Civic Intelligence

Kids Win Missouri

EIN 82-5089535 • 501(c)3 • Ballwin, MO

Profile

To further child well-being by advancing the health, education, safety and development of Missouri children and their families, especially those who are at-risk because of poverty, abuse, neglect, racial inequities or other risk factors.

814 Bergquist DriveBallwin, MO 63011

www.kidswinmissouri.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

19th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

20th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

83rd percentile

36%

Higher net margin than 83% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

83rd percentile

$151,143

Higher top officer pay than 83% of similar nonprofits.

Top officer pay equals 4.0% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

97th percentile

186%

Faster asset growth than 97% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

93rd percentile

142%

Faster revenue growth than 93% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets19th percentile

Assets

Up

$2,050,382

Up $1,333,211 (+186%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$2,050,382

Up $1,333,211 (+186%) from 2023

Operations
Liabilities / Revenue20th percentileNet Margin83rd percentile

Revenue

Up

$3,739,882

Up $2,195,870 (+142%) from 2023

Expenses

Up

$2,406,671

Up $486,997 (+25%) from 2023

Net Income

Up

$1,333,211

Up $1,708,873 (+455%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth97th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2018: $113,406Liabilities 2018: $6,015Net Assets 2018: $107,3912018Assets 2019: $221,173Liabilities 2019: $0Net Assets 2019: $221,1732019Assets 2020: $347,793Liabilities 2020: $0Net Assets 2020: $347,7932020Assets 2021: $430,210Liabilities 2021: $0Net Assets 2021: $430,2102021Assets 2022: $1,092,833Liabilities 2022: $0Net Assets 2022: $1,092,8332022Assets 2023: $717,171Liabilities 2023: $0Net Assets 2023: $717,1712023Assets 2024: $2,050,382Liabilities 2024: $0Net Assets 2024: $2,050,3822024

Highlighted filing

2024

Assets$2,050,382
Liabilities$0
Net Assets$2,050,382
Open 2024 Filing

Operations Trend

Revenue Growth93rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$2.0M$0-$2.0MRevenue 2018: $332,751Expenses 2018: $225,360Net Income 2018: $107,3912018Revenue 2019: $534,336Expenses 2019: $313,163Net Income 2019: $221,1732019Revenue 2020: $505,253Expenses 2020: $378,633Net Income 2020: $126,6202020Revenue 2021: $506,846Expenses 2021: $424,430Net Income 2021: $82,4162021Revenue 2022: $1,679,752Expenses 2022: $1,017,129Net Income 2022: $662,6232022Revenue 2023: $1,544,012Expenses 2023: $1,919,674Net Income 2023: -$375,6622023Revenue 2024: $3,739,882Expenses 2024: $2,406,671Net Income 2024: $1,333,2112024

Highlighted filing

2024

Revenue$3,739,882
Expenses$2,406,671
Net Income$1,333,211
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$2,050,382
Liabilities
$0
Net assets
$2,050,382
Revenue
$3,739,882
Expenses
$2,406,671
Net income
$1,333,211
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.05$0.00$2.05$3.74$2.41$1.33
2023Detailed filing. Detailed filing data is available for this year.$0.72$0.00$0.72$1.54$1.92$0.38
2022Detailed filing. Detailed filing data is available for this year.$1.09$0.00$1.09$1.68$1.02$0.66
2021Detailed filing. Detailed filing data is available for this year.$0.43$0.00$0.43$0.51$0.42$0.08
2020Detailed filing. Detailed filing data is available for this year.$0.35$0.00$0.35$0.51$0.38$0.13
2019Detailed filing. Detailed filing data is available for this year.$0.22$0.00$0.22$0.53$0.31$0.22
2018Detailed filing. Detailed filing data is available for this year.$0.11$0.01$0.11$0.33$0.23$0.11
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.0
Gross Receipts
$3,739,882
Mission and Program Overview

Mission

Kids win missouri's mission is to further child well-being by advancing the health, education, safety and development of missouri children and their families, especially those who are at-risk because of poverty, abuse, neglect, racial inequities or other risk factors.

