitable Foundation Inc
- EIN
- 83-2786566
- Phone
- 2127515656
- Address
- 432 PARK AVENUE SOUTH 4TH FL, NEW YORK, NY 10016
Signing Officer
- Name
- Elyssa Rubin
- Title
- CFO
- Phone
- 2127515656
- Signed
- 2025-11-15
- Discuss with paid preparer
- Yes
Organization Details
- Principal Officer
- Scott Mcdonald
- Formed
- 2018
- Legal Domicile
- Ny
- Voting Board Members
- 8
- Independent Board Members
- 7
- Employees
- 0
- Volunteers
- 7
Preparer
- Firm
- Withum Smith & Brown Pc
- Address
- 424 MAIN STREET SUITE 800, BUFFALO, NY 14202-3508
- Preparer
- Mary Madonia
- Phone
- 7168472651
Supplemental Narrative
Additional Explanations
FORM 990, PART XI, LINE 9:
“Trsf to adv research foundation (parent co) for marketing science institute -609,985.”
Form 990, Part XII, Line 2C
“The organization's process for selection of an independent accountant and monitoring of the audit process has not changed from the prior year.”
Financial Statement Notes
PART X, LINE 2:
“The organization has been recognized by the internal revenue service ("irs")as a not-for-profit corporation as described in section 501(c)(3) of the internal revenue code (irc) and is exempt from federal income taxes on related income pursuant to section 501(a) of the irc. The organization follows guidance issued by the fasb regarding accounting for uncertainty in income taxes. This guidance clarifies the accounting for income taxes by prescribing the minimum recognition threshold an income tax position is required to meet before being recognized in the financial statements and applies to all income tax positions. Each income tax position is assessed using a two-step process. A determination is first made as to whether it is more-likely-than-not that the income tax position will be sustained, based upon technical merits, upon examination by the taxing authorities. If the income tax position is expected to meet the more-likely-than-not criteria, the benefit recorded in the financial statements equals the largest amount that is greater than 50% likely to be realized upon its ultimate settlement. The income tax positions taken by the organization for any years open under the various statutes of limitations are (1) that the organization continues to be exempt from income taxes and (2) that the organization does not have unrelated business income that would be subject to income taxes. Management believes these tax positions meet the more-likely-than-not threshold and, accordingly, the tax benefits of these income tax positions (no income tax expense or liability) have been recognized for the years ended on or before december 31, 2024 and 2023. The organization believes that there are no tax positions taken or expected to be taken that would significantly increase or decrease unrecognized tax benefits within 12 months of the reporting date. None of the organization's federal or state information returns are currently under examination by the internal revenue service or state authorities.”
Raw XML AppendixShowing 400 of 548 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/MissionDesc | 0 | TO PROMOTE DIVERSITY AND EXCELLENCE IN THE MARKETING RESEARCH AND DATA ANALYTICS WORKFORCE OF THE FUTURE AND TO SUPPORT PROGRAMS DEDICATED TO HUMAN CAPITAL DEVELOPMENT ESPECIALLY AMONG TRADITIONALLY UNDERSERVED POPULATIONS, WOMEN AND YOUNG PROFESSIONALS IN THE ANALYTICS INDUSTRY THROUGH, AMONG OTHER ACTIVITIES, SCHOLARSHIP AND FELLOWSHIP PROGRAMS, EDUCATIONAL PROGRAMS, MENTORING AND INTERNSHIP OPPORTUNITIES. |
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| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | DUE TO ADVERTISING RESEARCH FOUNDATION |
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| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | THE ORGANIZATION HAS BEEN RECOGNIZED BY THE INTERNAL REVENUE SERVICE ("IRS")AS A NOT-FOR-PROFIT CORPORATION AS DESCRIBED IN SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE (IRC) AND IS EXEMPT FROM FEDERAL INCOME TAXES ON RELATED INCOME PURSUANT TO SECTION 501(A) OF THE IRC. THE ORGANIZATION FOLLOWS GUIDANCE ISSUED BY THE FASB REGARDING ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES. THIS GUIDANCE CLARIFIES THE ACCOUNTING FOR INCOME TAXES BY PRESCRIBING THE MINIMUM RECOGNITION THRESHOLD AN INCOME TAX POSITION IS REQUIRED TO MEET BEFORE BEING RECOGNIZED IN THE FINANCIAL STATEMENTS AND APPLIES TO ALL INCOME TAX POSITIONS. EACH INCOME TAX POSITION IS ASSESSED USING A TWO-STEP PROCESS. A DETERMINATION IS FIRST MADE AS TO WHETHER IT IS MORE-LIKELY-THAN-NOT THAT THE INCOME TAX POSITION WILL