Liabilities / Assets
41st percentile
Higher debt load relative to assets than 41% of similar nonprofits.
EIN 82-2666213 • 501(c)3 • Madison, WI
Profile
Our vision is to create a vibrant, year-round public marketplace where new entrepreneurs and long-established madison favorites will grow their businesses and find success. The market emphasizes equity through entrepreneurship. The public market will be a place in madison where businesses owned and operated by women, people of color and first generation immigrants can get their start. Marketready hall will house a food innovation business center that will support the growth of small businesses that wish to create food related products. Entrepreneurs will be offered shared, affordable access to commercial food production equipment and infrastructure that are often beyond the reach of typical low-capital start-ups.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
41st percentile
Higher debt load relative to assets than 41% of similar nonprofits.
Liabilities / Revenue
59th percentile
Higher debt load relative to revenue than 59% of similar nonprofits.
Net Margin
93rd percentile
Higher net margin than 93% of similar nonprofits.
Top Officer Pay
54th percentile
Higher top officer pay than 54% of similar nonprofits.
Top officer pay equals 10.3% of source-year revenue.
Asset Growth
67th percentile
Faster asset growth than 67% of similar nonprofits.
Revenue Growth
3rd percentile
Faster revenue growth than 3% of similar nonprofits.
Assets
Up$3,106,530
Up $292,405 (+10%) from 2023
Liabilities
Down$86,728
Down $145,233 (-63%) from 2023
Net Assets
Up$3,019,802
Up $437,638 (+17%) from 2023
Revenue
Down$683,246
Down $1,159,143 (-63%) from 2023
Expenses
Up$245,608
Up $166,380 (+210%) from 2023
Net Income
Down$437,638
Down $1,325,523 (-75%) from 2023
Most recent year
2024 • Form 990XML pending. An XML filing is linked for this year, but detailed extraction is still pending.
The latest 2024 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2022 below.
To create and operate an inclusive, bustling marketplace that supports local entrepreneurship, grows our regional economy, and brings our community together around unique culinary and artisan experiences.
Our vision is to create a vibrant, year-round public marketplace where new entrepreneurs and long-established madison favorites will grow their businesses and find success. The market emphasizes equity through entrepreneurship.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $101,020 | $1,871,941 | ▲ $1,770,921 |
| Accounts Receivable | $5,000 | $565,000 | ▲ $560,000 |
| Cash and Non-Interest-Bearing Accounts | $45,209 | $5,608 | ▼ $39,601 |
| Total Assets | $159,329 | $2,450,649 | ▲ $2,291,320 |
| Other Assets Total | $8,100 | $8,100 | → $0 |
| Liabilities | |||
| Deferred Revenue | $0 | $1,631,646 | ▲ $1,631,646 |
| Total Liabilities | $0 | $1,631,646 | ▲ $1,631,646 |
| Net Assets / Fund Balance | |||
| Net Assets With Donor Restrictions | $151,229 | $805,724 | ▲ $654,495 |
| Net Assets Without Donor Restrictions | $8,100 | $13,279 | ▲ $5,179 |
| Total Net Assets Fund Balance | $159,329 | $819,003 | ▲ $659,674 |
| Total Liabilities and Net Assets / Fund Balance | $159,329 | $2,450,649 | ▲ $2,291,320 |
| Name | Title |
|---|---|
| Karen Crossley | President |
| Anne Reynolds | Vice President |
| Jamaal Stricklin | Director |
| James Shulkin | Director |
| Larry Palm | Director |
| Laura Heisler | Director |
| Rachel Kerr | Director |
| Jeff Glazer | Director From 7/22-10/22 |
| Sujhey Beisser | Secretary |
| Willa Aldstadt | Treasurer |
| Line Item | Amount |
|---|---|
| Total Fundraising Expense | $68,209 |
| Other Expenses | $41,202 |
| Professional Fundraising Fees | $38,250 |
| Grants and Similar Amounts Paid | $0 |
| Salaries, Compensation, and Employee Benefits | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Professional Fundraising | - | - | $38,250 | $38,250 |
| Fees for Services Other | - | $3,687 | $18,768 | $22,455 |
| Fees for Services Accounting | - | $4,008 | - | $4,008 |
| Fees for Services Legal | - | $1,600 | - | $1,600 |
| Insurance | - | $1,061 | - | $1,061 |
| Office Expenses | - | $266 | - | $266 |
| All Other Expenses | - | $146 | - | $146 |
| Other Expenses | - | $108 | $11,150 | $108 |
| Advertising | - | - | $41 | $41 |
| Total Functional Expenses | $0 | $11,243 | $68,209 | $79,452 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $79,452 |
| Total Expenses per Audited Statements | $79,452 |
| Total Expenses per Form 990 | $79,452 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $38,250 |
“The executive committee is made up of the officers and one director at large. The executive committee has all the power of the board except actions with respect to election of officers of the filling of vacancies on the board or on committees, or as otherwise limited by resolution of the board.”