Kids Wins Missouri furthers child well-being by advancing the health, education, safety and development of Missouri children and their families, especially those who are at-risk because of poverty, abuse, neglect, racial inequities or other risk factors.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$281,409$1,704,322▲ $1,422,913
Savings and Temporary Cash Investments$435,762$346,060▼ $89,702
Accounts Receivable$0--
Other Notes and Loans Receivable, Net$0--
Pledges and Grants Receivable$0--
Receivable From Disqualified Prsn$0--
Receivables From Officers Etc$0--
Investments Other Securities$0--
Investments Program Related$0--
Investments in Publicly Traded Securities$0--
Intangible Assets$0--
Inventories for Sale or Use$0--
Loans From Officers Directors$0--
Prepaid Expenses and Deferred Charges$0--
Total Assets$717,171$2,050,382▲ $1,333,211
Other Assets Total$0--
Liabilities
Accounts Payable and Accrued Expenses$0--
Grants Payable$0--
Mortgage Notes Payable Secured by Investment Property$0--
Unsecured Notes Loans Payable$0--
Deferred Revenue$0--
Escrow Account Liability$0--
Tax Exempt Bond Liabilities$0--
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$323,874$1,457,860▲ $1,133,986
Net Assets With Donor Restrictions$393,297$592,522▲ $199,225
Total Net Assets Fund Balance$717,171$2,050,382▲ $1,333,211
Total Liabilities and Net Assets / Fund Balance$717,171$2,050,382▲ $1,333,211
Compensation and Service Providers
Top Officer Pay83rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Brian SchmidtExecutive DirectorFT$136,250$14,893$151,143

Board Members and Trustees

NameTitle
Stephanie SegerChair 3.11.24-12.31.24
Ken HusseyFormer Chair
Amanda SchneiderDirector
Anissa Parra-GroomsDirector
Ellie Glenn HarmonDirector
Halley FrenchDirector
Sanaria SulaimanDirector
Devon Rafael TeranDirector 1.1.24-3.1.24
Tracy Greever-RiceDirector 1.1.24-3.11.24
Amanda ColemanDirector 3.11.24-12.31.24
Jessica SeitzDirector 3.11.24-12.31.24
Shereka BarnesDirector 3.11.24-12.31.24
Wendell KimbroughFormer Secretary 1.1.24-3.11.24
Vickie DudleyFormer Treasurer 1.1.24-3.11.24
Melia NealSecretary
Dana CarrollTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Objective Media LLCSpatial analysis & qualitative analysis of clients333 South Wabash Ave, Ste 2800, Chicago, IL 60604$239,200
KR Consulting Group LLCCommunity planning support17216 Lafayette Trails Dr, Ste A 50039, Wildwood, MO 63038$145,667
Watershed Advisors LLCKids Win Early care and education access program development3014 Dauphine St, New Orleans, LA 70117$139,909
-Marketing, advertisement purchasing, and communication consulting services5200 30th Street SW, Davenport, IA 52802$117,500
Revenue and Support

Revenue Composition

Contributions and Grants
$3,729,560
Program Service Revenue
$0
Investment Income
$10,322
Other Revenue
$0
All Other Contributions
$2,704,744
Change in Net Assets
$1,333,211

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,739,882
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Other Revenue Adjustments
$0
Total Revenue per Audited Statements
$3,739,882
Total Revenue per Form 990
$3,739,882
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,547,401
Salaries, Compensation, and Employee Benefits$723,657
Grants and Similar Amounts Paid$130,515
Total Fundraising Expense$76,435
Professional Fundraising Fees$5,098

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$1,184,639$272-$1,184,911
Other Salaries and Wages$364,133$45,517$45,517$455,167
Current Officers, Directors, Trustees, and Key Employees$119,298$17,563$14,283$151,144
Advertising$124,450--$124,450
Grants to Domestic Orgs$113,325--$113,325
Travel$69,407$3,603-$73,010
Other Employee Benefits$59,064$6,786$5,958$71,808
Office Expenses$16,331$34,780-$51,111
Fees for Services Lobbying$48,000--$48,000
Payroll Taxes$36,366$4,586$4,586$45,538
Fees for Services Accounting-$32,252-$32,252
Grants to Domestic Individuals$17,190--$17,190
Conferences and Meetings$11,917$109-$12,026
Fees for Services Legal$8,822--$8,822
Information Technology$4,192$3,094$993$8,279
Fees for Services Professional Fundraising--$5,098$5,098
Insurance-$4,540-$4,540
Total Functional Expenses$2,177,134$153,102$76,435$2,406,671

