Civic Intelligence

Performance-Driven Marketing Institute

EIN 83-1521356 • 501(c)6 • Mission Viejo, CA

Profile

The Performance-Driven Marketing Institute (PDMI) is a trade association that provides education, networking and government affairs to the direct to consumer performance driven marketing industry.

25001 LarkspurMission Viejo, CA 92692

www.thepdmi.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

50th percentile

0.00x

Higher debt load relative to assets than 50% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

51st percentile

0.00x

Higher debt load relative to revenue than 51% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

49th percentile

0.4%

Higher net margin than 49% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

56th percentile

1.6%

Faster asset growth than 56% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

59th percentile

4.8%

Faster revenue growth than 59% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets50th percentile

Assets

Down

$90,435

Down $63,802 (-41%) from 2022

Liabilities

Up

$40

Up $139 (+140%) from 2022

Net Assets

Down

$90,395

Down $63,941 (-41%) from 2022

Operations
Liabilities / Revenue51st percentileNet Margin49th percentile

Revenue

Down

$354,039

Down $9,717 (-2.7%) from 2022

Expenses

Up

$352,522

Up $35,190 (+11%) from 2022

Net Income

Down

$1,517

Down $44,907 (-97%) from 2022

Trend Graphs

Balance Sheet Trend

Asset Growth56th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$200K$150K$100K$50K$0-$50KAssets 2018: $55,354Liabilities 2018: $257Net Assets 2018: $55,0972018Assets 2019: $59,700Liabilities 2019: $9,985Net Assets 2019: $49,7152019Assets 2020: $87,109Liabilities 2020: $20,192Net Assets 2020: $66,9172020Assets 2021: $107,236Liabilities 2021: -$26Net Assets 2021: $107,2622021Assets 2022: $154,237Liabilities 2022: -$99Net Assets 2022: $154,3362022Assets 2024: $90,435Liabilities 2024: $40Net Assets 2024: $90,3952024

Highlighted filing

2024

Assets$90,435
Liabilities$40
Net Assets$90,395
Open 2024 Filing

Operations Trend

Revenue Growth59th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$300K$200K$100K$0-$100KRevenue 2018: $55,501Expenses 2018: $404Net Income 2018: $55,0972018Revenue 2019: $360,500Expenses 2019: $365,882Net Income 2019: -$5,3822019Revenue 2020: $331,959Expenses 2020: $324,744Net Income 2020: $7,2152020Revenue 2021: $296,000Expenses 2021: $295,275Net Income 2021: $7252021Revenue 2022: $363,756Expenses 2022: $317,332Net Income 2022: $46,4242022Revenue 2024: $354,039Expenses 2024: $352,522Net Income 2024: $1,5172024

Highlighted filing

2024

Revenue$354,039
Expenses$352,522
Net Income$1,517
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$90,435
Liabilities
$40
Net assets
$90,395
Revenue
$354,039
Expenses
$352,522
Net income
$1,517
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.90$0.00$0.90$3.54$3.53$0.02
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.54$0.00$1.54$3.64$3.17$0.46
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.07$0.00$1.07$2.96$2.95$0.01
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.87$0.20$0.67$3.32$3.25$0.07
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.60$0.10$0.50$3.61$3.66$0.05
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.55$0.00$0.55$0.56$0.00$0.55
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 9, 2025
Return Version
2024v5.1
Gross Receipts
$354,039
Mission and Program Overview

Mission

The Performance-Driven Marketing Institute (PDMI) is the association for a new era of marketing and is dedicated to promoting, protecting, and advancing its members who lead the performance-driven and direct-to-consumer marketing world through networking, education, advocacy.

The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct to consumer marketing professionals.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$82,103$83,504▲ $1,401
Accounts Receivable$6,931$6,931→ $0
Total Assets$89,034$90,435▲ $1,401
Liabilities
Accounts Payable and Accrued Expenses$114$40▼ $74
Total Liabilities$114$40▼ $74
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$88,920$90,395▲ $1,475
Total Net Assets Fund Balance$88,920$90,395▲ $1,475
Total Liabilities and Net Assets / Fund Balance$89,034$90,435▲ $1,401
Compensation and Service Providers
Top Officer Pay77th percentile

Board Members and Trustees

NameTitle
John YarringtonPresident and CEO
Thomas HaireSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$354,039
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$1,517
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$196,859
Salaries, Compensation, and Employee Benefits$155,663
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees-$144,000-$144,000
Fees for Services Other$133,338--$133,338
Fees for Services Management$57,000--$57,000
Payroll Taxes-$11,663-$11,663
Fees for Services Accounting-$2,878-$2,878
Other Expenses$1,506$6-$6
Total Functional Expenses$191,844$160,678$0$352,522
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
John YarringtonPresidentContract Management from DMGNo-
Thomas HaireSecretaryContract Management from DMGNo-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Officer directors etc family relationship Part VI line 2

“John Yarrington, President and Thomas Haire, Secretary are owners of the management company Definitive Media Group that provides services to organization.”

