Civic Intelligence

Custom and Craft Jewish Rituals Inc.

EIN 82-4765805 • 501(c)3 • Los Angeles, CA

Pub. 78 Eligible990-N Coverage

Profile

Custom & Craft is a nonprofit design lab using technology, art and new media to imagine new formats for engaging with ancient traditions. Our online platforms Haggadot.com and Customandcraft.org make home-based Jewish ritual accessible, meaningful, and diverse giving individuals of all faith backgrounds the tools to create for themselves and to discover the other creators in their community.

1001 Wilshire Blvd 2259Los Angeles, CA 90017

ww.customandcraft.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

54th percentile

0.09x

Higher debt load relative to assets than 54% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

45th percentile

0.05x

Higher debt load relative to revenue than 45% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

83rd percentile

35%

Higher net margin than 83% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

86th percentile

$172,551

Higher top officer pay than 86% of similar nonprofits.

Top officer pay equals 8.8% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

96th percentile

157%

Faster asset growth than 96% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

82nd percentile

47%

Faster revenue growth than 82% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$1,222,343

Up $746,294 (+157%) from 2023

Liabilities

Up

$104,679

Up $54,556 (+109%) from 2023

Net Assets

Up

$1,117,664

Up $691,738 (+162%) from 2023

Revenue

Up

$1,955,536

Up $625,784 (+47%) from 2023

Expenses

Down

$1,263,798

Down $479,830 (-28%) from 2023

Net Income

Up

$691,738

Up $1,105,614 (+267%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2020: $20,257Liabilities 2020: $16,893Net Assets 2020: $3,3642020Assets 2021: $1,342,520Liabilities 2021: $12,120Net Assets 2021: $1,330,4002021Assets 2022: $508,425Liabilities 2022: $52,984Net Assets 2022: $455,4412022Assets 2023: $476,049Liabilities 2023: $50,123Net Assets 2023: $425,9262023Assets 2024: $1,222,343Liabilities 2024: $104,679Net Assets 2024: $1,117,6642024

Highlighted filing

2024

Assets$1,222,343
Liabilities$104,679
Net Assets$1,117,664

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.0M$0-$1.0MRevenue 2020: $135,621Expenses 2020: $132,335Net Income 2020: $3,2862020Revenue 2021: $1,637,135Expenses 2021: $310,099Net Income 2021: $1,327,0362021Revenue 2022: $499,959Expenses 2022: $1,374,918Net Income 2022: -$874,9592022Revenue 2023: $1,329,752Expenses 2023: $1,743,628Net Income 2023: -$413,8762023Revenue 2024: $1,955,536Expenses 2024: $1,263,798Net Income 2024: $691,7382024

Highlighted filing

2024

Revenue$1,955,536
Expenses$1,263,798
Net Income$691,738

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.2
Gross Receipts
$1,955,536
Mission and Program Overview

Mission

Custom & Craft is a nonprofit design lab using technology, art and new media to imagine new formats for engaging with ancient traditions. Our online platforms Haggadot.com and Customandcraft.org make home-based Jewish ritual accessible, meaningful, and diverse giving individuals of all faith backgrounds the tools to create for themselves and to discover the other creators in their community.

Promotion & education of personalized jewish experiences.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$161,204$637,750▲ $476,546
Pledges and Grants Receivable-$186,047-
Cash and Non-Interest-Bearing Accounts$314,845$156,546▼ $158,299
Total Assets$476,049$1,222,343▲ $746,294
Other Assets Total$0$242,000▲ $242,000
Liabilities
Accounts Payable and Accrued Expenses$50,123$104,679▲ $54,556
Total Liabilities$50,123$104,679▲ $54,556
Net Assets / Fund Balance
Net Assets With Donor Restrictions$157,904$831,069▲ $673,165
Net Assets Without Donor Restrictions$268,022$286,595▲ $18,573
Total Net Assets Fund Balance$425,926$1,117,664▲ $691,738
Total Liabilities and Net Assets / Fund Balance$476,049$1,222,343▲ $746,294