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$2,406,671
Total Expenses per Audited Statements$2,406,671
Total Expenses per Form 990$2,406,671
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Other Expense Adjustments$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Community Action Partnership of Greater St JosephSt Joseph, MO501c3Community Child Care Exchange Services and Community Facility Feasibility Assessment$12,017
Delta Area Economic Opportunity CorporationSikeston, MO501c3Community planning and stipends$10,000
Hannibal Regional Economic Development CouncilHannibal, MO501c3Community planning work$10,000
Douglass Community Services IncHannibal, MO501c3Core Partner Services$8,750
Missouri Parents as Teachers AssociationJefferson City, MO501c3Community planning work and stipends$8,750
St Louis Community Foundation IncSt Louis, MO501c3Core Partner Services$8,750
Community Capital FundKansas City, MO501c3Early Childhood Advisory Council$7,500
Community Partnership of Southeast MissouriCape Girardeau, MO501c3Community planning and stipends$7,500
Mid America Regional CouncilKansas City, MO501c3Community planning and stipends$7,500
Community Partnership of the Ozarks IncSpringfield, MO501c3Community planning work and stipends to parents and providers$6,250
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$5,098
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0--
Receivables from Disqualified Persons$0--
Receivables from Officers, Directors, Trustees, and Key Employees$0--
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“A draft of the 990 is distributed to all board members prior to filing. The Executive Committee reviews and approves the 990 prior to filing.”

Form 990, Part VI, Section B, Line 12C

“Policies require annual disclosure statement to be filed by board members and employees. When potential conflicts arise, board members and employees bring such matters to the attention of the appropriate individuals.”

Form 990, Part VI, Section B, Line 15

“The organization periodically engages an external consultant to perform a compensation analysis. To set compensation for the Executive Director, the board reviews salary information from similarly situated nonprofits and annually evaluates the Executive Director's performance. The board documents the information and decision.”

Form 990, Part VI, Section C, Line 19

“Available upon request”

Filing and Contact Details

Filer

Filer Name
Kids Win Missouri
EIN
82-5089535
Phone
3144408575
Address
814 Bergquist Drive, Ballwin, MO 63011

Signing Officer

Name
Brian Schmidt
Title
Executive Director
Phone
3144408575
Signed
2025-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Brian Schmidt
Formed
2018
Legal Domicile
Mo
Voting Board Members
12
Independent Board Members
12
Employees
8
Volunteers
82

Preparer

Firm
Support Kansas City Inc
Address
6750 Antioch Rd Suite 305, Merriam, KS 66204
Preparer
Daniel Conge
Phone
9138314752
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Government affairs services, campaign management, consulting, strategic management, community planning consulting, and policy development.”

