Civic Intelligence

Experience Greater Green Bay Inc

EIN 82-3009961 • 501(c)3 • Green Bay, WI

Profile

The primary focus of experience greater green bay is to support educational efforts that further tourism and the tourism industries around greater green bay. The organization will conduct research and disseminate data regarding economic and resource development within greater green bay and brown county.

PO Box 10596Green Bay, WI 54307

www.experiencegreenbaywi.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

65th percentile

0.32x

Higher debt load relative to assets than 65% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

95th percentile

6.60x

Higher debt load relative to revenue than 95% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Net Margin

5th percentile

-55%

Higher net margin than 5% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

15th percentile

$0

Higher top officer pay than 15% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Asset Growth

21st percentile

-3.4%

Faster asset growth than 21% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

1st percentile

-80%

Faster revenue growth than 1% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets65th percentile

Assets

Down

$10,322,236

Down $368,404 (-3.4%) from 2023

Liabilities

Down

$3,339,996

Down $91,316 (-2.7%) from 2023

Net Assets

Down

$6,982,240

Down $277,088 (-3.8%) from 2023

Operations
Liabilities / Revenue95th percentileNet Margin5th percentile

Revenue

Down

$505,751

Down $2,075,448 (-80%) from 2023

Expenses

Up

$782,839

Up $542,445 (+226%) from 2023

Net Income

Down

-$277,088

Down $2,617,893 (-112%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth21st percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$15M$10M$5.0M$0Assets 2018: $2,071,787Liabilities 2018: $0Net Assets 2018: $2,071,7872018Assets 2019: $2,687,337Liabilities 2019: $0Net Assets 2019: $2,687,3372019Assets 2021: $2,895,142Liabilities 2021: $0Net Assets 2021: $2,895,1422021Assets 2022: $6,782,872Liabilities 2022: $1,814,349Net Assets 2022: $4,968,5232022Assets 2023: $10,690,640Liabilities 2023: $3,431,312Net Assets 2023: $7,259,3282023Assets 2024: $10,322,236Liabilities 2024: $3,339,996Net Assets 2024: $6,982,2402024

Highlighted filing

2024

Assets$10,322,236
Liabilities$3,339,996
Net Assets$6,982,240
Open 2024 Filing

Operations Trend

Revenue Growth1st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2018: $2,151,640Expenses 2018: $79,853Net Income 2018: $2,071,7872018Revenue 2019: $622,732Expenses 2019: $7,182Net Income 2019: $615,5502019Revenue 2021: $4,870Expenses 2021: $5,900Net Income 2021: -$1,0302021Revenue 2022: $2,137,172Expenses 2022: $58,791Net Income 2022: $2,078,3812022Revenue 2023: $2,581,199Expenses 2023: $240,394Net Income 2023: $2,340,8052023Revenue 2024: $505,751Expenses 2024: $782,839Net Income 2024: -$277,0882024

Highlighted filing

2024

Revenue$505,751
Expenses$782,839
Net Income-$277,088
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$10,322,236
Liabilities
$3,339,996
Net assets
$6,982,240
Revenue
$505,751
Expenses
$782,839
Net income
-$277,088
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$10.3$3.34$6.98$0.51$0.78$0.28
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$10.7$3.43$7.26$2.58$0.24$2.34
2022Detailed filing. Detailed filing data is available for this year.$6.78$1.81$4.97$2.14$0.06$2.08
2021Detailed filing. Detailed filing data is available for this year.$2.90$0.00$2.90$0.00$0.01$0.00
2019Detailed filing. Detailed filing data is available for this year.$2.69$0.00$2.69$0.62$0.01$0.62
2018Detailed filing. Detailed filing data is available for this year.$2.07$0.00$2.07$2.15$0.08$2.07
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 4, 2025
Return Version
2024v5.2
Gross Receipts
$518,451
Mission and Program Overview