Asset Categories

AssetBook ValueDepreciationBasis
Other Assets Org$242,000--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Allen FarberovDirector of ProductFT$160,000$12,551$172,551
Eileen LevinsonPresident and Executive DiFT$165,000$6,600$171,600
Sydney SchwartzDirector of OperationsFT$118,348$4,734$123,082

Board Members and Trustees

NameTitle
Angel Alvarez MappBoard Member
Tami ReissBoard Member
Will SchneiderBoard Member
Susan FreudenheimSecretary
Neil ExterTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Upwork Global INCFreelancing Platform475 BRANNAN ST SUITE 430, San Francisco, CA 94107$141,939
Revenue and Support

Revenue Composition

Contributions and Grants
$1,908,822
Program Service Revenue
$39,160
Investment Income
$5,446
Other Revenue
$2,108
All Other Contributions
$1,908,822
Change in Net Assets
$691,738

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,955,536
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$1,955,536
Total Revenue per Form 990
$1,955,536
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$807,423
Other Expenses$456,375
Total Fundraising Expense$224,568
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$277,494$195,680$48,373$521,547
Current Officers, Directors, Trustees, and Key Employees$56,628$58,344$56,628$171,600
Fees for Services Other$5,000$8,940$97,672$111,612
Information Technology$90,579--$90,579
Payroll Taxes$25,478$19,325$7,892$52,695
Fees for Services Accounting-$46,053-$46,053
Other Employee Benefits$21,217$16,093$6,572$43,882
Office Expenses$4,584$22,197$1,420$28,201
Pension Plan Contributions$9,571$6,667$1,461$17,699
Travel-$9,950-$9,950
Insurance-$5,869-$5,869
Other Expenses$1,743$1,463$4,550$3,206
Total Functional Expenses$604,342$434,888$224,568$1,263,798

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,263,798
Total Expenses per Audited Statements$1,263,798
Total Expenses per Form 990$1,263,798
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

A draft is provided and any needed changes are made prior to its filing. The executive director/president reviews the final version and approves and signs. A completed copy is provided for the board members to review.

Form 990, Part VI, Section B, Line 12C

Yes, each year the board members complete a conflict of interest disclosure form to document if any new conflicts of interest are to be noted. Should something arise on these forms, it is brought to the board for discussion and decision.

Form 990, Part VI, Section C, Line 18

Form 990 is available at irs.gov and guidestar.org.

Form 990, Part VI, Section C, Line 19

UPON REQUEST.

Filing and Contact Details

Filer

Filer Name
Custom and Craft Jewish Rituals Inc
EIN
82-4765805
Phone
8053284029
Address
1001 WILSHIRE BLVD 2259, LOS ANGELES, CA 90017
Doing Business As
Recustom Haggadotcom

Signing Officer

Name
Eileen Levinson
Title
Executive Director
Phone
8053284029
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Eileen Levinson
Formed
2018
Legal Domicile
CA
Voting Board Members
7
Independent Board Members
6
Employees
9
Volunteers
5

Preparer

Firm
Baum Smith & Clemens
Address
2060 DETWILER RD, HARLEYSVILLE, PA 19438
Preparer
Daniel Meuleners
Phone
2153685755
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

The organization is required to recognize, measure, classify, and disclose in the financial statements uncertain tax positions taken or expected to be taken in the organization's tax returns. Management has determined that the organization does not have any uncertain tax positions and associated unrecognized benefits that materially impact the financial statements or related disclosures.