“The city of madison mayor has the right to appoint a director to the board.”
“Treasurer completes the form 990 with the cpa firm. A draft is reviewed by the treasurer and finance committee before being provided to the entire board. A 990 presentation is made by the treasurer at a board meeting and a motion to accept the 990 is made.”
“The executive committee receives and reviews the completed conflict statements. After review, the executive committee presents its proposed actions, if any, to the entire board.”
“The governing documents, conflict of interest policy and financial statements will be available upon request.”
“Other professional fees: program service expenses 0. Management and general expenses 3,687. Fundraising expenses 0. Total expenses 3,687. Project management fees: program service expenses 0. Management and general expenses 0. Fundraising expenses 18,768. Total expenses 18,768.”
“The madison public market foundation, inc. Is organized as a wisconsin nonprofit corporation and has been recognized by the internal revenue service (irs) as exempt from federal income taxes under internal revenue code (irc) section 501(a) as an organization described in irc section 501(c)(3), qualifies for the charitable contribution deduction under irc sections 170(b)(1)(a)(vi), and has been determined not to be private foundations under irc sections 509(a)(1). The entity is annually required to file a return of organization exempt from income tax (form 990) with the irs. We have determined the entity is not subject to income tax and has not filed an exempt organization business income tax return (form 990-t) with the irs. The organization is also exempt from wisconsin income taxes.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 5000 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 565000 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | OUR VISION IS TO CREATE A VIBRANT, YEAR-ROUND PUBLIC MARKETPLACE WHERE NEW ENTREPRENEURS AND LONG-ESTABLISHED MADISON FAVORITES WILL GROW THEIR BUSINESSES AND FIND SUCCESS. THE MARKET EMPHASIZES EQUITY THROUGH ENTREPRENEURSHIP. |
| IRS990/AdvertisingGrp/FundraisingAmt | 0 | 41 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 41 |
| IRS990/AllOtherContributionsAmt | 0 | 671851 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 146 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 146 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | WILLA ALDSTADT |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 6086980754 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | PO BOX 260026 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | MADISON |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | WI |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 53726 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 45209 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 5608 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 0 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 738205 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 921 |
| IRS990/CYOtherExpensesAmt | 0 | 41202 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 0 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 659674 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 0 |
| IRS990/CYTotalExpensesAmt | 0 | 79452 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 68209 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 38250 |
| IRS990/CYTotalRevenueAmt | 0 | 739126 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 0 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 1631646 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/Desc | 0 | PROMOTION OF THE MARKET AND GARNERING COMMUNITY SUPPORT THROUGH HOSTING PRELIMINARY EVENTS OPEN TO THE PUBLIC, FEATURING POTENTIAL MARKET VENDORS ENGAGED IN PRODUCING UNIQUE CULINARY AND ARTISAN EXPERIENCES. ORGANIZATION IS IN THE START UP PHASE AND IS CONDUCTING A CAPITAL CAMPAIGN. PROGRAMS ARE SET TO BEGIN WITHIN THE NEXT FEW YEARS. |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRestrictionNetAssetsGrp/BOYAmt | 0 | 151229 |
| IRS990/DonorRestrictionNetAssetsGrp/EOYAmt | 0 | 805724 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 1 |
| IRS990/EmployeeCnt | 0 | 0 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 0 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 4008 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 4008 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 1600 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 1600 |
| IRS990/FeesForServicesOtherGrp/FundraisingAmt | 0 | 18768 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 3687 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 22455 |