Form 990, Part XI, Line 9

“Rounding adjustment”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0Outreach and Communication: KWM engages individuals and organizations in communities across Missouri through virtual events, email communication, presentations, meetings, and roundtables to educate and obtain community feedback on issues impacting the well-being of children. KWM helps keep citizens abreast of news and developments concerning federal, state, and local policy, providing regular updates through weekly conference calls and emails during the state's legislative session (early January through mid-May) and as needed during the remainder of the year. The conference calls and emails are open to the general public and accessible by signing up for updates through the organization's website. The organization hosted 17 weekly update calls and delivered 18 weekly written updates on policy issues impacting children and families during 2024. KWM also hosted 7 monthly meetings and follow-up emails on topical issues relating to children and families from June through December. KWM seeks to educate policymakers and the general public on issues important to the well-being of children through traditional, online, and social media outlets. In 2024, Kids Win Missouri continued its public relations campaign to share pertinent updates and educate parents, providers, policymakers and community leaders on the importance of early childhood services. The organization posted 29 blog posts on its website, had active social media pages and accounts, and worked with media organizations on 39 articles published in 2024.
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt160
IRS990/Form990PartVIISectionAGrp/PersonNm0Brian Schmidt
IRS990/Form990PartVIISectionAGrp/PersonNm1Stephanie Seger
IRS990/Form990PartVIISectionAGrp/PersonNm2Dana Carroll
IRS990/Form990PartVIISectionAGrp/PersonNm3Melia Neal
IRS990/Form990PartVIISectionAGrp/PersonNm4Ken Hussey
IRS990/Form990PartVIISectionAGrp/PersonNm5Vickie Dudley
IRS990/Form990PartVIISectionAGrp/PersonNm6Wendell Kimbrough
IRS990/Form990PartVIISectionAGrp/PersonNm7Amanda Coleman
IRS990/Form990PartVIISectionAGrp/PersonNm8Amanda Schneider
IRS990/Form990PartVIISectionAGrp/PersonNm9Anissa Parra-Grooms
IRS990/Form990PartVIISectionAGrp/PersonNm10Devon Rafael Teran
IRS990/Form990PartVIISectionAGrp/PersonNm11Ellie Glenn Harmon
IRS990/Form990PartVIISectionAGrp/PersonNm12Halley French
IRS990/Form990PartVIISectionAGrp/PersonNm13Jessica Seitz
IRS990/Form990PartVIISectionAGrp/PersonNm14Sanaria Sulaiman
IRS990/Form990PartVIISectionAGrp/PersonNm15Shereka Barnes
IRS990/Form990PartVIISectionAGrp/PersonNm16Tracy Greever-Rice
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Executive Director
IRS990/Form990PartVIISectionAGrp/TitleTxt1Chair 3.11.24-12.31.24
IRS990/Form990PartVIISectionAGrp/TitleTxt2Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt3Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt4Former Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt5Former Treasurer 1.1.24-3.11.24
IRS990/Form990PartVIISectionAGrp/TitleTxt6Former Secretary 1.1.24-3.11.24
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director 3.11.24-12.31.24
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director 1.1.24-3.1.24
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director 3.11.24-12.31.24
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director 3.11.24-12.31.24
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director 1.1.24-3.11.24
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IRS990/MissionDesc0Kids Win Missouri furthers child well-being by advancing the health, education, safety and development of Missouri children and their families, especially those who are at-risk because of poverty, abuse, neglect, racial inequities or other risk factors.
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IRS990/PrincipalOfficerNm0Brian Schmidt
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IRS990/ProgSrvcAccomActy2Grp/Desc0Policy Development: KWM works with organizations across Missouri to identify policies or changes to existing policies that will improve the well-being of Missouri children. Issue-specific workgroups convene to help develop policy on topics, which include early childhood, health and mental health, economic security and revenue, youth education and development and safety, security, family and community. The workgroups focused on 13 policy issues in 2024. The organization also develops research and analyses on various topics and researches current and proposed policies impacting children and families. In 2024, the organization's research and analyses included child care, pre-K, home visiting, maternal health, youth homelessness, and access to health care for children and families.
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IRS990/ProgSrvcAccomActy3Grp/Desc0Early Childhood Fellowships: Kids Win Missouri continued its early childhood fellowship for parents and child care and early education providers in 2024. The fellowship provides training and experiential learning in policy, advocacy, and leadership. Fifteen parents and twelve providers participated in the fellowship ending in June of 2024. A combined 27 parent and provider fellows began the fellowship as Cohort 3 in June 2024.
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IRS990/ProgSrvcAccomActy3Grp/GrantAmt079265
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt00
IRS990/ProgSrvcAccomActyOtherGrp/Desc0Empowering Communities to Address Child Care and Early Education Challenges: Kids Win Missouri continued work to support communities in researching and addressing their child care and early education challenges. In 2024, twelve communities engaged in this initiative. Additionally, Kids Win Missouri supported an additional five communities to prepare them to take part in the initiative in 2025. Kids Win Missouri supports the communities with technical assistance, stipends to parents and providers on the leadership team, facilitation, and research resources.
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