Civic Intelligence

Watchfire Media Inc

EIN 82-4613302 • 501(c)3 • Oceanside, CA

Profile

TheprimarypurposeofWatchfireMediaIncistoproduceeducationalbooksandfilmsthatprovideneededresourcesandfostercommunityforprogressivefamiliesoffaith.Theyarearesourceforprogressive,cautiouslyChristianseekerfamilieswhowanttoraisechildrenwhoarecomfortablewiththebigquestions,awedbythebeautyoftheworldandherpeople,andareultimatelycommittedtolove,kindness,courage,andjustice.

603 Seagaze Dr 406Oceanside, CA 92054

www.watchfire.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

59th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

61st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

81st percentile

28%

Higher net margin than 81% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

99th percentile

$76,000

Higher top officer pay than 99% of similar nonprofits.

Top officer pay equals 90.7% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2022

Asset Growth

95th percentile

151%

Faster asset growth than 95% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

87th percentile

58%

Faster revenue growth than 87% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Assets

Up

$92,172

Up $55,461 (+151%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

$92,172

No earlier filing loaded for comparison.

Revenue

Up

$195,922

Up $72,191 (+58%) from 2023

Expenses

Down

$140,461

Down $5,176 (-3.6%) from 2023

Net Income

Up

$55,461

Up $77,367 (+353%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$200K$150K$100K$50K$0Assets 2019: $56,394Liabilities 2019: $02019Assets 2020: $27,615Net Assets 2020: $27,6152020Assets 2021: $150,109Liabilities 2021: $0Net Assets 2021: $150,1092021Assets 2022: $58,617Net Assets 2022: $58,6172022Assets 2023: $36,711Liabilities 2023: $02023Assets 2024: $92,172Liabilities 2024: $0Net Assets 2024: $92,1722024

Highlighted filing

2024

Assets$92,172
Liabilities$0
Net Assets$92,172

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0-$100KRevenue 2019: $77,616Expenses 2019: $32,537Net Income 2019: $45,0792019Revenue 2020: $65,209Expenses 2020: $93,988Net Income 2020: -$28,7792020Revenue 2021: $234,348Expenses 2021: $111,862Net Income 2021: $122,4862021Revenue 2022: $83,834Expenses 2022: $175,326Net Income 2022: -$91,4922022Revenue 2023: $123,731Expenses 2023: $145,637Net Income 2023: -$21,9062023Revenue 2024: $195,922Expenses 2024: $140,461Net Income 2024: $55,4612024

Highlighted filing

2024

Revenue$195,922
Expenses$140,461
Net Income$55,461

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.1
Gross Receipts
$212,789
Mission and Program Overview

Mission

Watchfire Media Inc produces educational books and films that provide needed resources and foster community for the spiritually unconventional. They are resources for families teachers clergy and others who have children in their lives who want to raise kids who are comfortable with the big questions awed by the beauty of the world and her people and ultimately committed to love kindness courage justice and joy.

Watchfire Media is dedicated to telling good stories through books curricula and films that help us envision the world that could be. We want young people and their adults to walk comfortably with the big questions of spirituality and meaning to be awed by the beauty of the world and to be committed to love kindness courage and justice. We are the publisher of Holy Troublemakers & Unconventional Saints Dear Mama God and the upcoming The Wren Magazine for tweens and teens.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$36,711$92,172▲ $55,461
Cap Stk Tr Prin Current Funds$36,711$92,172▲ $55,461
Savings and Temporary Cash Investments$0$0→ $0
Accounts Receivable$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Land, Buildings, and Equipment, Net$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Rtn Earn Endowment Incm Other Fnds$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Prepaid Expenses and Deferred Charges$0$0→ $0
Total Assets$36,711$92,172▲ $55,461
Other Assets Total$0$0→ $0
Liabilities
Accounts Payable and Accrued Expenses$0$0→ $0
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Other Liabilities$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$36,711$92,172▲ $55,461
Total Liabilities and Net Assets / Fund Balance$36,711$92,172▲ $55,461
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Daneen AkersExecutive DirectorFT$70,000$7,200$77,200
Stephen EyerProducerPT$15,000-$15,000

