Civic Intelligence

Why Not Win Institute Inc

EIN 83-1525256 • 501(c)3 • Hoover, AL

Profile

The Why Not Win Institute is a 501c3 non-profit organization that develops and cultivates individual excellence by bringing leaders and key leadership topics to current and future leaders based on the lessons in the book Why Not Win? by Larry Thornton. The Why Not Win Institute launched in November of 2019 and has been delivered at colleges and universities. The Institute has also presented to corporations to include Harris Corporation Alabama Power Company and a 6-part series with Coca-Cola Bottling Company United Atlanta.

130 Inverness Plz Suite 205Hoover, AL 35242

whynotwin.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

67th percentile

0.01x

Higher debt load relative to assets than 67% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

67th percentile

0.01x

Higher debt load relative to revenue than 67% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

84th percentile

34%

Higher net margin than 84% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

Score unavailable

No value available

A valid growth rate could not be computed from the available filing history.

Annualized from 2022 to 2024

Revenue Growth

80th percentile

36%

Faster revenue growth than 80% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets67th percentile

Assets

Up

$250,055

Up $141,675 (+131%) from 2023

Liabilities

Down

$3,048

Down $46,754 (-94%) from 2023

Net Assets

Up

$247,007

Up $188,429 (+322%) from 2023

Operations
Liabilities / Revenue67th percentileNet Margin84th percentile

Revenue

Up

$411,158

Up $192,621 (+88%) from 2023

Expenses

Up

$273,079

Up $1,147 (+0.4%) from 2023

Net Income

Up

$138,079

Up $191,474 (+359%) from 2023

Trend Graphs

Balance Sheet Trend

Asset GrowthScore unavailable

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2018: $59,251Liabilities 2018: $7742018Assets 2019: $145,484Liabilities 2019: $5,7742019Assets 2020: $154,701Liabilities 2020: $5,7742020Assets 2022: $0Liabilities 2022: $0Net Assets 2022: $02022Assets 2023: $108,380Liabilities 2023: $49,802Net Assets 2023: $58,5782023Assets 2024: $250,055Liabilities 2024: $3,048Net Assets 2024: $247,0072024

Highlighted filing

2024

Assets$250,055
Liabilities$3,048
Net Assets$247,007
Open 2024 Filing

Operations Trend

Revenue Growth80th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2018: $0Expenses 2018: $3,523Net Income 2018: -$3,5232018Revenue 2019: $86,240Expenses 2019: $5,007Net Income 2019: $81,2332019Revenue 2020: $27,899Expenses 2020: $18,682Net Income 2020: $9,2172020Revenue 2022: $223,109Expenses 2022: $87,161Net Income 2022: $135,9482022Revenue 2023: $218,537Expenses 2023: $271,932Net Income 2023: -$53,3952023Revenue 2024: $411,158Expenses 2024: $273,079Net Income 2024: $138,0792024

Highlighted filing

2024

Revenue$411,158
Expenses$273,079
Net Income$138,079
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$250,055
Liabilities
$3,048
Net assets
$247,007
Revenue
$411,158
Expenses
$273,079
Net income
$138,079
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.50$0.03$2.47$4.11$2.73$1.38
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.08$0.50$0.59$2.19$2.72$0.53
2022Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$2.23$0.87$1.36
2020Summary only. Only limited summary data is available for this year.$1.55$0.06$0.28$0.19$0.09
2019Summary only. Only limited summary data is available for this year.$1.45$0.06$0.86$0.05$0.81
2018Summary only. Only limited summary data is available for this year.$0.59$0.01$0.00$0.04$0.04
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 30, 2025
Return Version
2024v5.0
Gross Receipts
$411,158
Mission and Program Overview

Mission

The Why Not Win Institute is a 501c3 non-profit organization that develops and cultivates individual excellence by bringing leaders and key leadership topics to current and future leaders based on the lessons in the book Why Not Win? by Larry Thornton. The Why Not Win Institute launched in November of 2019 and has been delivered at colleges and universities. The Institute has also presented to corporations to include Harris Corporation Alabama Power Company and a 6-part series with Coca-Cola Bottling Company United Atlanta.

