Civic Intelligence

Pella Convention & Visitors Bureau

EIN 82-3972256 • 501(c)6 • Pella, IA

Profile

To enhance the economy of pella through promotion of the area as a destination for day and overnight visitors.

915 BroadwayPella, IA 50219

www.visitpella.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

35th percentile

0.01x

Higher debt load relative to assets than 35% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Liabilities / Revenue

38th percentile

0.01x

Higher debt load relative to revenue than 38% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Net Margin

83rd percentile

21%

Higher net margin than 83% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Top Officer Pay

63rd percentile

$83,033

Higher top officer pay than 63% of similar nonprofits.

Top officer pay equals 18.9% of source-year revenue.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Asset Growth

77th percentile

17%

Faster asset growth than 77% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Revenue Growth

12th percentile

-16%

Faster revenue growth than 12% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets35th percentile

Assets

Up

$635,507

Up $90,859 (+17%) from 2024

Liabilities

Down

$4,664

Down $487 (-9.5%) from 2024

Net Assets

Up

$630,843

Up $91,346 (+17%) from 2024

Operations
Liabilities / Revenue38th percentileNet Margin83rd percentile

Revenue

Down

$438,199

Down $84,482 (-16%) from 2024

Expenses

Up

$346,853

Up $21,614 (+6.6%) from 2024

Net Income

Down

$91,346

Down $106,096 (-54%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth77th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2018: $106,395Liabilities 2018: $4,558Net Assets 2018: $101,8372018Assets 2019: $102,243Liabilities 2019: $4,920Net Assets 2019: $97,3232019Assets 2020: $118,910Liabilities 2020: $1,724Net Assets 2020: $117,1862020Assets 2021: $203,164Liabilities 2021: $22,489Net Assets 2021: $180,6752021Assets 2022: $369,903Liabilities 2022: $110,402Net Assets 2022: $259,5012022Assets 2023: $469,689Liabilities 2023: $127,634Net Assets 2023: $342,0552023Assets 2024: $544,648Liabilities 2024: $5,151Net Assets 2024: $539,4972024Assets 2025: $635,507Liabilities 2025: $4,664Net Assets 2025: $630,8432025

Highlighted filing

2025

Assets$635,507
Liabilities$4,664
Net Assets$630,843
Open 2025 Filing

Operations Trend

Revenue Growth12th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2018: $209,330Expenses 2018: $252,331Net Income 2018: -$43,0012018Revenue 2019: $304,915Expenses 2019: $309,429Net Income 2019: -$4,5142019Revenue 2020: $253,101Expenses 2020: $233,238Net Income 2020: $19,8632020Revenue 2021: $300,416Expenses 2021: $236,927Net Income 2021: $63,4892021Revenue 2022: $415,952Expenses 2022: $337,126Net Income 2022: $78,8262022Revenue 2023: $409,398Expenses 2023: $326,844Net Income 2023: $82,5542023Revenue 2024: $522,681Expenses 2024: $325,239Net Income 2024: $197,4422024Revenue 2025: $438,199Expenses 2025: $346,853Net Income 2025: $91,3462025

Highlighted filing

2025

Revenue$438,199
Expenses$346,853
Net Income$91,346
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$635,507
Liabilities
$4,664
Net assets
$630,843
Revenue
$438,199
Expenses
$346,853
Net income
$91,346
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$6.36$0.05$6.31$4.38$3.47$0.91
2024Detailed filing. Detailed filing data is available for this year.$5.45$0.05$5.39$5.23$3.25$1.97
2023Detailed filing. Detailed filing data is available for this year.$4.70$1.28$3.42$4.09$3.27$0.83
2022Detailed filing. Detailed filing data is available for this year.$3.70$1.10$2.60$4.16$3.37$0.79
2021Detailed filing. Detailed filing data is available for this year.$2.03$0.22$1.81$3.00$2.37$0.63
2020Detailed filing. Detailed filing data is available for this year.$1.19$0.02$1.17$2.53$2.33$0.20
2019Detailed filing. Detailed filing data is available for this year.$1.02$0.05$0.97$3.05$3.09$0.05
2018Summary only. Only limited summary data is available for this year.$1.06$0.05$1.02$2.09$2.52$0.43
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2025 to Dec 31, 2025
Signed
Feb 23, 2026
Return Version
2025v4.0
Gross Receipts
$442,523
Mission and Program Overview

Mission

To enhance the economy of pella through promotion of the area as a destination for day and overnight visitors.

To market pella as a tourism destination for day and overnight visitors.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$501,410$596,593▲ $95,183
Land, Buildings, and Equipment, Net$43,238$38,914▼ $4,324
Total Assets$544,648$635,507▲ $90,859
Liabilities
Other Liabilities$5,151$4,664▼ $487
Total Liabilities$5,151$4,664▼ $487
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$539,497$630,843▲ $91,346
Total Net Assets Fund Balance$539,497$630,843▲ $91,346
Total Liabilities and Net Assets / Fund Balance$544,648$635,507▲ $90,859

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$38,914$19,024$57,938
Compensation and Service Providers
Top Officer Pay63rd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Ann FrostExecutive DirectorFT$83,033$83,033