Mission

The primary focus of experience greater green bay is to support educational efforts that further tourism and the tourism industries around greater green bay. The organization will conduct research and disseminate data regarding economic and resource development within greater green bay and brown county.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$8,859,885$8,602,071▼ $257,814
Pledges and Grants Receivable$82,448$204,660▲ $122,212
Cash and Non-Interest-Bearing Accounts$233,424$97,916▼ $135,508
Accounts Receivable$63,482--
Prepaid Expenses and Deferred Charges$1,793$1,923▲ $130
Total Assets$10,690,640$10,322,236▼ $368,404
Other Assets Total$1,449,608$1,415,666▼ $33,942
Liabilities
Mortgage Notes Payable Secured by Investment Property$1,741,203$1,685,366▼ $55,837
Other Liabilities$1,509,687$1,499,804▼ $9,883
Accounts Payable and Accrued Expenses$180,422$154,826▼ $25,596
Total Liabilities$3,431,312$3,339,996▼ $91,316
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$7,217,551$6,968,690▼ $248,861
Net Assets With Donor Restrictions$41,777$13,550▼ $28,227
Total Net Assets Fund Balance$7,259,328$6,982,240▼ $277,088
Total Liabilities and Net Assets / Fund Balance$10,690,640$10,322,236▼ $368,404

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$8,243,639$297,230$8,540,869
Equipment$275,853$50,870$326,723
Other Land Buildings$82,579$18,261$100,840
Other Assets Org$1,415,666--
Compensation and Service Providers
Top Officer Pay15th percentile

Board Members and Trustees

NameTitle
Jerry LintzChair
Elizabeth MoehrVice Chair
Jeff MirkesDirector
Laurie RadkeDirector
Marissa NiemyjskiDirector
Pat OlejniczakDirector
Adrian UlatowskiSecretary/treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$280,049
Program Service Revenue
$0
Investment Income
$802
Other Revenue
$224,900
All Other Contributions
$10,886
Change in Net Assets
$-277,088
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$781,839
Total Fundraising Expense$30,522
Grants and Similar Amounts Paid$1,000
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Depreciation Depletion$263,587-$11,561$275,148
Advertising$260,716--$260,716
Occupancy$74,232$10,949$3,656$88,837
Interest-$87,110-$87,110
Fees for Services Management$19,220$7,475$15,305$42,000
Fees for Services Accounting-$17,000-$17,000
Insurance-$6,627-$6,627
Office Expenses-$4,401-$4,401
Grants to Domestic Orgs$1,000--$1,000
Total Functional Expenses$618,755$133,562$30,522$782,839
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$12,700
Fundraising Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$1,499,804
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Members of the executive board review form 990 before signing.”

Form 990, Part VI, Section B, Line 12C

“The conflict of interest statement of acknowledgement and disclosure is signed by all board members annually.”

Form 990, Part VI, Section C, Line 19

“All documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
Experience Greater Green Bay Inc
EIN
82-3009961
Phone
9207701483
Address
PO BOX 10596, GREEN BAY, WI 54307

Signing Officer

Name
Brad Toll
Title
Chief Executive Officer
Phone
9207701483
Signed
2025-09-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Brad Toll
Formed
2016
Legal Domicile
Wi
Voting Board Members
7
Independent Board Members
7
Employees
0
Volunteers
7

Preparer

Firm
Hawkins Ash Cpas Llp
Address
520 N BROADWAY SUITE 250, GREEN BAY, WI 54303
Preparer
Briana Peters CPA
Phone
9203369850
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C

“The process had no changes from prior year.”

