Civic Intelligence

Umoja Magazine - Madison Inc

EIN 83-2494880 • 501(c)3 • Madison, WI

Profile

The mission of umoja magazine is to empower the african american community in madison and beyond to tell its own story of history, culture, art, and other positive news.

2222 S Park Street 200Madison, WI 53713

www.umojamagazine.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

59th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

61st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

14th percentile

-51%

Higher net margin than 14% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

84th percentile

$0

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

16th percentile

-58%

Faster asset growth than 16% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

81st percentile

38%

Faster revenue growth than 81% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Assets

Down

$39,968

Down $55,084 (-58%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Down

$39,968

Down $55,084 (-58%) from 2023

Revenue

Up

$107,499

Up $29,420 (+38%) from 2023

Expenses

Down

$162,583

Down $2,251 (-1.4%) from 2023

Net Income

Up

-$55,084

Up $31,671 (+37%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2018: $77,481Liabilities 2018: $02018Assets 2019: $231,496Liabilities 2019: $0Net Assets 2019: $231,4962019Assets 2020: $226,233Liabilities 2020: $02020Assets 2021: $180,599Liabilities 2021: $0Net Assets 2021: $180,5992021Assets 2022: $109,769Liabilities 2022: $23,308Net Assets 2022: $86,4612022Assets 2023: $95,052Liabilities 2023: $0Net Assets 2023: $95,0522023Assets 2024: $39,968Liabilities 2024: $0Net Assets 2024: $39,9682024

Highlighted filing

2024

Assets$39,968
Liabilities$0
Net Assets$39,968

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0-$100KRevenue 2018: $77,500Expenses 2018: $19Net Income 2018: $77,4812018Revenue 2019: $289,832Expenses 2019: $135,817Net Income 2019: $154,0152019Revenue 2020: $169,675Expenses 2020: $165,532Net Income 2020: $4,1432020Revenue 2021: $79,929Expenses 2021: $125,563Net Income 2021: -$45,6342021Revenue 2022: $44,576Expenses 2022: $138,714Net Income 2022: -$94,1382022Revenue 2023: $78,079Expenses 2023: $164,834Net Income 2023: -$86,7552023Revenue 2024: $107,499Expenses 2024: $162,583Net Income 2024: -$55,0842024

Highlighted filing

2024

Revenue$107,499
Expenses$162,583
Net Income-$55,084

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 15, 2025
Return Version
2024v5.2
Gross Receipts
$107,499
Mission and Program Overview

Mission

The mission of umoja magazine is to empower the african american community in madison and beyond to tell its own story of history, culture, art, and other positive news.

Program Services

DescriptionGrantsExpenses
UMOJA MAGAZINE'S SIGNATURE ACTIVITY IS THE ANNUAL PUBLICATION OF 11 PRINT MAGAZINES THAT FEATURE POSITIVE STORIES AND COMMUNITY SERVICE MESSAGES BY AND ABOUT THE BLACK COMMUNITY IN MADISON, WISCONSIN AND BEYOND. THE STORIES IN EACH ISSUE ARE SUPPLEMENTED BY EXTENSIVE PHOTOGRAPHY AND ORIGINAL ARTWORK. EACH ISSUE OF THE MAGAZINE IS THEMED AROUND AN IMPORTANT PUBLIC SERVICE MESSAGE. IN ADDITION TO THESE ONGOING TOPICS, OCCASIONAL SPECIAL ISSUES ARE PRODUCED TO FOCUS ON TIMELY TOPICS SUCH AS COVID-19 IN THE BLACK COMMUNITY, BLACK EXCELLENCE IN OUR SCHOOLS, AND OTHERS. TO FURTHER OUR REACH AND MISSION, UMOJA LAUNCHED AN ONLINE VERSION OF THE MAGAZINE IN EARLY 2021. THIS WILL ALLOW OUR IMPORTANT EDUCATIONAL CONTENT TO REACH MORE PEOPLE. IT WILL ALSO ALLOW US THE OPPORTUNITY TO DELIVER IMPORTANT EDUCATIONAL CONTENT AND PUBLIC SERVICE MESSAGES IN BETWEEN ISSUES OF THE PRINT PUBLICATION. THE UMOJA MAGAZINE YOUTH VOICES PROJECT IS A NEW PROGRAM THAT PROVIDES MIDDLE AND HIGH SCHOOL YOUTH WITH A SERIES OF CREATIVE WRITING AND MEDIA ARTS WORKSHOPS THAT CULMINATE IN A SPECIAL BLACK EXCELLENCE YOUTH VOICES ISSUES OF UMOJA MAGAZINE. THE PROGRAM TEACHES YOUTH WRITING AND MEDIA ARTS SKILLS, EXPOSES THEM TO CAREERS IN WRITING AND PRINT AND DIGITAL MEDIA, AND MOST IMPORTANTLY, UPLIFTS THE STORIES AND EXPERIENCES OF BLACK YOUTH WHICH HAS BEEN ESPECIALLY CRITICAL DURING THESE STRESSFUL AND UNCERTAIN TIMES.$0$162,583
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
VALERIA DAVISDirector-$0--
JIM HORNDirector-$0--
RUBEN ANTHONY JRChair-$0--
DERRICK SMITHVice Chair-$0--
EDWARD LEESecretary-$0--
RAY ALLENTreasurer-$0--
Filing and Contact Details

Filer

Filer Name
Umoja Magazine - Madison Inc
EIN
83-2494880
Phone
6087291227
Address
2222 S PARK STREET 200, MADISON, WI 53713

Signing Officer

Name
Jim Horn
Title
Director
Phone
6087291227
Signed
2025-10-15
Discuss with paid preparer
Yes

Preparer

Firm
Wipfli Advisory LLC
Address
2501 W BELTLINE HWY STE 501, MADISON, WI 53713
Preparer
Quinn Dugan
Phone
6082741980
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 4 - Other Investment Income

Description: interest income. Amount: 15.

Form 990-ez, Part I, Line 8 - Other Revenue

Description: advertising income. Amount: 82,685.

Form 990-ez, Part I, Line 16 - Other Expenses

Description: travel expense. Amount: 604. Description: supplies expense. Amount: 9,014. Description: equipment amortization expense. Amount: 2. Description: bad debt expense. Amount: 1,935. Description: miscellaneous/bank fees. Amount: 710. Total to form 990-ez, line 16: 12,265.

Form 990-ez, Part II, Line 24 - Other Assets

Description: accounts receivable. Beg. Of year amount: 13,950. End of year amount: 31,737. Description: intangible assets. Beg. Of year amount: 72,000. End of year amount: 0.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: INTEREST INCOME. AMOUNT: 15.
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TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
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