BE SUSTAINED, BASED UPON TECHNICAL MERITS, UPON EXAMINATION BY THE TAXING AUTHORITIES. IF THE INCOME TAX POSITION IS EXPECTED TO MEET THE MORE-LIKELY-THAN-NOT CRITERIA, THE BENEFIT RECORDED IN THE FINANCIAL STATEMENTS EQUALS THE LARGEST AMOUNT THAT IS GREATER THAN 50% LIKELY TO BE REALIZED UPON ITS ULTIMATE SETTLEMENT. THE INCOME TAX POSITIONS TAKEN BY THE ORGANIZATION FOR ANY YEARS OPEN UNDER THE VARIOUS STATUTES OF LIMITATIONS ARE (1) THAT THE ORGANIZATION CONTINUES TO BE EXEMPT FROM INCOME TAXES AND (2) THAT THE ORGANIZATION DOES NOT HAVE UNRELATED BUSINESS INCOME THAT WOULD BE SUBJECT TO INCOME TAXES. MANAGEMENT BELIEVES THESE TAX POSITIONS MEET THE MORE-LIKELY-THAN-NOT THRESHOLD AND, ACCORDINGLY, THE TAX BENEFITS OF THESE INCOME TAX POSITIONS (NO INCOME TAX EXPENSE OR LIABILITY) HAVE BEEN RECOGNIZED FOR THE YEARS ENDED ON OR BEFORE DECEMBER 31, 2024 AND 2023. THE ORGANIZATION BELIEVES THAT THERE ARE NO TAX POSITIONS TAKEN OR EXPECTED TO BE TAKEN THAT WOULD SIGNIFICANTLY INCREASE OR DECREASE UNRECOGNIZED TAX BENEFITS WITHIN 12 MONTHS OF THE REPORTING DATE. NONE OF THE ORGANIZATION'S FEDERAL OR STATE INFORMATION RETURNS ARE CURRENTLY UNDER EXAMINATION BY THE INTERNAL REVENUE SERVICE OR STATE AUTHORITIES. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | PART X, LINE 2: |
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| IRS990ScheduleI/RecipientTable/CashGrantAmt | 5 | 17500 |
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| IRS990ScheduleI/RecipientTable/IRCSectionDesc | 1 | 501(C)(3) |
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| IRS990ScheduleI/RecipientTable/IRCSectionDesc | 3 | 501(C)(3) |
| IRS990ScheduleI/RecipientTable/IRCSectionDesc | 4 | 501(C)(3) |
| IRS990ScheduleI/RecipientTable/IRCSectionDesc | 5 | 501(C)(3) |
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| IRS990ScheduleI/RecipientTable/NonCashAssistanceAmt | 1 | 0 |
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| IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt | 3 | SCHOLARSHIP |
| IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt | 4 | SCHOLARSHIP |
| IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt | 5 | SCHOLARSHIP |
| IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt | 0 | JOHN JAY COLLEGE FOUNDATION |
| IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt | 1 | UNIVERSITY OF WISCONSIN FOUNDATION |
| IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt | 2 | THE OHIO STATE UNIVERSITY FOUNDATION |
| IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt | 3 | UNIVERSITY OF CALIFORNIA BERKELEY FOUNDATION |
| IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt | 4 | THE BARUCH COLLEGE FUND |
| IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt | 5 | RUTGERS UNIVERSITY FOUNDATION |
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| IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt | 1 | 1848 UNIVERSITY AVE |
| IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt | 2 | PO BOX 710811 |
| IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt | 3 | 1995 UNIVERSITY AVE SUITE 400 |
| IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt | 4 | ONE BERNARD BARUCH WAY BOX A-1603 |
| IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt | 5 | 335 GEORGE STREET SUITE 4000 |
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| IRS990ScheduleI/RecipientTable/USAddress/CityNm | 1 | MADISON |
| IRS990ScheduleI/RecipientTable/USAddress/CityNm | 2 | COLUMBUS |
| IRS990ScheduleI/RecipientTable/USAddress/CityNm | 3 | BERKELEY |
| IRS990ScheduleI/RecipientTable/USAddress/CityNm | 4 | NEW YORK |
| IRS990ScheduleI/RecipientTable/USAddress/CityNm | 5 | NEW BRUNSWICK |
| IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd | 1 | WI |
| IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd | 2 | OH |
| IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd | 3 | CA |
| IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd | 4 | NY |
| IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd | 5 | NJ |
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| IRS990ScheduleI/RecipientTable/USAddress/ZIPCd | 2 | 43271 |
| IRS990ScheduleI/RecipientTable/USAddress/ZIPCd | 3 | 94704 |
| IRS990ScheduleI/RecipientTable/USAddress/ZIPCd | 4 | 10010 |
| IRS990ScheduleI/RecipientTable/USAddress/ZIPCd | 5 | 08901 |
| IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt | 0 | ALL GRANTS AND SCHOLARSHIPS ARE APPROVED BY THE BOARD. |
| IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | PART I, LINE 2: |
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