Civic Intelligence

Visit Victoria USA

EIN 83-2670768 • 501(c)6 • Melbourne, CA, AS

Profile

Visit victoria usa's purpose is to promote the victoria region in australia as a tourism and events venue, so that its citizens, residents and all elements of its business commuinty can benefit. The mission of visit victoria usa is to attract visitors, investment and business, and to advocate for commerce in victoria, australia.

Level 8 271 Spring StreetMelbourne, CA 3000As

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

99th percentile

5.74x

Higher debt load relative to assets than 99% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2022

Liabilities / Revenue

91st percentile

0.41x

Higher debt load relative to revenue than 91% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2022

Net Margin

12th percentile

-45%

Higher net margin than 12% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2022

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

13th percentile

-45%

Faster asset growth than 13% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2020 to 2022

Revenue Growth

15th percentile

-33%

Faster revenue growth than 15% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2020 to 2022

Balance Sheet
Liabilities / Assets99th percentile

Assets

Up

$42,192

Up $12,192 (+41%) from 2023

Liabilities

Up

$2,780,104

Up $1,925,016 (+225%) from 2023

Net Assets

Down

-$2,737,912

Down $1,912,824 (-232%) from 2023

Operations
Liabilities / Revenue91st percentileNet Margin12th percentile

Revenue

Down

$2,312

Down $239,481 (-99%) from 2023

Expenses

Up

$1,917,328

Up $992,563 (+107%) from 2023

Net Income

Down

-$1,915,016

Down $1,232,044 (-180%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth13th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$4.0M$2.0M$0-$2.0M-$4.0MAssets 2019: $1Liabilities 2019: $02019Assets 2020: $98,671Liabilities 2020: $0Net Assets 2020: $98,6712020Assets 2021: $45,742Liabilities 2021: $0Net Assets 2021: $45,7422021Assets 2022: $30,000Liabilities 2022: $172,116Net Assets 2022: -$142,1162022Assets 2023: $30,000Liabilities 2023: $855,088Net Assets 2023: -$825,0882023Assets 2024: $42,192Liabilities 2024: $2,780,104Net Assets 2024: -$2,737,9122024

Highlighted filing

2024

Assets$42,192
Liabilities$2,780,104
Net Assets-$2,737,912
Open 2024 Filing

Operations Trend

Revenue Growth15th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.0M$0-$1.0M-$2.0MRevenue 2019: $0Expenses 2019: $0Net Income 2019: $02019Revenue 2020: $943,868Expenses 2020: $845,197Net Income 2020: $98,6712020Revenue 2021: $288,639Expenses 2021: $341,568Net Income 2021: -$52,9292021Revenue 2022: $420,883Expenses 2022: $608,741Net Income 2022: -$187,8582022Revenue 2023: $241,793Expenses 2023: $924,765Net Income 2023: -$682,9722023Revenue 2024: $2,312Expenses 2024: $1,917,328Net Income 2024: -$1,915,0162024

Highlighted filing

2024

Revenue$2,312
Expenses$1,917,328
Net Income-$1,915,016
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$42,192
Liabilities
$2,780,104
Net assets
-$2,737,912
Revenue
$2,312
Expenses
$1,917,328
Net income
-$1,915,016
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.04$2.78$2.74$0.00$1.92$1.92
2023Detailed filing. Detailed filing data is available for this year.$0.03$0.86$0.83$0.24$0.92$0.68
2022Detailed filing. Detailed filing data is available for this year.$0.03$0.17$0.14$0.42$0.61$0.19
2021Detailed filing. Detailed filing data is available for this year.$0.05$0.00$0.05$0.29$0.34$0.05
2020Detailed filing. Detailed filing data is available for this year.$0.10$0.00$0.10$0.94$0.85$0.10
2019Summary only. Only limited summary data is available for this year.$0.00$0.00$0.00$0.00$0.00
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Feb 4, 2025
Return Version
2023v6.0
Gross Receipts
$2,312
Mission and Program Overview

Mission

Visit victoria usa's purpose is to promote the victoria region in australia as a tourism and events venue, so that its citizens, residents and all elements of its business commuinty can benefit. The mission of visit victoria usa is to attract visitors, investment and business, and to advocate for commerce in victoria, australia.

The mission of visit victoria usa is to attract visitors, investment and business, and to advocate for commerce in victoria, australia.

