Civic Intelligence

Heroes for Children

EIN 83-0489882 • 501(c)3 • Plano, TX

Profile

Heroes for children advocates for and provides financial and social assistance to families with children (0-22 years of age) who are battling cancer.

6010 W Spring Crk PkwyPlano, TX 75024-3569

www.heroesforchildren.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

30th percentile

0.01x

Higher debt load relative to assets than 30% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

25th percentile

0.00x

Higher debt load relative to revenue than 25% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

26th percentile

-6.8%

Higher net margin than 26% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

19th percentile

-6.7%

Faster asset growth than 19% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

17th percentile

-16%

Faster revenue growth than 17% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets30th percentile

Assets

Down

$543,781

Down $39,073 (-6.7%) from 2023

Liabilities

Up

$4,085

Up $4,085 from 2023

Net Assets

Down

$539,696

Down $43,158 (-7.4%) from 2023

Operations
Liabilities / Revenue25th percentileNet Margin26th percentile

Revenue

Down

$964,501

Down $183,518 (-16%) from 2023

Expenses

Down

$1,029,791

Down $201,741 (-16%) from 2023

Net Income

Up

-$65,290

Up $18,223 (+22%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth19th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0Assets 2011: $528,908Liabilities 2011: $57,287Net Assets 2011: $471,6212011Assets 2012: $688,304Liabilities 2012: $84,060Net Assets 2012: $604,2442012Assets 2013: $387,852Liabilities 2013: $105,134Net Assets 2013: $282,7182013Assets 2014: $485,443Liabilities 2014: $84,603Net Assets 2014: $400,8402014Assets 2015: $780,757Liabilities 2015: $41,903Net Assets 2015: $738,8542015Assets 2016: $822,164Liabilities 2016: $74,977Net Assets 2016: $747,1872016Assets 2017: $840,827Liabilities 2017: $58,614Net Assets 2017: $782,2132017Assets 2018: $636,822Liabilities 2018: $41,889Net Assets 2018: $594,9332018Assets 2019: $727,525Liabilities 2019: $42,055Net Assets 2019: $685,4702019Assets 2020: $639,091Liabilities 2020: $13,138Net Assets 2020: $625,9532020Assets 2021: $945,395Liabilities 2021: $0Net Assets 2021: $945,3952021Assets 2022: $637,662Liabilities 2022: $0Net Assets 2022: $637,6622022Assets 2023: $582,854Liabilities 2023: $0Net Assets 2023: $582,8542023Assets 2024: $543,781Liabilities 2024: $4,085Net Assets 2024: $539,6962024

Highlighted filing

2024

Assets$543,781
Liabilities$4,085
Net Assets$539,696
Open 2024 Filing

Operations Trend

Revenue Growth17th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KExpenses 2011: $1,439,1552011Expenses 2012: $1,394,4342012Revenue 2013: $1,198,284Expenses 2013: $1,534,664Net Income 2013: -$336,3802013Revenue 2014: $1,180,366Expenses 2014: $1,067,091Net Income 2014: $113,2752014Revenue 2015: $1,480,389Expenses 2015: $1,135,633Net Income 2015: $344,7562015Revenue 2016: $1,225,080Expenses 2016: $1,229,341Net Income 2016: -$4,2612016Revenue 2017: $1,343,238Expenses 2017: $1,332,829Net Income 2017: $10,4092017Revenue 2018: $1,117,343Expenses 2018: $1,286,328Net Income 2018: -$168,9852018Revenue 2019: $1,167,778Expenses 2019: $1,122,206Net Income 2019: $45,5722019Revenue 2020: $886,901Expenses 2020: $967,727Net Income 2020: -$80,8262020Revenue 2021: $1,312,926Expenses 2021: $1,045,787Net Income 2021: $267,1392021Revenue 2022: $885,255Expenses 2022: $1,167,319Net Income 2022: -$282,0642022Revenue 2023: $1,148,019Expenses 2023: $1,231,532Net Income 2023: -$83,5132023Revenue 2024: $964,501Expenses 2024: $1,029,791Net Income 2024: -$65,2902024