Board Members and Trustees

NameTitle
Bailey ShortDirector
Brenda KeldermanDirector
Candace WhitlatchDirector
Cherie WesterkampDirector
Hugh HoweDirector
Jeanette VaughanDirector
Jeff WichhartDirector
Jessi GalliganDirector
Jodi BokhovenDirector
Lori ForsytheDirector
Lori LourensDirector
Mike RoedererDirector
Rene WhiteDirector
Rob BandstraDirector
Teri VosDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$416,619
Investment Income
$577
Other Revenue
$21,003
Change in Net Assets
$91,346
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$182,439
Salaries, Compensation, and Employee Benefits$164,414
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees---$79,109
Other Salaries and Wages---$63,613
Office Expenses---$48,435
Advertising---$47,334
Occupancy---$15,621
Payroll Taxes---$13,368
Fees for Services Accounting---$11,037
Other Employee Benefits---$8,324
Insurance---$4,847
Conferences and Meetings---$3,004
Information Technology---$2,825
Travel---$2,449
Other Expenses---$795
All Other Expenses---$746
Total Functional Expenses$0$0$0$346,853
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Federal Payroll Taxes Payable$2,859
Sales Tax Payable$982
State Withholding Taxes Payable$428
State Unemployment Taxes Payable - S$227
Federal Unemployment Taxes Payable -$168
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Each board memeber as given a copy of form 990 to review.”

Form 990, Part VI, Section C, Line 19

“Upon request they are available on file at the office for review.”

Filing and Contact Details

Filer

Filer Name
Pella Convention & Visitors Bureau
EIN
82-3972256
Phone
6412040885
Address
915 BROADWAY, PELLA, IA 50219

Signing Officer

Name
Ann Frost
Title
Executive Director
Phone
6412040885
Signed
2026-02-23
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ann Frost
Formed
1990
Legal Domicile
Ia
Voting Board Members
16
Independent Board Members
16
Employees
4
Volunteers
0

Preparer

Firm
Welgaard Cpas & Advisors
Address
916 W 16TH ST, PELLA, IA 50219
Preparer
Wendy Albers
Phone
6416284521
Raw XML Appendix379 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/PYContributionsGrantsAmt00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt0495
IRS990/PYOtherExpensesAmt0165535
IRS990/PYOtherRevenueAmt028395
IRS990/PYProgramServiceRevenueAmt0493791
IRS990/PYRevenuesLessExpensesAmt0197442
IRS990/PYSalariesCompEmpBnftPaidAmt0159704
IRS990/PYTotalExpensesAmt0325239
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0522681
IRS990/ReconcilationRevenueExpnssAmt091346
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/RentalIncomeOrLossGrp/RealAmt020432
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd01
IRS990/ReportProgramRelatedInvstInd00
IRS990/ScheduleBRequiredInd00
IRS990ScheduleD/EquipmentGrp/BookValueAmt038914
IRS990ScheduleD/EquipmentGrp/DepreciationAmt019024
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt057938
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt02859
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt1428
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt2982
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt3168
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt4227
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0FEDERAL PAYROLL TAXES PAYABLE
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1STATE WITHHOLDING TAXES PAYABLE
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc2SALES TAX PAYABLE
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc3FEDERAL UNEMPLOYMENT TAXES PAYABLE -
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc4STATE UNEMPLOYMENT TAXES PAYABLE - S
IRS990ScheduleD/TotalBookValueLandBuildingsAmt038914
IRS990ScheduleD/TotalLiabilityAmt04664
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0EACH BOARD MEMEBER AS GIVEN A COPY OF FORM 990 TO REVIEW.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1UPON REQUEST THEY ARE AVAILABLE ON FILE AT THE OFFICE FOR REVIEW.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0544648
IRS990/TotalAssetsEOYAmt0635507
IRS990/TotalAssetsGrp/BOYAmt0544648
IRS990/TotalAssetsGrp/EOYAmt0635507
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalEmployeeCnt04
IRS990/TotalFunctionalExpensesGrp/TotalAmt0346853
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt05151
IRS990/TotalLiabilitiesEOYAmt04664
IRS990/TotalLiabilitiesGrp/BOYAmt05151
IRS990/TotalLiabilitiesGrp/EOYAmt04664
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0539497
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0630843
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceRevenueAmt0416619
IRS990/TotalReportableCompFromOrgAmt083033
IRS990/TotalRevenueGrp/ExclusionAmt021580
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0416619
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0438199
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0544648
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0635507
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/TotalAmt02449
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0915 BROADWAY
IRS990/USAddress/CityNm0PELLA
IRS990/USAddress/StateAbbreviationCd0IA
IRS990/USAddress/ZIPCd050219
IRS990/VotingMembersGoverningBodyCnt016
IRS990/VotingMembersIndependentCnt016
IRS990/WebsiteAddressTxt0WWW.VISITPELLA.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0ANN FROST
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum06412040885
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-02-23
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0PELLA CONVENTION & VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0PELL
ReturnHeader/Filer/EIN0823972256
ReturnHeader/Filer/PhoneNum06412040885
ReturnHeader/Filer/USAddress/AddressLine1Txt0915 BROADWAY
ReturnHeader/Filer/USAddress/CityNm0PELLA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0IA
ReturnHeader/Filer/USAddress/ZIPCd050219
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0421130301
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WELGAARD CPAS & ADVISORS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0916 W 16TH ST
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0PELLA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0IA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd050219
ReturnHeader/PreparerPersonGrp/PhoneNum06416284521
ReturnHeader/PreparerPersonGrp/PreparationDt02026-02-23
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0WENDY ALBERS
ReturnHeader/ReturnTs02026-02-23T13:01:38-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02025-01-01
ReturnHeader/TaxPeriodEndDt02025-12-31
ReturnHeader/TaxYr02025

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