Balance Sheet Detail
LineBeginningEndChange
Assets
Loans From Officers Directors$855,088$2,780,104▲ $1,925,016
Cash and Non-Interest-Bearing Accounts$30,000$40,000▲ $10,000
Land, Buildings, and Equipment, Net-$2,192-
Savings and Temporary Cash Investments$0$0→ $0
Accounts Receivable$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Rtn Earn Endowment Incm Other Fnds$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Prepaid Expenses and Deferred Charges$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$-825,088$-2,737,912▼ $1,912,824
Total Assets$30,000$42,192▲ $12,192
Other Assets Total$0$0→ $0
Liabilities
Accounts Payable and Accrued Expenses$0$0→ $0
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Other Liabilities$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$855,088$2,780,104▲ $1,925,016
Net Assets / Fund Balance
Total Net Assets Fund Balance$-825,088$-2,737,912▼ $1,912,824
Total Liabilities and Net Assets / Fund Balance$30,000$42,192▲ $12,192

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$2,192$2,897$5,089
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Kristen NeerOfficerFT$129,000$2,200$131,200

Board Members and Trustees

NameTitle
Andy PennDirector
Deb BealeDirector
Eddie MaguireDirector
Peter CrinisDirector
Su Ann TeohSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$2,312
Change in Net Assets
$-1,915,016
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,592,767
Salaries, Compensation, and Employee Benefits$324,561
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$1,349,913
Current Officers, Directors, Trustees, and Key Employees---$227,654
Payroll Taxes---$96,907
All Other Expenses---$73,997
Travel---$31,445
Conferences and Meetings---$1,595
Information Technology---$1,351
Depreciation Depletion---$1,080
Office Expenses---$233
Other Expenses---$168
Insurance---$122
Total Functional Expenses$0$0$0$1,917,328
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$855,088$2,780,104▲ $1,925,016
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI, Section B, Line 11B

“The form 990 is reviewed by board members for accuracy prior to filing.”

Filing and Contact Details

Filer

Filer Name
Visit Victoria USA
EIN
83-2670768
In Care Of
% KRISTEN NEER
Phone
3109080621
Address
AS

Signing Officer

Name
Kristen Neer
Title
Officer
Phone
3109080621
Signed
2025-02-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kristen Neer
Formed
2018
Legal Domicile
CA
Voting Board Members
1
Independent Board Members
1
Employees
2

Preparer

Firm
Miller Kaplan Arase Llp
Address
3900 W ALAMEDA AVENUE STE 2400, BURBANK, CA 91505-4302
Preparer
Jun Wang
Phone
8187692010
Supplemental Narrative

Additional Explanations

PART I, LINE 1 - ORGANIZATION'S MISSION OR MOST SIGNIFICANT ACTIVITIES:

“The role of Visit Victoria USA is to promote and market the City of Melbourne and State of Victoria across the USA and Americas region. The Company is strategically important as it provides a presence in market with key tourism and industry partners. Particular reference is made to securing airline partnerships with Qantas, United and Air New Zealand to create or increase frequency of non-stop air routes from the West Coast Americas to Melbourne as an important means to develop tourism and visitation.”

PART X Line 10C

“$2,192 is depreciation expense from PART X Line 10c.”

