Civic Intelligence

Magical Holiday Parade

EIN 83-2662363 • 501(c)3 • Toluca Lake, CA

Profile

The magical holiday parade is a community organization dedicated to the restoration and preservation of a 34 year old christmas eve tradition in north hollywood, toluca lake, and burbank, ca.

10154 Riverside DriveToluca Lake, CA 91602

magicalholidayparade.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

91st percentile

0.81x

Higher debt load relative to assets than 91% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

92nd percentile

0.52x

Higher debt load relative to revenue than 92% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

67th percentile

12%

Higher net margin than 67% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

84th percentile

$0

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

Score unavailable

No value available

A valid growth rate could not be computed from the available filing history.

Annualized from 2022 to 2024

Revenue Growth

96th percentile

244%

Faster revenue growth than 96% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets91st percentile

Assets

Up

$80,006

Up $80,006 from 2022

Liabilities

$64,728

No earlier filing loaded for comparison.

Net Assets

Up

$15,278

Up $15,278 from 2022

Operations
Liabilities / Revenue92nd percentileNet Margin67th percentile

Revenue

Up

$123,885

Up $113,427 (+1085%) from 2022

Expenses

Up

$108,607

Up $77,837 (+253%) from 2022

Net Income

Up

$15,278

Up $35,590 (+175%) from 2022

Trend Graphs

Balance Sheet Trend

Asset GrowthScore unavailable

Grouped bars show assets, liabilities, and net assets across loaded filings.

$100K$50K$0Assets 2018: $19,665Liabilities 2018: $02018Assets 2019: $32,062Liabilities 2019: $0Net Assets 2019: $32,0622019Assets 2020: $17,261Liabilities 2020: $0Net Assets 2020: $17,2612020Assets 2021: $27,872Liabilities 2021: $0Net Assets 2021: $27,8722021Assets 2022: $0Net Assets 2022: $02022Assets 2024: $80,006Liabilities 2024: $64,728Net Assets 2024: $15,2782024

Highlighted filing

2024

Assets$80,006
Liabilities$64,728
Net Assets$15,278
Open 2024 Filing

Operations Trend

Revenue Growth96th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$150K$100K$50K$0-$50KRevenue 2018: $41,324Expenses 2018: $21,659Net Income 2018: $19,6652018Revenue 2019: $56,323Expenses 2019: $43,926Net Income 2019: $12,3972019Revenue 2020: $6,981Expenses 2020: $21,782Net Income 2020: -$14,8012020Revenue 2021: $59,049Expenses 2021: $48,438Net Income 2021: $10,6112021Revenue 2022: $10,458Expenses 2022: $30,770Net Income 2022: -$20,3122022Revenue 2024: $123,885Expenses 2024: $108,607Net Income 2024: $15,2782024

Highlighted filing

2024

Revenue$123,885
Expenses$108,607
Net Income$15,278
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$80,006
Liabilities
$64,728
Net assets
$15,278
Revenue
$123,885
Expenses
$108,607
Net income
$15,278
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.80$0.65$0.15$1.24$1.09$0.15
2022Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.10$0.31$0.20
2021Detailed filing. Detailed filing data is available for this year.$0.28$0.00$0.28$0.59$0.48$0.11
2020Detailed filing. Detailed filing data is available for this year.$0.17$0.00$0.17$0.07$0.22$0.15
2019Detailed filing. Detailed filing data is available for this year.$0.32$0.00$0.32$0.56$0.44$0.12
2018Summary only. Only limited summary data is available for this year.$0.20$0.00$0.41$0.22$0.20
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jun 17, 2025
Return Version
2024v5.1
Gross Receipts
$123,885
Mission and Program Overview

Mission

The magical holiday parade is a community organization dedicated to the restoration and preservation of a 34 year old christmas eve tradition in north hollywood, toluca lake, and burbank, ca.

To provide charitable support to the community of toluca lake, california.