| IRS990/FeesForServicesProfFundraising/FundraisingAmt | 0 | 38250 |
| IRS990/FeesForServicesProfFundraising/TotalAmt | 0 | 38250 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | KAREN CROSSLEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | ANNE REYNOLDS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | WILLA ALDSTADT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | SUJHEY BEISSER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | JAMAAL STRICKLIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | LAURA HEISLER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | RACHEL KERR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | JAMES SHULKIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | LARRY PALM |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | JEFF GLAZER |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VICE PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR FROM 7/22-10/22 |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/FormationYr | 0 | 2017 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 9 |
| IRS990/GovernmentGrantsAmt | 0 | 66354 |
| IRS990/GrantAmt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 739126 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 9 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 1061 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 1061 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 921 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 921 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 3 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LegalDomicileStateCd | 0 | WI |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | OUR VISION IS TO CREATE A VIBRANT, YEAR-ROUND PUBLIC MARKETPLACE WHERE NEW ENTREPRENEURS AND LONG-ESTABLISHED MADISON FAVORITES WILL GROW THEIR BUSINESSES AND FIND SUCCESS. THE MARKET EMPHASIZES EQUITY THROUGH ENTREPRENEURSHIP. THE PUBLIC MARKET WILL BE A PLACE IN MADISON WHERE BUSINESSES OWNED AND OPERATED BY WOMEN, PEOPLE OF COLOR AND FIRST GENERATION IMMIGRANTS CAN GET THEIR START. MARKETREADY HALL WILL HOUSE A FOOD INNOVATION BUSINESS CENTER THAT WILL SUPPORT THE GROWTH OF SMALL BUSINESSES THAT WISH TO CREATE FOOD RELATED PRODUCTS. ENTREPRENEURS WILL BE OFFERED SHARED, AFFORDABLE ACCESS TO COMMERCIAL FOOD PRODUCTION EQUIPMENT AND INFRASTRUCTURE THAT ARE OFTEN BEYOND THE REACH OF TYPICAL LOW-CAPITAL START-UPS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 159329 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 819003 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 8100 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 13279 |
| IRS990/NoListedPersonsCompensatedInd | 0 | X |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 266 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 266 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 8100 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 8100 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherExpensesGrp/Desc | 0 | DONOR EXHIBITS |
| IRS990/OtherExpensesGrp/Desc | 1 | DUES AND SUBSCRIPTIONS |
| IRS990/OtherExpensesGrp/Desc | 2 | FEES AND PERMITS |
| IRS990/OtherExpensesGrp/FundraisingAmt | 0 | 11150 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 367 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 108 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 11150 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 367 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 108 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrincipalOfficerNm | 0 | WILLA ALDSTADT |
| IRS990/ProfessionalFundraisingInd | 0 | 1 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 110080 |
| IRS990/PYExcessBenefitTransInd | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | 15 |
| IRS990/PYOtherExpensesAmt | 0 | 70622 |
| IRS990/PYOtherRevenueAmt | 0 | 0 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 0 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 39473 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 0 |
| IRS990/PYTotalExpensesAmt | 0 | 70622 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 110095 |
| IRS990/QuidProQuoContributionsInd | 0 | 0 |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 659674 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 0 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 0 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990/RevenueAmt | 0 | 0 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 101020 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 1871941 |