Board Members and Trustees

NameTitle
Alicia JohnsonPresident
Traci SmithSecretary
Herb MontgomeryTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$176,446
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$19,476
All Other Contributions
$146,446
Change in Net Assets
$55,461
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$98,998
Grants and Similar Amounts Paid$22,500
Other Expenses$18,963
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$0$71,258$0$71,258
Grants to Domestic Individuals$22,500--$22,500
Payroll Taxes$0$20,540$0$20,540
Other Employee Benefits$0$7,200$0$7,200
Office Expenses$5,590$0$0$5,590
Travel$4,195$0$0$4,195
Advertising$2,746$0$0$2,746
Fees for Services Other$2,410$0$0$2,410
All Other Expenses$0$1,319$0$1,319
Other Expenses$855$26$0$881
Insurance$0$470$0$470
Total Functional Expenses$39,368$101,093$0$140,461
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI, Line 2

Daneen Akers the Executive Director is the spouse of Stephen Eyer an employee and producer at Watchfire Media.

Part VI, Line 11A

A Form 990 is provided to all board members for review via email and reviewed during the following board of directors meeting.

Part VI, Line 12C

All interested persons disclose the existence of the financial interest and are given the opportunity to disclose all material facts to the directors and members of committees with governing board delegated powers considering the proposed transaction or arrangement. After disclosure of the financial interest and all material facts and after any discussion with the interested person these individuals leave the governing board or committee meeting while the determination of a conflict of interest is discussed and voted upon. The remaining board or committee members decide if a conflict of interest exists. So far no actual conflicts have been indentified or caused harm to the organization.

Part VI, Line 15

A voting member of the governing board who receives compensation directly or indirectly from the corporation for services is precluded from voting on matters pertaining to that members compensation. All members of the board or compensation committee who approve compensation arrangements must not have a conflict of interest with respect to the compensation arrangement. The board or compensation committee obtains and relies upon appropriate data to compare compensation including gathering data paid by three comparable organizations in the same or similar communities for similar services. The board or committee records in the minutes of the meeting the basis for its determination.

Part VI, Line 19

Yes the governing documents including the articles of incorporation bylaws that contain a conflict of interest policy and financial statements were made available to the general public upon request. Our financial documents were also made available to the general public via our GuideStar Gold quality listing for immediate download and review.

Filing and Contact Details

Filer

Filer Name
Watchfire Media Inc
EIN
82-4613302
Phone
7606787096
Address
603 Seagaze Dr 406, Oceanside, CA 92054

Signing Officer

Name
Daneen Akers
Title
Executive Director
Phone
7606787096
Signed
2025-11-14

Organization Details

Principal Officer
Daneen Akers
Formed
2024
Legal Domicile
CA
Voting Board Members
5
Independent Board Members
3
Employees
2
Volunteers
3
Supplemental Narrative

Additional Explanations

Part III, line 2

Following the devastation of Hurricane Helene Watchfire Media partnered with Wild Abundance a local woman-owned carpentry school to fiscally sponsor The Wild Abundance Disaster Relief Fund. This fund helped support the greater Wild Abundance community in the Asheville NC area which was drastically affected by the storm. This included: a pledge of $22,500 to Mutual Aid Barnardsville to help them continue supporting the Barnardsville Community now and into the future. Broke ground on the production of 12x24 small permanent homes to be donated to locals who lost their housing; monies from the fund went toward materials and lead carpentry with lots of volunteer help. Contributed toward purchasing a sawmill for a local resident to turn downed trees into lumber thats being offered for free to local rebuilding efforts. Created an effective system for organizing tree work and repair needs in collaboration with Mutual Aid Barnardsville. This system was especially poignant in the days after the disaster when there was limited access to the internet and volunteers were flooding in looking for places to help take down trees off roads and houses remove mud and debris from houses and land create access with heavy equipment and do repairs on houses. This work is still in place and has been taken over and improved by Mutual Aid Barnardsville. Filmed and produced a video to demonstrate and share the above system with other relief centers responding to Hurricane Helene and with others that may use it in future disasters in other places. Gave scholarships to local flood survivors to take Womens Basic Carpentry so they can help with rebuild efforts. Contributed materials and labor to repair houses including rebuilding the roof of a family home that had been crushed by 8 trees and rebuilding stairs and a stoop for an elderly community member.

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IRS990/MissionDesc0Watchfire Media is dedicated to telling good stories through books curricula and films that help us envision the world that could be. We want young people and their adults to walk comfortably with the big questions of spirituality and meaning to be awed by the beauty of the world and to be committed to love kindness courage and justice. We are the publisher of Holy Troublemakers & Unconventional Saints Dear Mama God and the upcoming The Wren Magazine for tweens and teens.
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