To develop and cultivate individual excellence by bringing leaders and key leadership topics to current and future leaders, based on the lessons in the book Why Not Win? by Larry D. Thornton. The Why Not Win Institute launched in November 2019 delivering lessons from the book to high schools, colleges, universities and corporate leadership training programs.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$58,578$247,007▲ $188,429
Cash and Non-Interest-Bearing Accounts$72,787$175,258▲ $102,471
Inventories for Sale or Use$35,593$59,624▲ $24,031
Prepaid Expenses and Deferred Charges$0$8,023▲ $8,023
Pledges and Grants Receivable$0$7,150▲ $7,150
Savings and Temporary Cash Investments$0$0→ $0
Accounts Receivable$0$0→ $0
Other Notes and Loans Receivable, Net$0--
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Land, Buildings, and Equipment, Net$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Intangible Assets$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$108,380$250,055▲ $141,675
Other Assets Total$0$0→ $0
Liabilities
Other Liabilities$14,800$3,006▼ $11,794
Accounts Payable and Accrued Expenses$35,002$42▼ $34,960
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$49,802$3,048▼ $46,754
Net Assets / Fund Balance
Total Net Assets Fund Balance$58,578$247,007▲ $188,429
Total Liabilities and Net Assets / Fund Balance$108,380$250,055▲ $141,675
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Stephanie BuffaloeFormer - EDPT$42,500$42,500$85,000
Zillah FlukerPrograms CoordinatorPT$30,319$30,319$60,638
Joseph EatmonHead CoachPT$14,000$14,000$28,000

Board Members and Trustees

NameTitle
Larry D ThorntonChairman of the Board
David KetchenDirector
Enia SampaioDirector
Robert GilpinDirector
Tasha HillDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$345,348
Program Service Revenue
$65,810
Investment Income
$0
Other Revenue
$0
All Other Contributions
$345,348
Change in Net Assets
$138,079
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$143,032
Other Expenses$127,047
Grants and Similar Amounts Paid$3,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$86,819--$86,819
Other Salaries and Wages-$45,923-$45,923
Fees for Services Other$4,450$25,208-$29,658
Fees for Services Management-$28,491-$28,491
Advertising-$15,405-$15,405
Payroll Taxes$7,814$2,476-$10,290
Fees for Services Accounting-$8,670-$8,670
Conferences and Meetings$7,767--$7,767
Other Expenses$3,814$2,656$0$6,470
Information Technology$3,064$2,812-$5,876
All Other Expenses$5,057--$5,057
Office Expenses-$4,499-$4,499
Grants to Domestic Individuals$3,000--$3,000
Interest-$2,774-$2,774
Occupancy-$2,022-$2,022
Insurance$0$375-$375
Total Functional Expenses$130,036$143,043$0$273,079
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Payroll taxes payable$3,006
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“A copy of the 990 draft will be presented by email to each member of the board for review prior to filing the return. A reply email will be required stating they completed the review and listing any questions they may have on the return. Upon completion of the review stage the Chairman of the Board will sign the tax return.”

Form 990, Part VI, Section B, Line 15

“The Executive Director's compensation was arrived after reviewing the Non-Profit Salary Survey published in 2023. The board of directors approved additional compensation due to the extensive experience the candidate had and the fact that she was a licensed attorney. Unfortunately she left after 6 months.”

Form 990, Part VI, Section C, Line 19

“Financial statements were available for review by request. The board of directors are currently in the process of finalizing a conflict of interest policy and a whistle blower's policy.”

Filing and Contact Details

Filer

Filer Name
Why Not Win Institute Inc
EIN
83-1525256
Phone
2059364378
Address
130 Inverness Plz Suite 205, Hoover, AL 35242

Signing Officer

Name
Larry Thornton Sr
Title
Founder
Phone
2059101059
Signed
2025-05-30

Organization Details

Principal Officer
Larry D Thornton Sr
Formed
2018
Legal Domicile
Al
Voting Board Members
5
Independent Board Members
4
Employees
6
Volunteers
21
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Filmmaker's, Marketing Professionals and Script Writers”