| IRS990ScheduleA/First5Years170Ind | 0 | X |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 738205 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 110080 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 6331 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 368599 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 1223215 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt | 0 | 921 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt | 0 | 15 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt | 0 | 936 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 770630 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 452585 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 738205 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 110080 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 6331 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 368599 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 1223215 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 1224151 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | 1 |
| IRS990ScheduleD/ExpensesNotReportedAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesNotRptFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 79452 |
| IRS990ScheduleD/FootnoteTextInd | 0 | X |
| IRS990ScheduleD/RevenueNotReportedAmt | 0 | 0 |
| IRS990ScheduleD/RevenueNotReportedFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 739126 |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | THE MADISON PUBLIC MARKET FOUNDATION, INC. IS ORGANIZED AS A WISCONSIN NONPROFIT CORPORATION AND HAS BEEN RECOGNIZED BY THE INTERNAL REVENUE SERVICE (IRS) AS EXEMPT FROM FEDERAL INCOME TAXES UNDER INTERNAL REVENUE CODE (IRC) SECTION 501(A) AS AN ORGANIZATION DESCRIBED IN IRC SECTION 501(C)(3), QUALIFIES FOR THE CHARITABLE CONTRIBUTION DEDUCTION UNDER IRC SECTIONS 170(B)(1)(A)(VI), AND HAS BEEN DETERMINED NOT TO BE PRIVATE FOUNDATIONS UNDER IRC SECTIONS 509(A)(1). THE ENTITY IS ANNUALLY REQUIRED TO FILE A RETURN OF ORGANIZATION EXEMPT FROM INCOME TAX (FORM 990) WITH THE IRS. WE HAVE DETERMINED THE ENTITY IS NOT SUBJECT TO INCOME TAX AND HAS NOT FILED AN EXEMPT ORGANIZATION BUSINESS INCOME TAX RETURN (FORM 990-T) WITH THE IRS. THE ORGANIZATION IS ALSO EXEMPT FROM WISCONSIN INCOME TAXES. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | PART X, LINE 2: |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 0 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 79452 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 739126 |
| IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt | 0 | 739126 |
| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 79452 |
| IRS990ScheduleG/AgrmtProfFundraisingActyInd | 0 | 1 |
| IRS990ScheduleG/EmailSolicitationsInd | 0 | X |
| IRS990ScheduleG/FundraiserActivityInfoGrp/ActivityTxt | 0 | CAPITAL CAMPAIGN STRATEGY, PLANNING AND IMPLEMENATION. |
| IRS990ScheduleG/FundraiserActivityInfoGrp/FundraiserControlOfFundsInd | 0 | 0 |
| IRS990ScheduleG/FundraiserActivityInfoGrp/GrossReceiptsAmt | 0 | 534354 |
| IRS990ScheduleG/FundraiserActivityInfoGrp/NetToOrganizationAmt | 0 | 496104 |
| IRS990ScheduleG/FundraiserActivityInfoGrp/OrganizationBusinessName/BusinessNameLine1Txt | 0 | AMANDA WHITE CONSULTING |
| IRS990ScheduleG/FundraiserActivityInfoGrp/RetainedByContractorAmt | 0 | 38250 |
| IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/AddressLine1Txt | 0 | PO BOX 128 |
| IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/CityNm | 0 | MADISON |
| IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/StateAbbreviationCd | 0 | WI |
| IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/ZIPCd | 0 | 53701 |
| IRS990ScheduleG/InPersonSolicitationsInd | 0 | X |
| IRS990ScheduleG/LicensedStatesCd | 0 | WI |
| IRS990ScheduleG/SolicitationOfGovtGrantsInd | 0 | X |
| IRS990ScheduleG/SolicitationOfNonGovtGrantsInd | 0 | X |
| IRS990ScheduleG/TotalGrossReceiptsAmt | 0 | 534354 |
| IRS990ScheduleG/TotalNetToOrganizationAmt | 0 | 496104 |
| IRS990ScheduleG/TotalRetainedByContractorsAmt | 0 | 38250 |
| IRS990/ScheduleJRequiredInd | 0 | 0 |
| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | THE EXECUTIVE COMMITTEE IS MADE UP OF THE OFFICERS AND ONE DIRECTOR AT LARGE. THE EXECUTIVE COMMITTEE HAS ALL THE POWER OF THE BOARD EXCEPT ACTIONS WITH RESPECT TO ELECTION OF OFFICERS OF THE FILLING OF VACANCIES ON THE BOARD OR ON COMMITTEES, OR AS OTHERWISE LIMITED BY RESOLUTION OF THE BOARD. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | THE CITY OF MADISON MAYOR HAS THE RIGHT TO APPOINT A DIRECTOR TO THE BOARD. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | TREASURER COMPLETES THE FORM 990 WITH THE CPA FIRM. A DRAFT IS REVIEWED BY THE TREASURER AND FINANCE COMMITTEE BEFORE BEING PROVIDED TO THE ENTIRE BOARD. A 990 PRESENTATION IS MADE BY THE TREASURER AT A BOARD MEETING AND A MOTION TO ACCEPT THE 990 IS MADE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THE EXECUTIVE COMMITTEE RECEIVES AND REVIEWS THE COMPLETED CONFLICT STATEMENTS. AFTER REVIEW, THE EXECUTIVE COMMITTEE PRESENTS ITS PROPOSED ACTIONS, IF ANY, TO THE ENTIRE BOARD. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS WILL BE AVAILABLE UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | OTHER PROFESSIONAL FEES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 3,687. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 3,687. PROJECT MANAGEMENT FEES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 18,768. TOTAL EXPENSES 18,768. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART VI, SECTION A, LINE 1A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART VI, SECTION A, LINE 7A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PART VI, SECTION B, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PART VI, SECTION B, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PART VI, SECTION C, LINE 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PART IX, LINE 11G |
| IRS990/SchoolOperatingInd | 0 | 0 |
| IRS990/SignificantChangeInd | 0 | 0 |
| IRS990/SignificantNewProgramSrvcInd | 0 | 0 |
| IRS990/StatesWhereCopyOfReturnIsFldCd | 0 | WI |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | 0 |
| IRS990/SubjectToProxyTaxInd | 0 | 0 |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | 0 |
| IRS990/TaxablePartyNotificationInd | 0 | 0 |
| IRS990/TaxExemptBondsInd | 0 | 0 |
| IRS990/TerminateOperationsInd | 0 | 0 |
| IRS990/TotalAssetsBOYAmt | 0 | 159329 |
| IRS990/TotalAssetsEOYAmt | 0 | 2450649 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 159329 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 2450649 |
| IRS990/TotalCompGreaterThan150KInd | 0 | 0 |
| IRS990/TotalContributionsAmt | 0 | 738205 |
| IRS990/TotalEmployeeCnt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 68209 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 11243 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 79452 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 1631646 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 1631646 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 159329 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 819003 |
| IRS990/TotalOtherCompensationAmt | 0 | 0 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 0 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 921 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 0 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 739126 |
| IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/TotalVolunteersCnt | 0 | 12 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 159329 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 2450649 |
| IRS990/TotReportableCompRltdOrgAmt | 0 | 0 |
| IRS990/TrnsfrExmptNonChrtblRltdOrgInd | 0 | 0 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | 0 |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | PO BOX 260026 |
| IRS990/USAddress/CityNm | 0 | MADISON |
| IRS990/USAddress/StateAbbreviationCd | 0 | WI |
| IRS990/USAddress/ZIPCd | 0 | 53726 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 9 |
| IRS990/VotingMembersIndependentCnt | 0 | 9 |
| IRS990/WebsiteAddressTxt | 0 | MADISONPUBLICMARKET.ORG |
| IRS990/WhistleblowerPolicyInd | 0 | 1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd | 0 | AAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd | 0 | IAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd | 0 | 0 |
| ReturnHeader/BuildTS | 0 | 2023-04-26 12:10:37Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | WILLA ALDSTADT |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | TREASURER |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 6086980754 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2023-11-08 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | MADISON PUBLIC MARKET FOUNDATION INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | MADI |
| ReturnHeader/Filer/EIN | 0 | 822666213 |
| ReturnHeader/Filer/PhoneNum | 0 | 6086980754 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | PO BOX 260026 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | MADISON |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | WI |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 53726 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | 1 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 410746749 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | CLIFTONLARSONALLEN LLP |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 8215 GREENWAY BOULEVARD SUITE 600 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | MIDDLETON |
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