Raw XML Appendix385 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0THE PRIMARY FOCUS OF EXPERIENCE GREATER GREEN BAY IS TO SUPPORT EDUCATIONAL EFFORTS THAT FURTHER TOURISM AND THE TOURISM INDUSTRIES AROUND GREATER GREEN BAY. THE ORGANIZATION WILL CONDUCT RESEARCH AND DISSEMINATE DATA REGARDING ECONOMIC AND RESOURCE DEVELOPMENT WITHIN GREATER GREEN BAY AND BROWN COUNTY.
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IRS990/Desc0EXPERIENCE GREATER GREEN BAY PROVIDES RESOURCE SUPPORT TO LOCAL PUBLIC SCHOOLS, UNIVERSITIES AND COLLEGES TO DEVELOP FUTURE TOURISM AND HOSPITALITY INDUSTRY WORKFORCE THROUGH EDUCATION AND TRAINING.EXPERIENCE GREATER GREEN BAY ALSO SUPPORTS EVENTS HOSTED BY THE LOCAL MUNICIPALITIES AND THE GREATER GREEN BAY CONVENTION AND VISITORS BUREAU THAT PROMOTE AND ENCOURAGE ECONOMIC DEVELOPMENT WITHIN THE GREATER GREEN BAY AREA.
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
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IRS990/Form990PartVIISectionAGrp/TitleTxt2SECRETARY/TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
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IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt0105915
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt09710
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt0914
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt04259
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IRS990ScheduleA/PublicSupportPY170Pct00.85490
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IRS990ScheduleA/SubstantialContributorsTotAmt0569769
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IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt02128432
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt03956
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt054240
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt04950241
IRS990ScheduleA/TotalSupportAmt05309441
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/BuildingsGrp/BookValueAmt08243639
IRS990ScheduleD/BuildingsGrp/DepreciationAmt0297230
IRS990ScheduleD/BuildingsGrp/OtherCostOrOtherBasisAmt08540869
IRS990ScheduleD/EquipmentGrp/BookValueAmt0275853
IRS990ScheduleD/EquipmentGrp/DepreciationAmt050870
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt0326723
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt01415666
IRS990ScheduleD/OtherAssetsOrgGrp/Desc0RIGHT-OF-USE ASSET
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt082579
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt018261
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt0100840
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt01499804
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0LEASE LIABILITY
IRS990ScheduleD/TotalBookValueLandBuildingsAmt08602071
IRS990ScheduleD/TotalBookValueOtherAssetsAmt01415666
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IRS990/ScheduleJRequiredInd00
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0MEMBERS OF THE EXECUTIVE BOARD REVIEW FORM 990 BEFORE SIGNING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE CONFLICT OF INTEREST STATEMENT OF ACKNOWLEDGEMENT AND DISCLOSURE IS SIGNED BY ALL BOARD MEMBERS ANNUALLY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ALL DOCUMENTS ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE PROCESS HAD NO CHANGES FROM PRIOR YEAR.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART XII, LINE 2C
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IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
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IRS990/TotalEmployeeCnt00
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0133562
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0618755
IRS990/TotalFunctionalExpensesGrp/TotalAmt0782839
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt03431312
IRS990/TotalLiabilitiesEOYAmt03339996
IRS990/TotalLiabilitiesGrp/BOYAmt03431312
IRS990/TotalLiabilitiesGrp/EOYAmt03339996
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt07259328
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt06982240
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0618755
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt0-11898
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0237600
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0505751
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt07
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IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt010322236
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
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IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO BOX 10596
IRS990/USAddress/CityNm0GREEN BAY
IRS990/USAddress/StateAbbreviationCd0WI
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IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0WWW.EXPERIENCEGREENBAYWI.ORG
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0BRAD TOLL
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CHIEF EXECUTIVE OFFICER
ReturnHeader/BusinessOfficerGrp/PhoneNum09207701483
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-09-04
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0EXPERIENCE GREATER GREEN BAY INC
ReturnHeader/Filer/BusinessNameControlTxt0EXPE
ReturnHeader/Filer/EIN0823009961
ReturnHeader/Filer/PhoneNum09207701483
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 10596
ReturnHeader/Filer/USAddress/CityNm0GREEN BAY
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd054307
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0390912608
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0HAWKINS ASH CPAS LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0520 N BROADWAY SUITE 250
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0GREEN BAY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd054303
ReturnHeader/PreparerPersonGrp/PhoneNum09203369850
ReturnHeader/PreparerPersonGrp/PreparationDt02025-08-30
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0BRIANA PETERS CPA
ReturnHeader/ReturnTs02025-09-09T13:39:12-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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