Highlighted filing

2024

Revenue$964,501
Expenses$1,029,791
Net Income-$65,290
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$543,781
Liabilities
$4,085
Net assets
$539,696
Revenue
$964,501
Expenses
$1,029,791
Net income
-$65,290
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.54$0.00$0.54$0.96$1.03$0.07
2023Detailed filing. Detailed filing data is available for this year.$0.58$0.00$0.58$1.15$1.23$0.08
2022Detailed filing. Detailed filing data is available for this year.$0.64$0.00$0.64$0.89$1.17$0.28
2021Detailed filing. Detailed filing data is available for this year.$0.95$0.00$0.95$1.31$1.05$0.27
2020Detailed filing. Detailed filing data is available for this year.$0.64$0.01$0.63$0.89$0.97$0.08
2019Detailed filing. Detailed filing data is available for this year.$0.73$0.04$0.69$1.17$1.12$0.05
2018Detailed filing. Detailed filing data is available for this year.$0.64$0.04$0.59$1.12$1.29$0.17
2017Detailed filing. Detailed filing data is available for this year.$0.84$0.06$0.78$1.34$1.33$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.82$0.07$0.75$1.23$1.23$0.00
2015Detailed filing. Detailed filing data is available for this year.$0.78$0.04$0.74$1.48$1.14$0.34
2014Detailed filing. Detailed filing data is available for this year.$0.49$0.08$0.40$1.18$1.07$0.11
2013Detailed filing. Detailed filing data is available for this year.$0.39$0.11$0.28$1.20$1.53$0.34
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.69$0.08$0.60$1.39
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.53$0.06$0.47$1.44
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 15, 2025
Return Version
2024v5.0
Gross Receipts
$1,419,348
Mission and Program Overview

Mission

To provide financial and social assistance to families within the state of texas with children (0-22 years of age) who are battling cancer.

Heroes for children advocates for and provides financial and social assistance to families with children (0-22 years of age) who are battling cancer.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$418,248$439,611▲ $21,363
Cash and Non-Interest-Bearing Accounts$149,276$90,024▼ $59,252
Savings and Temporary Cash Investments$11,247$10,063▼ $1,184
Prepaid Expenses and Deferred Charges$4,083$4,083→ $0
Total Assets$582,854$543,781▼ $39,073
Liabilities
Accounts Payable and Accrued Expenses-$4,085-
Total Liabilities$0$4,085▲ $4,085
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$582,854$539,696▼ $43,158
Total Net Assets Fund Balance$582,854$539,696▼ $43,158
Total Liabilities and Net Assets / Fund Balance$582,854$543,781▼ $39,073

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$418,248-▲ $42,525$-21,162$439,611
2023$376,933$5,136▲ $36,179-$418,248
2022$424,162$3,058▼ $50,287-$376,933
2021$338,087$25,252▲ $60,823-$424,162
2020$295,213$10,930▲ $31,944-$338,087
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
David HancockExecutive DiFT$139,738$139,738
Larissa LintonCo-founderPT$12,000$12,000

Board Members and Trustees

NameTitle
John CrabbPresident
Emily ZoogBoard Member
Gina EckermanBoard Member
Karalynn CromeensBoard Member
Morgan HallmanBoard Member
Nicole ScottBoard Member
Pablo FrancoBoard Member
Randal LockeBoard Member
Randall WilkinsBoard Member
Rex CattonBoard Member
Roy KingBoard Member
Stan GoldmanBoard Member
Jenny LawsonFounder/exec
Danielle DewolfSecretary
Mandy Lu RistowVice Preside
Revenue and Support

Revenue Composition

Contributions and Grants
$1,198,218
Program Service Revenue
$0
Investment Income
$20,514
Other Revenue
$-254,231
All Other Contributions
$262,959
Change in Net Assets
$-65,290

Audited Revenue Reconciliation

Revenue per Audited Statements
$964,501
Revenue Not Reported on Form 990
$22,132
Total Revenue per Audited Statements
$986,633
Total Revenue per Form 990
$964,501
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$498,259
Grants and Similar Amounts Paid$390,562
Other Expenses$140,970
Total Fundraising Expense$47,973
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Individuals$390,562--$390,562
Other Salaries and Wages$228,748$25,735$31,454$285,937
Current Officers, Directors, Trustees, and Key Employees$139,738--$139,738
Fees for Services Other$35,024$3,937$4,455$43,416
Other Employee Benefits$29,041$3,267$3,993$36,301
Payroll Taxes$29,027$3,265$3,991$36,283
Occupancy$18,751$2,084-$20,835
Travel$14,692$1,633-$16,325
Advertising--$3,553$3,553
Office Expenses$2,464$461$348$3,273
Other Expenses$482$153$179$814
Total Functional Expenses$936,008$45,810$47,973$1,029,791