Raw XML AppendixShowing 400 of 462 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt01280233
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0432763
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt0224125
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt0133624
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt03979567
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt088679
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.36040
IRS990ScheduleA/PublicSupportPY170Pct00.51840
IRS990ScheduleA/PublicSupportTotal170Amt01434134
IRS990ScheduleA/SubstantialContributorsTotAmt02545433
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt01908822
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt01280233
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0432763
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0224125
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt0133624
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt03979567
IRS990ScheduleA/TotalSupportAmt03979567
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/ExpensesNotReportedAmt00
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt01263798
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt0242000
IRS990ScheduleD/OtherAssetsOrgGrp/Desc0INTANGIBLE SOFTWARE COSTS
IRS990ScheduleD/RevenueNotReportedAmt00
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt01955536
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION IS REQUIRED TO RECOGNIZE, MEASURE, CLASSIFY, AND DISCLOSE IN THE FINANCIAL STATEMENTS UNCERTAIN TAX POSITIONS TAKEN OR EXPECTED TO BE TAKEN IN THE ORGANIZATION'S TAX RETURNS. MANAGEMENT HAS DETERMINED THAT THE ORGANIZATION DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS AND ASSOCIATED UNRECOGNIZED BENEFITS THAT MATERIALLY IMPACT THE FINANCIAL STATEMENTS OR RELATED DISCLOSURES.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
IRS990ScheduleD/TotalBookValueLandBuildingsAmt00
IRS990ScheduleD/TotalBookValueOtherAssetsAmt0242000
IRS990ScheduleD/TotalExpensesPerForm990Amt01263798
IRS990ScheduleD/TotalRevenuePerForm990Amt01955536
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01955536
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt01263798
IRS990ScheduleJ/AnyNonFixedPaymentsInd00
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/CompBasedOnRevenueOfFlngOrgInd00
IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd00
IRS990ScheduleJ/CompBsdNetEarnsRltdOrgsInd00
IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd00
IRS990ScheduleJ/CompensationCommitteeInd0X
IRS990ScheduleJ/CompensationSurveyInd0X
IRS990ScheduleJ/EquityBasedCompArrngmInd00
IRS990ScheduleJ/InitialContractExceptionInd00
IRS990/ScheduleJRequiredInd01
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0165000
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt1160000
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt06600
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt112551
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0EILEEN LEVINSON
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm1ALLEN FARBEROV
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0PRESIDENT AND EXECUTIVE DI
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt1DIRECTOR OF PRODUCT
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0171600
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt1172551
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt10
IRS990ScheduleJ/SeverancePaymentInd00
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0A DRAFT IS PROVIDED AND ANY NEEDED CHANGES ARE MADE PRIOR TO ITS FILING. THE EXECUTIVE DIRECTOR/PRESIDENT REVIEWS THE FINAL VERSION AND APPROVES AND SIGNS. A COMPLETED COPY IS PROVIDED FOR THE BOARD MEMBERS TO REVIEW.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1YES, EACH YEAR THE BOARD MEMBERS COMPLETE A CONFLICT OF INTEREST DISCLOSURE FORM TO DOCUMENT IF ANY NEW CONFLICTS OF INTEREST ARE TO BE NOTED. SHOULD SOMETHING ARISE ON THESE FORMS, IT IS BROUGHT TO THE BOARD FOR DISCUSSION AND DECISION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2FORM 990 IS AVAILABLE AT IRS.GOV AND GUIDESTAR.ORG.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/StatesWhereCopyOfReturnIsFldCd1CT
IRS990/StatesWhereCopyOfReturnIsFldCd2DC
IRS990/StatesWhereCopyOfReturnIsFldCd3FL
IRS990/StatesWhereCopyOfReturnIsFldCd4IL
IRS990/StatesWhereCopyOfReturnIsFldCd5MA
IRS990/StatesWhereCopyOfReturnIsFldCd6MD
IRS990/StatesWhereCopyOfReturnIsFldCd7NJ
IRS990/StatesWhereCopyOfReturnIsFldCd8NY
IRS990/StatesWhereCopyOfReturnIsFldCd9OH
IRS990/StatesWhereCopyOfReturnIsFldCd10OK
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0476049
IRS990/TotalAssetsEOYAmt01222343
IRS990/TotalAssetsGrp/BOYAmt0476049
IRS990/TotalAssetsGrp/EOYAmt01222343
IRS990/TotalCompGreaterThan150KInd01
IRS990/TotalContributionsAmt01908822
IRS990/TotalEmployeeCnt09
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt0224568
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0434888
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0604342
IRS990/TotalFunctionalExpensesGrp/TotalAmt01263798

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