Management duties delegation Part VI line 3

“Some of the management duties of the organization are being delegated to a management company Definitive Media Group owned by John Yarrington and Thomas Haire.”

Members or stockholder classes and rights Part VI line 6

“Has no stockholders but members only with no voting rights.Member Tiers1. Sole proprietor/2-person partnership (max gross annual revenue: $250,000)2. Businesses with gross annual revenue of $0-$5 million3. Businesses with gross annual revenue of $5-$10 million4. Businesses with gross annual revenue of $10-$20 million5. Businesses with gross annual revenue more than $20 million”

Form 990 governing body review Part VI line 11

“Governing body organization is to review, approve and sign off Form 990 before being filed.”

Officer director etc mailing address Part VI line 9

“Thomas Haire, Secretary address: 43 Prospect Street Newburyport, MA 01950”

CEO executive director top management comp Part VI line 15A

“The Executive Board makes all compensation decisions based on industry standards.”

Other officer or key employee compensation Part VI line 15B

“Form 990 of other non-profit organizations.”

Governing documents etc available to public Part VI line 19

“Such information is to be posted on the organizations website or available upon request.”

Filing and Contact Details

Filer

Filer Name
Performance-Driven Marketing Institute
EIN
83-1521356
In Care Of
% John Yarrington
Phone
9496337764
Address
25001 Larkspur, Mission Viejo, CA 92692

Signing Officer

Name
John Yarrington
Title
President
Phone
9496337764
Signed
2025-05-09
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Yarrington
Formed
2018
Legal Domicile
Va
Voting Board Members
2
Independent Board Members
0
Employees
2

Preparer

Firm
Ideal Accounting and Tax Services
Address
23591 El Toro Road Suite 140, Lake Forest, CA 92630
Preparer
San Cheong Cpaea
Phone
9498006008
Supplemental Narrative

Additional Explanations

List of other fees for services expenses Part IX line 11G

“Contract Labor”