Raw XML AppendixShowing 400 of 412 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/PYExcessBenefitTransInd0false
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0739362
IRS990/PYOtherRevenueAmt024989
IRS990/PYProgramServiceRevenueAmt00
IRS990/PYRevenuesLessExpensesAmt0-682972
IRS990/PYSalariesCompEmpBnftPaidAmt0185403
IRS990/PYTotalExpensesAmt0924765
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0241793
IRS990/RcvblFromDisqualifiedPrsnGrp/BOYAmt00
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/BOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0-1915016
IRS990/RelatedEntityInd0true
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/RentalIncomeOrLossGrp/PersonalAmt00
IRS990/RentalIncomeOrLossGrp/RealAmt00
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/RtnEarnEndowmentIncmOthFndsGrp/BOYAmt00
IRS990/RtnEarnEndowmentIncmOthFndsGrp/EOYAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/EquipmentGrp/BookValueAmt02192
IRS990ScheduleD/EquipmentGrp/DepreciationAmt02897
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt05089
IRS990ScheduleD/TotalBookValueLandBuildingsAmt02192
IRS990/ScheduleJRequiredInd0false
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BalanceDueAmt02780104
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BoardOrCommitteeApprovalInd0true
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/DefaultInd0false
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanFromOrganizationInd0X
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanPurposeTxt0EXCESS CASH
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/OriginalPrincipalAmt0855088
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/PersonNm0VISIT VICTORIA LIMITED
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/RelationshipWithOrgTxt0SUBSTANTIAL CONTRIBUTOR
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/WrittenAgreementInd0true
IRS990ScheduleL/TotalBalanceDueAmt02780104
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The role of Visit Victoria USA is to promote and market the City of Melbourne and State of Victoria across the USA and Americas region. The Company is strategically important as it provides a presence in market with key tourism and industry partners. Particular reference is made to securing airline partnerships with Qantas, United and Air New Zealand to create or increase frequency of non-stop air routes from the West Coast Americas to Melbourne as an important means to develop tourism and visitation.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The form 990 is reviewed by board members for accuracy prior to filing.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2$2,192 is depreciation expense from PART X Line 10c.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0PART I, LINE 1 - ORGANIZATION'S MISSION OR MOST SIGNIFICANT ACTIVITIES:
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2PART X Line 10c
IRS990ScheduleR/AssetExchangeInd0false
IRS990ScheduleR/AssetPurchaseFromOtherOrgInd0false
IRS990ScheduleR/AssetSaleToOtherOrgInd0false
IRS990ScheduleR/GiftGrntCapContriFromOthOrgInd0true
IRS990ScheduleR/GiftGrntOrCapContriToOthOrgInd0false
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ControlledOrganizationInd0false
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DirectControllingEntityName/BusinessNameLine1Txt0NA
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt0VISIT VICTORIA LIMITED
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/EIN0000000000
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ExemptCodeSectionTxt0FOREIGN
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ForeignAddress/AddressLine1Txt0LEVEL 28 727 COLLINS STREET
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ForeignAddress/CityNm0MELBOURNE
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ForeignAddress/CountryCd0AS
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ForeignAddress/ForeignPostalCd03008
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ForeignAddress/ProvinceOrStateNm0VICTORIA
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/LegalDomicileForeignCountryCd0AS
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt0TOURISM
IRS990ScheduleR/LoansOrGuaranteesFromOthOrgInd0false
IRS990ScheduleR/LoansOrGuaranteesToOtherOrgInd0true
IRS990ScheduleR/PaidEmployeesSharingInd0false
IRS990ScheduleR/PerformOfServicesByOtherOrgInd0false
IRS990ScheduleR/PerformOfServicesForOthOrgInd0false
IRS990ScheduleR/ReceiptOfIntAnntsRntsRyltsInd0false
IRS990ScheduleR/ReimbursementPaidByOtherOrgInd0false
IRS990ScheduleR/ReimbursementPaidToOtherOrgInd0false
IRS990ScheduleR/RentalOfFacilitiesToOthOrgInd0false
IRS990ScheduleR/RentalOfFcltsFromOthOrgInd0false
IRS990ScheduleR/SharingOfFacilitiesInd0false
IRS990ScheduleR/TransactionsRelatedOrgGrp/InvolvedAmt00
IRS990ScheduleR/TransactionsRelatedOrgGrp/InvolvedAmt12780104
IRS990ScheduleR/TransactionsRelatedOrgGrp/MethodOfAmountDeterminationTxt0CASH
IRS990ScheduleR/TransactionsRelatedOrgGrp/MethodOfAmountDeterminationTxt1CASH
IRS990ScheduleR/TransactionsRelatedOrgGrp/OtherOrganizationName/BusinessNameLine1Txt0VISIT VICTORIA LIMITED
IRS990ScheduleR/TransactionsRelatedOrgGrp/OtherOrganizationName/BusinessNameLine1Txt1VISIT VICTORIA LIMITED
IRS990ScheduleR/TransactionsRelatedOrgGrp/TransactionTypeTxt0C
IRS990ScheduleR/TransactionsRelatedOrgGrp/TransactionTypeTxt1D
IRS990ScheduleR/TransferFromOtherOrgInd0false
IRS990ScheduleR/TransferToOtherOrgInd0false
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondLiabilitiesGrp/BOYAmt00
IRS990/TaxExemptBondLiabilitiesGrp/EOYAmt00
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt030000
IRS990/TotalAssetsEOYAmt042192
IRS990/TotalAssetsGrp/BOYAmt030000
IRS990/TotalAssetsGrp/EOYAmt042192
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt00
IRS990/TotalEmployeeCnt02
IRS990/TotalFunctionalExpensesGrp/TotalAmt01917328
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0855088
IRS990/TotalLiabilitiesEOYAmt02780104
IRS990/TotalLiabilitiesGrp/BOYAmt0855088
IRS990/TotalLiabilitiesGrp/EOYAmt02780104
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0-825088
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0-2737912
IRS990/TotalOtherCompensationAmt02200
IRS990/TotalProgramServiceRevenueAmt00
IRS990/TotalReportableCompFromOrgAmt0129000
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt02312
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt030000
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt042192
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/TotalAmt031445
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UnsecuredNotesLoansPayableGrp/BOYAmt00
IRS990/UnsecuredNotesLoansPayableGrp/EOYAmt00
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt01
IRS990/VotingMembersIndependentCnt01
IRS990/WebsiteAddressTxt0N/A
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0KRISTEN NEER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0OFFICER
ReturnHeader/BusinessOfficerGrp/PhoneNum03109080621
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-02-04
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VISIT VICTORIA USA
ReturnHeader/Filer/BusinessNameControlTxt0VISI
ReturnHeader/Filer/EIN0832670768
ReturnHeader/Filer/ForeignAddress/AddressLine1Txt0LEVEL 8 271 SPRING STREET
ReturnHeader/Filer/ForeignAddress/CityNm0MELBOURNE
ReturnHeader/Filer/ForeignAddress/CountryCd0AS
ReturnHeader/Filer/ForeignAddress/ForeignPostalCd03000
ReturnHeader/Filer/InCareOfNm0% KRISTEN NEER
ReturnHeader/Filer/PhoneNum03109080621
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true

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