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,029,791
Total Expenses per Audited Statements$1,029,791
Total Expenses per Form 990$1,029,791
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$282,919
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Hold Em$230,576-$149,074-
Dallas Handbags$172,606-$60,490-
Total Events$654,259-$282,919$-282,919
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“The 990 is prepared by an independent cpa firm. The return is reviewed by the person who possess the books and records as well as the executive director prior to filing with the irs. A copy is provided to the board members for their review.”

Form 990, Page 6, Part VI, Line 12C

“Board members are required to disclose any conflicts of interest that may arise as soon as the member discovers that a conflict may exist.”

Form 990, Page 6, Part VI, Line 15A

“Heroes for children has a compensation and benefit review committee for the purpose of determining executive level compensation.”

Form 990, Page 6, Part VI, Line 15B

“The executive director is responsible for hiring other employees and determining compensation levels which are then approved by the board during the normal budget approval process.”

Form 990, Page 6, Part VI, Line 19

“Governing documents are made available upon request.”

Filing and Contact Details

Filer

Filer Name
Heroes for Children
EIN
83-0489882
Phone
2142565828
Address
6010 W SPRING CRK PKWY, PLANO, TX 75024-3569

Signing Officer

Name
Jenny Lawson
Title
Founder/exec Directr
Phone
2142565828
Signed
2025-05-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jenny Lawson
Formed
2004
Voting Board Members
17
Independent Board Members
16
Employees
9

Preparer

Firm
Psk Llp
Address
3001 MEDLIN DR STE 100, ARLINGTON, TX 76015
Preparer
Susan Harris
Phone
8176643000
Supplemental Narrative

Financial Statement Notes

Schedule D, Page 2, Part V, Line 4

“The endowment fund balance are board designated amounts to be used to support the mission of heroes for children.”

Schedule D, Page 3, Part X

“The organization follows the income taxes topic of the fasb asc, which prescribes a comprehensive model for the financial statement recognition measurement, presentation, and disclosure of uncertain tax positions taken or expected to be taken in income tax returns. The organization is not aware of any activities that would jeopardize its tax-exempt status and is not aware of any activities that are subject to tax on unrelated business income. As of december 31, 2024, the organization had no uncertain tax positions that qualify for either recognition or disclosure in the financial statements and does not expect this to change in the next twelve months. The 2021 through 2024 tax years remain subject to examination by the internal revenue service.”

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IRS990/Form990PartVIISectionAGrp/TitleTxt13BOARD MEMBER
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IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt03,727
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ENDOWMENT FUND BALANCE ARE BOARD DESIGNATED AMOUNTS TO BE USED TO SUPPORT THE MISSION OF HEROES FOR CHILDREN.
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION FOLLOWS THE INCOME TAXES TOPIC OF THE FASB ASC, WHICH PRESCRIBES A COMPREHENSIVE MODEL FOR THE FINANCIAL STATEMENT RECOGNITION MEASUREMENT, PRESENTATION, AND DISCLOSURE OF UNCERTAIN TAX POSITIONS TAKEN OR EXPECTED TO BE TAKEN IN INCOME TAX RETURNS. THE ORGANIZATION IS NOT AWARE OF ANY ACTIVITIES THAT WOULD JEOPARDIZE ITS TAX-EXEMPT STATUS AND IS NOT AWARE OF ANY ACTIVITIES THAT ARE SUBJECT TO TAX ON UNRELATED BUSINESS INCOME. AS OF DECEMBER 31, 2024, THE ORGANIZATION HAD NO UNCERTAIN TAX POSITIONS THAT QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS AND DOES NOT EXPECT THIS TO CHANGE IN THE NEXT TWELVE MONTHS. THE 2021 THROUGH 2024 TAX YEARS REMAIN SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 2, PART V, LINE 4
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc1SCHEDULE D, PAGE 3, PART X
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