Raw XML AppendixShowing 400 of 482 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0K-12 Leadership Development Training: The Why Not Win Institute provides leadership development programs specifically designed for K-12 students in school districts. The program focuses on equipping students with essential leadership skills such as critical thinking, teamwork, and communication. By collaborating with various school districts, the program creates tailored workshops and leadership curriculums that align with educational standards and student needs. Over the reporting period, the program successfully trained over 2800 students across 8 schools, helping them become more engaged in their academic and personal development.
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IRS990/Form990PartVIISectionAGrp/PersonNm7Larry D Thornton
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IRS990/MissionDesc0To develop and cultivate individual excellence by bringing leaders and key leadership topics to current and future leaders based on the lessons in the book Why Not Win? by Larry D. Thornton. Since November 2019 the Why Not Win Institute has delivered WNW lectures, books, workbooks and lesson plans to high school, college, universities and corporate training programs.
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IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherExpensesGrp/Desc0Bank and Credit Card Fees
IRS990/OtherExpensesGrp/Desc1Computer Software, Apps and Equipment
IRS990/OtherExpensesGrp/Desc2Subscriptions
IRS990/OtherExpensesGrp/Desc3Printing,Photo Copies & Postage
IRS990/OtherExpensesGrp/FundraisingAmt00
IRS990/OtherExpensesGrp/FundraisingAmt10
IRS990/OtherExpensesGrp/FundraisingAmt20
IRS990/OtherExpensesGrp/FundraisingAmt30
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt01000
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt1732
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt20
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt32656
IRS990/OtherExpensesGrp/ProgramServicesAmt03102
IRS990/OtherExpensesGrp/ProgramServicesAmt12120
IRS990/OtherExpensesGrp/ProgramServicesAmt23029
IRS990/OtherExpensesGrp/ProgramServicesAmt33814
IRS990/OtherExpensesGrp/TotalAmt04102
IRS990/OtherExpensesGrp/TotalAmt12852
IRS990/OtherExpensesGrp/TotalAmt23029
IRS990/OtherExpensesGrp/TotalAmt36470
IRS990/OtherLiabilitiesGrp/BOYAmt014800
IRS990/OtherLiabilitiesGrp/EOYAmt03006
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt045923
IRS990/OtherSalariesAndWagesGrp/TotalAmt045923
IRS990/OtherWebsiteInd0X
IRS990/OthNotesLoansReceivableNetGrp/BOYAmt00
IRS990/OwnWebsiteInd0X
IRS990/PartialLiquidationInd00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt02476
IRS990/PayrollTaxesGrp/ProgramServicesAmt07814
IRS990/PayrollTaxesGrp/TotalAmt010290
IRS990/PdInCapSrplsLandBldgEqpFundGrp/BOYAmt00
IRS990/PdInCapSrplsLandBldgEqpFundGrp/EOYAmt00
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt07150
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt00
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt08023
IRS990/PrincipalOfficerNm0Larry D Thornton Sr
IRS990/PriorPeriodAdjustmentsAmt050350
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0611000
IRS990/ProgramServiceRevenueGrp/BusinessCd1611000
IRS990/ProgramServiceRevenueGrp/Desc0Sales of Author's Book
IRS990/ProgramServiceRevenueGrp/Desc1Speaker's Honorarium
IRS990/ProgramServiceRevenueGrp/ExclusionAmt00
IRS990/ProgramServiceRevenueGrp/ExclusionAmt10
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt063310
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt12500
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt063310
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt12500
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt10
IRS990/ProgSrvcAccomActy2Grp/Desc0Educator Leadership Development Support In addition to student-focused programs, the WNWI also provides leadership development support for educators. This service aims to equip teachers and administrators with the tools they need to foster a culture of leadership within their schools and classrooms. Through professional development workshops and one-on-one coaching, the program has empowered over 80 educators to enhance their leadership skills and improve student outcomes.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt013555
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt05000
IRS990/ProgSrvcAccomActy3Grp/Desc0As part of its broader mission, the WNWI also engages the community in leadership development. This service includes hosting community workshops and forums aimed at encouraging local residents to take on leadership roles in their neighborhoods and organizations. These sessions emphasize the importance of civic engagement and community-driven initiatives. The program successfully conducted 21 community events, benefiting over 1000 participants.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt026330
IRS990/ProgSrvcAccomActy3Grp/GrantAmt0800
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt02800
IRS990/ProgSrvcAccomActyOtherGrp/Desc0Chairman of the Board delivered 4 town-hall format meetings with 11th grade classes at high schools in black-belt counties in Alabama.
IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt018440
IRS990/ProgSrvcAccomActyOtherGrp/GrantAmt0720
IRS990/ProgSrvcAccomActyOtherGrp/RevenueAmt05000
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IRS990/PYRevenuesLessExpensesAmt0-53395
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IRS990/PYTotalExpensesAmt0271932
IRS990/PYTotalProfFndrsngExpnsAmt00
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IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
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IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt0223109
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt049500
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt027899
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt0782207
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/CurrentTaxYearAmt068217
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/CurrentTaxYearMinus1YearAmt0139315
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt0207532
IRS990ScheduleA/InvestmentIncomeCYPct00
IRS990ScheduleA/InvestmentIncomePYPct00
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IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt027899
IRS990ScheduleA/Total509Grp/TotalAmt0989739
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IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0273195
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt0223109
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt049500
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt027899
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0989739
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Payroll taxes payable
IRS990ScheduleD/TotalLiabilityAmt03006
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0A copy of the 990 draft will be presented by email to each member of the board for review prior to filing the return. A reply email will be required stating they completed the review and listing any questions they may have on the return. Upon completion of the review stage the Chairman of the Board will sign the tax return.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Executive Director's compensation was arrived after reviewing the Non-Profit Salary Survey published in 2023. The board of directors approved additional compensation due to the extensive experience the candidate had and the fact that she was a licensed attorney. Unfortunately she left after 6 months.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Financial statements were available for review by request. The board of directors are currently in the process of finalizing a conflict of interest policy and a whistle blower's policy.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Filmmaker's, Marketing Professionals and Script Writers
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section C, Line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part IX, Line 11g
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00

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