Program Services

DescriptionGrantsExpenses
PROVIDE CHARITABLE SUPPORT TO THE COMMUNITY OF TOLUCA LAKE, CALIFORNIA.-$107,622
Compensation and Service Providers
Top Officer Pay84th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
CRAIG STRONGCEOPT$0--
RON MIZIKIERSecretaryPT$0--
Filing and Contact Details

Filer

Filer Name
Magical Holiday Parade
EIN
83-2662363
Phone
8189879700
Address
10154 RIVERSIDE DRIVE, TOLUCA LAKE, CA 91602

Signing Officer

Name
Craig Strong
Title
CEO
Signed
2025-06-17
Discuss with paid preparer
Yes

Preparer

Firm
Scott Krivis & Company
Address
20700 Ventura Blvd 234, Woodland Hills, CA 91364
Preparer
Scott Krivis
Phone
8185947200
Supplemental Narrative

Additional Explanations

Other Expenses.1

“PARADE COSTS $92643”

Other Expenses.2

“TRANSPORTATION $8454”

Other Expenses.3

“INSURANCE $2429”

Other Expenses.5

“STORAGE $1637”

Other Expenses.6

“WEBSITE $30”

Total Liabilities.1006

“Payable to Officers, Directors, Etc. - Beginning $0 Payable to Officers, Directors, Etc. - Ending $64728”

Raw XML Appendix133 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/PersonNm0CRAIG STRONG
IRS990EZ/BooksInCareOfDetail/PhoneNum08189879700
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt010154 RIVERSIDE DR
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0TOLUCA LAKE
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd091602
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt080006
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt0123885
IRS990EZ/CostOfGoodsSoldAmt00
IRS990EZ/CostOrOtherBasisExpenseSaleAmt00
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/EngagedInExcessBenefitTransInd0false
IRS990EZ/ExcessOrDeficitForYearAmt015278
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt0985
IRS990EZ/FiledScheduleAInd0true
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt00
IRS990EZ/Form990TotalAssetsGrp/EOYAmt080006
IRS990EZ/FundraisingGrossIncomeAmt00
IRS990EZ/GrossReceiptsAmt0123885
IRS990EZ/InfoInScheduleOPartIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InitialReturnInd0X
IRS990EZ/LobbyingActivitiesInd0false
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesEOYAmt015278
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt00
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt015278
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt05.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt15.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0CRAIG STRONG
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1RON MIZIKIER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0CEO
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Secretary
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt0105193
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0TO PROVIDE CHARITABLE SUPPORT TO THE COMMUNITY OF TOLUCA LAKE, CALIFORNIA.
IRS990EZ/PrintingPublicationsPostageAmt02429
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0PROVIDE CHARITABLE SUPPORT TO THE COMMUNITY OF TOLUCA LAKE, CALIFORNIA.
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt0107622
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SchoolOperatingInd0false
IRS990EZ/SpecialEventsDirectExpensesAmt00
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt064728
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt0108607
IRS990EZ/TotalProgramServiceExpensesAmt0107622
IRS990EZ/TotalRevenueAmt0123885
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0N/A
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/First5Years509Ind0X
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt0123885
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt0123885
IRS990ScheduleA/GovtFurnSrvcFcltsVl509Grp/TotalAmt00
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt00
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt00
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt00
IRS990ScheduleA/InvestmentIncomeCYPct00.00000
IRS990ScheduleA/NetIncomeFromOtherUBIGrp/TotalAmt00
IRS990ScheduleA/OtherIncome509Grp/TotalAmt00
IRS990ScheduleA/Post1975UBTIGrp/TotalAmt00
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct00.00000
IRS990ScheduleA/PublicSupportTotal509Amt0123885
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft509Grp/TotalAmt00
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0123885
IRS990ScheduleA/Total509Grp/TotalAmt0123885
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0123885
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0123885
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0PARADE COSTS $92643
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1TRANSPORTATION $8454
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2INSURANCE $2429
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3STORAGE $1637
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4WEBSITE $30
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Payable to Officers, Directors, Etc. - Beginning $0 Payable to Officers, Directors, Etc. - Ending $64728
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Other Expenses.1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Other Expenses.2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Other Expenses.3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other Expenses.5
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Other Expenses.6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Total Liabilities.1006
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0CRAIG STRONG
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CEO
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-06-17
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MAGICAL HOLIDAY PARADE
ReturnHeader/Filer/BusinessNameControlTxt0MAGI
ReturnHeader/Filer/EIN0832662363
ReturnHeader/Filer/PhoneNum08189879700
ReturnHeader/Filer/USAddress/AddressLine1Txt010154 RIVERSIDE DRIVE
ReturnHeader/Filer/USAddress/CityNm0TOLUCA LAKE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd091602
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0954775328
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Scott Krivis & Company
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt020700 Ventura Blvd 234
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Woodland Hills
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd091364
ReturnHeader/PreparerPersonGrp/PhoneNum08185947200
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Scott Krivis
ReturnHeader/ReturnTs02025-06-17T13:07:16-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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