Raw XML Appendix276 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/AccountsReceivableGrp/EOYAmt06931
IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct to consumer marketing professionals.
IRS990/BooksInCareOfDetail/PersonNm0Smart Bean co Lisa Nguyen
IRS990/BooksInCareOfDetail/PhoneNum07145038109
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt025001 Larkspur
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IRS990/BooksInCareOfDetail/USAddress/ZIPCd092692
IRS990/BusinessRlnWith35CtrlEntInd0true
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IRS990/CashNonInterestBearingGrp/BOYAmt082103
IRS990/CashNonInterestBearingGrp/EOYAmt083504
IRS990/ChangeToOrgDocumentsInd0false
IRS990/CollectionsOfArtInd0false
IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt0144000
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0144000
IRS990/CompensationFromOtherSrcsInd0false
IRS990/CompensationProcessCEOInd0false
IRS990/CompensationProcessOtherInd0false
IRS990/ConflictOfInterestPolicyInd0false
IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt0354039
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt00
IRS990/CYOtherExpensesAmt0196859
IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt00
IRS990/CYRevenuesLessExpensesAmt01517
IRS990/CYSalariesCompEmpBnftPaidAmt0155663
IRS990/CYTotalExpensesAmt0352522
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
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IRS990/DecisionsSubjectToApprovaInd0false
IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
IRS990/DelegationOfMgmtDutiesInd0true
IRS990/Desc0a. Hosted more than 40 educational webinars to share industry trends, best practices and valuable industry research with the PDMI membership. b. Hosted monthly council meetings with the PDMIs seven leadership councils dedicated to driving education and building new business opportunities for the PDMI membership. c. Created, published and offered a variety of online content to educate the PDMI membership, while congruently educate non-members about our industry, association and membership. d. Hosted two in-person bi-annual conferences designed to share industry knowledge and foster business opportunities amongst the PDMI membership.
IRS990/DescribedInSection501c3Ind0false
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IRS990/DonorRstrOrQuasiEndowmentsInd0false
IRS990/ElectionOfBoardMembersInd0false
IRS990/EmployeeCnt02
IRS990/EmploymentTaxReturnsFiledInd0true
IRS990/ExpenseAmt0191844
IRS990/FamilyOrBusinessRlnInd0false
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt02878
IRS990/FeesForServicesAccountingGrp/TotalAmt02878
IRS990/FeesForServicesManagementGrp/ProgramServicesAmt057000
IRS990/FeesForServicesManagementGrp/TotalAmt057000
IRS990/FeesForServicesOtherGrp/ProgramServicesAmt0133338
IRS990/FeesForServicesOtherGrp/TotalAmt0133338
IRS990/ForeignActivitiesInd0false
IRS990/ForeignFinancialAccountInd0false
IRS990/ForeignOfficeInd0false
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt00.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt10.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt040.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt140.00
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/PersonNm0John Yarrington
IRS990/Form990PartVIISectionAGrp/PersonNm1Thomas Haire
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/TitleTxt0President and CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1Secretary
IRS990/Form990ProvidedToGvrnBodyInd0false
IRS990/FormationYr02018
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedInd0false
IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt02
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt0354039
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
IRS990/IndependentAuditFinclStmtInd0false
IRS990/IndependentVotingMemberCnt00
IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartIXInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InvestmentInJointVentureInd0false
IRS990/IRPDocumentCnt02
IRS990/IRPDocumentW2GCnt00
IRS990/LegalDomicileStateCd0VA
IRS990/LoanOutstandingInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembershipDuesAmt0354039
IRS990/MembersOrStockholdersInd0true
IRS990/MethodOfAccountingCashInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct to consumer marketing professionals.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt088920
IRS990/NetAssetsOrFundBalancesEOYAmt090395
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt00
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt088920
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt090395
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0false
IRS990/OfficerMailingAddressInd0true
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherExpensesGrp/Desc0Bank Fees
IRS990/OtherExpensesGrp/Desc1Payroll fees
IRS990/OtherExpensesGrp/Desc2Software
IRS990/OtherExpensesGrp/Desc3Interest Fees
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt090
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt12041
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt26
IRS990/OtherExpensesGrp/ProgramServicesAmt01506
IRS990/OtherExpensesGrp/TotalAmt090
IRS990/OtherExpensesGrp/TotalAmt12041
IRS990/OtherExpensesGrp/TotalAmt21506
IRS990/OtherExpensesGrp/TotalAmt36
IRS990/OwnWebsiteInd0X
IRS990/PartialLiquidationInd0false
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt011663
IRS990/PayrollTaxesGrp/TotalAmt011663
IRS990/PoliticalCampaignActyInd0false
IRS990/PrincipalOfficerNm0John Yarrington
IRS990/PriorPeriodAdjustmentsAmt0-42
IRS990/ProfessionalFundraisingInd0false
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0336059
IRS990/PYInvestmentIncomeAmt01874
IRS990/PYOtherExpensesAmt0247228
IRS990/PYRevenuesLessExpensesAmt0-65262
IRS990/PYSalariesCompEmpBnftPaidAmt0155967
IRS990/PYTotalExpensesAmt0403195
IRS990/PYTotalRevenueAmt0337933
IRS990/ReconcilationRevenueExpnssAmt01517
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0354039
IRS990/ScheduleBRequiredInd0false
IRS990/ScheduleJRequiredInd0false
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm0John Yarrington
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm1Thomas Haire
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt0President
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt1Secretary
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd0false
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd1false
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc0Contract Management from DMG
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc1Contract Management from DMG
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0John Yarrington, President and Thomas Haire, Secretary are owners of the management company Definitive Media Group that provides services to organization.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Some of the management duties of the organization are being delegated to a management company Definitive Media Group owned by John Yarrington and Thomas Haire.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Has no stockholders but members only with no voting rights.Member Tiers1. Sole proprietor/2-person partnership (max gross annual revenue: $250,000)2. Businesses with gross annual revenue of $0-$5 million3. Businesses with gross annual revenue of $5-$10 million4. Businesses with gross annual revenue of $10-$20 million5. Businesses with gross annual revenue more than $20 million
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Governing body organization is to review, approve and sign off Form 990 before being filed.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Thomas Haire, Secretary address: 43 Prospect Street Newburyport, MA 01950
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5The Executive Board makes all compensation decisions based on industry standards.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6Form 990 of other non-profit organizations.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7Such information is to be posted on the organizations website or available upon request.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8Contract Labor
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Officer directors etc family relationship Part VI line 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Management duties delegation Part VI line 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Members or stockholder classes and rights Part VI line 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Officer director etc mailing address Part VI line 9
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Other officer or key employee compensation Part VI line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8List of other fees for services expenses Part IX line 11g
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IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
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IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalAssetsEOYAmt090435
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IRS990/TotalContributionsAmt0354039
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IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0191844
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IRS990/TotalGrossUBIAmt00
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IRS990/TotalOtherCompensationAmt00
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IRS990/TotalRevenueGrp/ExclusionAmt00
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IRS990/UponRequestInd0X
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IRS990/USAddress/CityNm0Mission Viejo
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd092692
IRS990/VotingMembersGoverningBodyCnt02
IRS990/VotingMembersIndependentCnt00
IRS990/WebsiteAddressTxt0https://www.thepdmi.com
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0JOHN YARRINGTON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President
ReturnHeader/BusinessOfficerGrp/PhoneNum09496337764
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-09
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Performance-Driven Marketing Institute
ReturnHeader/Filer/BusinessNameControlTxt0PERF
ReturnHeader/Filer/EIN0831521356
ReturnHeader/Filer/InCareOfNm0% John Yarrington
ReturnHeader/Filer/PhoneNum09496337764
ReturnHeader/Filer/USAddress/AddressLine1Txt025001 Larkspur
ReturnHeader/Filer/USAddress/CityNm0Mission Viejo
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ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0954372585
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt023591 El Toro Road Suite 140
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Lake Forest
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd092630
ReturnHeader/PreparerPersonGrp/PhoneNum09498006008
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-09
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0SAN CHEONG CPAEA
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02025-05-09T18:35:34-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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